Google Collections as an SEO tool

Online marketing is a very complicated affair and has many separate components that need to work together as a team for any degree of success. We have those who require information on one side, those who are offering information on the other and search engines in the middle,  connecting those who are looking for information with those who are displaying information (marketing).

Those who are looking (searchers) are our intended target market audience, and they create *SEARCH QUERIES*

Those who are displaying (marketing / advertising),   use *KEYWORDS* as their primary tool to influence search engines.

The search engines use many different tactics and a host of algorithms to mathematically calculate which online content is the best possible match  for each search query, and display their findings in a SERP or Search Engine Results Page for the person searching to select the page that best matches his / her intentions from the list of pages displayed in the SERP

Before Google hummingbird stepped into the picture all search engines used to rely on keywords and inbound links as the two primary SEOVI or Search Engine Optimisation Value Indicators The Google Hummingbird algorithm turned search upside down and inside out, as keywords and links were suddenly demoted to being an awful lot less relevant than they were, with a host of new SEOVI or Search Engine Optimisation Value Indicators that suddenly came into existence within the social media space. These new Search Engine Optimisation Value Indicators became more important than keywords or inbound links due to their vast numbers of different individual search engine optimisation value indicators that were not directly within the online content, but added value in some way or another to the Search engine optimisation Value Indicators associated with the  online content in question.

Here we are talking about many things and the list here is only a very small subset of  the vast number of Search Engine Optimisation Value Indicators  (SEOVI's) that are considered and factored into the host of  SEA's (Search Engine Algorithms) that perform a large number of  different operations, storing many intermediate variables for each individual piece of online content, within their *LARGE DATA SETS* that are used by subsequent SEA's and finally by the SEA that actually assembles the SERP

• author values
• publisher values
• social re-actions
• page rank of social posts
• out bound link values within social media posts
• semantic foot prints of authors and publishers
• Semantic footprints of those who interact with the posts in question 
• content matching as in keywords and associated semantic linkages between post and online content in question
• network positions and nodes that connect the different digital identities to each other through SEMANTIC linkages
• context matching between social media posts and online content in question
• intent of social media post, and the ability to connect that intent to the page in question
• the actual intent of the search query
• is the searcher logged into Google or not
• any previous searches made from the same device
• any previous searches made by the individual searcher if logged in
•  context of  online resource housing the content in question.

The above list is a very small subset of all the issues at stake, and the new *GOOGLE COLLECTIONS* gives us as marketers a new tool to add an extra set of SEOVI,  that have a very strong *SEMANTIC INFLUENCE*  and will add a very large *#STFSEOVI  (Semantic Trust Factor Search Engine Optimisation Value Indicators)*  contingent to each identified digital entity that is directly referenced within  any out bound link in any one of the posts contained within any individual *GOOGLE COLLECTION* created by and *INDIVIDUAL DIGITAL ENTITY* be that digital entity a person, a Google plus business page, or any other Google plus profile that has the ability to make use of Google Collections.

Those who understand the *IMPACTS OF GOOGLE HUMMINGBIRD* and have taken the time to implement authorship and publisher issues within their online content through the recommended HTML methods of *REL = AUTHOR* as well as *REL = PUBLISHER* will score immensely from this new Google plus option of *GOOGLE COLLECTIONS*

Making use of Google  Collections in a well managed and properly structured #FUFISM based marketing strategy,  will improve the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators of every single digital entity referenced within each and every out bound link within  any post within each specific Google Plus Collection.

These new SEOVI or Search Engine Optimisation Value Indicators as associated with Google collections will not make or break your online  marketing  efforts, but are just one new piece to the semantic puzzle that constitutes your online marketing.  It is thus of extreme importance that you manage your Google Collections properly and ensure that *each post within your specific Google Collection*  is on topic and relevant to the collection as a whole.  *OFF TOPIC POSTS* will dilute the power of your Google Collection to influence your SERP's .

 a collection of FUFISM related infographics       a collection of SEO related infographics

The value of HUMOR as a semantic search marketing tool

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This post is a reworked comment on the HOA embedded at the bottom of the post.

