Basic information flow issues for FUFISM based marketing

FUFISM INFORMATION FLOW PATTERNS

FUFISM  is a marketing philosophy where the social media forms the core element in your marketing strategies and is integrated into your total marketing plan as the main communication platform which is dictated by company policy. 

#FUFISM is an acronym for Functional User Friendly Integrated Social Media, and is a very far reaching  marketing strategy which includes all the different aspects of SEO (Search Engine Optimisation) and is extremely target market focused. A FUFISM based marketing campaign originates with the management deciding on a  product / service or idea that they want marketed, then giving the marketing team a directive to develop a strategy that would achieve the purpose, aims and objectives within the company's marketing policy framework.

The marketing team will then establish a target market audience and generate some content around the product / service or idea that the management has instructed them to market, which is target market specific.  Once they have the content and have established a content marketing strategy, the marketing team would start by establishing a web page or group of web pages where the target market focused call to action statement and the conversion funnel end point are accommodated.

Next step is to write one or more blog posts marketing the web pages in question, which is followed up by using the social media to market both the blog posts associated with the web pages as well as the web pages themselves.  This is then backed up with the necessary social media links and social media platform specific logos being added to both the web pages and the associated blog posts.

You would now have a three pronged marketing strategy with 

1. a web page or group of web pages as the base
2. A blog that backs up the web page / pages and interacts with your social media platforms.
3. One our more social media platforms that promote and interact with both the blog and associated web pages in ways that the intended target market can reach out to your staff and communicating directly with the appropriate  employees in your organisation through online based forms in your website, on your blog or through the aspects of the social media platform that you have used.

Who is in charge of your SEO and why?

SEO (Search Engine Optimisation) is a very diverse and mystical art form that is totally misunderstood by most managers. SEO (Search Engine Optimisation) often has its own manager and its own budget in big companies. In small companies SEO (Search Engine Optimization) is treated as a marketing project with its own stand alone staff that fall within the IT (Information Technology) or marketing departments.

In small to micro businesses SEO (Search Engine Optimisation) is left in the hands of the web master and does not receive the attention that it deserves. in micro companies and organizations with less than 50 employees SEO ( Search Engine Optimisation) is generally not discussed unless the company focuses on IT  (Information Technology services).

SEO (Search Engine Optimisation) is a marketing strategy within the online marketing of any business / organisation and needs to be fully integrated into the whole marketing strategy of the company / organisation from the beginning. For this to happen managers need to understand what Search Engine Optimisation is, and the mystique associated with the art of ensuring that a companies information is found online needs to be removed.

First one needs to understand what is the purpose of SEO (Search Engine Optimisation). The answer to this question is very simple and once clearly understood will make many other decisions an awful lot easier.

The purpose of SEO (Search Engine Optimisation) is to ensure that your online information is found by your target market.

So who should be in charge of this? simple answer your marketing manager, or a person delegated by your marketing manager.

How much power should your SEO (Search Engine Optimisation) manager have ? Quite a bit, as this person needs to ensure that your marketing is integrated at all levels. This means that your online marketing needs to be integrated with
1) your print media marketing
2) your radio marketing
3) your TV marketing
4) your Social Media marketing
5) your web site and all related online publications
6) your telephone-marketing
7) any other marketing avenue that your company may use.

SEO (Search Engine Optimisation) is not a quick fix to get visitors to an individual page, but a marketing strategy to ensure your information is found online by your target audience, and not the wrong crowd that have no interest in your product, service or information.

SEO (Search Engine Optimisation) is not about big numbers of visitors to your online pages, but about ensuring quality visitors to your online portfolio who make use of your products, services or information in a manner that generates a return on your investment.

Your SEO (Search Engine Optimisation) manager needs to be a very strong minded person who is capable of leading as this person will be in a very demanding position that requires a deep understanding of team efforts and influencing several different teams in a manner that ensures the complete integration of information relating to the total management of your online information. There is no place for favoritism, and each team member needs to understand where their part of the puzzle belongs and what it does so that copy writing and choice of words used are constant and reflected equally at all levels.   

Back to our original question Who is in charge of your SEO (Search Engine Optimisation) and why. read this article  on Search Engine Land   and think about the answer to this question. This needs careful evaluation and considerable thought. The person in charge of this section of your company will influence your entire marketing strategy and needs a very deep understanding of your company aims, objectives and purpose.