Link building is a complex issue.
FUFISM, SEO and your social media marketing strategy
This blog discusses: SEO (search Engine Optimisation), social media and the marketing power of combining your web site, your blog, your Twitter profile and your FaceBook page to function as a collective unit with your other advertising and marketing efforts. The common term for this is FUFISM or Functional User Friendly Integrated Social Media
Pages discussing functional User Friendly Integrated Social Media (FUFISM)
Thursday, March 30, 2023
Why and how to request for link building opportunities
Monday, February 20, 2023
What is EXIF meta data ?
EXIF META DATA is a very powerful set of contextual data that is embedded within digital images, hidden in the back ground and only visible to you when you use tools of some sort. Most online users have no clue that this data is available to use at your discretion.
Every time you take a pic with your mobile, it adds a predetermined set of meta data to your image.
This meta data contains quite a few useful issues, that may vary quite widely depending on the make, model and settings on your mobile device. These include mostly simple stuff like the date and time pic was taken, the ISO settings, the F stop, your GPS location and other stuff.
So EXIF DATA is there and can be used by software for a number of different purposes. Guys in the photo graphic space use this suite often
Wednesday, February 15, 2023
Links and the #EEAT issues
- trust maps,
- entity graphs
- link maps,
- expertise maps,
- expert connectivity status graphs,
- subject matter connectivity graphs
- Subject matter connectivity maps
- and so many more.
Tuesday, January 24, 2023
Where does FUFISM fit into the online marketing environmant ?
Where does FUFISM fit into the online marketing environment is a confusing question.
First what is FUFISM, then WHAT is the online marketing environment, and how does online search impact on the online marketing environment?
So before we discuss FUFISM, first we need to discuss online search, and SEO or Search engine optimisation, because FUFISM or Functional User-Friendly Integrated Social Media is a marketing philosophy where SEO (Search Engine Optimisation) and Social Media are married and work as a family team along with their many relatives, to influence how search engines interpret and consume your online content to prepare their many different search engine data streams and associated information management strategies(algorithms) to supply the best possible SERPs (Search Engine Results Pages for all possible search queries.
So online search is a vastly complex issue that matches search queries to search results pages. you ask questions (Search Queries) and the search engine provides answers (SERPs). In the past individual words were the issue, in 2023 and going forward the purpose and intent of your content carries more weight than individual key words. Keywords are still vitally important, as are page title and page descriptions. Folks within the SEO industry must always keep the #Hummingbird algorithm in mind, coz that changed many things in strange and mysterious ways. #ThingsNotStrings suddenly had more value, but strings describe things, so strings still wins many battles within the SEO environment.
For a search engine to provide an answer, it must
(1) be able to interpret the question
(2) understand what is being asked
(3) understand the intent of the question or query
(4) Interpret and understand online content
5) have a system of categorizing online content and labelling contained concepts, ideas and contextual data,, as well as the purpose and intent of online content
(6) have a system of comparing online data to the relevance of online questions and specific search queries
Online search is thus a vastly complex task of matching search queries to possible matches of existing content somewhere within the interwebs.
Tuesday, January 17, 2023
What is Search Engine Optimisation or SEO ?
Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results, often referred to as "organic," "natural," or "earned" results. SEO targets different kinds of search, including image search, video search, local search, and industry-specific vertical search engines.
SEO is an effective way to improve the quality and quantity of traffic to a website from search engines. SEO can be a complex and ever-evolving field, and it involves a number of different tactics and strategies. These tactics can be grouped into two main categories: on-page optimization and off-page optimization.
On-page optimization refers to the measures that can be taken directly within the website to improve its ranking in search engine results pages (SERPs). This includes optimizing the content and HTML source code of the website, as well as improving its performance and user experience. Some common on-page optimization tactics include:
Keyword research and optimization: Identifying the keywords and phrases that people are using to search for the products or services that your website offers, and using those keywords strategically in your website's content and meta tags.
