Some acronyms that I use in my posts explained for easy readingSERP = Search Engine Results Page
SQ = Search Query
SEOVI = Search Engine Optimisation Value Indicator
FUFISM = Functional User Friendly Integrated Social Media
Semantics is playing an increasingly important role in many parts of our society both online and offline. The many different languages spoken in the global village and the issues associated with translation can only be addressed through the application of semantics, as idioms and associated meanings get completely lost during translation from one language to another when words alone are translated.
This issue is of extreme importance when translating any language into machine driven responses where automated responses are issued, like supplying a SERP to an SQ and this has not slipped past Google's engineers without any complaints and an awful lot of casual conversation around the many jokes that have been circulated on the internet, alluding to misinterpretation of the translation associated with idioms.
I live in sunny South Africa, where we have (only) 11 official languages, and a host of dialects as well as many widely spoken languages which are not officially recognised, and we have many localized jokes about the misinterpretation of spoken or even written words, some of which cause great anguish and many harsh words at public meetings where there are a diverse range of people with many different opinions on what should be done and why. I am talking here about town planing meetings at the local municipality level, where decisions on local issues are made, and the local meaning of many words does not exactly match the official government versions, causing upstream complaints and even blatant hostility from those at higher levels where a different version of things is presented due to the missing semantics of the translated meeting notes, and the fact that these officials have no proficiency in the language used at the meetings where decisions were made.
The issues of semantics are not new to Google, and the engineers at Google have been working on these issues for many years, in many different parts of the world on a rather large scale, but most people have ignored the issues and been rather happy doing so. The lessons that Google has learned in human speech semantics have been well researched and Google has managed to adopt many of these issues into the semantics associated with digital images, videos and the many audio visual presentations online.
The recent update in Google images, where image search has now got the added advantage of semantics being associated with images in new and novel ways is a great step for google. These changes within image search are of extreme importance to the #Googlehummingbirdalgorithm (humming bird) as they now reflect many keywords, and meta data which will be directly associated with, and then linked to an image. This introduction of semantics to images allows us to search images by key words and specific items associated with the image content which we can identify within the image.
So how does all this relate back to FUFISM and the HUMMING BIRD ALGORITHM
FUFISM is a marketing philosophy where the social media forms the core functional element of the communication factors involved in online marketing and is used to integrate all the different marketing strategies into one coherent and integrated project where each marketing campaign may be worked on in isolation, but remains connected to the whole through its links to the social media as well as the publisher and the author or authors of the various online components of each campaign.
All online marketing has the same issues with the core issue being how to ensure that your online information is displayed on the screens of your intended target market group, so that these persons may be enticed to perform your pre-determined call to action by following the onscreen prompts. (some times marketers hide these in plain sight by using very sneaky semantics and insinuations)
Google's humming bird algorithm looks at the content of your search query with new eyes, and has a much deeper understanding of the context of your query, as it is capable of understanding some of the semantics associated with the in-page information, and has the ability to compare these semantics to the semantics of other online resources, such as blogs, web sites and social media posts.
Google, Bing, Yahoo and other search engines all have systems and strategies in place to gather as much information about you as an individual as they can, and they use this information along with the semantics of your search query to try and understand exactly what it is you are looking for. They input all this information in to their search algorithms and the result is a SERP (Search engine results page), which contains a list of pages where they feel that you would most likely find the information that you are looking for.
If you have applied a FUFISM based marketing strategy then your Authorship markup, publisher Markup and social media activities as well as blog posts and web site content marketing will be aligned and reflect a common semantic element that is threaded through your work which would link them all together in Google's eyes
When put together here in this short article it sounds so simple, but it is in reality a very difficult task to achieve as there are so many misunderstandings of the interpretations of the work that an SEO consultant or practitioner does, with the primary reason being that people do not realise that Search engine Optimisation is the collective efforts of your entire workforce to ensure that your intended target market finds your online information when using a search engine of any nature, and that these persons then follow your intended call to action statement.
This infographic of Google's Humming Bird Algorithm should help you put some of the things I discussed in this post into perspective.
online pages visited during research for this post.
this list is not exhaustive and some may have fallen through the net. If so I do apologize.