tag:blogger.com,1999:blog-44142327371836439012024-03-18T09:32:50.195+02:00FUFISM, SEO and your social media marketing strategyThis blog discusses: SEO (search Engine Optimisation), social media and the marketing power of combining your web site, your blog, your Twitter profile and your FaceBook page to function as a collective unit with your other advertising and marketing efforts. The common term for this is FUFISM or Functional User Friendly Integrated Social MediaFrankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.comBlogger130125tag:blogger.com,1999:blog-4414232737183643901.post-78273864293574122682023-08-16T14:22:00.001+02:002023-09-08T15:41:14.524+02:00What are SEOVI and how do you use them ?<p>SEOVI is an acronym for Search Engine optimisation Value Indicators</p><div style="text-align: left;">Search Engine Optimisation Value Indicators are not well understood and most online marketing folks are totally confused when you use this acronym. Folks use the term SEO or search engine optimization often and most online marketing folks understand this terminology, but have no clue about SEOVI .</div><p>So Search Engine Optimization Value Indicators are the individual variables which are allegedly used by the search engines when they evaluate your online content for purposes of connecting your online content to online search queries. So what exactly are these variables ?</p><p>There are a very large number of issues that impact on your search results that need to be defined clearly and thought of as an URI or Universal Resource Indicator. Issues like the recently introduced #EEAT variable that combines Experience Expertise Authority and Trust into a single variable for every digital entity that is variable according to the subject matter at hand confuse things even more. </p><p>Some SEOVI are easily accessed, worked and introduced to search engines in a manner that is easily understood and interpreted by us humans. Here we are talking of things like #PageTitles, #PageDescriptions and #KeyWordsLists in the meta tags of the head section of the HTML CODE </p><p>Other Search Engine Optimization Value Indicators like content purpose, content intentions, content aims, content objectives and the semantic connectedness of your content to pages that link to your content, or have out bound links from your content to other online entities, help to establish a host of link based SEOVI </p><p>There are a few different types of SEOVI which are divided into two main groups. First is #IPSEO or In Page Search Engine Optimization Value Indicators and the second is #OPSEO or Off Page Search Engine Optimization Value Indicators . I have blogged about this before here. </p><p>IPSEO or In Page Search Engine Optimization Value Indicators are mostly hard coded into the HTML CODE. Here there are two sections the <HEAD> SECTION and the <BODY> SECTION. The head section is for machines to use and the body section of the HTML CODE is meant for human end users like you and me. </p><p>The head section of the HTML CODE contains many very special SEOVI where the page title, page description and key words list are the three highest value search variables that are super important, as these three elements set the tone, purpose intentions and many other EEAT related variables. These three super special elements are often neglected and ignored by many website owners due to the vast quantities of so called #SnakeOil, sold and promoted by Search Engine Optimisation specialists and professionals. </p><p>There are opportunities to insert many other high value SEOVI like GEO tags, language tags, contributor tags and other industry specific tags. Inserting these tags is not a difficult or complicated process, which is also not mandatory, but is very helpful in specific zones, like authors, image creators, video creator or other contributors to the content in question, which is also very page specific.</p><p>The head section is mostly very poorly understood by most online marketing folks, coz they are focussed on the body section which is specifically in place to hold the instructions for the assembly of the on screen content where we, as humans interact with the page content. So once again the head section is specifically in place for machines to use while the body section of the HTML CODE is for screen management of what the human end user experiences as he / she interacts with your online content.</p><p>This body section HTML CODE is where you insert all kinds of information about the purpose, intent, aims and objectives of your content. The onscreen text, images, audio and video are all assembled in what your marketing team deems to be the best user experience for your intended target market audience. Search engines use all kinds of devious tricks, tactics, policies and procedures to investigate and interpret your online content with the intent of having the tools and resources to match any specific online search query, to your content and offer users the best answers to their search queries. </p><p>In the past this search engine matching of query to online content was a key words only based issue. Today in 2023 this is not true any more, as all search engines now use AI (Artificial Intelligence) to investigate the purpose, intentions, aims and objectives of your online content and match these to the aims, objectives, purpose and intent of the search query.</p><p>So how you assemble the user experience data and what clues you leave for the search engine to understand the purpose, intent, aims and objectives of your online content is important from an SEO (Search Engine Optimization) PERSPECTIVE. </p><p>These clues come in many different disguises, like textual links with #LinkAttributes, text blocks, audio files, image files and image links, video files and video links, special markup codes and other sneaky and tricky stuff that allows the page publisher to add all kinds of SEOVI to your inpage HTML CODE.</p><p>TECHNICAL SEO is a really powerful set of specialized coding tactics, where specialized coding tactics are used to insert various other codes within the HTML CODE of your pages. There are many problems for search h engines to dis-assemble this coding so that it can be interpreted and evaluated for purpose, intent, aims, objectives and semantic connectivity and semantic connectedness issues.</p><p>This gives the educated SEO TACTITIAN many tools and opportunities to insert and manage coding within your HTML CODE that allows you to manage the end user on screen experience as well as add extra hidden SEOVI to boost specific words and concepts that reflect the intentions and purpose of your online content. </p><p>Many folks focus on words only and do not actually grasp the fact that search h engines have evolved, and currently use semantics and semantic intent to match search queries to specific online content and list these pages in the SERPs. </p><p>SERPs or Search Engine Results pages are the search engine answers to your search Queries. This means that your online content is investigated in great depths, where purpose, intentions aims and objectives are then recorded in many different data base files and worked on algorythmeticaly so that they are prepared for fast matching to online queries. These vast number of data base files are thus prepared and ready for fast easy search results.</p><p><br /></p><p>Now the textual content which the end user is exposed to during the visual experience on the page is the biggest issue that determines the context, intent, purpose , aims and objectives of your online content in question. Some folks try to use keyword stuffing here and get punished rather harshly by many different search algorythyms where the known ones are panda, penguin, hummingbird, BERT and many others. These algorythyms investigate your online content by examining the content of the data bases mentioned above, then act on the instructions and allocate points to other data bases depending on the search engines interpretation of your content purpose and intent. So every visa le word on screen is thus seen as a search engine optimization variable that carries some weight through to other areas where deeper interpretation by algorythyms like the HUMMINGBIRD family of algorithms is done to obtain a better semantic interpretation of your online content, and store the results in other data bases for fast reliable accurate interpretation of your online content. </p><p>Natural language processing is also undertaken and used to adjust scores as generated above. NLP or natural language processing is indeed a very powerful SEOVI which many ignore and just hope for the best when they assemble the text that the end user is shown onscreen. </p><p>Every in page link has the ability to carry link attributes within the HTML CODE. These link attributes add extra meaning and extra SEOVI to links. Some of these link attributes need serious deep well planned considerations before insertion. Here we are talking of things like No Follow, No Index, link title, canonical, and many others. Adding link attributes to your out bound in page links adds extra SEOVI to the link in many strange and hidden ways. Most folks ignore link attributes and have no clue why they are not getting the envisaged SEO BOOST for adding internal links. So link attributes are very big SEOVI BOOSTERS that add extra powerful semantic linkages to your internal linking structure.</p><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-26167657093552610832023-08-16T12:31:00.000+02:002023-08-16T12:31:49.306+02:00What is EXIF meta data ?<p>EXIF META DATA is a very powerful set of contextual data that is embedded within digital images, hidden in the back ground and only visible to you when you use tools of some sort. Most online users have no clue that this data is available to use at your discretion.</p><p>Every time you take a pic with your mobile, it adds a predetermined set of meta data to your image.</p><p>This meta data contains quite a few useful issues, that may vary quite widely depending on the make, model and settings on your mobile device. These include mostly simple stuff like the date and time pic was taken, the ISO settings, the F stop, your GPS location and other stuff. </p><p>So EXIF DATA is there and can be used by software for a number of different purposes. Guys in the photo graphic space use this suite often </p><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-68385734293036938712023-03-30T13:48:00.001+02:002023-05-25T17:24:58.564+02:00Why and how to request for link building opportunities <p> Link building is a complex issue.</p><p><br></p><div style="text-align: left;"> Within the online marketing industry one of the most difficult issues to accomplish with any. degree of success is <a href="http://4ubrand.blogspot.com/p/blog-page_4.html?m=1">#LinkBuilding</a></div><div style="text-align: left;"><br></div><div style="text-align: left;">This blog post will help you to have a deeper understanding of the complexities around link building and offer you some advice on what you need to do to prepare your online marketing team for the rather controversial task of requesting other online information providers to place links to your content within articles, stories, blog posts, web pages or other online content which they own or manage.</div><div style="text-align: left;"><br></div><div style="text-align: left;">I <a href="https://www.quora.com/profile/Frank-Gainsford-1?ch=10&oid=2063501332&share=099d8435&srid=hKK5XO&target_type=user" target="_blank">answer SEO questions in Quora</a> </div><div style="text-align: left;"><br></div><div style="text-align: left;">So we need to start with what links are and where search engines use links. </div><div style="text-align: left;"><br></div><div style="text-align: left;">Every link has two ends. The origin and the destination. All search engines use both sides in different ways, and treat every link with the same due diligence. There are a large number of semantic tools. These Semantic Tools are basically very large data bases that are used in conjunction with other data bases to evaluate your online content</div><div style="text-align: left;">. </div><div style="text-align: left;">Some of these semantic tools are listed below. The links in your online content connect both the origin and destination pages to each other, allowing search engines to build these semantic tools into rather devious and mind twisting tools that investigate so many different issues that impact on your online discoverability. </div><div style="text-align: left;"><br></div><div style="text-align: left;">#LinkMaps</div><div style="text-align: left;">#KnowledgeMaps</div><div style="text-align: left;">#EntityMaps</div><div style="text-align: left;">#TrustMaps</div><div style="text-align: left;">#KnowledgeTrustGraphs</div><div style="text-align: left;">#EntityLinkMaps</div><div style="text-align: left;">#KnowledgeLinkGraphs</div><div style="text-align: left;"><br></div><div style="text-align: left;">This above list is extremely limited and search engines use many hundreds more. The links in your online content connect your content to these semantic tools and allow search engines to better interpret the </div><div style="text-align: left;">Aims </div><div style="text-align: left;">Objectives</div><div style="text-align: left;">Purpose</div><div style="text-align: left;">Intent</div><div style="text-align: left;">Keywords value and other related search engine optimisation Value Indicators or SEOVI </div><div style="text-align: left;"><br></div><div style="text-align: left;">This means that each link within your entire online asset base (link origin) is used many times over to develop an understanding of your content. The destination side gets treated the same in the early stages of developing these first line semantic tools. Both end are needed to connect things together. The information in each link is added to these many data bases and expands the data in each database by including the content in your online content and linking this to the existing online content allowing these semantic tools to have access to your online content for very strange and devious search algorithms to use at their discretion.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Thinking of the above issues, your internal linking strategies need to be well planned and keep the focus of the page in which they originate in mind, ensuring that the conversation is expanded in meaningful ways.</div><div style="text-align: left;"><br></div><div style="text-align: left;">You do need to update old posts and articles to link to new content. This is usually neglected, and can be very powerful in a number of ways, especially when quality is thought about and considered as important.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Link building does have two sections after all. One is internal link building and the other is external link building.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Your content does need both internal and external links. So think long and hard about your internal link building tactics before looking at inbound and external links.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Before you start asking for external in bound links (#BackLinks) be sure to have some external out bound links in place within your own content, which you can use as a tool to entice others to link to your content.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Link building is not an easy thing to do, and you do need all the help you can get. Very few folks understand how and where links are used by search engine algorithms. So having external outbound links in your content can help, when you try to explain to potential link partners what the value of external out bound links is, and how it has helped you. </div><div style="text-align: left;"><br></div><div style="text-align: left;">Describing your own experiences is always easier than describing other folks experiences. Having done this yourself allows you to demonstrate your own Expertise. If you have other folks who have already linked to your page in question that is also helpful. If your content uses internal book marks, getting your link partners to link to the book mark in question can be easier and more helpful to the scores at both ends of the link.</div><div style="text-align: left;"><br></div><div style="text-align: left;">Explaining this to others may not be very easy, but link building as a whole is not easy anyways. When you do research around link building you will discover that there is many areas where folks provide SNAKE OIL and say that one should not place external links in your online content because it gives the end user an opportunity to leave your page and go else where for the information that they are looking for. If this is true or not is one issue, but getting the end user to your site in the first place, is also an issue that needs to be considered. Now your SEO TACTICS are what will get your content discovered in the search engine in the first place. If the end user does not find your information near the top of the SERP he / she will never have been on your site in the first place. Out bound links in your content is a very big quality signal for all search engines. Out bound links in your content demonstrates to search engines that you have confidence in your own content and are not into LOCK IN MODE where you will try every trick to ensure that the end user stays locked into your content. Placing external links in your pages shows that you have pride and trust in your own content. This is a very strange but rather important quality signal that few folks grasp. </div><div style="text-align: left;"><br></div><div style="text-align: left;">The LOCK IN MODE issue was in the past a very powerful, but stupid approach to ensuring an end user never leaves your pages. This is still advocated by many, but most folks these days understand this a bit better. They also understand the SEO VALUE of out bound external links a bit better. You may come across the bad thinking of lock in mode when doing link building, so take the time and effort to prepare documentation around this that you may give to potential content owners who are reluctant to enter into some kind of link swap or similar deal when linking to your content.</div><div style="text-align: left;"><br></div><div style="text-align: left;">The name #BackLinks comes a long way back and is an indication of the link swap idea that was initially in place. Ie if you place a link to my content in your content I will LINK BACK to your content. This comes from the very early stages of link building way back in 1998 / 1999 before Google became famous, when Yahoo and ask Jeeves were the bigger search tools available. </div><div style="text-align: left;"><br></div><div style="text-align: left;">Link building has come a long way since then and unsolicited back links are quite common for good online content that answers common questions within any specific online niche space.</div><div style="text-align: left;"><br></div><div style="text-align: left;">So link building is getting more attention and folks are beginning to grasp the concepts around link building, but they do still need a little gentle persuasion of some kind. So you do need to prepare a document of some kind explaining the purpose of placing external out bound links and the benifits of placing links directly to bookmarks in your own content.</div><div style="text-align: left;"><br></div><div style="text-align: left;">If you do not already have bookmarks within your own content I suggest you evaluate the SEO VALUE of book marks and placing your own internal links to the book marks you add to your own content. Think of the parragraff and block Content issues .. </div><div style="text-align: left;"><br></div><div style="text-align: left;">Hope this helps</div><div style="text-align: left;">#Frankie2Socks</div><div style="text-align: left;"><br></div><div style="text-align: left;"><br></div><div style="text-align: left;"><br></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-82292607165158343632023-02-15T12:45:00.005+02:002023-02-26T12:27:29.817+02:00Links and the #EEAT issuesWithin the interwebs links do so many strange things, and the impacts of links, both external and internal, as well as in bound and out bound impact your SEO in such powerful ways. <div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_idqHS7vQsUC9uV1ffkGA5tcEEoQsCOd8KzxBSUMNQE_abZh48Inqs3C4a52zqxsNAoRDoJZrfmUhAGQ4a7bQ7fJky8mMr3w6K54NZlG-UfKaQaIe1FBqwhhadyxgLAtNttoNmBTJsZWvaZeejB_RkTyCEJ8tV10cfDQvVrUfRRgfD0I_Ot0jdwRn/s2592/IMG_20170502_062704.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1944" data-original-width="2592" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_idqHS7vQsUC9uV1ffkGA5tcEEoQsCOd8KzxBSUMNQE_abZh48Inqs3C4a52zqxsNAoRDoJZrfmUhAGQ4a7bQ7fJky8mMr3w6K54NZlG-UfKaQaIe1FBqwhhadyxgLAtNttoNmBTJsZWvaZeejB_RkTyCEJ8tV10cfDQvVrUfRRgfD0I_Ot0jdwRn/s320/IMG_20170502_062704.jpg" width="320" /></a></div><br /><div><br /><div><br /></div><div>#EEAT is a vastly complex search engine optimisation Value indicator.<br /><div><br /></div><div> Most folks forget that every link has two sides... yes that is correct, two sides. first is the origin and the other is the destination</div><div><br /></div><div>These links do many strange things in a host of unthought of places.<div><br /></div><div> Search engines use these kinks in so many different places, but most SEO PRACTITIONERS that I speak to are very ignorant and refuse to think past the end of their noses</div><div><br /></div><div>Once your online content has been indexed, that is when the fun and games starts.
all search engines use the links within your online content to start mapping out many different issues like<br /><ul style="text-align: left;"><li> trust maps, </li><li>entity graphs</li><li> link maps, </li><li>expertise maps, </li><li>expert connectivity status graphs,</li><li>subject matter connectivity graphs</li><li>Subject matter connectivity maps </li><li> and so many more. </li></ul></div><div><br /></div><div> There are actually thousands of data bases at play here, where search engines
take a very fine tooth comb and evaluate your content in very serious and devious ways. This is where the #HummingBird algorithm shows its value </div><div><br /></div><div> They need to establish the purpose, aims, objectives intent and so many
other issues about your online content. It is vital that you remember that Search has evolved, and search engines match your page intent to the intent of the search query. So keywords are not used during the initial search process. </div><div><br /></div><div> This does not mean that #KeyWords are obsolete, coz they are not.. Keywords are actually vital, and they are used in so
many other areas besides to match to query words.