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Humor within your online marketing is always a personal; choice, and for many business owners and managers this is a serious affair, and there should not be any humor, in the office or within their marketing... This  bad attitude also flows through in CORPORATE THINKING where most marketing is done in SILOS with each marketing department doing their own thing.

 

This thinking by corporate business and most C-SUIT teams (Chief Something officers)  is purely because (at east in my mind) these people do not understand that SEO or Search Engine Optimisation is the CORE ELEMENT in your total marketing plan.

You need to remember,  that from a #FUFISM  based marketing perspective  SEO or Search Engine Optimisation has three major sections which are

1)  #IPSEO or inpage search engine optimisation
2)   #OPSEO or Off page search engine Optimisation
3)  #OLSEO  or *Off Line Search Engine Optimisation*

You also need to remember that these three SEO elements, IPSEO,  OPSEO and OLSEO  need to be properly aligned, and that your basic target market research and related key words apply to all three of these separate  but co-dependent marketing strategies.

Humor, especially within the OFF LINE ENVIRONMENT is very effective.

We all know about IPSEO  which is where all the sneaky and devious in-page stuff is housed within the HTML code and related files such as image files, data base files, video files, audio files, CCS files  and text files amongst many others.     Stuff like out bound links and the REL = AUTHOR tag as well as all the META DATA both within the <HEAD> and <body> sections including the the navigation structure of your pages are relevant here.  There are many other sneaky and devious things that can be done, as part of IPSEO, some of them suspect or Black hat, and some of them directly related to SEMANTIC SEARCH

It should be noted here that most OPSEO is still within the ONLINE ENVIRONMENT

OPSEO or off page SEO is where you add semantic value to your online content through the associations of your social media posts discussing your online content through the direct links within your social media posts to your online content.  Then there are the issues of Link building, inbound marketing, search marketing and so many other deviously hidden off page SEO tactics.  These off page SEO tactics  add value to your online content in a number of different ways, mostly due to the links that connect them together and the related *SEMANTIC FOOTPRINTS* of each digital entity which references your online content or is referenced by those who discuss your online contentment in some or other way.

The last one in the list OLSEO  is a bit tricky and also one of the most vital components of your TOTAL SEO STRATEGY    This is where you PHYSIOLOGICALLY ATTACK .  your intended target market audience through all offline means available to you such as but not limited to:

in the news papers
in magazines
in flyers and billboard advertising
in your radio marketing
at road shows or speaking at industry specific events

The purpose of these PHYSIOLOGICAL ATTACKS  is to  PLANT SEMANTIC SEEDS that will grow and blossom into a welcome fruit called SEARCH QUERIES that have the most relevant search terms for your online content.

 

These search terms as used by your intended target market audience in their online search queries are the key to great SERP's (Search Engine Results Pages)  You can have the best results within the SERP's for your selected keywords, but if your intended target market does not use your KEYWORDS as a search terms within their SEARCH QUERIES your IPSEO and OPSEO has been most wasteful and ineffective.

*HUMOR* has many strange hooks  that sneak their way into the memory and associate your *SEMANTIC SEEDS* with your work, your products, your service, your events and related issues.  These are the best and most valuable semantic seeds that you need to germinate, nurture and fertilize as time goes along to ensure that your intended target market uses these SEMANTIC SEEDS to grow a great semantically related vocabulary so that they may use them within their search queries.

You must remember that,  from a marketing perspective,  the function of a search engine is to match SEARCH QUERIES  to your KEYWORDS  this implies that you need to take control of your intended target markets thinking patterns and ensure that your keywords surface in their thought processes.

With out this vital connection between your keywords and a search query your online work may never be anywhere near the top of the SERP's.

I blogged about this the other day  http://4ubrand.blogspot.com/2015/04/what-is-olseo-and-why-should-you-know.html title = "blog post discussing OLSEO by Frank Gainaford (yours truly)" where I discussed what is OLSEO and why you should use it.

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