Links and the #EEAT issues

Within the interwebs links do so many strange things, and the impacts of links, both external and internal, as well as in bound and out bound impact your SEO in such powerful ways. 

#EEAT is a vastly complex search engine optimisation Value indicator.

 Most folks forget that every link has two sides... yes that is correct, two sides. first is the origin and the other is the destination

These links do many strange things in a host of unthought of places.

 Search engines use these kinks in so many different places, but most SEO PRACTITIONERS that I speak to are very ignorant and refuse to think past the end of their noses

Once your online content has been indexed, that is when the fun and games starts. all search engines use the links within your online content to start mapping out many different issues like

•  trust maps, 
• entity graphs
•  link maps, 
• expertise maps, 
• expert connectivity status graphs,
• subject matter connectivity  graphs
• Subject matter connectivity maps 
•  and so many more. 

 There are actually thousands of data bases at play here, where search engines take a very fine tooth comb and evaluate your content in very serious and devious ways.  This is where the #HummingBird algorithm shows its value 

 They need to establish the purpose, aims, objectives intent and so many other issues about your online content. It is vital that you remember that Search has evolved, and search engines match your page intent to the intent of the search query. So keywords are not used during the initial search process. 

 This does not mean that #KeyWords are obsolete, coz they are not.. Keywords are actually vital, and they are used in so many other areas besides to match to query words. Many of the data bases that we are talking about here, use both ends of the link and compare both sides to each other and to a third area that holds the imagined contextual issues of your page. 

This imagined contextual map changes and grows, as issues within your page unfolds and gets exposed to the many different algorithms that are processed during the vigorous indepth evaluations of your content. Lots of strange and very sneaky things happen coz so  many things are happening at the same time in different areas of the page identity and categorising process. 

Semantic connectedness issues are also evaluated during this time. The semantic intentions of your content is first processed at this stage, but this is a very fluid issue, coz this changes as the search engine evaluates more and more issues, which are all integrated into these many different data bases that are growing, as the search engine's interpretation of your content evolves with each iteration of the algorithms that evaluate and transcribe your content into machine understandable contextual content within many different data bases 

 This is a very confusing time, coz so many things are being processed by a vast number of different algorithms, all at the same time. all SEO factors are evaluated and processed at the same time, but by different algorithms. So this is a very busy time.....

This repeats each time your content is revisited to include new backlinks or any updates that may or perhaps may not be re-evaluated. lots of issues are processed, and most require links to have any positive impacts on your SEOVI  (Search engine optimisation value indicators) these links nay be internal or external. 

The two ends of the link are compared in a very large number of different ways,  where context and contextual linkages are the key to better understanding your online content, along with the semantic connectedness issues. 

On line search is a vastly complex issue where many different Search engine optimisation value indicators are evaluated and taken into account, to give your online content a set of scores that will be used to match your online content to future search queries. These scores are stored in a wide variety of databases, leaving them ready to be used instantly. This is important, and can be seen if you look at how long your online search took to resolve. this is usually shorter than half a second for most searches, and the number of search results is scary, often being more than one hundred thousand matches.

The amount of preparations that are done to ensure short search times are achieved is incredible, and one thus needs to understand these issues when copy writing is undertaken. things like link attributes and related issues also need to be included here.   All links are valuable, and each link in your content gets the same basic treatment, then some will get extra issues added if the search engine deems it necessary to expand the conversation. 

 Trust and authority are some of the extended evaluations that need to be properly interpreted. Contributor Expertise and contributor experience is slso an extended evaluation zone. EEAT or Experience, Expertise, Authority and Trust are all rather strange SEOVI ( Search engine optimisation value indicators) that rely on links to be mapped to the correct issues within your online content. 

It thus follows that links and link attributes need very careful deep planning to get the most  powerful SEO  impacts. 

EEAT or Experience, Expertise, Authority and Trust are all special use search engine optimisation issues that search engines use to evaluate the purpose, aims, objectives and intent of your online content. 

There are many issues and different entities involved. Each contributor is evaluated for their personal EEAT, and then the page itself also gets an EEAT SCORE according to the Aims, objectives, purpose  and intent of the page in question, as well as the EEAT SCORE of all identifiable contributors to the content in question.

So EEAT is much more complex than you think. New techniques and tactics are constantly being added and this helps to ensure the success of the search engine in question. 

