Links and the #EEAT issues

Within the interwebs links do so many strange things, and the impacts of links, both external and internal, as well as in bound and out bound impact your SEO in such powerful ways. 

#EEAT is a vastly complex search engine optimisation Value indicator.

 Most folks forget that every link has two sides... yes that is correct, two sides. first is the origin and the other is the destination

These links do many strange things in a host of unthought of places.

 Search engines use these kinks in so many different places, but most SEO PRACTITIONERS that I speak to are very ignorant and refuse to think past the end of their noses

Once your online content has been indexed, that is when the fun and games starts. all search engines use the links within your online content to start mapping out many different issues like

•  trust maps, 
• entity graphs
•  link maps, 
• expertise maps, 
• expert connectivity status graphs,
• subject matter connectivity  graphs
• Subject matter connectivity maps 
•  and so many more. 

 There are actually thousands of data bases at play here, where search engines take a very fine tooth comb and evaluate your content in very serious and devious ways.  This is where the #HummingBird algorithm shows its value 

 They need to establish the purpose, aims, objectives intent and so many other issues about your online content. It is vital that you remember that Search has evolved, and search engines match your page intent to the intent of the search query. So keywords are not used during the initial search process. 

 This does not mean that #KeyWords are obsolete, coz they are not.. Keywords are actually vital, and they are used in so many other areas besides to match to query words. Many of the data bases that we are talking about here, use both ends of the link and compare both sides to each other and to a third area that holds the imagined contextual issues of your page. 

This imagined contextual map changes and grows, as issues within your page unfolds and gets exposed to the many different algorithms that are processed during the vigorous indepth evaluations of your content. Lots of strange and very sneaky things happen coz so  many things are happening at the same time in different areas of the page identity and categorising process. 

Semantic connectedness issues are also evaluated during this time. The semantic intentions of your content is first processed at this stage, but this is a very fluid issue, coz this changes as the search engine evaluates more and more issues, which are all integrated into these many different data bases that are growing, as the search engine's interpretation of your content evolves with each iteration of the algorithms that evaluate and transcribe your content into machine understandable contextual content within many different data bases 

 This is a very confusing time, coz so many things are being processed by a vast number of different algorithms, all at the same time. all SEO factors are evaluated and processed at the same time, but by different algorithms. So this is a very busy time.....

This repeats each time your content is revisited to include new backlinks or any updates that may or perhaps may not be re-evaluated. lots of issues are processed, and most require links to have any positive impacts on your SEOVI  (Search engine optimisation value indicators) these links nay be internal or external. 

The two ends of the link are compared in a very large number of different ways,  where context and contextual linkages are the key to better understanding your online content, along with the semantic connectedness issues. 

On line search is a vastly complex issue where many different Search engine optimisation value indicators are evaluated and taken into account, to give your online content a set of scores that will be used to match your online content to future search queries. These scores are stored in a wide variety of databases, leaving them ready to be used instantly. This is important, and can be seen if you look at how long your online search took to resolve. this is usually shorter than half a second for most searches, and the number of search results is scary, often being more than one hundred thousand matches.

The amount of preparations that are done to ensure short search times are achieved is incredible, and one thus needs to understand these issues when copy writing is undertaken. things like link attributes and related issues also need to be included here.   All links are valuable, and each link in your content gets the same basic treatment, then some will get extra issues added if the search engine deems it necessary to expand the conversation. 

 Trust and authority are some of the extended evaluations that need to be properly interpreted. Contributor Expertise and contributor experience is slso an extended evaluation zone. EEAT or Experience, Expertise, Authority and Trust are all rather strange SEOVI ( Search engine optimisation value indicators) that rely on links to be mapped to the correct issues within your online content. 

It thus follows that links and link attributes need very careful deep planning to get the most  powerful SEO  impacts. 

EEAT or Experience, Expertise, Authority and Trust are all special use search engine optimisation issues that search engines use to evaluate the purpose, aims, objectives and intent of your online content. 

There are many issues and different entities involved. Each contributor is evaluated for their personal EEAT, and then the page itself also gets an EEAT SCORE according to the Aims, objectives, purpose  and intent of the page in question, as well as the EEAT SCORE of all identifiable contributors to the content in question.

So EEAT is much more complex than you think. New techniques and tactics are constantly being added and this helps to ensure the success of the search engine in question. 

What is Search Engine Optimisation or SEO ?

 Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results, often referred to as "organic," "natural," or "earned" results. SEO targets different kinds of search, including image search, video search, local search, and industry-specific vertical search engines.

SEO is an effective way to improve the quality and quantity of traffic to a website from search engines. SEO can be a complex and ever-evolving field, and it involves a number of different tactics and strategies. These tactics can be grouped into two main categories: on-page optimization and off-page optimization.