Many of the data bases that we are talking about here, use both ends of the link and compare both sides to each other and to a third area that holds the imagined contextual issues of your page. </div><div><br /></div><div>This imagined contextual map changes and grows, as issues within your page unfolds and gets exposed to the many different algorithms that are processed during the vigorous indepth evaluations of your content. Lots of strange and very sneaky things happen coz so many things are happening at the same time in different areas of the page identity and categorising process. </div><div><br /></div><div>Semantic connectedness issues are also evaluated during this time. The semantic intentions of your content is first processed at this stage, but this is a very fluid issue, coz this changes as the search engine evaluates more and more issues, which are all integrated into these many different data bases that are growing, as the search engine's interpretation of your content evolves with each iteration of the algorithms that evaluate and transcribe your content into machine understandable contextual content within many different data bases </div><div><br /></div><div> This is a very confusing time, coz so many things are being processed by a vast number of different algorithms, all at the same time. all SEO factors are evaluated and processed at the same time, but by different algorithms. So this is a very busy time.....</div><div><br /></div><div>This repeats each time your content is revisited to include new backlinks or any updates that may or perhaps may not be re-evaluated.
lots of issues are processed, and most require links to have any positive impacts on your SEOVI (Search engine optimisation value indicators)
these links nay be internal or external. </div><div><br /></div><div>The two ends of the link are compared in a very large number of different ways, where context and contextual linkages are the key to better understanding your online content, along with the semantic connectedness issues. </div><div><br /></div><div>On line search is a vastly complex issue where many different Search engine optimisation value indicators are evaluated and taken into account, to give your online content a set of scores that will be used to match your online content to future
search queries. These scores are stored in a wide variety of databases, leaving them ready to be used instantly. This is important, and can be seen if you look at how long your online search took to resolve. this is usually shorter than half a second for most searches, and the number of search results is scary, often being more than one hundred thousand matches.</div><div><br /></div><div>The amount of preparations that are done to ensure short search times are achieved is incredible, and one thus needs to understand these issues when copy writing is undertaken.
things like link attributes and related issues also need to be included here. All links are valuable, and each link in your content gets the same basic treatment, then some will get extra issues added if the search engine deems it necessary to expand the conversation. </div><div><br /></div><div> Trust and authority are some of the extended evaluations that need to be properly interpreted. Contributor Expertise and contributor experience is slso an extended evaluation zone.
EEAT or Experience, Expertise, Authority and Trust are all rather strange SEOVI ( Search engine optimisation value indicators) that rely on links to be mapped to the correct issues within your online content. </div><div><br /></div><div>It thus follows that links and link attributes need very careful deep planning to get the most powerful SEO impacts. <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwUK5NLYIlzH7SmpvfinIFoUYoT-2tOcLUEt07D3GlZFtmsvduIY8ZzZ4hU8DAIBylmjzuCggwhCZUPYa3lT_Le3Rcqydv4XnBDiu-BJFkLNUhM6ru8FqnxxhdvUWk_8Duod9OPYIaZLc-s6ZYnYhzsukAdnD67TJWUbg1lPbhLlgACm2PKArUiQGG/s2592/IMG_20170502_062717.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1944" data-original-width="2592" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwUK5NLYIlzH7SmpvfinIFoUYoT-2tOcLUEt07D3GlZFtmsvduIY8ZzZ4hU8DAIBylmjzuCggwhCZUPYa3lT_Le3Rcqydv4XnBDiu-BJFkLNUhM6ru8FqnxxhdvUWk_8Duod9OPYIaZLc-s6ZYnYhzsukAdnD67TJWUbg1lPbhLlgACm2PKArUiQGG/s320/IMG_20170502_062717.jpg" width="320" /></a></div><br /></div></div><div><br /></div><div>EEAT or Experience, Expertise, Authority and Trust are all special use search engine optimisation issues that search engines use to evaluate the purpose, aims, objectives and intent of your online content. </div><div><br /></div><div>There are many issues and different entities involved. Each contributor is evaluated for their personal EEAT, and then the page itself also gets an EEAT SCORE according to the Aims, objectives, purpose and intent of the page in question, as well as the EEAT SCORE of all identifiable contributors to the content in question.</div></div><div>So EEAT is much more complex than you think. New techniques and tactics are constantly being added and this helps to ensure the success of the search engine in question. </div></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com2tag:blogger.com,1999:blog-4414232737183643901.post-67819029767251611022023-01-24T14:58:00.000+02:002023-01-24T14:58:43.066+02:00Where does FUFISM fit into the online marketing environmant ?<p> Where does FUFISM fit into the online marketing environment is a confusing question.</p><p>First what is FUFISM, then WHAT is the online marketing environment, and how does online search impact on the online marketing environment? </p><p>So before we discuss FUFISM, first we need to discuss online search, and SEO or Search engine optimisation, because FUFISM or Functional User-Friendly Integrated Social Media is a marketing philosophy where SEO (Search Engine Optimisation) and Social Media are married and work as a family team along with their many relatives, to influence how search engines interpret and consume your online content to prepare their many different search engine data streams and associated information management strategies(algorithms) to supply the best possible SERPs (Search Engine Results Pages for all possible search queries. </p><p>So online search is a vastly complex issue that matches search queries to search results pages. you ask questions (Search Queries) and the search engine provides answers (SERPs). In the past individual words were the issue, in 2023 and going forward the purpose and intent of your content carries more weight than individual key words. Keywords are still vitally important, as are page title and page descriptions. Folks within the SEO industry must always keep the #Hummingbird algorithm in mind, coz that changed many things in strange and mysterious ways. #ThingsNotStrings suddenly had more value, but strings describe things, so strings still wins many battles within the SEO environment.</p><p>For a search engine to provide an answer, it must</p><p>(1) be able to interpret the question</p><p>(2) understand what is being asked</p><p>(3) understand the intent of the question or query</p><p>(4) Interpret and understand online content</p><p>5) have a system of categorizing online content and labelling contained concepts, ideas and contextual data,, as well as the purpose and intent of online content </p><p>(6) have a system of comparing online data to the relevance of online questions and specific search queries</p><div style="text-align: left;">(7) have a system of comparing relevancy scores to establish the best matches of search queries to specific search terms and related search criteria</div><h4 style="text-align: left;"><br /><b>Online search is thus a vastly complex task of matching search queries to possible matches of existing content somewhere within the interwebs.</b></h4><div>online search thus starts with ensuring that your online content is found by a search engine, then indexed and investigated for preparation of inclusion into a host of different data base files, where extended information is added to make searching easier. This is also the time when search engines evaluate the QUALITY of your online content, and investigate if your content contains so-called Black Hat content, which may or not, then exclude your content from the search engine database files. in some cases, search engines get rather upset, and ban the whole domain from their search index.</div><div><br /></div><div>#BlackHat SEO is the devious art of confusing the search engine to provide SERPs with information that does not really qualify to be found for that specific search query. in other words BLACK HAT SEO is like using a kind of crooked SEO process that misrepresents the in-page HTML content, giving the end user poor search results that do not satisfy his /her needs.</div><div><br /></div><div>Online marketing is all about putting your content within the interwebs, hoping that your intended target market audience will find your online content by some means. SEO or Search engine optimisation is the process and activities that you employ to improve the chances of your intended target market audience of discovering and then consuming your online content, and then following your desired or preferred Call To Action (CTA) statements or clicking on your preferred in-page links.</div><div><br /></div><div><a href="http://4ubrand.blogspot.com/p/blog-page.html">read more about SEO here </a></div><div><br /></div><div>The biggest issue within the SEO industry is the ability to build links that carry meaningful signals to the search engines so that these signals associated with individual links both to and from your content can be used as semantic tools, or part of the construction of semantic tools which allow search engines to better interpret and understand the objectives, Intentions, aims, purpose and sentiment of your online content.</div><div><br /></div><div>SEO has evolved into a very complex technical battle to ensure that search engines have the necessary semantic tools to evaluate your content and connect your content to relevant online search queries. FUFISM is a marketing philosophy which uses social media as the primary avenue of #LINKBUILDING and helps to build the base of inbound external links(#BackLinks) to your online content.</div><div><br /></div><div>The most powerful links come from well-placed, properly-used hashtags within the comment streams of posts discussing the subject matter at hand. this can only be accomplished by a knowledgeable person. The new EEAT issues of Experience, Expertise, Authority and Trust are all tied up together in strange ways within the interwebs. Most folks have no clue as to what this actually means. This is however a primary part of any FUFISM-BASED marketing plan. </div><div><br /></div><div>do a little independent research on the #EEAT issues and be prepared to be confused. who does EEAT apply to and how is this measured ?. these are tough questions, but as I understand the EEAT issues are connected to every single digital entity. so each online document has its own EEAT issues. Authors, image designers, content creators each have their own EEAT scores that are carried around with their inputs to your content, and this is all part of FUFISM-based marketing. your in-page EEAT is a complicated issue and it is made up of the EEAT of each in-page contributor as well as both internal and external links. Both inbound and outbound links need to be considered. so lots of small juicy titbits to add to your #INPAGE SEO efforts by including links to contributors in the <HEAD> section of your HTML code. You can enforce this and add extra EEAT scores by including links to contributors of all kinds.. graphic design, audio, video, copywriting, research, technical SEO and other sources like data management or in-page forms. The more digital entities that you can connect to the page in meaningful ways that show semantic connectedness the better. Authors who write about specific topics score more EEAT points than unknown authors. But where and how do authors and other contributors actually get coverage? this needs your thoughts and attention if you are into the SEO thing... !!</div><div><br /></div><div>FUFISM or Functional User-Friendly Integrated Social Media is all about using social media as a powerbase to influence your #BackLink profile and entice others to share your links in their blogs, social media posts and other places. #LinkBuilding is a very strange concept, and link-building opportunities do not just fall out of the sky. Link Building opportunities are carefully crafted well-organized activities that take place over time in carefully structured steps. There is some cold calling involved, but usually, the comment streams of posts discussing the subject matter at hand start the process rolling forward. If folks have not discussed your content they will not create a well-thought-through link to your content. So create meaningful well thought through content that answers questions, offers a different approach to problem-solving or is helpful to your desired audience base in some way.</div><div><br /></div><div>All online content must have a purpose and intent. Online content must be easily discoverable by search engines. So FUFISM is all about being user-friendly and using the social environment to promote the purpose, intent and objectives of your online content.</div><div><br /></div><div>So to answer the question "Where does FUFISM fit into the online marketing environment" one needs to interpret FUFISM as the art of using social media to promote specific online documents or digital assets in a manner that shows search engines the purpose, intent and sentiment of these specific online assets in ways that expand the conversation and improve semantic connectedness.</div><div><br /></div><div>Once again FUFISM is an acronym for Functional User-Friendly Integrated Social media. FUFISM is also a marketing philosophy where SEO(Search Engine Optimisation) is pushed through link building in the comment streams of social media posts discussing blog posts, web pages or other online content.</div><div><br /></div><div>Just to round up here .. #LinkBuilding is a very complicated and difficult task. FUFISM or Functional User-Friendly Integrated Social media is all about getting better SERPs, by crafting clear direct social media conversations and interactions that guide the search engines to your content through well-managed social media activities, that include social listening and related comment stream management.</div><div> </div><div>Well-thought-through links in the comment streams require staff with Good #EEAT scores that demonstrate your staff's Experience, Expertise, authority and Trust of the subject matter at hand. FUFISM thus adds Search Engine Optimisation value indicators to your online content in many strange and devious ways. </div><div><br /></div><div><br /></div><div><br /></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0St Lucia, 3936, South Africa-28.3726019 32.4141631-58.208966541501951 -2.7420868999999968 1.4637627415019558 67.5704131tag:blogger.com,1999:blog-4414232737183643901.post-22062169307223546122023-01-17T19:34:00.003+02:002023-01-17T19:34:56.370+02:00What is Search Engine Optimisation or SEO ?<p> Search engine optimization <a href="http://4ubrand.blogspot.com/p/blog-page.html?m=1">(SEO)</a> is the process of improving the visibility of a website or web page in a search engine's unpaid results, often referred to as "organic," "natural," or "earned" results. SEO targets different kinds of search, including image search, video search, local search, and industry-specific vertical search engines.</p><p>SEO is an effective way to improve the quality and quantity of traffic to a website from search engines. SEO can be a complex and ever-evolving field, and it involves a number of different tactics and strategies. These tactics can be grouped into two main categories: on-page optimization and off-page optimization.</p><p>On-page optimization refers to the measures that can be taken directly within the website to improve its ranking in search engine results pages (SERPs). This includes optimizing the content and HTML source code of the website, as well as improving its performance and user experience. Some common on-page optimization tactics include:</p><p>Keyword research and optimization: Identifying the keywords and phrases that people are using to search for the products or services that your website offers, and using those keywords strategically in your website's content and meta tags.</p><p>Title tags and meta descriptions: These are the snippets of text that appear in the search results below the title of a webpage. They should be concise and compelling, and should include the target keywords for the page.</p><p>Headings and subheadings: Using headings and subheadings with relevant keywords can help to organize and structure the content of a webpage, making it easier for search engines to understand and for users to scan.</p><p>Internal linking: Linking to other pages within your own website can help search engines understand the structure and hierarchy of your content, and can also help to spread link equity (the value of a link) throughout your site.</p><p>Image optimization: Using descriptive, keyword-rich file names for images and using alt text to describe the image can help search engines understand the content of your images and improve their visibility in image search results.</p><p>Off-page optimization refers to the measures that can be taken outside of the website to improve its ranking in search engine results pages. This includes building links from other websites, which can help to increase the authority and credibility of your website in the eyes of search engines. Some common off-page optimization tactics include:</p><p>Link building: This refers to the process of acquiring links from other websites to your own. Search engines use links as a way to measure the authority and relevance of a website, so acquiring high-quality links from other reputable websites can help to improve your ranking in search results.</p><p>Social media marketing: Building a presence on social media platforms and regularly posting high-quality, relevant content can help to drive traffic to your website and can also lead to the acquisition of links from other websites.</p><p>Local SEO: If your business has a physical location or serves a specific geographic area, optimizing for local search can be especially important. This involves optimizing your website for local keywords and phrases, and getting listed in local online directories and review sites.</p><p>Mobile optimization: With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly and easy to use on smaller screens. This can include using a responsive design, optimizing images and other media for mobile devices, and using a mobile-friendly website design.</p><p>In addition to these tactics, there are a number of other factors that can influence your ranking in search results. These include the quality and relevance of the content on your website, the usability and user experience of your site, and the speed at which your website loads.</p><p>It's important to note</p><p><br /></p><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0KwaZulu-Natal, South Africa-28.5305539 30.8958242-30.469877385826258 28.698558575 -26.591230414173744 33.093089825tag:blogger.com,1999:blog-4414232737183643901.post-66688369298314208852022-11-29T00:49:00.006+02:002022-12-01T22:19:41.023+02:00A helpful introduction to Link Attributes in the online marketing Industry <h1 style="text-align: left;">This simple introduction to Link Attributes within the HTML content of your online marketing will help you better understand the true value of link attributes and how to use them wisely to improve the many different Search Engine Optimisation Value indicators that are used to generate better online search results.</h1><h2>first, you need to understand what link attributes are, then you can work out which link attributes you need to add to individual links, and how this will improve the quality and value of your online content to both the search engine algorithms and your intended target market audience.</h2><div><br /></div><div>Link Attributes are rather difficult to understand for most online marketing folks at first, but then suddenly a light bulb goes on and they get it. Link Attributes are value-adding and quality-improving instruments, that are placed within the HTML code between the <a> and </a/> tags of every link, So you do need to have a very basic or elementary understanding of HTML code. You do not need to be an expert in coder to add link attributes to your in-page HTML code, and can get your web design team to place them for you. </div><div><br /></div><div>Most link attributes are not mandatory or even necessary, but they do add tremendous quality and great value to your in-page SEO (Search Engine Optimisation) efforts. This quality is what Google Talks about all the time, and it is these small things that make the difference between being at the top of the SERP (Search Engine Results Page) or lower down where the poor quality pages go.</div><div><br /></div><div>Link attributes are not well defined, and the list of possible link attributes is rather disturbingly large. So you do need to understand the aims, objectives, purpose and intent of the individual link when deciding which link attributes are needed, which link attributes should be avoided, and how you will formulate them to suit your needs. Always remember that there is no one size fits all within the SEO industry.</div><div><br /></div><div>There are many folks who will tell you that you do not need to add link attributes, and they are correct. link attributes are not mandatory, but they do help your page find better traction within the online search industry and help search engines to better understand the aims, objectives, purpose and intent of each individual link. This is used in expanding the knowledge graph, your in-page trust issues and many other semantic connectedness issues. think of the <a href="http://4ubrand.blogspot.com/2022/11/the-power-of-links-when-using-strings.html" title="read more about the issues associated with the SEOVI issues connected to your link">#THINGSNOTSTRINGS</a> issues. There are many different places where<a href="http://4ubrand.blogspot.com/2022/11/the-power-of-links-when-using-strings.html" title="links and link building is a complicated affair. click here to read more about link building issues"> each link is processed and evaluated for the SEOVI associated with the link.</a></div><div><br /></div><div>some of the easier-to-add link attributes are things in the list below. this list is not exhaustive and there are very many others that you could add. your web development team will help you out here, but you do need to speak to them about this coz this is not mandatory stuff. that being said, each added link attribute will influence many different things in strange and unforeseen ways, so do be careful which link attributes you add to your links, and why these are even thought of.</div><div><br /></div><div> ALT TEXT for images,</div><div> the link title attribute,</div><div> the link description attribute</div><div>FOLLOW / NO FOLLOW </div><div>INDEX / NO INDEX</div><div>REL = ????</div><div><br /></div><div>Linking just for the sake of having links is a very stupid idea, and every link that you add to your content must have the following four traits.</div><div>1) purpose</div><div>2) objectives</div><div>3) aims</div><div>4) intentions</div><div><br /></div><div>these are easy to determine and are not rocket science issues. Take the FOLLOW / NO FOLLOW link attribute. here you must choose to either have the link followed and add link juice to both ends of the link or NOT to follow and keep the link juice out of the equation. so looking at the purpose and intentions of the link decide to follow or not follow.