what is the value of Social Signals in SEO

SEO or Search Engine Optimisation has come a long way since it first became a necessity in getting your information listed near the top of SERP's (Search Engine Results Pages) In the beginning it was purely in-page SEO, and that was fine.

but things have changed drastically see video at bottom of page

Along came the advent of Facebook and the social media revolution which changed the way that we as people communicate in ways that are still being investigated and documented. Many other social media platforms jumped up and started having an influence on information sharing and information flow between people at alarming speeds. People were suddenly sharing a whole lot of stuff online that did not make sense to businesses as it was purely of a social nature with people discussing things like

• where they would be spending the week end
• what we will be eating for lunch
• who is having an affair with my cousin
• what colour dress should be worn to a party
• what music is pleasant and what is crappy to listen to
• their personal love life
• their personal thoughts and social affairs
• whats going on at the office when the boss is out
• what movies to watch
• where I waste my spare time

This information was indexed in search engines and because of the size of the base web site that the social media platforms operated, and the size of the user base of these social platforms, results suddenly started appearing at the top of SERP's (Search Engine Results Pages) for many keywords and keyword phrases, which carried very little value to the person making the search request. 

Soon the marketing world stepped into the social media arena and started direct online marketing within the social media with alarming  results. These results were at first confusing to many within the search industry, especially those involved in SEO for web sites. The major search engines picked this up and started adding the value of social signals to their algorithms with strange results as they were very experimental.

As the search industry came to grips with the impact of the social media on search patterns things started to settle down and an understanding of how social signals should be interpreted by search engines began to emerge. At Info4u we realised that these changes required an integrated approach to all online marketing, as most SEA's (Search Engine Algorithms) use a large variety of issues from different locations to determine the value of any specific page before placing it in any SERP (Search Engine Results Page)

Info4u thus coined the acronym FUFISM or Functional User Friendly Integrated Social Media  to describe the our approach to all online marketing, as the Search Industry now requires a lot more information from you to place your online information anywhere near the top of its SERP's.

This short video by slingshot (www.slingshotseo.com) found at http://www.business2community.com  discusses some of the related issues focusing on social media issues around social signals and SEO

What's the value of a Google+ +1?

What's the value of a Google+ or a +1? Now this is a good question that needs some explanation.

Social signals are the new buzz word in SEO (Search Engine Optimisation) and are quite a scary bunch of things affecting page rank and SERP (Search Engine Results page)

what is the value of colour in terms of SEO

The value of colour in terms of SEOV (Search Engine Optimisation Value) is underestimated because it is not seen as a ranking factor for search engines within the marketing world.

This is a big mistake, and is caused by the misunderstanding of SEO (search Engine Optimisation) in general marketing terms. In the past SEO technical staff were the only ones involved in SEO. This has changed drastically over the last year  where SM (social Media) has become the newest buzz word and is now considered to be a prime factor in the SEO industry.

Read this article on the issue of colour and its value to your web site also read the comments which are insightful as well.

You really do need to consider your target market with their social values and  cultural values as well as group preferences when considering colours for your web site or a section of your web site. Once this has been evaluated by the marketing team you need to do a small test run on a subsection of your pages and get user feed back.

Look carefully at what they have to say, as all the search engines have done this and are currently using user appreciation and user functionality as part of their SEOV (Search Engine Optimisation Value) system, where individual pages get scored for a variety of factors which are all entered into the SEA (Search Engine Algorithm) which determine your pages SERP's (Search Engine Results Page Positions)

If the SE's (Search Engines) like your colour scheme and think you pages are user friendly you will do a lot better in the SERP's. Remember things like readability and site aesthetics are determined by your colour scheme. So take your time on this one and do a few small tests on some sub domains to see the results before rushing off and making any changes to your colour scheme