On-page optimization refers to the measures that can be taken directly within the website to improve its ranking in search engine results pages (SERPs). This includes optimizing the content and HTML source code of the website, as well as improving its performance and user experience. Some common on-page optimization tactics include:

Keyword research and optimization: Identifying the keywords and phrases that people are using to search for the products or services that your website offers, and using those keywords strategically in your website's content and meta tags.

Title tags and meta descriptions: These are the snippets of text that appear in the search results below the title of a webpage. They should be concise and compelling, and should include the target keywords for the page.

Headings and subheadings: Using headings and subheadings with relevant keywords can help to organize and structure the content of a webpage, making it easier for search engines to understand and for users to scan.

Internal linking: Linking to other pages within your own website can help search engines understand the structure and hierarchy of your content, and can also help to spread link equity (the value of a link) throughout your site.

Image optimization: Using descriptive, keyword-rich file names for images and using alt text to describe the image can help search engines understand the content of your images and improve their visibility in image search results.

Off-page optimization refers to the measures that can be taken outside of the website to improve its ranking in search engine results pages. This includes building links from other websites, which can help to increase the authority and credibility of your website in the eyes of search engines. Some common off-page optimization tactics include:

Link building: This refers to the process of acquiring links from other websites to your own. Search engines use links as a way to measure the authority and relevance of a website, so acquiring high-quality links from other reputable websites can help to improve your ranking in search results.

Social media marketing: Building a presence on social media platforms and regularly posting high-quality, relevant content can help to drive traffic to your website and can also lead to the acquisition of links from other websites.

Local SEO: If your business has a physical location or serves a specific geographic area, optimizing for local search can be especially important. This involves optimizing your website for local keywords and phrases, and getting listed in local online directories and review sites.

Mobile optimization: With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly and easy to use on smaller screens. This can include using a responsive design, optimizing images and other media for mobile devices, and using a mobile-friendly website design.

In addition to these tactics, there are a number of other factors that can influence your ranking in search results. These include the quality and relevance of the content on your website, the usability and user experience of your site, and the speed at which your website loads.

It's important to note

Search outside the box:

 those of you who follow me coz I blog about SEO stuff are really gonna enjoy this.

In this online document resource, Google employee ( Senior Vice President Prabhakar Raghavan )  discusses search issues that we as technical SEO folks and all associated IT(#SEamanticEngineering)  fellas have zero control over or even indirect input. The tools that Google has made available for end users to use as part of the end-user experience when using search tools are quite scary.  this includes stuff like voice search tools, image search tools and near-me type search requests that will soon be available to all end users.

So #GEOTAGGING and #HashTagMarketing will now have new meaning and functionality within the online search environment. this will make experiences at theme parks, shopping malls, events and other area-bound activity could be managed for near-me search issues.  GEO TAGS in the <HEAD> section alongside keywords, page titles and page descriptions will be very helpful.

Using the appropriate #LinkAttributes such as NO-FOLLOW  link title, and link description are also very helpful in many ways, coz these are rather heavy-weight "QUALITY SIGNALS" that search engines really appreciate, as this gives them a deeper insight into the purpose and intent of your specific online asset. 

So this is a true FUFISM-based marketing issue, where SEO needs to be understood to be all about online search visibility and the different types of online SERPs that are offered to the end user. one also needs to consider the actual search tool when evaluating the SEO factors that need to be considered. This is where #SemanticTrust and related sentiment and intent signals are truly helpful. These include things like 

• GEO tags,
• contributor tags
• publisher tags
• author tags
• industry tags
• any other unique tags

So Remember SEO is all about teamwork and ensuring that everybody knows the intended target market audiences. Both of them... The first is normal people, as in the <BODY> section of the HTML code and the second is the search bots and their algorithmic handlers at search engines, which is the <HEAD> section   SO PAY ATTENTION to the <HEAD> section of your online assets, as there are many opportunities here to inform search engines about the purpose and intent of your web site, blog or another online asset. 

Thanx for reading here

#Frankie2Socks 

so this message from Prabhakar Raghavan is vital to understand within the online marketing industry, coz the SEO Implications are rather large and plenty full. 

Search Engine Optimisation needs to be interpreted

Search Engine Optimisation has evolved into #SemanticEngineering

SEO or Search Engine Optimisation has changed radically since the introduction of the Google Hummingbird algorithm in 2013.

take your time and read this Google insight 

It is now  October  2022 and things are getting ever more complex as search engines use better and bigger search algorithms. the big change that followed the Google HummingBird algorithm was that search started to move away from so-called strings or word-only activities to suddenly include an ever-expanding cohort of things or entities. this move from STRINGS to THINGS was at first very slow, but around 2018 things started to suddenly move into the things spaces, as entity graphs and entity maps started to take control over search engine's ability to understand purpose and intent.

t has come to the point now that search engines actually attempt to understand the purpose, intent and context of your online assets, then using reverse engineering,  match the search intent to the intent of online content.  This is why it is so vitally important to understand the context and intent of the <HEAD> section of your HTML code. The three main issues are 

1. page title
2. page description
3. keywords list

These three Search engine Optimisation variables need to be understood very clearly. what is the purpose of these three SEO variables. why should they be included in your HTML CODE ?