</div><div><br /></div><div>If the link expands the conversation in meaningful or helpful ways and adds value to the interpretation of the in-page content then follow the link. If the link is an advertorial link or off topic then NO follow. it is that simple. this is all about the semantic connectedness issues, and related trust factors.</div><div><br /></div><div>for some internal links like the link to an online form or sales page, why would you want it indexed? having unnecessary pages indexed is a waste of crawl budget, and thus forms, payment pages and similar unnecessary pages should all get the NO INDEX link attribute installed</div><div><br /></div><div>So link attributes add context to the link. for instance the TITLE ATTRIBUTE which pops up on the screen when the mouse hovers over the link, explaining to the end user what will happen when the link is clicked add context to the link. the title is often worded like " <span style="background-color: #fce5cd;">click here to open form</span>" or "<span style="background-color: #fce5cd;">click here to read more about this</span>" </div><div><br /></div><div>This added context to the link is thus shown to the end user helping him / her to decide whether to click or not. this will depend on the stage of the conversion funnel where the end user is at the time that this on-screen pop catches their attention.</div><div><br /></div><div>link attributes thus add value to the purpose and intent of the link. use this wisely </div><div><br /></div><div> links used during research </div><div><a href="https://www.contentkingapp.com/academy/link-rel/#:~:text=rel%3D%22amphtml%22-,What%20is%20the%20link%20relation%20attribute%3F,between%20pages%20to%20search%20engines.">https://www.contentkingapp.com/academy/link-rel/#:~:text=rel%3D%22amphtml%22-,What%20is%20the%20link%20relation%20attribute%3F,between%20pages%20to%20search%20engines.</a></div><div><a href="https://moz.com/blog/link-tilte-attribute-and-its-seo-benefit">https://moz.com/blog/link-tilte-attribute-and-its-seo-benefit</a></div><div><a href="https://ahrefs.com/seo/glossary/sponsored-link-attribute">https://ahrefs.com/seo/glossary/sponsored-link-attribute</a></div><div><a href="https://seopressor.com/blog/types-of-links-that-matter-for-seo/">https://seopressor.com/blog/types-of-links-that-matter-for-seo/</a></div><div><a href="https://www.searchenginejournal.com/link-building-guide/types-of-links-how-to-build-them/#close">https://www.searchenginejournal.com/link-building-guide/types-of-links-how-to-build-them/#close</a></div><div><a href="https://www.google.com/search?sxsrf=ALiCzsYKT7gEssMsDsWGxl12GQwTks_bRQ:1669665479903&q=Link+title+attribute+example&sa=X&ved=2ahUKEwjzysrO1NH7AhWCi_0HHSYQBCsQ1QJ6BAgwEAE&biw=1707&bih=821&dpr=0.8">https://www.google.com/search?sxsrf=ALiCzsYKT7gEssMsDsWGxl12GQwTks_bRQ:1669665479903&q=Link+title+attribute+example&sa=X&ved=2ahUKEwjzysrO1NH7AhWCi_0HHSYQBCsQ1QJ6BAgwEAE&biw=1707&bih=821&dpr=0.8</a></div><h1> </h1><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-88586550260436431062022-11-29T00:40:00.000+02:002022-11-29T00:40:55.000+02:00Inbound links, out bound links and the Things not strings rules<h1 style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 22px; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: normal; line-height: normal; margin: 0.75em 0px 0px; position: relative; text-align: left;"> last Friday (18 November 2022) I wrote about the power of links when using the Strings Not Things rules and some readers got ever so confused.</h1><div><br /></div><div>The Google Hummingbird algorithm did not replace any of Google's algorithms, but added extra new variables into the Google Search environment. this confused many, and many snake oil sales folks jumped on the bandwagon and marketed their special brand of snake oil...</div><div><br /></div><div>noe for those that do not know #SnakeOil is that elusive stuff that appears to be helpful, coz it camoflages things, and hides the truth. new content has freshness signals, which these snake oil sales folks use to make you believe that things are going well, but after a few weeks, you see no true improvement. </div><div><br /></div><div>Well with the things not strings rules, most things you do have long term objectives as well as immediate and short-term goals. now the long term objectives are all about Entity Graphs, trust maps and their links to the knowledge base of your online content. So outbound recognitionlinks are the initial primary key. there are two sets of outbound links placed with in every piece of content. the first is the internal group and the second is the external group.. inbound links are also divided into two groups, in the same manner, first is internal, which you control and manage, the second is external, which you need to ask for, and perhaps even negotiate with other information providers to get recognitian, and </div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-89763286117823798812022-11-29T00:24:00.001+02:002022-11-29T00:41:09.461+02:00A helpful introduction to Link Attributes in the online marketing industry<p> </p><h1> This simple introduction to Link Attributes within the HTML content of your online marketing will help you better understand the true value of link attributes and how to use them wisely to improve the many different Search Engine Optimisation Value indicators that are used to generate better online search results.</h1><h2>first, you need to understand what link attributes are, then you can work out which link attributes you need to add to individual links, and how this will improve the quality and value of your online content to both the search engine algorithms and your intended target market audience.</h2><div><br /></div><div>Link Attributes are rather difficult to understand for most online marketing folks at first, but then suddenly a light bulb goes on and they get it. Link Attributes are value-adding and quality improving instruments, that are placed within the HTML code between the <a> and </a/> tags of every link, So you do need to have a very basic or elementary understanding of HTML code. You do not need to be an expert coder to add link attributes to your in-page HTML code, and can get your web design team to place them for you. </div><div><br /></div><div>Most link attributes are not mandatory or even necessary, but they do add tremendous quality and great value to your in-page SEO (Search Engine Optimisation) efforts. This quality is what Google Talks about all the time, and it is these small things that make the difference between being at the top of the SERP (Search Engine Results Page) or lower down where the poor quality pages go.</div><div><br /></div><div>Link attributes are not well defined, and the list of possible link attributes is rather disturbingly large. So you do need to understand the aims, objectives, purpose and intent of the individual link when deciding which link attributes are needed, which link attributes should be avoided, and how you will formulate them to suit your needs. Always remember that there is no one size fits all within the SEO industry.</div><div><br /></div><div>There are many folks who will tell you that you do not need to add link attributes, and they are correct. link attributes are not mandatory, but they do help your page find better traction within the online search industry, and help search engines to better understand the aims, objectives, purpose and intent of each individual link. This is used in expanding the knowledge graph, your in-page trust issues and many other semantic connectedness issues. think of the <a href="http://4ubrand.blogspot.com/2022/11/the-power-of-links-when-using-strings.html" title="read more about the issues associated with the SEOVI issues connected to your link">#THINGSNOTSTRINGS</a> issues. There are many different places where<a href="http://4ubrand.blogspot.com/2022/11/the-power-of-links-when-using-strings.html" title="links and link building is a complicated affair. click here to read more about link building issues"> each link is processed and evaluated for the SEOVI associated with the link.</a></div><div><br /></div><div>some of the easier to add link attributes are things in the list below. this list is not exhaustive and there are very many others that you could add. your web development team will help you out here, but you do need to speak to them about this coz this is not mandatory stuff. </div><div><br /></div><div> ALT TEXT for images,</div><div> the link title attribute,</div><div> the link description attribute</div><div>FOLLOW / NO FOLLOW </div><div>INDEX / NO INDEX</div><div>REL = ????</div><div><br /></div><div>Linking just for the sake of having links is a very stupid idea, and every link that you add to your content must have the following four traits.</div><div>1) purpose</div><div>2) objectives</div><div>3) aims</div><div>4) intentions</div><div><br /></div><div>these are easy to determine and are not rocket science issues. Take the FOLLOW / NO FOLLOW link attribute. here you must choose to either have the link followed and add link juice to both ends of the link or NOT to follow and keep the link juice out of the equation. so looking at the purpose and intentions of the link decide to follow or not follow.</div><div><br /></div><div>If the link expands the conversation in meaningful or helpful ways and adds value to the interpretation of the in-page content then follow the link. If the link is an advertorial link or off topic then NO follow. it is that simple. this is all about the semantic connectedness issues, and related trust factors.</div><div><br /></div><div>for some internal links like the link to an online form or sales page, why would you want it indexed? having unnecessary pages indexed is a waste of crawl budget, and thus forms, payment pages and similar unnecessary pages should all get the NO INDEX link attribute installed</div><div><br /></div><div>So link attributes add context to the link. for instance the TITLE ATTRIBUTE which pops up on screen when the mouse hovers over the link, explaining to the end user what will happen when the link is clicked add context to the link. the title is often worded like " <span style="background-color: #fce5cd;">click here to open form</span>" or "<span style="background-color: #fce5cd;">click here to read more about this</span>" </div><div><br /></div><div>This added context to the link is thus shown to the end user helping him / her to decide whether to click or not. this will depend on the stage of the conversion funnel where the end user is at the time that this on-screen pop catches their attention.</div><div> links used during reesearch </div><div>https://www.contentkingapp.com/academy/link-rel/#:~:text=rel%3D%22amphtml%22-,What%20is%20the%20link%20relation%20attribute%3F,between%20pages%20to%20search%20engines.</div><div>https://moz.com/blog/link-tilte-attribute-and-its-seo-benefit</div><div>https://ahrefs.com/seo/glossary/sponsored-link-attribute</div><div>https://seopressor.com/blog/types-of-links-that-matter-for-seo/</div><div>https://www.searchenginejournal.com/link-building-guide/types-of-links-how-to-build-them/#close</div><div>https://www.google.com/search?sxsrf=ALiCzsYKT7gEssMsDsWGxl12GQwTks_bRQ:1669665479903&q=Link+title+attribute+example&sa=X&ved=2ahUKEwjzysrO1NH7AhWCi_0HHSYQBCsQ1QJ6BAgwEAE&biw=1707&bih=821&dpr=0.8</div><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-39422453621783188932022-11-18T13:22:00.001+02:002022-11-18T13:27:28.733+02:00the power of links when using the Strings Not Things rules<h1 style="text-align: left;"> Google changed the rules within the SEO industry when they introduced the HummingBird algorithm</h1><div><br /></div><h2 style="text-align: left;">Google HummingBird algorithm was the start of the Things, not strings era, where context, purpose and intent augmented keywords in the Search Engine optimisation industry. </h2><div><br /></div><h3 style="text-align: left;">The values of link attributes suddenly carried an awful lot more Search engine optimisation value indicators (SEOVI) than they ever did before.</h3><div><br /></div><div>The Google HummingBird algorithm is to this day not clearly understood by most folks within the Search Engine Optimisation industry. So this blog post will help readers to have a deeper understanding of what the Google Hummingbird algorithm is and what the purpose and intentions of the Google Hummingbird algorithm are.</div><div><br /></div><div>When I did a Google search for the Google Hummingbird algorithm, this page came to the second spot of the list.or SERRP (search date 17 November 2022) <a href="https://moz.com/learn/seo/google-hummingbird" target="_blank"> https://moz.com/learn/seo/google-hummingbird</a></div><div><br /></div><div>now MOZ is a rather influential site, but these folks (in my mind) do not really understand the Google Hummingbird algorithm. This algo did not replace anything but added many new Search Engine optimisation value indicators which I refer to as SEOVI The article mentioned above claims that HUMMINGBIRD replaced many existing algorithms, but this is not true in the least... Hummingbird was a new addition that ran parallel to, and adjacent to all existing algorithms. #HummingBird was a new tool that supplemented all existing tools, the Google hummingbird virus did not replace anything. folks that tell you Google hummingbird algorithm replaced stuff need to be avoided, or challenged to please explain, coz they are either selling you Snake Oil or bullshitting you big time. both are not acceptable.</div><div><br /></div><div>the top of SERP item (<a href="https://www.goup.co.uk/guides/google-hummingbird/#:~:text=Hummingbird%20is%20a%20search%20algorithm,old%2C%20like%20Panda%20and%20Penguin." target="_blank"> https://www.goup.co.uk/guides/google-hummingbird/#:~:text=Hummingbird%20is%20a%20search%20algorithm,old%2C%20like%20Panda%20and%20Penguin</a>.) also claims that hummingbird replaced some stuff in the online search algorithms of Google. </div><div><br /></div><div>the third item in the SERP was Wikipedia <a href="https://en.wikipedia.org/wiki/Google_Hummingbird">https://en.wikipedia.org/wiki/Google_Hummingbird</a> this also talks of an algorithm change, but it was not a change of anything. it was an introduction of a brand new tool within the search environment at Google.</div><div><br /></div><div>So the Google Hummingbird algorithm was not an update of any existing algorithm, but rather the introduction of a brand new algorithm which complimented all existing algos and added new variables into the online search industry.</div><div><br /></div><div>the Google Hummingbird algorithm introduced many new issues and was the first step that Google took to move away from strings (words only) and move towards search intent, where content context, purpose and intentions were suddenly a very big part of the search process. this was the start of the move from strings to things. hence the hashtag <a href="https://www.google.com/search?q=%23ThingsNotStrings&newwindow=1&sxsrf=ALiCzsZqoOgcDhrxHRhFPMH99ZuNP5UfyQ%3A1668761077228&ei=9UV3Y-S-DcqhgQbF9q7YDg&ved=0ahUKEwikjeS5q7f7AhXKUMAKHUW7C-sQ4dUDCA8&uact=5&oq=%23ThingsNotStrings&gs_lcp=Cgxnd3Mtd2l6LXNlcnAQAzIFCAAQogQyBQgAEKIEOgQIIxAnOggIABCABBCxAzoFCAAQgAQ6CwgAEIAEELEDEIMBOgQIABADOggIABCxAxCDAToFCC4QgAQ6CwguEIAEELEDEIMBOggILhCABBDUAjoFCAAQkgM6AggmOgcIABAeEMkDOgQIABAeOgYIABAeEApKBAhBGABKBAhGGABQAFi9PWCVR2gAcAB4AIAB-AOIAZIzkgEIMy0xMC41LjKYAQCgAQHAAQE&sclient=gws-wiz-serp" target="_blank">#ThingsNotStrings </a>became an important entry point for folks looking for search engine optimisation tactics. </div><div><br /></div><div>The Google Hummingbird algorithm is a very powerful search tool that changed so many issues in so many different ways, and was the tool that started using the Google knowledge graph as the foundation for establishing the semantic mapping tools that defines and identifies all things within both the online and offline environments. This algorithm is forever being updated and directly connected to many more algorithms that have been introduced to expand the things not strings contextual linkages. </div><div><br /></div><div>now to understand how these issues are all linked together, one needs to interpret and understand the many different issues associated with inpage links, which many folks call #BackLinks</div><div><br /></div><div>There are basically two types of links, which are again divided into two groups. the first type of link is #InternalLinks and the second is #ExternalLinks. the first group is #OutBound and the Second is #InBound. every link has two ends. the first is the origin which would also be called the InPage link. The second side of the link is the off-page end of the link. the Off-Page end may be an internal destination, meaning that it is the same domain or external meaning that it is in a different domain. </div><div><br /></div><div>All so called Back Links are from an external domain. Now most folks, when doing search engine optimisation only lalk of Back Links. very few folks ever talk about internal inbound links, and thus there is a very big problem with interpreting and understanding the value of links. Internal links carry much more Search Engine Optimisation Value Indicators, coz you recieve link juice at both the destination point and the link origin. </div><div><br /></div><div>now coming back to the Knowledge graph... the knowledge graph uses links to link one set of issues (your inPage content) to the other set of issues the Off page content, which may be external or internal. the knowledge base of one page is thus connected to the knowledge base of another page through the inapge out bound link.</div><div><br /></div><div>So tthe knowledge graph can not connect the things in your content to any other things unless there is a link from your page to that other content. The knowledge graph is a very-big-data issue which is explained here <a href="https://www.semrush.com/blog/knowledge-graph/?kw=&cmp=Africa_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=622528814134&kwid=dsa-1753200739853&cmpid=18364843126&agpid=141057028723&BU=Core&extid=60114153428&adpos=&gclid=Cj0KCQiA1NebBhDDARIsAANiDD1RkMnaH7qByvyq-kC5-BSZfPAWhJSUQ0f9AdUSSN0PpBVT_d3RyBIaAgMsEALw_wcB">https://www.semrush.com/blog/knowledge-graph/?kw=&cmp=Africa_SRCH_DSA_Blog_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=622528814134&kwid=dsa-1753200739853&cmpid=18364843126&agpid=141057028723&BU=Core&extid=60114153428&adpos=&gclid=Cj0KCQiA1NebBhDDARIsAANiDD1RkMnaH7qByvyq-kC5-BSZfPAWhJSUQ0f9AdUSSN0PpBVT_d3RyBIaAgMsEALw_wcB</a></div><div><br /></div><div>this link connecting your page to another page, may be an internal link or an external link. this link may be an inbound link or an outbound link. it does not matter.. internal or external, inbound or outbound. here a link is a link and it does not matter where the other end is, just so long as it connects your content to other content. But do not get confused here. every link is used many times over, in some instances, the origin and destination have great significance, and in some use cases, there is no significance.</div><div><br /></div><h4 style="text-align: left;">So let us now consider In Page SEO (Search Engine Optimisation) issues associated with in page OUTBOUND LINKS.</h4><div>IPSEO or In Page Search Engine Optimisation is where the issues start to make sense and need to be properly evaluated for many different individual SEOVI. Each link is used many times over to generate a very large number of different SEOVI where the items on this shortened list are considered. this list is in reality very big and contains an exceptionally large number of vastly different, but interconnected issues. do not get confused if items you consider as important are not listed. here. I promise you that whatever you consider, is in reality an issue. Think of the #ThingsNotThings issues, and you will begin to understand the complex network of different SEOVI that a search engine may or may not consider important to understand the purpose and intent of your online content, once again this list is not exhaustive, and includes an extremely big set of issues not in this list. this is just to give you an idea and a point to start interpreting and understanding the vast complexity of the Google Hummingbird algorithm.</div><div><ul style="text-align: left;"><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">what is the purpose of the link?</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">does the link have any #LinkAttributes</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">no follow</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">no index</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">link title</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">link description</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">alt text if an image or video</a></li></ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">what words are near the link in your copywriting</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">are there similar words in the destination inpage content of this link</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">does the link arrive at a bookmark</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">how far are these words from the destination point (bookmark)</a></li></ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is there any Anchor text</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">are any of these words (anchor text) in the page title</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of your page</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of the destination page</a></li></ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">are any of these words in the page description</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of your page</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of the destination page</a></li></ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">are any of these words in the keyword meta data</a></li><ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of your page</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">of the destination page</a></li></ul></ul></ul><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is there semantic connectedness between the origin and destination </a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is there any similarity between the page intent issues of the origin and the destination</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">does the purpose of the two pages correlate.</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is there a connection between the purpose of each end of the link</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is the conversation expanded in a meaningful manner</a></li><li><a href="http://4ubrand.blogspot.com/p/blog-page_4.html">is there a return link in-page (BackLink)</a></li></ul><div>There are so many other issues that search engines consider that your head will spin if you are not careful. Do not get confused or be bothered too much about this, because micro-management here will cause you to fail. just think clearly about the purpose and intent of the link. Do not add links for the sake of adding links.</div></div><div><br /></div><div>not every page needs links. think of a form that the end user may be required to fill out.. A primary landing page should have very few links, as each link that is not associated with the intended call to action here is a distraction, which will break your conversion funnel. Take time to </div><div>understand conversion funnels and be aware of the purpose and intent of each page.</div><div><br /></div><div>So the thing that you want your end user to accomplish when on-page is important. </div><div><br /></div><div><b><u>On-Page</u></b> is the user activity space, or what appears on screen for the end user to interact with.