Title tags and meta descriptions: These are the snippets of text that appear in the search results below the title of a webpage. They should be concise and compelling, and should include the target keywords for the page.
Headings and subheadings: Using headings and subheadings with relevant keywords can help to organize and structure the content of a webpage, making it easier for search engines to understand and for users to scan.
Internal linking: Linking to other pages within your own website can help search engines understand the structure and hierarchy of your content, and can also help to spread link equity (the value of a link) throughout your site.
Image optimization: Using descriptive, keyword-rich file names for images and using alt text to describe the image can help search engines understand the content of your images and improve their visibility in image search results.
Off-page optimization refers to the measures that can be taken outside of the website to improve its ranking in search engine results pages. This includes building links from other websites, which can help to increase the authority and credibility of your website in the eyes of search engines. Some common off-page optimization tactics include:
Link building: This refers to the process of acquiring links from other websites to your own. Search engines use links as a way to measure the authority and relevance of a website, so acquiring high-quality links from other reputable websites can help to improve your ranking in search results.
Social media marketing: Building a presence on social media platforms and regularly posting high-quality, relevant content can help to drive traffic to your website and can also lead to the acquisition of links from other websites.
Local SEO: If your business has a physical location or serves a specific geographic area, optimizing for local search can be especially important. This involves optimizing your website for local keywords and phrases, and getting listed in local online directories and review sites.
Mobile optimization: With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly and easy to use on smaller screens. This can include using a responsive design, optimizing images and other media for mobile devices, and using a mobile-friendly website design.
In addition to these tactics, there are a number of other factors that can influence your ranking in search results. These include the quality and relevance of the content on your website, the usability and user experience of your site, and the speed at which your website loads.
It's important to note
Tuesday, November 29, 2022
A helpful introduction to Link Attributes in the online marketing Industry
This simple introduction to Link Attributes within the HTML content of your online marketing will help you better understand the true value of link attributes and how to use them wisely to improve the many different Search Engine Optimisation Value indicators that are used to generate better online search results.
first, you need to understand what link attributes are, then you can work out which link attributes you need to add to individual links, and how this will improve the quality and value of your online content to both the search engine algorithms and your intended target market audience.
Inbound links, out bound links and the Things not strings rules
last Friday (18 November 2022) I wrote about the power of links when using the Strings Not Things rules and some readers got ever so confused.
A helpful introduction to Link Attributes in the online marketing industry
This simple introduction to Link Attributes within the HTML content of your online marketing will help you better understand the true value of link attributes and how to use them wisely to improve the many different Search Engine Optimisation Value indicators that are used to generate better online search results.
first, you need to understand what link attributes are, then you can work out which link attributes you need to add to individual links, and how this will improve the quality and value of your online content to both the search engine algorithms and your intended target market audience.
Friday, November 18, 2022
the power of links when using the Strings Not Things rules
Google changed the rules within the SEO industry when they introduced the HummingBird algorithm
Google HummingBird algorithm was the start of the Things, not strings era, where context, purpose and intent augmented keywords in the Search Engine optimisation industry.
The values of link attributes suddenly carried an awful lot more Search engine optimisation value indicators (SEOVI) than they ever did before.
So let us now consider In Page SEO (Search Engine Optimisation) issues associated with in page OUTBOUND LINKS.
- what is the purpose of the link?
- does the link have any #LinkAttributes
- what words are near the link in your copywriting
- are there similar words in the destination inpage content of this link
- does the link arrive at a bookmark
- is there any Anchor text
- is there semantic connectedness between the origin and destination
- is there any similarity between the page intent issues of the origin and the destination
- does the purpose of the two pages correlate.
- is there a connection between the purpose of each end of the link
- is the conversation expanded in a meaningful manner
- is there a return link in-page (BackLink)
Saturday, October 08, 2022
Search outside the box:
those of you who follow me coz I blog about SEO stuff are really gonna enjoy this.
- GEO tags,
- contributor tags
- publisher tags
- author tags
- industry tags
- any other unique tags