Sunday, December 08, 2024

What does SEOVI stand for ?

 Greetings again from #Frankie2Socks in St. Lucia Estuary village in KZN South Africa.

SEOVI is an acronym for Search Engine Optimization Value Indicators or the variables used by search engines when useing AI (Artificial Intelligence) to investigate and interrogate your online content for purposes of matching SEARCH QUERIES to SEARCH RESULTS (SERP) and displaying a Search Results Page. 

SEOVI are very strange things and each carries different weighting factors in different marketing scenarios. EEAT (Experience, Expertise, Authority and Trust) is the biggest issue here,  as these signals each carry different sets of link tools in their associated carry bags. Good online marketing teams have HTML CODING SPECIALISTS who insert specialist code segments that add value to your inpage search engine optimisation tactics and tools. The biggest one is the addition of PageTitle, Page description and  PageKeyWords as well as  #LinkAttributes in all outbound links, both internal and external.

Search Engine Optimization is rather complex as there are many issues that need to be considered in both the <  BODY > and < HEAD > sections of your InPage HTML CODE.

To get best results the HEAD section and BODY section of your HTML CODE need to agree with each other and be semantically similar, and use the same terminologies or semantic toolboxes

So SEOVI is an acronym for Search Engine Optimization Value Indicators and needs to be understood to have direct links to page discovery and page index issues within online search.

Search Engine Optimization Value Indicators need to be added to your out bound links in as many ways as makes sense for the purpose of the particular page in question and then the subset of pages, the supper set of pages and your site or blog as a whole or single multilayered entity. Semantics has strange ways of being singular, but also being puristic and inclusive.

Most folks do not use the term SEOVI in any shape, manner or form when discussing online marketing issues.

I post about online marketing issues from a FUFISM BASED perspective here  https://x.com/info4u2use?t=ToawvTFIEfOlrlZoYcRNJw&s=09


FUFISM is a marketing philosophy where search issues and public perception of issues resulted to the subject St hand are important due to social media fluidity and related marketing chaos.

Sobdo not create toooo much chasoband be sure to smile all the while.

Enjoy life and take care.

Updated 8December 2024 

#Frankie2Socks 

Wednesday, November 06, 2024

It has been a while since I discussed FUFISM

 FUFISM is an acronym for Functional User Friendly Integrated Social Media


FUFISM is also a marketing philosophy where Social Media and Search engine optimisation are married and work as a family team along with thier children  to improve your online marketing and online exposure within the online search environment.


The recent introduction of so many new AI TOOLS has opened up a vast opportunity to push FUFISM into new directions and achieve real serious market domination with tremendous impacts on your income capabilities.

You need to look at these AI modules and understand how to leverage them to supply answers to your clients problems. AI is a set of tools or a tool box to generate  solutions at great speed and serious scale.

 How do you show your customer base that you have these tools and are prepared to deliver?  Online Marketing is tough, and a new set of tools that can be refined as per customers requirements at speed is also gonna be truly helpful within the online marketing industry as axehole.


First you need a blog or website, or perhaps both working as a team if your business is bigger.

Then you need to have an understanding of your intended customer base, and use social media tactics to start conversations with them in the form of network building as a supplier of a service / product that they need, or at least think that they need.


This the part where most folks fail. You need to take time and build a true business relationship with them (your true customer base) within the social media environment. This is both the  user friendly  part and the FUNCTIONAL part of the process.

Remember that FUFISM means functional User Friendly Integrated Social media.


During this process you will integrate the social conversations and posts into an information flow pattern that keeps leading folks to specific landing pages in your web and blog which are top of funnel for different stages of your many different conversion funnles or customer care funnles that keep your customers happy and coming back to you for repeat sales, information updates and other related business satisfaction tactics, just because they trust you, and know that you can, and will deliver.

Your social media platforms should never be broadcaste points or one way information flow channels, but rather customer touch points, where you do your fair share of social listening and related customer care activities, being in the loo at all times.

FUFISM is a marketing philosophy where Social media is the primary customer care and customer retention tool at your disposal. Think clearly of the intent and purpose of your online marketing. This is usually a tough issue to discuss at management level meetings.  But this is the true place where your marketing strategies are crafted, then pushed into action.

Online marketing needs to be looked at from new ways, especially since AI (Artificial Intelligence) stepped into the picture.

Contact frankie2socks@info4u.co.za for more info or fill out our online information request form here