</div><div><b style="text-decoration-line: underline;"><br /></b></div><div><b style="text-decoration-line: underline;"> in-page</b> is all the HTML content. used by search engines to evaluate the purpose, intent and functionality of your page.</div><div><br /></div><div> the IN-Page situation has two parts. (1) is the <HEAD> (2) is the body </div><div><br /></div><div> the <HEAD> is only for search engines and other applications to use</div><div><br /></div><div> the <BODY> is for end-user interactions and is the code that ensures that the onscreen issues display correctly for your end user, and any user tasks easily accomplishable. </div><div><br /></div><div> All inpage links are part of the user interaction activity. each link should be considered as a call to action statement. here you want the end user to do something. when the end user does something he /she uses a link to accomplish a task that you set for him/her. </div><div><br /></div><div>inPage links connect things to other things and are used by a number of different databases to establish the purpose and intent of your online content. To understand intent and purpose, you need to understand the meaning of the content. to understand the meaning you have to understand what things are being discussed, and how these things interact with each other. this can not be done without evaluating each word separately, and then collectively where NLP (Natural Language Proceesing) is a key element.</div><div><br /></div><div>This means that THINGS have more importance than STRINGS. Both are important. </div><div>Strings are used to define things. The definition of things allows other concepts to be developed. Machine learning and AI (Artificial intelligence) are vital in this aspect. Large databases that are interconnected are used to define things and allow deeper context to be developed.. this can only be accomplished when there are links between strings,. So once again the links that you place within your content are vital in developing concepts that relate strings to things. </div><div><br /></div><div>things can not be discussed and evaluated without strings. but which is more important things or strings? we lthis can be debated but that will take so much time and effort that it is not worth the confusion. things are defined nd explained using strings, without things there would be no need for strings. At the end of the day the Google hummingbird algorithm is the direct link between things and strings. the purpose of the Google hummingbord algorithm is thus (in my mind) to connect thiongs together and show the interrelationships between things through the use and interpreation of strings. </div><div><br /></div><div>Links within online content allowed the search engine to develop models and systems that use strings to define things, then show the inter-relationships between different things. now when one uses a search engine to disciver information about things, the different strings within your vontent are used to establish the intent, purpose, aims and obkjectives of your content, then match those to the query intentions, purpose aims and objectives.</div><div><br /></div><div>it thus follows that purpose, intentions, aims and objectives need to be used when creating online content for the human end users . strings are thus vital to develop content that you want your end-users to consume within the online environment. Keywords are your lever to open the search engine interrogation channels of your content when a search engine do what it is that they do. </div><div><br /></div><div>these days (November 2022) search engines match the purpose and intent of a search query to the purpose and intent of online information (read your pages). strings are uased in the search query and your online content. these strings refer to things, so the Google Hummingbird algorithm is an essential part of the search engine search process. This means that keywords are vtal and can not be avoided. how you use ypour keywords, and introduce them to the search engine in your content is up to you, but you do need to think clearly and understand that these strings discuss things, and things are part of the answer. The Google Hummingbird algoriythm is the link between strings and things.</div><div><br /></div><div>the #ThingsNotStrings hashtag is thus very misleading, as the search engine can not physically use things, coz they cannot be placed inside a wire or an electrical circuit. Things can not be changed into electrical information without the use of strings. strings can be easily converted into electrical impulses which are then muddled up and used by computing systems. very confusing ??!! </div><div><br /></div><div>At the end of the day, the Google Hummingbird algorithm connects strings to things, then expands that to interpret a vast number of attitudes, thought processes and related conceptualisation to match a search query to the relevant online content, then offers the end user, a list of items called the SERP or Sear4ch Engine Results pages. </div><div><br /></div><div>So from the above confusion and mayhem it can be interpreted that the links within your online content are used many times over in a great number of different and seemingly unrelated places to match an online search to online content. So links within your online content are the key to unlocking the information you provide within your online content, so that a search engine may find the relevance of your online content and match that to the purpose, intent and relevance of a search query.</div><div><br /></div><div>this is all achieved because the Google Hummingbird algorithm does what it was intended to do.. that is interpret strings and use the things discovered in your content to create an understanding of the purpose and intent of your online content. The links that you have placed within your content allow this to happen, so when inserting links in your content, have some respect for the purpose, intent, aims and objectives which you want to assign to the content that contains your link in question.</div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-62178711100606161972022-10-08T23:05:00.001+02:002022-10-08T23:05:52.732+02:00Search outside the box:<p style="text-align: justify;"> those of you who follow me coz I blog about SEO stuff are really gonna enjoy this.<a href="frankie2socks.blogspot.com " style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="flowera in the garden, just to relax the mind and create a diversion.. SEO or Search engine Optimisation is a comlex task that requires many different folks doing vastly different, but semantically connected to the core of things" border="0" data-original-height="1536" data-original-width="2048" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgd2e4oOKQTDGuYLzA8kbYTYbDqx1OlzLqcylVu8NXWNOxjcTYDAJGkNatFRsJ3PDkYddPCRGGqcVGWUtclHrpRuQvUTHdg7e_XOwt8M95mOJPm3lzCiCaoEJbJiyiDkJYz_zv43EHmuuqGIHE3RkoBq3H-5Q2MA1-VhLc_aUacVDgYUkBYG8vb1Ct9/s320/20170923_173114.jpg" title="gardens help to relax the mind. click here to read more about the author #Frankie2Socks" width="320" /></a></p><div><br /></div><div>In this online document resource, Google employee (<span style="background-color: rgba(255, 255, 255, 0.6); color: #202124; font-family: "Google Sans", roboto, arial, helvetica; font-size: 14px; font-weight: 700;"><a href="https://www.google.com/search?q=Prabhakar+Raghavan+Senior+Vice+President&sxsrf=ALiCzsZaqMCRSI71fcDKP4T6NCjufgApkA%3A1665258861688&source=hp&ei=bdVBY6mJJ9LzgAbhhpawDg&iflsig=AJiK0e8AAAAAY0HjfTnM-cNyPnAjMVF-1kiHDTBEyyvl&ved=0ahUKEwjp86DXtNH6AhXSOcAKHWGDBeYQ4dUDCAc&uact=5&oq=Prabhakar+Raghavan+Senior+Vice+President&gs_lcp=Cgdnd3Mtd2l6EAMyBggAEB4QFjIFCAAQhgMyBQgAEIYDMgUIABCGAzIFCAAQhgMyBQgAEIYDUABYAGCyD2gAcAB4AIABtwKIAbcCkgEDMy0xmAEAoAECoAEB&sclient=gws-wiz" target="_blank">
</a></span><span style="background-color: rgba(255, 255, 255, 0.6); color: #5f6368; font-family: "Google Sans", roboto, arial, helvetica; font-size: 14px; letter-spacing: 0.0138889rem;"><a href="https://www.google.com/search?q=Prabhakar+Raghavan+Senior+Vice+President&sxsrf=ALiCzsZaqMCRSI71fcDKP4T6NCjufgApkA%3A1665258861688&source=hp&ei=bdVBY6mJJ9LzgAbhhpawDg&iflsig=AJiK0e8AAAAAY0HjfTnM-cNyPnAjMVF-1kiHDTBEyyvl&ved=0ahUKEwjp86DXtNH6AhXSOcAKHWGDBeYQ4dUDCAc&uact=5&oq=Prabhakar+Raghavan+Senior+Vice+President&gs_lcp=Cgdnd3Mtd2l6EAMyBggAEB4QFjIFCAAQhgMyBQgAEIYDMgUIABCGAzIFCAAQhgMyBQgAEIYDUABYAGCyD2gAcAB4AIABtwKIAbcCkgEDMy0xmAEAoAECoAEB&sclient=gws-wiz" target="_blank">Senior Vice President Prabhakar Raghavan </a>) </span> discusses search issues that we as technical SEO folks and all associated IT(#SEamanticEngineering) fellas have zero control over or even indirect input. The tools that Google has made available for end users to use as part of the end-user experience when using search tools are quite scary. this includes stuff like voice search tools, image search tools and near-me type search requests that will soon be available to all end users.</div><div><br /></div><div>So #GEOTAGGING and #HashTagMarketing will now have new meaning and functionality within the online search environment. this will make experiences at theme parks, shopping malls, events and other area-bound activity could be managed for near-me search issues. GEO TAGS in the <HEAD> section alongside keywords, page titles and page descriptions will be very helpful.</div><div><br /></div><div>Using the appropriate #LinkAttributes such as NO-FOLLOW link title, and link description are also very helpful in many ways, coz these are rather heavy-weight "QUALITY SIGNALS" that search engines really appreciate, as this gives them a deeper insight into the purpose and intent of your specific online asset. </div><div><br /></div><div>So this is a true FUFISM-based marketing issue, where SEO needs to be understood to be all about online search visibility and the different types of online SERPs that are offered to the end user. one also needs to consider the actual search tool when evaluating the SEO factors that need to be considered. This is where #SemanticTrust and related sentiment and intent signals are truly helpful. These include things like </div><div><ul style="text-align: left;"><li>GEO tags,</li><li>contributor tags</li><li>publisher tags</li><li>author tags</li><li>industry tags</li><li>any other unique tags</li></ul><div>So Remember SEO is all about teamwork and ensuring that everybody knows the intended target market audiences. Both of them... The first is normal people, as in the <BODY> section of the HTML code and the second is the search bots and their algorithmic handlers at search engines, which is the <HEAD> section SO PAY ATTENTION to the <HEAD> section of your online assets, as there are many opportunities here to inform search engines about the purpose and intent of your web site, blog or another online asset. </div><div><br /></div><div>Thanx for reading here</div><div>#Frankie2Socks </div><div><br /></div><div>so this message from Prabhakar Raghavan is vital to understand within the online marketing industry, coz the SEO Implications are rather large and plenty full. </div></div><div><br /></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-80294723353216423122022-10-07T21:40:00.003+02:002022-10-07T23:09:09.358+02:00Search Engine Optimisation needs to be interpreted<p></p><h1 style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmMydkEiDwbrxh1yVC5X7KzJXPxyfLx8xRVErDMD23LBkUXnw7ubAmjhBMwO8bGNf63gsQ0VL1oxN1qTAlH3pmP17h85qxRqdxFWmtQVAd4ePsvpv7uZNhg57IgMNxWRkBxQRgK7lHjsGLx-09zIJjsgTHDAlFoyekdsgtrkeN07HVkFHFHfQGgtQa/s500/fufism-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="500" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmMydkEiDwbrxh1yVC5X7KzJXPxyfLx8xRVErDMD23LBkUXnw7ubAmjhBMwO8bGNf63gsQ0VL1oxN1qTAlH3pmP17h85qxRqdxFWmtQVAd4ePsvpv7uZNhg57IgMNxWRkBxQRgK7lHjsGLx-09zIJjsgTHDAlFoyekdsgtrkeN07HVkFHFHfQGgtQa/s320/fufism-logo.png" width="320" /></a></div><br />Search Engine Optimisation has evolved into #SemanticEngineering</h1><h2 style="clear: both; text-align: left;">SEO or Search Engine Optimisation has changed radically since the introduction of the Google Hummingbird algorithm in 2013.</h2><div><a href="https://blog.google/products/search/new-search-technology/" title="Read how Google is using new tactics and strategies to interpret and undetstand online content, along with purpose, intent and sentiment">take your time and read this Google insight </a></div><div><br /></div><div>It is now October 2022 and things are getting ever more complex as search engines use better and bigger search algorithms. the big change that followed the Google HummingBird algorithm was that search started to move away from so-called strings or word-only activities to suddenly include an ever-expanding cohort of things or entities. this move from STRINGS to THINGS was at first very slow, but around 2018 things started to suddenly move into the things spaces, as entity graphs and entity maps started to take control over search engine's ability to understand purpose and intent.</div><div><br /></div><div>t has come to the point now that search engines actually attempt to understand the purpose, intent and context of your online assets, then using reverse engineering, match the search intent to the intent of online content. This is why it is so vitally important to understand the context and intent of the <HEAD> section of your HTML code. The three main issues are </div><div><ol style="text-align: left;"><li>page title</li><li>page description</li><li>keywords list</li></ol><div>These three Search engine Optimisation variables need to be understood very clearly. what is the purpose of these three SEO variables. why should they be included in your HTML CODE ?</div><div><br /></div><div>Well the answer is simple. if you stop and evaluate how search engines work. These three issues are in the <HEAD> section. The head section is written specifically for search engines to get an understanding of the intent and purpose of your content. The body section is written for the human end user. so your header and your body sections need to work together as a team. how these two sections interact determines how a search engine will value your online asset and its close associates. </div></div><div><br /></div><div>the values of these three META TAGS is really not understood within the SEO community, with many web development tools not having access to these meta tags. many blog sites do not hve easy access to adjust the META TAGS in the <HEAD> section of your HTML code.</div><div>things have changed ... Google and other search engines now use alternate tactics to determine the intent and cotext of your online asset base, and list each item found separately. </div><div><br /></div><div>so time to wke up and take a look into the new tactics used bysearch engines. </div><div> </div><div><a href="https://blog.google/products/search/new-search-technology/">take your time and read this Google insight </a></div><div><br /></div><div><br /></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-91013597280177669232022-10-05T20:03:00.000+02:002022-10-05T20:03:04.194+02:00The power of SEO is not well understood.<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicr6AQNqWKxxWUG2kPxnchdPwxNmi_3sOZi5AUkWvwRhkNUCLmTAeD8CLnkbYsWD9Px6UQlDh3rqlzvVdCSJyC1PeOPn2o-pbYaPsnUynereKqPbZoP5tZSIZQEkZtRPPQTtukAHUxKjlvFOwDPUJz8Ne438YXBOOU40tn6Hhsgw6cnoDe7K9QvCfm/s500/fufism-logo.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="500" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicr6AQNqWKxxWUG2kPxnchdPwxNmi_3sOZi5AUkWvwRhkNUCLmTAeD8CLnkbYsWD9Px6UQlDh3rqlzvVdCSJyC1PeOPn2o-pbYaPsnUynereKqPbZoP5tZSIZQEkZtRPPQTtukAHUxKjlvFOwDPUJz8Ne438YXBOOU40tn6Hhsgw6cnoDe7K9QvCfm/s320/fufism-logo.png" width="320" /></a></div><div>#FUFISM is a marketing philosophy where the social media environment is used as a tool box to ensure better search results within the online search environment. FUFISM is an acronym for Functional User-Friendly Integrated Social Media. </div><div><br /></div> So before you can understand the power of something you first need to know what it is. SEO or Sea4ch Engine Optimization is not a new issue and has been around since the beginning of the internet. Folks have always been looking for tools to find specific information within the online environment.<p></p><p>now let's not get all soft in the head here. there are many companies in the online search space, and Google is the biggest at this time (October 2022). The volume of new online information is really scary, so what tools do search companies have to discover newly published information, then sort it out and make it available within the search environment?</p><p>The simple answer links are more commonly called by the confusing name of #BACKLINKS. Links are the only tools that search engines have to discover your online content. Once discovered, search engines do many fancy investigations into the purpose, intent and validity of your online content that you would like your online audience to discover when searching within the interwebs. </p><p>So Search engine optimization is a really difficult thing to explain in simple terms. I like to explain Search Engine Optimization as All the work done by your entire marketing team, along with all their contacts, friends, enemies and others that have some influence on how search engines understand your content, along with the clues that you leave behind in the hidden code of your online content so that search engines can match search queries to existing online content in meaningful ways that satisfy the search intent of the query in question.</p><p>notice the word INTENT here. the search intent is the real issue. understanding search intent is a very difficult thing. many searches are just one r two words... So understanding search intent is the first step. then matching that search intent (Query Intent) to the intentions and purpose of your online content is the next step.</p><p>This means that SEO or Search Engine Optimization is all about informing the search engine of the purpose, intent and context of your online content. this sounds rather simple, but is truly a complicated affair where many devious and hidden things give you opportunities to better inform search engines of the purpose, intent and context of your online content.</p><p>In the old days, pre (HummingBird) things were simple, and search engines only worried about words. The introduction of the Google HummingBird Algorithm in early 2013 changed many things within the online search environment, as things suddenly became more important than strings. This was a really monumentus change, but many folks still do not grasp these issues. suddenly context became an issue that was mever heard of within the online search industry. The many hidden issues around Natural Language Processing and contextual references'was were suddenly thrust into the forefront of content creation references's and confused the issue horribly.</p><p>Today, nearly ten years later many folks within the online search industry still worry about things like word counts, keyword density and other silly number games. they have not grasped the fact that context and intent are issues that search engines use. After all, they nowadays match the intent of a search query to the intent of existing online content, and offer a list of the pages that the search engine believes will best match your online query.</p><p>this is a rather scary thought, coz it basically means that your keywords list is meaningless as a search engine optimisation signal. well if you fell for that you are in trouble.......</p><p>keywords are much more important today than they were way back when words alone mattered. \ Keywords lists and page descriptions along with page titles offer search engines a glimpse of the intentions, purpose and context of your online information. how you expand this in the body section of your content is the real issue. body section</p><p>Good SEO (Search Engine Optimization) helps your marketing team to supply search engines with relevant information about your online content so that they can use this to better match search queries to existing content.</p><p>So Search Engine Optimization I a very complex affair with many devious and hidden things that influence how search engines interpret and manage the information contained within your online content. The head section of your online HTML code is a confusing space, but take your time and think!!! There are many so-called SNAKE OIL SALES FOLKS who will confuse you and sell you their latest versions of SEO TOOLS. Be careful and take your time when doing SEO work. there are many pittfalls and lots of folks selling bad information, that can cause your site some harm, which may take some considerable effort o repair.</p><p>SEO is not a bolt obolt-on later affair. SEO needs to be a very important part of your online marketing efforts from the beginning. Your content creation team needs t be informed of many things that impact on search results. </p><p>Target market research is essential. how you manage this is tricky and needs to be well-thought throug. Number chasing is dangerous. Quality needs to be given more thoughts than quantity. Thousands of page views with no conversions is a waste of time and effort, when just a few visitors could generate many sales if the correct audience is targeted from the start. SEO is all about ensuring that the correct target market audience click through and opensofferings your online offereings.</p><p>SEO has the power to ensure that the right folks click through from the SERP's. (Search Engine Results pages) It just takes common sense and understanding of what information is in your content, what you want your audience to do when they discover your online content, and how you have put the resources in place for your audience to follow your desired call to action statements.<br /></p><p>SEO shoud form the core ele3ment of all your online marketing efforts. SEP should dictate many issues, but unfortunately SearchEngine Optimmisation is seen as a blot on thingi tht can come layter. This is an extremly bad attitude, which needs some attemntion. </p><p>Search Engine Optimisation is a vastly complex affair tht needs deep understanding of what you are trying to achieve.</p><p>SEO allows you to target the correct audience and get positive results. But it does require imput at the highest levels, along with commitment to ensure co-operation between marketing divisions. SEO IS YOUGH.. so be prepared and THINK CLEARLY></p><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-53623240075562629622022-08-25T13:35:00.003+02:002022-09-13T13:03:48.995+02:00Practical training : wow Bizz , Khula Village.<p> Frankie2Socks Consulting Services is based in Khula Village, in the Mtubatuba local municipality of Umkhanyakude district municipality. We are near St. Lucia, the tourism hub of the Elephant coast. </p><p>#Framkie2Socks will be giving one on one practical lessons focusing on #FUFISM based marketing, and all the small online fragments that make up a holistic online marketing strategy and implementation policy.</p><p>SEO or Search engine Optimization is a rather complex issue that takes up a very big portion of your marketing research. Fortunately this is shared information which is usually paid for by other departments out side of the online marketing environment. So these lessons and associated online information sharing tactics will not focus so much on SEO, but rather focus on the practical implantation of online marketing tactics.</p><p><br /></p><p>We as the teaching team, will supply individualised personal lessons on topics and applications of your choices. You will however need to arrive in person. So arrive with out a fixed appointment, and we may not be able to help you. We will not be doing zoom or other online teaching. Our lessons are personal, in person and are created after discussion with you, discussing your business needs, and possible solutions to assist you to fulfill your business needs.