Well the answer is simple. if you stop and evaluate how search engines work.   These three issues are in the <HEAD> section. The head section is written specifically for search engines to get an understanding of the intent and purpose of your content.  The body section is written for the human end user. so your header and your body sections need to work together as a team. how these two sections interact determines how a search engine will value your online asset and its close associates. 

the values of these three META TAGS is really not understood within the SEO community, with many web development tools not having  access to these meta tags. many blog sites do not hve easy access to adjust the META TAGS in the <HEAD> section of your HTML code.

things have changed ... Google and other search engines now use alternate tactics to determine the intent and cotext of your online asset base, and list each item found separately. 

so time to wke up and take a look into the new tactics used bysearch engines. 

 

take your time and read this Google insight 

Do you use the social media as a link building tool within your SEO strategies?

Link building as an SEO tool

Well I advise everybody to document everything they do, but *UNFORTUNATELY* I do not practice what I preach...

I do need to start doing this myself, as when the smelly stuff collides with the wind making machine, and your rankings go south at a great rate of knots, and you have not been keeping good records of what is done, what is not done, and who is responsible for the different pieces of your SEO then you have *REALLY BIG PROBLEMS*

Keeping checklists for tasks, and who is responsible to ensure that the task is integrated into your total marketing plan can be a real pain in the wrong spot, but it sure helps when problems decide to show their true colours and your online rankings take a tumble.

Most marketing managers, and especially those within the *SOCIAL MEDIA ARENA* do not fully comprehend the needs to integrate all your marketing both online and off line into a single marketing plan, where SEO and related\matters take the steering wheel and control many of the marketing issues in a well managed and efficient manner, that pushes your online content closer to the top of the SERP's  (Search engine Results ages) in many strange and devious ways.

Social media is the biggest and (currently) most powerful link building platform that we have ever experienced.  How you use the social media to create powerful link building opportunities for your online work is not well understood, and then there are them folks that tell you *LINK BUILDING IS DEAD* who confuse many, and cause a vast array of different problems within the SEO Industry.

Links are still one of the most  vital parts of your SEO (Search Engine Optimisation) efforts and their value must not be underestimated.

That being said, one must also not underestimate the damage that can be caused by link farms and other bad link building tactics.  How you conduct your link-building practices does need to be  clearly defined  and documented as part of your SEO policy.  Then you also need to keep records of all social media posts that are part and parcel of your  link building activities.

Your company link building policy document, which is a sub-document in your SEO policy  must be shared across all marketing platforms, both online and off line, as every marketing effort has some impact on your SEO.  This could be in the way that you influence your target market audience to use specific key words in their search queries or how you influence your copy writer to frame certain issues, or any number of other seemingly UN-important issues.

Social media managers need to be on top of the issues that impact on your SEO, and use these intelligently when passing  instructions to  others  like, but not limited to the list below. :

• what to promote, 
• how to promote specific issues,
• where and when to promote your other online efforts.
• what links to use within specific social media posts
• how to frame social media posts that link to other social media profiles
• how to ensure that the author of specific articles gets credits for their online works

 If you are not using the social media as a link building tool for your bog and your web site, then you are loosing out an a great opportunity.  From a #FUFISM based\perspective the social media is the powerhouse of you link building strategy, and this needs great care and lots of *SPECIAL ATTENTION* to details as supplied by your SEO team.

Those who tell you that link building is dead, need to be viewed as suspect, and their intentions need to be evaluated carefully.  You need to have an honest discussion with them about the value of social media in general, and what impacts the social media has on your SERP's. (Search Engine Results Pages)  If they tell you that the use of SOCIAL MEDIA improves your SERP's, then you need to ask them to explain exactly how this is done, and if this can be achieved without linking to your online content from your social media posts at all.

listen carefully to their explanations, and ask questions!!!!

Evaluate and then decide which way, because many have been ill advised that link building is dead, and these people may be acting on that advice, which is very dangerous.

Remember that there is plenty of bad advice online, so take your time and evaluate all advice carefully,  before accepting or rejecting any advice.