Google humming bird algorithm and FUFISM

Google humming bird algorithm came about due to the many devious and sneaky issues associated with semantic search, and Google's continued efforts to ensure that semantics are included in their efforts to supply us as end users of most information with the best possible SERP's for each SQ that we perform

Some acronyms that I use in my posts explained for easy reading

SERP = Search Engine Results Page
SQ = Search Query
SEOVI = Search Engine Optimisation Value Indicator
FUFISM = Functional User Friendly Integrated Social Media

Semantics is playing an increasingly important role in many parts of our society both online and offline. The many different languages spoken in the global village and the issues associated with translation  can only be addressed through the application of semantics, as idioms and associated meanings get completely lost during translation from one language to another when words alone are translated.

This issue is of extreme importance when translating any language into machine driven responses where automated responses are issued, like supplying a SERP to an SQ and this has not slipped past Google's engineers without any complaints and an awful lot of casual conversation around the many jokes that have been circulated on the internet,  alluding to misinterpretation of the translation associated with idioms.

I live in sunny South Africa, where we have (only) 11 official languages, and a host of dialects as well as many widely spoken languages which are not officially recognised, and we have many localized jokes about the misinterpretation of spoken or even written words, some of which cause great anguish and many harsh words at public meetings where there are a diverse range of people with many different opinions on what should be done and why.  I am talking here about town planing meetings at the local municipality level, where decisions on local issues are made, and the local meaning of many words does not exactly match the official government versions, causing upstream complaints and even blatant hostility from those at higher levels where a different version of things is presented due to the missing semantics of the translated meeting notes, and the fact that these officials have no proficiency in the language used at the meetings where decisions were made.

The issues of semantics are not new to Google, and the engineers at Google have been working on these issues for many years, in many different parts of the world on a rather large scale, but most people have ignored the issues and been rather happy doing so.  The lessons that Google has learned in human speech semantics have been well researched and Google has managed to adopt many of these issues into the semantics associated with digital images, videos and the many audio visual presentations online.

The recent update in Google images, where image search has now got the added advantage of semantics being associated with images in new and novel ways is a great step for google. These changes within image search are of extreme importance to the #Googlehummingbirdalgorithm (humming bird) as they now reflect many keywords, and  meta data   which will be directly associated with, and then linked to  an image.  This introduction of semantics to images allows us to search images by key words and specific items associated with the image content which we can identify within the image.

So how does all this relate back to FUFISM and the HUMMING BIRD ALGORITHM

FUFISM is a marketing philosophy where the social media forms the core  functional element of the communication factors involved in online marketing and is used to integrate all the different marketing strategies into one coherent and integrated project where each marketing campaign may be worked on in isolation, but remains connected to the whole through its links to the social media as well as the publisher and the author or authors of the various online components of each campaign.

All online marketing has the same issues with the core issue being how to ensure that your online information is displayed on the screens of your intended target market group, so that these persons may be enticed to perform your pre-determined call to action by following the onscreen prompts. (some times marketers hide these in plain sight by using very sneaky semantics and insinuations)

Google's humming bird algorithm looks at the content of your search query with new eyes, and has a much deeper understanding of the context of your query, as it is capable of understanding some of the semantics associated with the in-page information, and has the ability to compare these semantics to the semantics of other online resources, such as blogs, web sites and social media posts.

Google, Bing, Yahoo and other search engines all have systems and strategies in place to gather as much information about you as an individual as they can, and they use this information along with the semantics of your search query to try and understand exactly what it is you are looking for.  They input all this information in to their search algorithms and the result is a SERP (Search engine results page), which contains a list of pages where they feel that you would most likely find the information that you are looking for.

If you have applied a FUFISM based marketing strategy then your Authorship markup, publisher Markup and social media activities as well as blog posts and web site content marketing  will be aligned and reflect a common semantic element that is threaded through your work which would link them all together in Google's eyes

When put together here in this short article it sounds so simple, but it is in reality a very difficult task to achieve as there are so many misunderstandings of the interpretations of the work that an SEO consultant or practitioner does, with the primary reason being that  people do not realise that Search engine Optimisation is the collective efforts of your entire workforce to ensure that your intended target market finds your online information when using a search engine of any nature, and that these persons then follow your intended call to action statement.