</p><p><br /></p><p>Contact Frankie2Socks at <a href="mailto:frankie2socks@info4u.co.za">frankie2socks@info4u.co.za</a> for more details.</p><p><br /></p><p><br /></p><p><br /></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2Sockshttp://www.blogger.com/profile/06270632253656471348noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-47239028754779909382021-03-18T08:00:00.000+02:002021-03-18T08:00:24.589+02:00What is SEMANTIC ENGINEERING ?<p> <span style="font-family: Arial; font-size: 26pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">#SemanticEngineering is just good old fashioned Search </span><span style="font-family: Arial; font-size: 26pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Engine Optimization dressed in a new suit</span></p><br /><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Within the Search Engine Optimization Industry there have been so many changes during the last few years that one's head will spin irrationally. It has thus become very difficult to explain what exactly it is that those of us who practise the deceptively difficult art of Search Engine Optimization actually do, especially when one of us steps into your marketing campaigns as a consultant, coz you want the top search engine spot.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So there is plenty of history around describing how we, as search engine optimization tactitians got to where we are now in 2021. There was even a public perception management campaign pushing the story that SEO IS DEAD ( #SEOISDEAD ) Do a little research around that topic for yourself, but think of Semantic Engineering and the new machine learning tactics used by search engines to build data bases around digital entities and each digital entities connectedness to specific topics and information themes, storing this information in many formats.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Knowledge graphs and entity connectedness maps are just some of the new semantic engineering tools used by search engines in evaluating the semantics of your online assets, or the Semantics of a search query.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The SEO INDUSTRY is still trying to figure most of these new Semantic search tactics used by search engines, and one does need to be awear of the black hat search engine optimization tactics that activate punishment algorithms which may have your digital assets removed from all search engines.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Most of the history within the semantic engineering landscape is good and can be relied on as data to plan your way forward, but some is just pure poison that will destroy your online reputation and have your online assets removed from most search indexes within days.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Within the world of SEMANTIC ENGINEERING or good old fashioned Search Engine Optimization, Following best practices from the past may not be the best thing to do, coz some folks tried to kill the goose that laid the golden eggs, (read #BlackHat SEO ), so the big giant ( read GOOGLE ) cooked the goose, whafting the delicious smell through the interwebs and chased all those who asked for a piece out of town ( read introduction of algorithmic penalty for cheaters) </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now as with any engineering, like civil engineering, mechanical engineering, electrical engineering, chemical engineering, new processes, tactics and procedures are always an issue, so reading, networking, researching and experimentation with new equipment and techniques is always needed to stay on top of your game.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">More than 90 % of an SEO TACTITIAN or SEMANTIC ENGINEER's time is spent doing research and experimentation, testing search results. About five percent of our time is spent in meetings, 2 % discussing tactics with co-workers and the rest arranging your work flow issues needed to get the attention of search engines.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now doing your physical SEO WORK is not something that a semantic engineer would do personally, but giving your marketing team a written guideline and set of instructions on what physically needs to be done is the job of a SEMANTIC ENGINEER. In other words, a semantic engineer establishes a set of processes and procedures that your marketing team needs to implement as a team of committed individuals, all working on different aspects of ensuring that your intended target market audience - </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A) find your online content within the SERP's or Search Engine Results Pages</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">B) select your link from those offered by the search engine in their SERP</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">C) consume your content then click on your desired call to action statement within your online assets.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Things like writing code to perform data base actions using an end users information to calculate answers such as foreign exchange calcs, or shipping costs is not done by a semantic engineer, but rather by specialists in these fields such as a data base technician or python coding specialist.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Semantic engineers connect the dots between you online assets and search engines indexed pages through a vast array of avenues, so that search engines may make a semantic match between your online assets and an end users search query.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is no easy task, and it is becoming increasingly difficult, as the search engines are using ever better algorithms to understand both the search query and your online assets purpose and intentions.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that purpose and Intentions form the core of all communications, so how will you convey this to search engines so that they may use this in a meaningful way? You thus need a semantic engineer to engineer the semantics of your online content to suit both user intent ( read your actual online audience ) and general search engines like Bing, DuckDuckGo or Google.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So semantic engineers are just well qualified Search Engine Optimization Tactitians, who use many different avenues both online and offline to do proper search engine optimization.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that your intended online audience needs some help in forming their search query, so that your intended target audience types your desired #KEYWORDS or semanticaly similar phrases into the search box or their search query.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This tricky piece of physcological manipulation of your intended online audience thinking patterns and thought processes, is just good old fashioned marketing. Here semantic engineers arrange things like radio talk shows, road side bill boards, flyers, marketing brouchers, magazine and newspaper advertising that connects your desired target market audience with your social media and other online assets. The reason here is to put the semantics of your online assets in to the thinking patterns and thought procedures of your intended target market audience and hopefully when your off line audience goes online to search, they will use your semantics.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">THE RESULT !!! a semantic match between the search query and your online assets. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Successful semantic engineering is a daunting task. SEO or Search Engine Optimization is a multi disciplined task and requires huge amounts of team work between many different departments, many of them not even directly involved with website creation, use or maintenance.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">A </span><a href="http://4ubrand.blogspot.com/p/fufism-functional-user-firendly.html?m=1" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">good definition of SEO is quoted here </span></a></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">start quote ***</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Search Engine optimisation is all the work done by your marketing team and their various partners to ensure that your intended target market audience</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">1) find your online content in the Search Engine Results Pages</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">2) choose your online content from the provided Search engine Results Page</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">3) consume your online content and perform a Call To Action within the page discovered in the SERP's.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">End quote ***</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So a brief one sentence answer to the Question "what is semantic engineering " would be -</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">*******</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Semantic Engineering is the implementation of Search Engine Optimization tactics in both the online and offline envionments.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">******* </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Thanx for reading, please leave a meaningful comment. </span></p><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-76178824558024785732020-12-13T15:17:00.001+02:002020-12-13T18:21:06.271+02:00What is FUFISM and how do I use it ?<p> <span style="font-family: Arial; font-size: 26pt; white-space: pre-wrap;">What is FUFISM, and how do I use it? </span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">FUFISM is an acronym for </span><span style="font-family: Arial; font-size: 20pt; font-style: italic; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Functional User Friendly Integrated Social Media</span><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">, which is also a marketing philosophy where SEO or Search Engine Optimization and Social media marketing work as a married team of two, to manage and manipulate the #SEMANTICFOOTPRINTS and SEMANTIC TRUST of your #DigitalAssets</span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now digital assets are all your online content holders such as but not restricted to :</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Web pages</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Blog posts </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Social media profiles</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Individual Social media posts </span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So your website and your blog as well as your Social Media posts are seen by search engines as a collection of related digital entities, which each have their own Semantic footprints. Each of these digital entities ( web page, blog post or social media post ) that are owned, managed or maintained by you, is one of your digital assets.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Every digital asset that you own has a semantic footprint, and this semantic footprint is initially restricted to the #IPSEO or In Page Search Engine Optimisation ( read the entire HTML CODE ) for your web page, blog post or social media post. The outbound links within this #HTMLCODE expand the conversation and the depth of understanding of specific semantic concepts within the context of your original content. These out bound links may be internal or external.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This expansion of the conversation, through outbound links has many ripple effects within the SEO ENVIRONMENT and the one we are most concerned about is the tread depth of the semantic footprints for our online content, especially those areas that cover the primary keywords and topics for which we want to rank within the SERPs or Search Engine Results Pages.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Depth of Semantic footprints is directly related to Semantic trust and associated contextual linkages, so an understanding of all link attributes is needed.</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><i><a href="https://4ubrand.blogspot.com/2020/12/what-is-semantic-trust-and-why-should.html?m=1">The value of links has changed drastically over the years, and today links are the primary tool used to extend and enhance the SEMANTIC FOOTPRINTS and associated trust factors of your online content, making it very difficult to define the value of any individual link to, or from, your online content.</a></i></span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">#InboundLinks add value to your semantic footprints as these inbound links expand the conversation of other online content, and deepen any search engines understanding of the intent, purpose, aims and objectives of both ends of the connecting link. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Inbound links often called back links, have different value Indicators to outbound links, and having both inbound and outbound links for your online content is essential. A large portion of your inbound links should be coming from your social media marketing efforts, and you should take great care to ensure that the semantic intent of your social media marketing matches the semantic intent of the linked to digital asset.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Matching the semantic intent of your social media campaigns to the semantic intent of your online digital assets is not so easy, and you will need to be careful how you do this. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The trick is to avoid being a semantic spammer, while pushing hard on the semantic linkages between your social media marketing efforts and your website, blog and other digital assets. The connectedness of your blog, your website, your social media posts and your other digital assets is the real issue that you need to worry about.</span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Links have more value within the SEO SPACE today than they have ever had, as links are the tools used to extend the semantic linkages and semantic trust between your digital assets </span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This connectedness of your digital assets is what gives your semantic footprints shape, colour and tread depth, allowing your collective semantic impact to add value to each new addition that you place within your digital asset base. The bigger your digital asset base the more difficult it becomes to define and seperate any individual digital asset within this collection of digital assets that you are trying to manage, from an SEO perspective.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is where SEO and social media need to work as a married couple, and team up as managers on equal footing , ensuring that all the other role players, such as but not restricted to this list work in a co-operative manner.</span></p><br /><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Graphic design artists</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Video content creators </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Copywriters </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Web design teams</span></p></li><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">HTML CODERS </span></p></li><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">META DATA for images and other inserted files</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Link anchor text and image alt text </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Keywords, titles, descriptions and related issues</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">File naming and folder issues</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">SITE NAVIGATION and link structure management</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: square; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Schema Mark up </span></p></li></ul><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Information flow and conversion funnel managers</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: circle; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">VISUAL LAYOUT FOLKS</span></p></li></ul><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Blog content creators </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Marketing and sales folks </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Public relations management team </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Link building and brand building folks</span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">These above items should all be understood to be subservient to these two partners ( SEO and Social media) and work collectively as a single well managed family, where semantic footprint management, along with SEMANTIC TRUST are the prime concern, and connectedness along with contextual linkages are the major drivers of information flow patterns and tread depth of your semantic footprints.</span></p><br /><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">So what are Semantic footprints and how does one manage them?</span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Eish! Ok an awful lot of questions and and some new concepts that take a bit of serious thinking about how search engines use semantics and specifically the Semantic Footprints along with semantic trust of your digital assets to match search queries to your online marketing content or Digital assets </span></p><br /><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is a very important online marketing concept, where search engines in general are beginning to improve on Semantic matching as a technique to supply better search results, where the #SemanticIntent of a search query is matched to the Semantic intent of individual digital entities</span></p></li></ul><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">One manages your semantic footprints along with SEMANTIC TRUST through careful SEO PRACTICES where link building is the primary tool used to generate tread depth for your semantic footprints, and the social media space is used as your primary link building avenue.</span></h3><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Expanding the conversation through outbound links to include authoritative confirmation of issues discussed in the original content is essential, as is high lighting the expertise of contributors and building trust between digital entities and your target market audience.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The new concept of E-A-T or Expertise, Authority and Trust all form part of the #SemanticMakeUp of your digital assets, and thus also contribute to the depth of tread for your semantic footprints. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">But remember that your digital assets are understood by search engines such as BING ( </span><a href="http://www.bing.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">www.bing.com</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> ) DuckDuckGo ( </span><a href="http://www.duckduckgo.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">www.duckduckgo.com</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> ) Yandex ( </span><a href="http://www.yandex.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">www.yandex.com</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> ) Baidu( </span><a href="http://www.baidu.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">www.baidu.com</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> ) and Google ( </span><a href="http://www.google.com" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">www.google.com</span></a><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> ) to be digital entities </span></p><br /><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">One needs to also consider the fact that all search engines view offline entities, including people, as digital entities. </span></h1><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">This means that search engines view individual persons as digital entities with personal online semantic footprints, which may be likened to your fingerprints as a method of identifying you within the interwebs.</span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So you as an individual person, as well as each of your web pages, blog posts and social media posts are seen as individual stand alone digital entities. That being said, one now has to consider how does one go about telling search engines that these digital entities belong together as a group, which consists of a few sub groups within the main collective group of your entire digital assets base.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> This is important because the semantic footprints of these digital assets are indirectly connected to your physical business or organisation, as well as the individual people working on your online content in any way, through their personal semantic footprints which search engines create from the online traces and links that are left behind when you access the interwebs. </span></p><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Separating your blog posts from your web pages and social media posts is a big issue as far as the SEO or Search Engine Optimisation industry is concerned. Here the manner in which you cross market ( link building ) between your website, your blog and your social media efforts is of grave concern where content duplication is the primary problem child</span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Reworking old content, instead of just plain and simply remarketing old content that is #EverGreen and always relevant to your end user target market audience, is a serious problem as far as content duplication is concerned. Excessive content duplication may be viewed by search engines as #SemanticSpam. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Simply editing old blog posts, web pages and other editable digital assets you may own or manage can also have significant positive impacts on your SERPs</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Often just editing an old blog post will have positive impacts on your Search Engine Results Pages. Here we are talking of changing or adding things like but not restricted to</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">new pricing structures</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">changes to phone numbers addresses and other relevant contact details</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> a new social media profile</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">changes to inpage information due to out side influences like changes in foreign exchange rates which influence prices . </span></p></li></ul><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Editing old web pages to include new HTML influences and tactics such as the schema Mark up code, amongst many others, is an important SEO task. Sending your desired target market audience to your blog posts and web pages as part of any marketing or conversion funnel inflow pattern is the job of your social media marketing team. When these two team up and work together it is known within the SEO industry as #OPSEO or Off Page Search Engine Optimisation </span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">OPSEO or Off Page Search Engine Optimisation is basically all the online marketing that you undertake within the Social media environment as well as within your other digital assets, such as web pages and blog posts which are relevant and related, that are specific to your online content in question. </span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Off Page SEO is a powerful online marketing tactic that has many hidden and well disguised impacts on your SERPs. The main impact is the tread depth of your semantic footprints and the ripple effects within the E-A-T environment. The most important part of OPSEO is the link building that comes along for the ride. This is because of the expansion of the conversation to include the E-A-T factors.