See these links to expand the conversation on the value of link building...

http://4ubrand.blogspot.com/2014/04/social-media-issues-and-serps.html (Social media and SERP's)
http://4ubrand.blogspot.com/2012/09/is-seo-dead.html  (Is SEO DEAD?)
http://4ubrand.blogspot.com/p/blog-page_4.html    (Issues with Link building)
http://4ubrand.blogspot.com/2014/07/what-is-value-of-link-in-2014.html  (what is the value of a link)
http://4ubrand.blogspot.com/2014/08/what-link-building-tactics-do-you-use.html (what link building tactics do you use)
http://4ubrand.blogspot.com/p/blog-page.html  (what is SEO)

Just in case you need to know more specifics about any component of your SEO policy,  remember that you can use our internal search tool to search for specific subjects within the SEO field.   Look in the top right of the screen when using a laptop or PC...  If you do not find what you are looking for when using our search tool, then leave a comment and our team will try and help you out as best we can.  If we can not help you directly we will refer you to and expert who can.

knowing your customer and intended TARGET MARKET

  The true value of knowing and understanding your customer base and intended target market audience is one of the most important aspects of your SEO strategy.

Before you can know who your customers are, and who your intended target market audience should be,   you need to do the relevant research and have the company action plan in your arsenal of documents that you will be using as reference points in your target market research.

Knowing the purpose, aims and objectives of the company are very helpful in doing your target market research.  Having access to the product / service or event documentation, that you will be marketing and all related information is also a pre-requisite to any serious topic and key word research.

Access to your company accounting records, showing the contact details and any other information that may be available such as buying patterns, product usage stats,  service complainants and complements as well as any recommendations that may have been sent to the administrative staff  are of extreme helpful nature during the early stages of the SEO process where key words and selected topic structures are selected to be turned into online content for your information consumers (intended target market audience) to consume.

Content that supplies an answer to your interned target market audience as well as your current audience and customer base is highly recommended as potential online content, and this should be a very highly sort after content category. If you do not know your intended target market, how can you satisfy the information  needs of your intended target mark.?

How do you get to know your target audience so that you may use this within your greater marketing vision?

Target market research is a very delicate affair, where great care should be taken to ensure that all false positives are eliminated from your target market makeup.  failure here can be very costly further down the line, when your online content suddenly starts to tank out of the SERP's due to a very poor conversion rates as well as bad  bounce rates The false positives within your target market mix is the biggest cause of this terrible state of affairs that is going to be very costly to repair. 

If you take the time to do your target market research properly,  and document this in a manner that others can easily understand, and also have access to, then things further down the line also become an awful lot easier.  From a #FUFISM based marketing  perspective this documentation of your intended target market is vital, as the post publication stages of your SEO where you concentrate on expanding the influence of you  published content through the #OPSEO (Off Page Search Engine Optimisation) stages of your SEO using the various social media marketing techniques where link building, network building, inbound marketing, SEM (Search Engine Marketing) and so many other techniques are applied, all have the same target market and focus on the same basic keyword set that is used within your #IPSEO (In Page Search Engine Optimisation)

By taking the time to know and understand your intended target market audience, then documenting your findings,  you allow your various online marketing teams to have insights into how they should apply this information.  This will help your copywriters for your  various online platforms to collaborate and share insights as to the methods that they use within their specific platform, and how other copywriters in other platforms may make use of their content to bolster #STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators)

If your copywriters all have access to this customer / target market centric information, as well as the issues around the In Page SCHEMA tricks and other related techniques used to expand the semantic footprint of your original web site or blog content, then these can be used as well in ways that  enhance your semantic footprint and add value to the related SEOVI associated with the IPSEO.


It thus follows that knowing your target market audience and customer base are an essential part of the SEO process that needs to be shared across different marketing platforms, as they all have the same basic issues when it comes to connecting with the end users thinking patterns and related online behavior.

Once your web site content is published the real SEO takes place within the social media, where your social media posts discuss your web site content in ways that entice your intended target market to click through and consume the content within your web site.  Social media marketing thus also forms a large portion of your traffic driving techniques and plays many different roles within your total marketing strategies .

Improving the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators is not the only function of your social media marketing. Driving traffic to your web site is also part and parcel of your social media marketing aims and objectives.  Link building and network marketing are also part and parcel of the SEO factors included in your social media marketing efforts. There are also a host of other issues that are addressed by your social media marketing such as but not limited to :

inbound marketing
customer contact  and information sharing issues
HR (Human resource) issues
PR (Public relations) issues

*knowing how your intended target market audience perceives these issues, and knowing how to frame these issues in a manner that best suits your intended target market is thus a vital issue that can only be addressed through a clear understanding of who your intended target market audience is, and why this population segment was chosen as your intended target market audience  in the first place*

IT IS THUS IMPORTANT THAT YOU KNOW YOUR CUSTOMERS AND INTENDED TARGET MARKET AUDIENCE VERY WELL.

 Knowing your customers and intended target market audience allows you to target them in an informed and well managed way, that would be impossible other wise.  Knowing your audience allows you to address their pain points and service their information needs  from an informed perspective, so take the time and do the necessary research, and remember to document this research clearly, as many different marketing professional will be relying on this vital information in their planning of content strategies and associated work.