Google changed the rules within the SEO industry when they introduced the HummingBird algorithm
Google HummingBird algorithm was the start of the Things, not strings era, where context, purpose and intent augmented keywords in the Search Engine optimisation industry.
The values of link attributes suddenly carried an awful lot more Search engine optimisation value indicators (SEOVI) than they ever did before.
So let us now consider In Page SEO (Search Engine Optimisation) issues associated with in page OUTBOUND LINKS.
- what is the purpose of the link?
- does the link have any #LinkAttributes
- what words are near the link in your copywriting
- are there similar words in the destination inpage content of this link
- does the link arrive at a bookmark
- is there any Anchor text
- is there semantic connectedness between the origin and destination
- is there any similarity between the page intent issues of the origin and the destination
- does the purpose of the two pages correlate.
- is there a connection between the purpose of each end of the link
- is the conversation expanded in a meaningful manner
- is there a return link in-page (BackLink)