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">E-A-T factors are Expertise, Authority and Trust</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Now coming back to FUFISM, the use of social media is the primary driver of your Semantic footprint generation. Each link that you place within your social media posts adds to the semantic weight, and Semantic footprint tread depth of both your social media profile along with all its digital assets ( read social media posts ) and your linked to digital asset, such as blog post or web page. </span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Each link to your social media profile within your blog and website adds to the tread depth of the semantic footprints which your social media profile leaves within the #InterWebs . That being said you do need to avoid spamming the system, as all search engines have tools to punish those sites that use spam tactics. Overdoing anything causes problems, so evaluate how you approach link building within the social media environment.</span></p><br /><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">#LinkBuilding is a very serious affair that needs great skill and deep understanding of the impacts of links on your Semantic footprints.</span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"> Both sides of the link need to be considered, as things like authoritative influence and entity connectedness form part of search engines consideration strategies, when matching search queries to online content, which is presented to the end user as a #SERP or Search Engine Results Page </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">FUFISM or Functional User Friendly Integrated Social Media is thus a marketing philosophy where user intent is the key driver of new blog posts, web pages and social media posts. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">These new digital assets all add value to the collective SEMANTIC FOOTPRINTS of your digital asset base, and are created with user intent and purpose in mind. If search engines can interpret the intent of your online content, then they can match this intent with the intent of the end user who is looking for solutions to his or her problems.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Matching the purpose of an online search query with the purpose of online content is not a new search engine tactic, but machine learning has just recently added new dimensions to this, through expanding the semantic evaluation techniques used by search engines, for both queries and online content. </span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The impacts of machine learning within the samantic evaluation processes which search engines undertake must not be under estimated </span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Purpose is a very big part of semantics, as is intent, aims and objectives. Links, both to and from your online content allow search engines to better understand the semantics and connectedness of your online content.</span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">More connectedness equals deeper Semantic footprints for your digital entities </span></h1><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">FUFISM is all about understanding the methodologies of search engines, then creating online marketing content that satisfy the needs of both your desired target market audience and search engines, so that search engines may connect your desired target market audience to your blog posts, web pages or other digital assets. After all online marketing is all about getting your intended target market audience to flow through your #ConversionFunnels and complete the desired CTA or Call To Action within your web pages or blog posts and become a loyal paying customer.</span></p><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">So how do you get a prospect to enter any of your Conversion funnels? </span></h2><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The short and sweet answer is : use social media marketing. </span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Once again the connectedness of your different social media profiles, your blog and your web site is an issue for search engines, and the connectedness of your digital assets, adds value to the semantic footprints generated by your collective cross marketing between your</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Web pages </span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Blog posts</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Social media posts</span></p></li></ul><br /><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The online world is connected to the offline world whenever a human being uses the internet in any fashion...</span></h1><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">Now the FUFISM MARKETING philosophy says that you need to add an offline element to your online marketing. This is done in the newspapers, magazines, radio, TV and related print media advertising. The idea is that you need to introduce your desired online target market audience to your product and its related concepts, and ensure that your branding sticks in their minds, so that when they do an online search, they use your desired keywords and related semantics in their search queries.</span></h2><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Off line Search Engine Optimisation or #OLSEO is a strange concept for most folks, as one can not directly see how SEO or Search Engine Optimisation is connected to a radio advert. I mean how are the off line world and the online world connected to each other ? The idea is to get your desired keywords and topics in your intended target market audience thinking patterns and thought processes, so that they will use these words when doing an online search. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Once again The online world is connected to the off line world when ever a human being (read end user ) uses the internet in any fashion… </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This means that when an end user is using your online resources ( read web pages or blog post ) the off line world and the online world meet through human interactions. </span></p><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The initial collision or meeting between the off line world and the on line world happens when an end user uses a search engine. </span></h1><br /><h2 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 18pt;"><span style="font-family: Arial; font-size: 16pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">So FUFISM is quite a complex marketing philosophy where the online world and the off line world colide and produce viewers (end users ) to your online marketing content.</span></h2><h3 dir="ltr" style="line-height: 1.38; margin-bottom: 4pt; margin-top: 16pt;"><span style="color: #434343; font-family: Arial; font-size: 14pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">The trick is to predict the impact of this collision, and what tactics search engines will use to match search queries to your online content and produce favourable SERP’S or Search Engine Results Pages for your online marketing content. </span></h3><br /><h1 dir="ltr" style="line-height: 1.38; margin-bottom: 6pt; margin-top: 20pt;"><span style="font-family: Arial; font-size: 20pt; font-variant-east-asian: normal; font-variant-numeric: normal; font-weight: 400; vertical-align: baseline; white-space: pre-wrap;">FUFISM or Functional User Friendly Integrated Social Media is all about using the social media as a link building tool, to expand the semantic connectedness of your web pages, blog posts and other digital assets in a well managed, easily undetstood and user friendly manner, which both search engines and your intended target market audience appreciate.</span></h1><br /><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-50114033875155818732020-12-12T23:12:00.000+02:002020-12-12T23:12:13.413+02:00What is Semantic trust and why should you care ? <p> <span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;">What is Semantic trust and why should you care ?</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So to answer this question one first needs to establish the context of the question. This is all about search, and establishing good SERPs.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">SERPs or search engine results Pages are the search engines responses to our questions or search queries, and search engine optimization or SEO is the multi disciplinary and collective efforts of your marketing team and their partners, both internal and external, to get favorable results within the online search environment. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://4ubrand.blogspot.com/p/blog-page.html?m=1"><br /></a></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><a href="https://4ubrand.blogspot.com/p/blog-page.html?m=1">SEO is a very simple, yet rather complex affair with a host of small easy to implement STRATEGIES which need to be Integrated into a single well planned tasks list.</a></span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">SEMANTIC TRUST is the key element used by search engines when they evaluate your online assets with the intention of matching your content with a search query.</span></p><div><br /></div>This makes #SemanticTrust an important search engine optimization value indicator.<div><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Like natural trust within the human population, semantic trust within the SEO environment is an earned thing which can not be purchased. </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br /></span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">There are short term semantic trust signals which may be purchased, that survive until extra data is available, which does not support the purchased short term semantic trust signals. Search engines then do a double check, discover that you cheated, and punish your online assets with anti trust markers, causing your online assets to fall out of the SERPs, and in extreme cases banning your domain from appearing in all SERPs. Purchasing semantict trust signals</span><span style="font-family: Arial; font-size: 11pt; white-space: pre-wrap;"> is a BLACK HAT SEO STRATEGY </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Semantic trust is a strange and difficult to explain issue , where connection between all online assets is evaluated for contextual similarities, and connectedness as well as similarity in intent and other related semantic linkages.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Semantic trust is a measure of interconnectedness between online assets, and an indication of semantic similarities between online assets.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now link building needs to be properly understood in terms of semantic trust building. The purpose of link building has new dimensions in the SEO space, as link building can be juxtaposed with semantic trust building. So link building and developing semantic trust need to be seen as one and the same thing, but looked at from different angles.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The follow / no follow attributes within the HTML CODE of links is a helpful tool to inform search engines of the intent of your link in terms of semantic trust building. If the linked page is an advert or other distraction it should be NO FOLLOW . If on the other hand the link expands the conversation in a meaningful manner it should be FOLLOW </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Links where the follow / no follow attribute is not present are treated differently to those where this attribute is present. You do need to evaluate the inclusion of this attribute carefully, and only use it when you want specific desired links to carry or not carry semantic trust signals.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Those in the link building game might tell you other stories, but listen, then do your own in-depth evaluation, and decide if you will use the follow / no follow attribute, and why you made this decision. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Remember that Semantic trust is a long-term issue that has zero short term fixes. Just as in human interaction once trust has been violated, it is not easily repaired.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The social media is a very large and powerful semantic trust building tool. Once you realise what search engines have been saying for a long time, about quality signals, and juxtapose Semantic trust with quality signals, you will be able to wrap your mind around the power of adding semantic signals to your online content within the HTML CODE of your online assets.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Here we are talking of things that are very simple to achieve, like adding page titles, page description and keywords. You do need to " BOX CLEVER " and apply your mind carefully here. There are pitfalls and hidden traps that you need to consider and avoid. Keyword spamming will get you into trouble. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Be sure to understand the </span></p><ol style="margin-bottom: 0; margin-top: 0;"><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Purpose of the content on question</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The intentions of the page in question</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The aims of the digital asset in question</span></p></li><li dir="ltr" style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; list-style-type: decimal; vertical-align: baseline; white-space: pre;"><p dir="ltr" role="presentation" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">The objectives of this specific digital entity</span></p></li></ol><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now these four terms, content, page, digital asset and digital entity are all one and the same thing, but viewed and approached from different perspectives. Semantic trust development is much the same, where you get different digital entities to link to the digital asset in question, in a manner that the conversation is expanded, staying on topic, but supplying supporting information or adding to the UX (User eXperience ) in a meaningful manner.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">This is stuff most SEO FOLKS understand and use on a daily basis, but do they comprehend that these links need special attention, and wording of social media posts needs to be optimised carefully, taking into account the purpose, Intentions, aims and objectives of the landing page in question.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Now Do not get confused by terminology, coz where the social media link points, it lands, making that page a landing page. This type of landing page must be sepertated from the landing pages that are designed for search engines, though it can be such a landing page. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">If your links come from the comment streams of your social media content, then the semantic trust factors can be very positive, and influence many other scores in positive ways. There are many hidden and devious things that happen on the search engine side here that get confusing.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Things like publisher tags, author tags, contributor tags and your unique brand, product or event hashtags all add some degree of hidden semantic trust factors due to other linkages and inbound links from other conversations where contributors, publishers or related digital assets are present.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Semantic trust only really gets attention when it goes 4 or more levels deep within link structures and still remains on topic or can be seen to enhance the conversation adding semanticaly relevant elements that enhance the user experience and information flow patterns.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So level one is your web page or blog post, level two is your initial social media post, level three is the first line shares of your social media post, level four is the comment streams, discussion forums and other places where your online content is discussed. </span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">You need to be part of the discussion, and actively participate, sharing pre defined links with pre planned wording and contextual linkages in mind. Some folks are already doing this, and they are Social media stars, put in place through semantic marketing tactics, some knowingly others not.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Few folks actually grasp the issues discusded here, if you did not, do not fear, as this is new territory, and there are many hidden issues, most of which reveal their secrets with just a little bit of digging.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">So you need to do a little research ( digging ) yourself personally. Look up " semantic marketing " using your favourite search engine for other folks insights and tips on how to get good SERPs.</span></p><br /><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">#Frankie2Socks </span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Arial; font-size: 11pt; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">#FUFISM </span></p><br /><br /></div><div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-35434274936538614172019-10-23T10:21:00.000+02:002019-10-23T10:21:55.615+02:00The power of Twitter within the SEO space<div dir="ltr" style="text-align: left;" trbidi="on">
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Last night I was in a Twitter discussion where SEO issues were discussed, and the issue of social signals came up. </h2>
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Many SEO PRACTITIONERS will tell you that social signals have no influence on your search engine optimisation strategies in any shape manner or form, and personally I believe they are right. How ever the power of individual tweets is a whole other animal, and some tweets can have a truly astounding impact on your individual online assets in strange and devious ways that at first glance seem unrealistic.<br />
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To understand the power of an individual tweet there are many different things that need to be understood, with the two main issues bring<br />
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<li>Duplicate content</li>
<li>Website architecture</li>
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The first thing that one must clearly come to grips with is that each tweet must be annalized and dissected as a stand alone web page. In every social media platform, your individual posts are actually deemed to be stand alone web pages, and most folks have great difficulty in digesting this</div>
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Now the questions start to pop into your thinking patterns and thought process.... What does the website architecture of your social media activity look like. In this post we will deal exclusively with Twitter and how your posts on twitter carry #SEOJUICES to the rest of the internet. The SEO juices of a single tweet can be very powerful and carry a great deal of influence in ensuring that individual digital entities recieve rather serious boosts within the Search Engine Results pages</div>
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So in Twitter your user name or Twitter handle has a host of different activities, and different uses, some are easy to understand, and others are exceptionally difficult to grasp untill you realise that web site architecture can be, and is indeed used in two distinct and different ways within the twittersphere.</div>
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The first one is simple and uses a flat structure where all your tweets are chronologically placed one under the other in the space. Twitter.com/username/tweet, most folks understand this, as that is what they see within their twitter profiles when they look online?</div>
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Think domain/folder/subfolder<br />
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The second set of twitter architecture is where all the fun and games take place. This is an exceptionally complicated space where sub domains and nested drop down folders that can be multiple layers deep, with rather wide sub level bases. These are found hidden in structures, much like an organisation staff organogogram </div>
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At the top is your original tweet which lives at http://username.twitter.com/tweet<br />
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Think subdomain.domain/folder where each tweet is considered as a folder within the subdomain <br />
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Think USER.TWITTER.COM </div>
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Next are the first level replies / comments on this individual tweet. This level can be very wide, as each comment / reply to your original tweet will sit in this space.<br />
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Think USER.TWITTER.COM/ORIGINAL TWEET/ REPLY</div>
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Next level down is the replies / comments to the first level of comments / replies. Then there may be more levels going deeper down the list as each new comment / reply slots into its appropriate position within the developing nested web site architecture, leaving a mass of sub folders containing each new comment / reply in a structured drop-down set of sub folders.</div>
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This will look very much like a company staff chart, with a single boss and a number of workers who are directly responsible to him / her. Where each first level reply / comment will sit on this level, spreading the first level base as far as there are new replies / comments on the original tweet in question.</div>
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This is now where things get rather sneaky and very interesting, coz replies / comments to sepperate posts at this level will drop down into the second tier of the resulting website architecture. Just like the boss in the company has workers who report to him directly, So each reply / comment will have its own list of second responders.<br />
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Think USER.TWITTER.COM/FOLDER/SUBFOLDER<br />
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Each first level response will have its own second tier, and the second tier may have its own set of responses in a third tier. These third tier responses may have their own responders who will form the next tier within that individual drop down list.</div>
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This can and does get out of hand on long twitter conversations. So be warned that this is very complicated, and rather messy, making it difficult to put into proper perspective.</div>
