This report can be found online here I also found a few videos that I thought were worth a watch which I have embedded below for you to appreciate as well.
In this first video Marcus Sheridan, founder of The Sales Lion shares how businesses can use social media to develop relationships with potential customers and increase sales.
In this video, Jason Falls, co-author of the book No Bullshit Social Media shares some excellent tips and explains how social media can impact your business.
Remember that the SEA's (Search Engine Algorithms) are now giving much more value to social signals, so choose a SMP (social Media Platform) that best suits your client / customer / user base and ensure that your SMG (social Media Group) gets the info that they want about your brand, product or service with plenty of links splashed in to your call to action pages where your sales will be concluded and payment accepted.
Do NOT be pushy and act like a sales person in your SMP (Social Media Platform) but remember to supply links to your sales pages and other call to action pages using the correct key words near the links as determined by your SEO (Search Engine Optimisation) representative within your marketing team.
Always be aware that your SMA (Social Media Activities) are part of your marketing strategy used to funnel your social groups online actions to your call to action pages that should be managed within your company web site.
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Social media can give your company many different benefits.It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with disgruntled customers. It can also be used to get the elusive, but effective word-of-mouth marketing.
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