This infographic of Google's Humming Bird Algorithm should help you put some of the things I discussed in this post into perspective.


online pages visited during research for this post.

this list is not exhaustive and some may have fallen through the net.  If so I do apologize.

http://en.wikipedia.org/wiki/Semantics
http://www.wired.com/insights/2013/10/google-hummingbird-where-no-search-has-gone-before/
http://www.entrepreneur.com/article/229506
http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926
http://en.wikipedia.org/wiki/Google_Hummingbird
http://smallbusiness.yahoo.com/advisor/google-hummingbird-means-content-marketers-143119302.html
http://www.copyblogger.com/google-hummingbird/
http://www.ciol.com/ciol/news/199368/google-hummingbird-update-affects-websites-black-hat-seo
http://realbusiness.co.uk/article/24523-seo-guide-to-google-hummingbird
https://plus.google.com/+MarkTraphagen/posts/JH1gMKtwcfR
https://www.youtube.com/watch?v=crvqKS-CRNM
http://www.ctvnews.ca/sci-tech/fighting-facebook-google-sprucing-up-photo-features-on-google-plus-1.1282871
http://fourdots.co/blog/humming-in-google-minor-231/
https://plus.google.com/+MarkTraphagen/posts/fPpN8wGqPoA
http://moz.com/blog/be-the-result-that-google-wants-to-rank
https://www.youtube.com/watch?v=kS3V-FkUinI#t=739
https://www.youtube.com/watch?v=OJZIg3WlL74 

What is Google's view on guest blogging for links?

This is a lot bigger than you think



In recent months the issues around guest blogging have changed considerably, and the advent of the #hummingbirdupdate have made these issues more important to get right.

So lets just explain the Humming bird issue a bit, then you will have a better insight into what I am trying to say.  Open this infographic in a seperate window / browser and go over it briefly.

Note in the sections labeled SOLUTIONS and PRESUMPTIONS the issue of quality and keywords are mentioned and this is of extreme importance, as you want your guest blogger to supply high quality, unique content that is written specifically for your site if you are the site owner.

On the other hand this implies by default that if you are going to be guest blogging for somebody else, your content should be written with the host sites audience in mind, and that you should not be regurgitating stuff that you have plastered all over the web in as many places as you can get your words to be displayed.

These issues are also very relevant to your authorship value and add a great deal of high quality SEOVI (Search Engine Optimisation Value Indicators)  to all your related work. The new Humming bird algorithm looks at the author quality and examines other posts and articles that have been written by the same author and looks for rehashed work, or duplicate posts in many different locations.  The big G machine has ways and means of detecting these things, and evaluates your work accordingly. If you write the same old stuff again and again in different platforms Google will begin to see you as a spammer, and if you are not careful your work will begin to be devalued in many different ways, as you will acquire the negative points that go along with spamming.  These negative points may not be very significant at first, but as they slowly begin to accumulate, and the pattern of regurgitating the same work over and over again emerges in multiple cases you will soon find your work dropping out of the SERP's (Search Engine Results Pages) and you will be scratching your pip and saying to your self "what do I need to do to rank better"

The solution is simple, but you will not get it because you will not be thinking of yourself as a "SPAMMER"  Always consider where else you have written an article on the same subject and try to quote that article in your work instead of rehashing the work. When guest blogging this can be difficult, but the new humming bird algorithm is the issue to consider, as humming bird likes these kinds of referrals, and uses them to build your author value and add the necessary SEOVI (Search Engine Optimisation Value Indicators) to a variety of areas including for the publisher (rel = publisher) the author (rel = author)  and the content meaning identification factors. So if you are a blog owner and have others posting guest articles consider these factors, and if you are guest blogging for others write them a short email discussing this and asking for the blog owners opinion.

This request for clarity on cross linking and related issues will put you as a guest blogger in a different light with the publisher where your post will be published as a guest post. Some may at first find this offensive as it is counter to the past rules of guest blogging where the blog owner did not want you to link out all over the place as this would perhaps lead the reader astray.   But the SEOVI (Search Engine Optimisation Value Indicators) associated with this behavior may well be worth it as the impact on the SERP's (Search Engine Optimisation Pages) will be significant.

Like I said in the first line of this post... this is a lot bigger than you think.

With Humming bird in the picture guest blogging is an awful lot more important than it ever was, and the quality of the work is so much more important for your author value.  The SEOVI associated with guest blogging is tremendous, and so is the associated punishment of negative values when you do sloppy work and rehash what you have already written else where.
   