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Each of these individual tweets may also have likes and shares, then also reshares of shares complicating things even further. The likes do not carry any true SEO VALUE, as they are deemed to be social signals, which most search engines tend to ignore, or give little value within the SEO environment. That being said, the share factor is some what different, with each share bring treated in much the same fashion as the original tweet</div>
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So this website architecture is looking like a simple drop-down structure that has an easy to follow make up, with the sharesand reshares taking the same structure, but being placed adjacent to the original tweet</div>
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Now that we have the website architecture under control, and can see the flow of tweets in a business staff type organogram we can get into the real meaty part of the discussion</div>
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The content of each tweet is now evaluated from a Semantic perspective, starting at the top spot, and flowing steadily through each level with all of the sepperate sublevels bring indexed and evaluated.</div>
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Standard SEO evaluation by search engines is applied to each comment in the comment stream, taking into account this list and MANY OTHER ISSUES<br />
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<ul style="text-align: left;">
<li>where in the nested loops the comment resides</li>
<li>What the semantic context of the tweet consists of</li>
<li>are there any out bound links to pages that expand the conversation</li>
<li>What is the site authority and page authority level of any such linked to page</li>
<li>are there any inbound links to individual comments</li>
<li>Is this comment stream part of an embedded twitter post</li>
<li>Who are the folks commenting</li>
<li>How fresh are the comments</li>
<li>Are the comments relevant to the conversation</li>
<li>Should the comment get spam treatment</li>
<li>What was the purpose and intent of each tweet in the comment stream</li>
</ul>
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Because each comment is seen by the search engine as a stand alone web page, the interlinking between each comment is evaluated, where the level within the site architecture is used as a link referral base and out bound links add tremendous value to the SEO link juice of those tweets which contain them, adding SEO value within the entire conversation chain.<br />
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This can thus add true value within the Search engine optimisation flow patterns to all the out bound links, with any out bound links in the original tweet getting the lions share of this link juice. The closer to the top of the conversation an out bound link is found, the more link juice it should carry, but this is not always true, as there are many different factors that influence the flow of link juice from a social media conversation.<br />
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It can thus be seen that the SEO value of a Twitter conversation can become a very powerful and much appreciated boost to the individual online assets which may be linked to from within the comment streams of a tweet<br />
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By on line assets I mean web pages, blog post, social media profiles or any online content such as images, videos or PDF documents<br />
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Twitter is thus an extremely powerful link building tool<br /> </h3>
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-47389097336574824512018-09-03T17:19:00.000+02:002018-09-03T17:19:01.380+02:00What are Semantic Footprints ?<div dir="ltr" style="text-align: left;" trbidi="on">
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Semantic footprints are a relatively new concept where search engines and other online snooping sites use the traces thst one leaves behind in the #InterWebs to identify and monitor activities of spe ific digital entities</h2>
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Digital entities are quite strange things too, and there are a few supprises within the interwebs, as there are many offline entities which have an online existence, as discussed in <a href="https://en.m.wikipedia.org/wiki/Digital_identity" target="_blank">Wikipedia here </a> </div>
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Things like web pages, blog posts, social media posts and the likes are also digital entities, and as such they also leave #SemanticFootPrints. The initial semantic footprints of your online digital assets ( read web pages, blog posts, social media posts and the like ) consists purely of the HTML CODE , <a href="https://docs.google.com/document/d/1Ok55vkmU60oXRsJI-QPVnrHSjNpuT3-hZt_zBLjxVmc/edit?usp=drivesdk&ouid=106390085859774299842" target="_blank">which is expanded on by links to and from each specific digital entity.</a></div>
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Semantic footprints can be likened to your fingerprints as a method of identifying you, or any other digital entity within the Interwebs. Besides identifying any specific digital entity, semantic footprints also describe and interpret the purpose, aims, objectives and intent of every digital entity.</div>
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Semantic footorints are used by search engines to match the intent of web pages with the intent of search queries, and then add this info into the mix of things when supplying a #SERP or Search Engine Results Page. </div>
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It thus follows that the SEO or Search Engine Optimisation industry needs to catch a small wake up, and take cognisance of SEMANTIC FOOTPRINTS and how search engines are using semantics to improve search results.</div>
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com2tag:blogger.com,1999:blog-4414232737183643901.post-15149818889081693412017-11-17T12:48:00.000+02:002021-03-17T23:14:30.364+02:00What is hashtag marketing, and why should you use #HASHTAGMARKETING <div dir="ltr" style="text-align: left;" trbidi="on">
So there are two questions<br />
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1) What is hash tag marketing ?<br />
2) Why should you use hasH tag marketing ?<br />
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Hash tag marketing is a complicated marketing strategy, which is easily implemented once planned. The complicated part is doing the SEO or Search Engine Optimisation, and then ensuring that the planned SEO work, fits into the total marketing plan, in an integrated and managed manner.<br />
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This sounds simple when written here, but believe you me, there are many pitfalls that you need to be awear of, and I have discussed this with many different marketing folks, who each have a different focal area, or a different approach to solving the many different parts of this equation.<br />
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Problems start when different perspectives of the purpose of SEO show themselves within your marketing team. You do need to remember that SEO or Search engine optimisation is ALL THE WORK done by your entire marketing team to ensure that your online content is discovered by your Intended target market audience, who then follow through, consume your content and activate your CTA or Call To Action.<br />
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So before we discuss hashtags, we need to have an understanding of SEO, because #HASHTAGMARKETING is a very special, and super powerful #SEOTOOL Now there are many SEO TOOLS THAT HAVE IMENSE POWER, but none come close to the power of hash tag marketing.<br />
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SEO has three distinct segments which are all three stand alone projects, but they work as a team to get consumers to consume your online content. These three distinct r SEO SEGMENTS are<br />
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1) IPSEO or In Page Search engine optimisation<br />
2) OPSEO or Off Page Search Engine optimisation<br />
3) OPSEO or Off Line Search engine optimisation<br />
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Segments 1 and 2 are well known and discussed at great length by many experts within the interwebs these are the standard SEO things such as the stuff in the HTML CODE ( IPSEO ) and all the supplemental marketing ( OPSEO ) including but not limited to<br />
CONTENT marketing<br />
COPY WRITING<br />
IMAGE CREATION AND EDITING<br />
VIDEO CREATION AND EDITING<br />
KEYWORD RESEEARCH<br />
TECHNICAL ANALYSIS OF EXISTING ONLINE CONTENT<br />
LINK BUILDING / LINK AQUISITION<br />
SOCIAL MEDIA MARKETING<br />
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Then we get the really interesting stuff in the OLSEO or Off Line Search engine optimisation, which is the space where you use your in depth knowledge of your intended target market audience to do off line marketing of your online content.<br />
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So once again SEO or Search Engine Optimisation is ALL THE WORK done by your entire marketing team to ensure that your intended target market audience finds your online content when searching for your selected keywords within the online line environment, then select your link in the Search Engine Results Page, then consume your online content, following through with clicking on your DESIRED ( primary ) CTA or Call To Action.<br />
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It thus follows that the primary purpose of Search Engine Optimization is to ensure that your online content is<br />
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<li>Found by your target market audience within the SERP'a of your intended target market audience's favourite Search Engine </li>
<li>Consumed by your Intended target market audience </li>
<li>Activated by a click on your desired Call To Action within your online content. </li>
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For your SEO to be deemed successful you will need all three of these above purposes to be fulfilled. SEO is not just about visitor numbers, but also includes the aquisition of high quality Search traffic where your conversion rate should be included in the SEO PLANNING </div>
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Now coming back to what is a hash tag.......</div>
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A hashtag is a special element within the social media environment which makes a string of characters clickable as a catagory selector, usually turning blue, to indicate that it is a clickable link. When one clicks on an active hashtag within the social media environment, a SERP or search engine results page is returned. This SERP may be viewed in different ways, such as by time and date, or by relevance, or by popularity depending on user preferences and social media platform. </div>
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Now the real nice thing about hashtags, is that they are platform independent, and show up in organic search too. So this is where choosing a product, event or brand hashtag gets interesting, and if you are lucky, you can come up with a unique hashtag that is specific to your marketing needs..<br />
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<a href="https://pin.it/jldl3neypjou6l" target="_blank">See this pinterest pin discussing hash tags </a><br />
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So HASH TAG MARKETING is the art of using these ultra powerful<br />
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-32191070887106899182017-08-09T16:17:00.001+02:002017-08-09T16:17:45.454+02:00What is the purpose of repurposing content ?<div dir="ltr" style="text-align: left;" trbidi="on">
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WHAT IS THE VALUE OF RE-PURPOSING YOUR EXISTING ONLINE CONTENT. <div class="separator" style="clear: both; text-align: center;">
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The topic of re-purposing content is coming up a lot these days, and <a href="http://app.mhb.io/e/44i0u/5r" target="_blank">this recent post</a> by <a class="g-profile" href="https://plus.google.com/116826380160876619557" target="_blank">+Neal Schaffer</a> is just one example.<br />
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Most folks do not realize the SEO benefits of re-purposing your online content, and the value that this adds to your #SEMANTICFOOTPRINT<br />
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The term re-purposing is also just another way of saying that you are doing content marketing..... just saying that words are confusing to folks who are not willing to understand the context of conversations. <br />
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Your original content is already within the online environment, and re-purposing your content allows you to do all the basic SEO tricks such as but not limited to</h3>
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<li>CONTENT MARKETING</li>
<li>CROSS MEDIA MARKETING</li>
<li>SEARCH ENGINE MARKETING</li>
<li>LINK BUILDING</li>
<li>SEARCH ENGINE MARKETING</li>
<li>SEMANTIC MARKETING</li>
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Most online marketing folks use a host of tricks and big words to confuse management and business owners into believing their version of online marketing is different and has more value than others. These are quite often the same folks that use the phrase "SEO IS DEAD" and similar attention grabbing or click bait tactics to enforce their new version of online marketing where Search Engine Optimization is vilified and made to appear as irrelevant or irrational.<br />
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SEO or Search Engine Optimization has evolved from a links and keywords only issue, way back in the late 1990's, into a vast complex set of issues that are all interconnected and impact on each other through strange and mysterious relationships within the semantic environments of the inter-webs.<br />
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Re-purposing your content and linking the new work to the original content in a manner that it expands the conversation, in different platforms, is not a difficult task, and the powerful influence of this within the semantic marketing space, where the depth of your semantic footprint is the issue at stake, must never be underestimated.<br />
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Search Engines are now using these issues in complex algorithms, to determine the intent of your online content, so that they may match this intent with the intent of search queries. This matching of intent is a very complex issue, but one that has become essential due to the vast amount of data and information available within the interwebs. It thus follows that re-purposing your online content and linking the different aspects of the conversation around the actual intent of the original piece of content is very benificial to your SERPs or Search Engine Results pages.<br />
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This re-purposing will also give you more than one avenue of getting discovered in the search engine, as each piece of content will have an opportunity to feature within the SERP's, and if your marketing is done well, you will dominate the Search Engine Rankings for your desired set of keywords and semantically related topics, with many different platforms featuring within the SERP's. <br />
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Folks will be able to find your content within the different platforms, using the internal search engine features of each separate platform, and if you have ensured that your social media marketing is within the public environment, then you will also have multiple listings in search engines, making your brand, company or business seem much more important. Multiple listings in the SERP's will elevate your marketing to unimaginable heights. <br />
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Re-purposing your content has been around for quite some time, never being spoken of as re-purposing but as content marketing, social media marketing and other confusing terms, specifically to make the folks who use these tactics, seem more important than they are. SEO or Search engine Optimization, is in reality just a very complex integration of all your online marketing efforts into a single well managed online marketing effort.<br />
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I have been using the term #FUFISM or Functional User Friendly Integrated Social Media for some time now, and am thus greatful to all them online marketing folks who are now begining to move away from the idea of marketing silos where each marketing platform is seen as a stand alone platform to the apparently new concept of #INTEGRATEDMARKETING <br />
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com6tag:blogger.com,1999:blog-4414232737183643901.post-19689506885772540982017-08-07T12:10:00.001+02:002017-08-07T12:10:24.917+02:00How do your potential customers discover your online content?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 26pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">How do your potential customers find your online content?</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 20pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">There are three basic ways that your intended target audience can use to find your content within the online environment.</span></h2>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The first is, where your intended target market audience will type your URL directly into the browser address box, because he / she knows your web address. This is usually due to some OFF LINE MARKETING TACTIC where you inform your intended target market audience of your web address, such as news paper adverting, flyers or billboards.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h3>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h3>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The second is by pure luck or serendipity, when your intended target market audience discovers a link to your content while browsing the internet.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h4>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h4>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The third way that your intended target market audience may discover your online content, is through the use of a search engine.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h4>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span></h4>
<div style="text-align: left;">
<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The first option can become quite expensive, as you need to keep paying every month for newspaper, magazine and other expensive off line advertising, where you specify your web address and hope customers type your main landing page address (home page) into the browser's address bar.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The second is just plain unacceptable from a business perspective, cos you have no control or management over the serendipity or luck of your intended Target market audience, and relying on this for your business success is just plain stupid.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">The third option, using a search engine, is the most cost effective, but takes quite a bit of effort on your part.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Understanding the basics of search engine optimization is thus an essential component of current management skill sets. Taking a <a href="http://4ubrand.blogspot.co.za/2015/06/what-is-fufism-and-why-should-you-care.html">FUFISM based marketing approach</a> will ensure better marketing success, as this marketing philosophy has a core focus on SEO and related marketing issues.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">FUFISM or Functional User Friendly Integrated Social Media is just plain old school marketing, extended into the internet. Knowing your customers needs, and supplying a solution, but within the online environment, is one of the cornerstones of the <a href="http://4ubrand.blogspot.co.za/p/fufism-functional-user-firendly.html">FUFISM MARKETING PHILOSOPHY.</a></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Using the social media as an online supplementary marketing tool for your web site or blog is not a difficult thing to do, however doing this with high precision, and targeting specific keywords and related semantics, starts to get a bit complex in nature, so you do need yo have s clear well documented plan of action </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Failure to document your plan makes it difficult to measure success or failure of your marketing. A written plan also makes it easier to enlist the help of others, as your aims, objectives and intentions will be easily understood, and less likely to be misinterpreted. Having a written plan also makes it easier to integrate the three seperate components of the SEO space.</span></div>
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">IPSEO or in page search engine optimization is all the technical stuff that is included in the HTML of your page, and this gives search engines the basic Context and SEMANTICS of your online content.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><a href="http://4ubrand.blogspot.co.za/2015/03/what-is-opseo-and-why-should-you-care.html">OPSEO or off page search engine optimization </a>is all the supplemental marketing, mostly within the SOCIAL MEDIA ENVIRONMENT, and link building strategies.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><a href="http://4ubrand.blogspot.co.za/2015/04/what-is-olseo-and-why-should-you-know.html">OLSEO</a> or off line search engine marketing is all your standard old school marketing within the off line environment, such as newspapers, magazines, radio, flyers and bill boards, where you introduce your event, product or service specific keywords and related semantics to your intended target market audience.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">This is why keyword research, and related topic selection is so important, coz you need to inform your copy writer and other technical SEO team members which words and related semantics they need to focus on. Here we are talking about things like alt tags for images, anchor text in links, schema markup and other tactics. </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Your off line marketing needs to focus on this same set of keywords, topics and related semantics, to ensure that your intended Target market audience uses this same set of criteria when formulating their online search query </span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">IPSEO or in page search engine optimization includes all the technical stuff that is included in the HTML of your page, and this gives search engines the basic Context and SEMANTICS of your online content.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">OPSEO or off page but still online search engine optimization is all the supplemental marketing, mostly within your SOCIAL MEDIA MARKETING , and link building strategies, such as blog posts or online adds.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">OLSEO or off line search engine marketing is all your old fashioned physiological marketing tactics to get your intended target market audience to use specific words (your keywords) in their search queries</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">SEO has evolved from a only links and link building strategy way back in the late 1990's to a very complex state of affairs where we now need to understand our target market audience and their approach to using online search to surface our content.</span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;"><br class="kix-line-break" /></span><span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">Creating quality content on its own is no longer an option, we now need to do an awful lot more, and ensuring that your Target market audience is exposed to your selected key words within the off line environment is now an essential part of your SEO strategies. How else can you ensure that your intended Target market audience types your selected keywords into the search box of a search engine?</span><br />
