The YouTube play list below contains videos covering
SEO (Search Engine Optimisation) issues, and the write up discusses SEO \(Search Engine Optimisation) and SMSEO (Social Media Search Engine Optimisation) in general
Info4u offers Online cloud computing services, and SEO (Search Engine Optimisation) is an essential part of all
online cloud systems that ensures the relevant target market finds the various
information portals within your company or organisations online computing
cloud.
The target market could be
- internal office staff
- different segments of your corporate intranet
- your customers
- your suppliers
- the general public
Each target market segment requires
different approaches and different sets of information. How to ensure which set
of viewers find which set of information is out of your hands, and in the realm
of your Search provider, but you are in control of how you optimise your page for the different search engines to
evaluate your information.
SEO or Search Engine Optimisation is a
delicate subject that requires a deeper understanding of many marketing
concepts and starts with understanding your target market.
Next is to use selected key words in the
web page copy, and ensure that these are used by your primary target market
group.
The many SEA's (Search Engine Algorithms)
use different techniques and procedures to score points for your selected
keywords, so you need to have a very good understanding of what key words are,
and how to construct sentences around these key words in a manner that is
visually pleasing to your target audience, and also logical to SEA's (Search Engine Algorithms)
Each video in this play list will add some
understanding to the bigger picture, and each video should be viewed
independently and analyzed separately first, taking into account the target
market of the information provided in the video.
Adding META TAGS in the head section of
any html page adds tremendous value to the SEO (Search Engine Optimisation)
value of the page, and many of the videos in this playlist will discuss these
tags.
The META TAGS should how ever never be
separated from the content of the page that the end users (viewers) see and
read, and words not in the content should never be placed in the <HEAD>
section willy nilly, as this may cause the SEE's (Search Engine Engineers) to
view these words as SES (Search Engine Spam).
SEA's (Search Engine Algorithms) are
closely guarded secrets of Search Engine Owners, and have many variables which
are mentioned from time to time, and when you watch a video discussing any of
these take careful note, and write this down so you never forget the particular
variable, and its worth within the SEA (Search Engine Algorithm)
Google professes to use in excess of 250
(two hundred and fifty) individual variables in their SEA (Search Engine
Algorithm) which gives you an idea of the size of their logical equation used
to evaluate your web pages and the words within your pages when deciding which
page goes to the top of a SERP (Search Engine Results Page) list.
SMSEO (Social Media Search Engine
Optimisation) is hardly ever discussed in any online forum, but is an essential
part of ensuring the success of your social media marketing efforts. Take note of the videos discussing your
target market selection and the word selection criteria during key word
selection.
The
first step in SMSEO is to use your selected key words and key word phrases in your
social media marketing efforts.
The second vital step in SMSEO (Social
Media Search Engine marketing) is to
ensure that your posts have inbound links from -:-
- your web sites
- your blogs
- your forums where you discuss the different aspects of your project, product or service
- Your other social media platforms
The third vital step SMSEO (Social Media
Search Engine Optimisation is to ensure that your posts contain out bound links
to -:-
- your web sites
- your blogs
- your forums where you discuss the different aspects of your project, product or service
- Your other social media platforms
Following these three steps is the best you will be able to do, as no
social media platform allows you to edit the html code where your social media
posts are displayed.
So watch these videos carefully and
evaluate them with great care, and make adjustments to your web pages and
social media posts with respect for what you have learnt from the videos in
this play list.
For further info visit www.info4u.co.za or fill in the online form
found here