Guest blogging has just got so much more complicated  and we need to get to grips with the true impacts of the humming bird algorithm.  As Google gathers more data and more people realise the value of the HTML 5 meta tags of   rel = me, rel = author and rel = publisher  these things will become clearer and those who take the time to use them will be well rewarded, as those who abuse them will be punished.

My personal opinion is that you had better ensure that you have done the G+ author thing and get to grips with understanding the many issues around G+ pages and publisher rights as viewed by Google.  those who do not do this will soon be slipping up on their marketing when their SERP's (Search Engine Results Pages) start to be less impressive than they would like.

See this article by Gina Fiedel for a different perspective.

Econimic losses due to mismanagment in iSimangaliso Wetland Park

Greater St. Lucia Wetlands Park: Responsibilities of a World Heritage Site Resident...: To live in or adjacent to a World Heritage Site has certain responsibilities. Claiming you are living in a World Heritage Site...

For many years I battled to get support for the idea that St. Lucia was suffering great losses due to the mismanagement of the IWPWHS (iSimangaliso Wetland Park World Heritage Site) by the IWPA (iSimangaliso Wetland Park Authority) and became consumed with this issue until I went bankrupt.

Many others followed this route to financial ruin, though most were a lot faster than me. The collapse of the Domestic tourism market along the Elephant Coast of KZN South Africa  is still denied by the IWPA (iSimangaliso Wetland Park Authority) and they are due for a wake up call following the incident where a hippo attacked a man in St.Luci recently read more here

This in incident will lead to many other issues being discussed, and hopefully in the right forums where the IWPA (iSimangaliso Wetland Park Authority) can be held accountable for their actions that preceded this attack. The hippos feeding grounds have been poisoned with DDT as a MALARIA retardant, sprayed to keep the number of mosquitoes down.

Fences have been erected without  due diligence of EIA (Environmental Impact Assessments) and no PPP (Public Participation Procedures)  have been done as is mandated by the NEMA (National Environmental Management Act) the ICMA (Integrated Coastal Management Act) and many other laws have been blatantly disregarded by the IWPA (iSimanagliso Wetland Park Authority)
The IWPA (iSimangaliso Wetland Park Authority) has been making a mockery of the MSA (Municipal Systems Act) and deliberately not taken part in the local municipalities IDP (Integrated Development Plan), which has ensured that the public have never read

• the IWPA ICMP (Isimangaliso Wetland Park Authority Integrated Coastal Management plan)
• The IWPA IMP (iSimangaliso Wetland Park Integrated Management Plan)
• any studies associated with the IWPA MP's Isimangaliso Wetland Park Authorities Management Plans
• Public participation reports associated with these plans.
• Zoning proposals and zoning schedules as specified in the Mtubatuba Municipality's LUMS  (Land Use Management Scheme)
• any other relevant planning documentation specified by a host of laws including the WHA (World Heritage Act)

This has lead to the central government believing, and then informing the world that tourism within the iSimangaliso wetland park is alive and doing well.  Any visitor (read domestic tourist) who has visited St. Lucia recently as well as 9in the past will inform you that this is a load of BS (in English - BULL SHIT)  as it is blatantly obvious with the change in the makeup of shops and tourism activities that this is not true.

Caravan parks and camp sites have closed up shop, Self catering facilities that catered for large groups have closed up shop and been converted to guest houses that cater for up market individuals, the arts and crafts market has disappeared into nothingness, and the total tourism figures for the area have been misrepresented by the IWPA (iSimanagliso Wetland Park Authority)  in ways that have deceived government officials.

True tourism figures are not available for the Elephant Coast, as they have not been done on purpose to hide the IWPA (iSimangaliso Wetland Park Authorities) blatant and purposeful mismanagement efforts. The domestic tourism market within the Greater St. Lucia area has collapsed with more than 20 -000 people losing their jobs according to a study done by KZN Tourism, but no action has been taken to remedy this matter. 

why? Well I believe this has been done in preparation for the mining of Lake St. Lucia and the surrounding coastal sand dunes along the Elephant Coast of KZN South Africa. The 4x4 ban was in my opinion implement to ensure that the collapse of the domestic tourim market along the Elephant Coast of KZN South Africa was realised, so that when mining is eventually offered as a job creation project to alleviate the local poverty there would be no opposition, as the tourism industry  would be non existent.

 recommended reading
 http://bit.ly/IWPA-tourism-report
http://bit.ly/IWPA-seed-report