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<span style="background-color: transparent; color: black; font-family: "arial"; font-size: 11pt; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline;">#ISPEO, #OLSEO, <complete id="goog_1031048881">#OPSEO</complete> </span></div>
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com3tag:blogger.com,1999:blog-4414232737183643901.post-604726382130098862017-07-04T10:26:00.000+02:002017-07-04T10:26:10.714+02:00Social litenimg with the @MENTION TOOL <div dir="ltr" style="text-align: left;" trbidi="on">
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SO<a href="http://bit.ly/mention4u" target="_blank">CIAL LISTENING is the key to social media marketing </a><div class="separator" style="clear: both; text-align: center;">
<a href="http://bit.ly/mention4u" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="#FUFISM helps your online search results or #SERPS" border="0" data-original-height="500" data-original-width="500" height="200" src="https://4.bp.blogspot.com/-GeXucGWyvdQ/VTDYpB5X1BI/AAAAAAAABkI/YoXySwsOu1crAdjSBaUe3cRNGjc_TD7KwCPcBGAYYCw/s200/hashtag%2Bmaeketing.png" title="#FUFIDM or Functional User Friendly Integrated Social Media is a marketing philosophy" width="200" /></a></div>
<a href="http://bit.ly/mention4u" target="_blank">success, and the MENTION SOCIAL LISTENING TOOL will help you manage your SOCIAL LISTENING STRATEGIES</a></h2>
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Purpose of social listening</h3>
Social listening has a multitude of purposes, with the primary purpose being to stay in touch with your intended target market audience and join conversations where you and your products as well as services are the topic of discussion.<br />
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Aims of social listening </h3>
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Each company will have its own long list of aims when it comes to social listening, but there is a core area where every social listening tactic has an impact. That is the ability to be informed when your input to a conversation is needed or required, by your intended target market audience. So one of your primary aims within the social media space should be to keep informed of when, and where, your input is required, needed or requested.<br />
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Objectives of social listening </h3>
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Social listening is a very complex business where there are a host of marketing objectives, however the primary role of all social listening should fall within the PR or Public Relations space, here the main objective should be to establish a set of conditions whereby you will be informed / notified when you, your products or services are discussed within the social media, so that you may join the conversation and lead your intended target market audience deeper into your conversion and sales funnels. It is the PR FOLKS DUTY as a servant or errand boy to ensure that the correct folks within your company get to join the conversation which the PR FOLKS STARTED ON YOUR BEHALF so that your company / organisation may service the needs of its customers, clients or patrons.<br />
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The Mention tool will give you the online ability to establish a social media listening platform, to suit your online marketing and sales needs. <br />
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Now the PR folks are really not gonna appreciate me saying this, but their job, as outlined above from a slightly different erspective, is just to ensure that the marketing and sales folks have a conducive and freindly, pre-prepared environment to work in.<br />
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Many folks think that PR or Public relations work is outside of the marketing and sales arena, and a stand alone company function. This is a gross error in terms of FUFISM based marketing, as PR or Public Relations is deemed to be a primary role player within the marketing environment, being a subsection within the sales space, which is subservient to your marketing strategies, but also informs your marketing policies and directives, as part of your sales feedback loops. PR FOLKS have an important role to play, however PR or Public Relations is not the lead marketing role player, nor captain of your marketing team.<br />
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The PR FOLKS need to understand their subservient position, and not try to lead, but rather take their proper position within the SEO environment seriously, as these are the folks who make the most use of the social media environment to do their work. PR stuff is complicated and has tentacles that reach every corner of your business, so their role should never be under-estimated. That being said, when talking marketing or sales, then PUBLIC RELATIONS is a servant in the team. <br />
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The other issue to consider here is the power that search engines are currently (July 2017) giving to social media connectivity, AS A PRIMARY SEARCH ENGINE OPTIMISATION VALUE INDICATOR, along with the SEMANTIC CONNECTIVITY, and #SEMANTICFOOTPRINT of your social media following, and the multi tiered relationships between <br />
Social media business pages <br />
social media profiles <br />
Websites and Blogs<br />
authors and publishers <br />
you and your intended target market audience <br />
Your other digital assets<br />
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One needs to remember that the purpose of all marketing is to improve the bottom line in the company or organisations ROI (Return On Investment ) This investment and associated return is not always in the form of hard countable cash, and within the online marketing environment many of these Returns On Investment are in the form of positive #SEOVI which have rather lucrative spin-offs in the #SERPS, placing your online content closer to the top of the list, or even at the number one spot.<br />
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Hard countable cash can not easily find a route to pay for these supprisingly powerful returns, as they come from properly prepared and well managed social media conversations, where the knowledge bases and SEMANTIC FOOT PRINTS of the folks in the comment streams are the source of these very significant, and extremely lucrative ROI’s within the SEO environment.<br />
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GOOD SEO GETS GOOD SERPS<br />
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One must remember that the Search Engine Results Pages or SERP’s are your entry portals to your online marketing content. <br />
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When the end user, or your intended target market audience, click on a link in the SERP they open that specific page, which is usually not your desired landing page, or ideal site entry point. So you do need to understand how, and where your intended target market audience first gain access to your online content. This is a very complex issue that needs time and team effort to have any meaningful input within your online marketing strategies. Afterall how many places does your marketing exist, and what triggered the online search which resulted in a clickthrough? <br />
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Which one of the following is the guilty culprit that generated the intentions of the search query? or was it a combination of these, or perhaps something quite diffetent where you had no input ?<br />
<ul style="text-align: left;">
<li>news paper and magazine adds </li>
<li>Local Radio or TV adds </li>
<li>your flyers distributed locally </li>
<li>Your street signage or billboards if you can afford them </li>
<li>a hashtag marketing campaign (new or old ) </li>
<li>a social media marketing campaign </li>
<li>What you had to say at that speaking event you attended last week?</li>
<li>something else not in this list?</li>
</ul>
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SEOVI or Search Engine Optimisation Value Indicators are those variables which Search Engines like Duckduckgo, Bing, Yandex, Baidu or Google use to evaluate online content with the intent to be able to match that exact content to future search queries in a manner that best serves the needs of the person entering the query. This is by no means a simple or easy task, and the engineers at Google have hinted at using in excess of 500 different SEOVI within their vast array of different algorithms which inspect and evaluate online content.<br />
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These SEOVI come in many different disguises, and plenty of marketing folks focus on individual components, and sell these INDIVIDUAL SEO COMPONENTS as stand alone services, which should in reality be subsets within the greater SEO environment.<br />
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Here we are talking about issues such as but not limited to the list below, which from a #FUFISM based marketing perspective are each subsets within the greater SEO environment :<br />
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<li>copy writing</li>
<li>Content marketing </li>
<li>Social media marketing </li>
<li>technical IPSEO (the real hardcore SEO )</li>
<li>Link building and link earning outreach programs </li>
<li>Influencer marketing </li>
<li>Blogging and associated website interaction tactics </li>
<li>Search Engine Marketing </li>
<li>Paid search marketing </li>
<li>Cost per click marketing </li>
<li>Online classified ads and associated networks </li>
<li>Online banner ads</li>
<li>web site navigation and outbound linking issues</li>
<li>PR or Public Relations activities </li>
<li>many different Off Line Marketing tactics </li>
<li>Hashtag marketing campaigns </li>
</ul>
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When looking at the list above remember that these are just some of the subsets of the 2017 and future SEO environment, where search engines are using social media SEOVI (Search Engine Optimization Value Indicators ) as primary variables within their complicated SEARCH ALGORITHMS. This means that social media signals now carry very high end specialised SEOVI through into old algorithms such as PANDA, PENGUIN, PIGEON, HUMMINGBIRD as well as into new algorithms like FRED and many other un named algorithms.<br />
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Things like but not limited to the list below are currently rather important within the SEO environment.<br />
author credibility, </div>
<ul style="text-align: left;">
<li>author expertise and area of focus </li>
<li>Publisher issues along with links to authors </li>
<li>Context and semantic related connections </li>
<li>Social media coverage and social media profile related knowledge recognition systems </li>
<li>#IPSEO or Inpage Search Engine Optimisation where things like, but not limited the list here are evaluated </li>
<li>Geo data and language </li>
<li>copy writing and contextual stuff </li>
<li>linking and navigation issues </li>
<li>Schema markup and similar issues</li>
<li>Image ALT TAGS and EXIF DATA</li>
<li>keywords and related SEMANTICS </li>
<li>Stuff in your <HEAD SECTION> like </li>
<li>Page titles </li>
<li>Keywords </li>
<li>Page description </li>
<li>Authors, publishers and contributors </li>
<li>Geo tagging </li>
<li>Language</li>
<li>#OPSEO or Off Page Search Engine Optimisation </li>
<li>#OLSEO or Off line Search Engine Optimisation </li>
</ul>
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There are many different definitions for SEO or Search Engine Optimisation, but the fact that technology is growing and reaching deeper into old areas, as well as discovering new areas and new techniques to use within the search engines ever improving algorithms, leaves us as online marketers at a clear and distinct crossroads. We need to make new decisions, and review past SEO practices and strategies, so as to ensure that we take the correct road forward. Search engines are leaving many false clues that lead us down the road of banishment for violations of SEO GUIDE LINES.<br />
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Social interactions and comment streams now have a very significant impact on your SERPs (Search Engine Results Pages ) and the SEMANTIC FOOT PRINTS of your online content, which is linked to from within your comment streams. The comment streams of those folks who talk about you within the social media environment without you knowing that they are talking about you, are included here also, and when others link to your online content from within their social media posts as well as related comment streams. These social interactions, which you may not even know exists, can have a very significant or influential SEO impact on your online content, so evaluate this carefully.<br />
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They could be saying either good or bad things about you, your products or the services that you offer. You thus need to have some means in place to develope a notification system which will inform you when these conversations are happening, and supply the online link to specific social media posts so that you, or a member of your team may join the conversation. <br />
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<a href="http://bit.ly/mention4u" target="_blank">The #MENTION LISTENING TOOL can do this for you.</a><br />
<a href="http://bit.ly/mention4u" target="_blank"><br /></a>
<a href="http://bit.ly/mention4u" target="_blank">HTTP://BIT.LY/MENTION4U your link to access the mention tool.</a><br />
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<a href="http://4ubrand.blogspot.com/" target="_blank">You can read more about #FUFISM BASED MARKETING and related marketing strategies in our blog at http://4ubrand.blogspot.com </a><br />
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#AUTHORED BY #FRANKIE2SOCKS FOR <a href="https://plus.google.com/+FrankGainsford" target="_blank">THE 4U BRAND BLOG at http://4ubrand.blogspot.com </a><br />
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<a href="https://plus.google.com/+Info4uCoZa" target="_blank">Published by INFO4U for Frankie Two Socks enterprises as part of our FUFISM BASED marketing education strategies </a><br />
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com1tag:blogger.com,1999:blog-4414232737183643901.post-65105242517677144712017-02-22T20:12:00.000+02:002017-03-06T13:13:27.423+02:00Social media metrics<div dir="ltr" style="text-align: left;" trbidi="on">
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Social Media metrics and issues to consider when evaluating your social media impact.</h2>
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Social media metrics is a very confusing area that needs careful planning and plenty of insights as to what you are measuring, why you are measuring what you are measuring and how to interpret the actual figures that get produced as a result of your measuring.<br />
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On 13 may 2014 the guys at <a class="g-profile" href="https://plus.google.com/115515796589038584989" target="_blank">+Stone Temple Consulting</a> held a HOA (Hangout On Air) discussing this very complicated issue which is embedded here for you to watch.<br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Mx1iwZqK028?feature=player_embedded' frameborder='0'></iframe></div>
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Take your time and watch this HOA before proceeding </h2>
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When measuring the impact of you social media efforts there are many issues to consider, and if you do not have a #FUFISM based marketing plan in place then things get rather murky very fast.<br />
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The biggest benefit of having a FUFISM based marketing plan in place is that you know your target market and how they are expected to interact with your social media posts. If you know, or have an idea of how your intended target market is expected react to your call to action statements then you would have an idea of how you would measure the effectiveness of your call to action statements within your social media posts.<br />
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To understand these issues you will need to have a fair understanding of some terminology.<br />
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<a href="http://4ubrand.blogspot.com/p/blog-page.html" target="_blank">Read about SEO here if you are not sure of what SEO is .</a><br />
<a href="http://4ubrand.blogspot.com/p/fufism-functional-user-firendly.html" target="_blank">Read about FUFISM or Functional User Friendly Integrated Social Media </a><br />
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<u><b>Social media signals for Google Plus </b></u><br />
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Followers - the number of people who follow your social media profile<br />
shares = the number of times that your content has been shared<br />
comments = the number of individual comments on your post<br />
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<u><b>Social media signals for FaceBook</b></u><br />
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Like = the numberof people who have clicked the like button<br />
Shares = the number of people who have shared you post<br />
Comments = the number of comments that your post has received<br />
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Social media stats are very much similar for all social media platforms, actual follower numbers are not that important, how ever your view count, which is often difficult to locate, is the real issue at stake, coz if nobody sees your stuff how can they click on like or share your stuff?<br />
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#FRANKIE2SOCKS <br />
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0tag:blogger.com,1999:blog-4414232737183643901.post-54771790562029487002017-02-05T20:33:00.001+02:002017-02-07T11:31:14.148+02:00What is the semantiuc value of EXIF DATA when thinking about SEO ?<div dir="ltr" style="text-align: left;" trbidi="on">
Well as you all should be aware by now <a href="https://www.google.co.za/search?num=100&newwindow=1&q=%23SEMANTICFOOTPRINTS&oq=%23SEMANTICFOOTPRINTS&gs_l=serp.3...2599713.2611375.0.2614081.20.20.0.0.0.0.706.6646.2-2j5j7j1j1.16.0....0...1c.1.64.serp..4.9.3291.0..0j0i3k1j0i30k1j0i10i30k1j0i5i30k1.2aNncHfhzsc" rel="nofollow" target="_blank">#SEMANTICFOOTPRINTS </a>are getting more important in terms of your online marketing each time search engines check your online content. This means that search engines are getting better at understanding the intent, aims, objectives and purpose of every piece of online content.<br />
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now EXIF DATA is that set of text data that is sneakily added to your online image by your digital camera, or in the case of a designed image, your digital image creator, where a host of image relevant data is attached to the image, and hidden from open view, specifically for image editing folks to understand more about things like<br />
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focal length<br />
exposure<br />
make and model of camera<br />
ISO speed<br />
resolution<br />
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There is an opportunity here for those in the know to add a host of extra EXIF DATA that is relevant to your SEO (Search Engine Optimisation) here we are talking of things like, but not limited to:<br />
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Image title<br />
image description<br />
image aims<br />
image purpose<br />
Geo location attached to image<br />
image publisher<br />
image creator<br />
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now if your SEO and marketing team have done their work properly, and discussed these issues with your web design and social media marketing team, as well as other relevant persons , then there is an opportunity to embed a host of powerful EXIF attributes to your image that will enhance the semantic value of your online content within the exif data of your online images.<br />
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For this to have any value within your SEO efforts you will need to be very specific with the exif attributes and ensure that they match up with other stuff within your SEO efforts such as the stuff in the head section of your web page or blog post. here we are talking of those areas where many SEO folks have told you that you do not need to worry about, such as page titles, page descriptions, page key words. If your EXIF DATA within the image matches up and confirms the semantics within the head section and the semantics of your EXIF data there is a very big and powerful influence that pushes your pages considerably higher in the search engine results pages. #SERPS<br />
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This is where #FUFISM or Functional User Friendly Integrated Social Media starts to get interesting and your online content starts to appear in semantically validated search results. You will suddenly start to see search results for keywords that you never imagined your content would rank for, purely because of the semantics of your content and the semantics of the search query. Most marketing folks will not tell you about the Google Humming Bird algorithm, because they have no clue what it does, how it works and how it impacts on your online content.<br />
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Getting your entire marketing team to make use of the EXIF DATA within your images is thus (or rather should be ) a rather essential part of your online marketing strategy, and you should be aware of how to integrate the contents of image EXIF data into all other areas of your marketing, so as to get maximum SEO value from your exif data. The main things to look at here are GEO LOCATION, image titles, image descriptions and image keywords, making sure that these match other data such as but not limited to<br />
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the meta data in the head section,<br />
any XML mark up<br />
any image alt tags<br />
the actual page content that the viewer will see (in page text)<br />
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<a href="http://www.makeuseof.com/tag/exif-photo-data-find-understand/" target="_blank" title="read this article by TIM BROOKES for a better understanding of EXIF DATA">this article by <span style="color: #e22524; font-family: sans-serif;"><span style="background-color: white; font-size: 18px; outline-color: initial; outline-style: initial; transition: all 0.2s cubic-bezier(0.25, 0.46, 0.45, 0.94);">Tim Brookes</span></span> will help you understand these issues better </a><br />
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<div class="blogger-post-footer">Enjoy what you are doing, or else get somebody else to do it for you.</div>Frankie2sockshttp://www.blogger.com/profile/03140869185639586137noreply@blogger.com0