Is SEO important to your company ?

SEO or Search Engine Optimisation is the toolkit that you supply to the search engines so that they may build bridges between your online content and your intended target market audience.

 

If your SEO is done right then the search engines will be able to build  bridges with Good well mapped access points that allow free flow of high volume traffic between the search engine and your online content for your end users.

 

Doing SEO right is such a difficult task, as there are so many different components that need to work together as a team, with many that are in a constant state of flux.  Understanding these different components and how they interact within each other is the key to good well managed information flow patterns that are used by your marketing team to ensure a constant demand for  your products, services and related information.

It thus follows that SEO or Search Engine Optimisation is the most vital component of your online marketing, as if this is not done right your online content will not reach your intended target market audience. 

The power of SEO or Search Engine Optimisation to influence your  online penetration must never be underestimated. Over the last few years the SEO industry has evolved from a purely technical in page only issue,  to now include all your marketing channels, and invade every corner of your marketing environment, both online and offline.  We need to get you to understand that  SEO now has three primary focal areas that need to be well integrated into your total marketing plan.  If this integration does not take place then you will have very poor  penetration within the  online marketing industry.

These three focal areas of SEO are 

1) IPSEO or In Page Search Engine Optimisation

2) OPSEO or Off Page (but online) Search Engine Optimisation

3) OLSEO or Off Line Search Engine Optimisation.

IPSEO or In Page Search Engine Optimisation is all the technical stuff that is hidden within the HTML code of the page in question,  as well as a host of other related issues that are both seen and unseen by your intended target market,  when they consume the online content made available to them,  through your page in question.   There are many folks that do a wide variety of different things here, but it starts with   a marketing brief from the marketing manager.  The list below is a partial list, and only includes some the more important In Page issues that need to be addressed after target market and keyword research has been documented and shared with the relevant folks.

• the textual content or copy writing
• any images
• any audio files
• any video files
• navigation structure
• internal links
• out bound links
• the page lay out and colour scheme
• micro data added to improve contextual issues
• meta data in the page <HEADER> section
• java scripts or any other hidden scripts

OPSEO or Off Page Search engine Optimisation is the next step, but some of this may need to be done prior to actual publication of your page to ensure proper information flow patterns.  OPSEO is all the online marketing done that links to the page in question, as well as associated online information which is called by a variety of different names as in the partial list below.

link building

relationship marketing

content marketing

search engine marketing

social media markleting

email marketing

These marketing channels are sometimes seen as independent marketing channels, but that is a misconception that needs to be addressed at the top level within your marketing structure, as these all have a very significant impact on a variety of different STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators.  Google as well as most other Search engines are now using these so called Semantic Trust Factors and Semantic Footprints in a number of different algorithms that impact on the SERP's or Search Engine Results Pages.

OLSEO or Off Line Search Engine Optimization is  the art of applying psychological tactics to plant semantic seeds in your intended target market audience's thinking patterns and thought processes, through the use of off line marketing channels such as but not limited to:

news papers

magazines

radio

Television 

road shows

speaking events

These SEMANTIC SEEDS then need to be germinated and nurtured through clever use of your OPSEO or Off Page, but online search engine Optimisation tactics, so that your intended target market will use your desired key words within their search queries. It thus follows that these three different layers of Search engine Optimisation need to be properly understood by your marketing team, so that each person within your marketing team can understand where their efforts fit into the picture, and how their individual efforts need to be integrated into the total marketing picture for best impact on the SERP's

 watch this HOA  (BILL and AMMON's BOGUS HANGOUTS) with +Bill Slawski  and +Ammon Johns for some great tips on SEO issues.

the value of out bound links for your SEO

When we talk SEO (Search Engine Optimization) and links most people forget about the true value of an out bound link, and hardly anybody optimises their out bound links.

This is a BIG MISTAKE as your out bound links are used to determine your authority and willingness to share data. Very often linking your pages directly to your oppositions pages pushes your pages right to the top of the pile within the SERPs (Search Engine Results Positions /Pages)

Why? well the answer is simple, search engines are there to make sharing of information easier and better, those that help get rewarded, those that hide their stuff get punished. its that simple.

The search engines use your out bound links in strange and sneaky ways, giving points for a variety of things in your links. Some of them are included in the list below, but this is very incomplete as search engines gaurd their algos (Algorithms) with great security and many traps.

Info for hard core SEO Specialists that worry about fractions of points . follows..
value of out bound links are influenced by 

• Where they originate in  your page
• how the content around the position of your out bound link in your page corresponds with the key words listed in the META tags of the site where the link is pointed to, if they even have a keyword list in their meta tags.
• How deep into the linked site your link will land
• How deep into your site the out going link comes from, often deeper links score much better and have more influence on a variety of related search issues connected with your site as a whole.
• does your link have a book mark attached, if it does you will be surprised at the extra score it gives your site as a whole. links with bookmarks are very uncommon, but do amazing things for your site, coz it shows that you have visited the target site and followed their internal links to specific points within the target site. search engines like it when you use bookmarks, even internal links with book marks add to your score considerably.
• what extra attribute you have given your out bound link within the <a href> tags such as <title> <purpose|> and others that are exceptionally sneaky and not always recognized or supported. careful how and where they are used. avoid black hat tactics at all costs here....  remember to nest these very securely, try these on pages of your testing domain so if the search engines get upset you have not lost too much, just your time and evaluation efforts.
• each out bound link adds value to an accumulative total for your site as a whole, this influences your site score, which is used in the search engines algo (algorithm) to determine your individual page score, which again influences your word score that is used to calculate your site score. so a small change can have a big impact as the algo is repeated (reiterated) till it settles out at a value as determined by the strange mathematical equation that uses a wide variety of techniques including calculus and binary combinations with cut off levels and direction switching pointers that have impacts on other parts of the algo.
• The various meta tags on the page where your link originates have an impact on the values associated with individual words within the content section near to where your link originates, which impact on the score of your site as a whole, not just the page where the link originates, as these scores are fed into strange algos as mentioned above.

The points you get for  out bound links are critical when it comes to words that compete for position in search results. An example is the word "accommodation" as used in the holiday and tourism websites that offer accommodation packages of various types for the city of Durban South Africa. Every fraction of a point is critical, as a search in Google for "accommodation" done at 14 h 49 on 12 July 2012 revealed that there were about  423,000,000 results. Getting to the top of that pile will take some serious effort and the points scored for out bound links will make a big difference to your pages position in SERPS (Search Engine Results pages)

Tip  for good SEO : --
1) optimise your out bound links with more care and you will get better SERP's (Search Engine Results Positions)
2) use the KEY WORDS META TAG it helps build your SEO (Search Engine Optimisation) points in other areas that REALLY COUNT.
3) be careful of who you listen to, and do some personal testing to verify what others tell you. see this video http://www.metatags.org/google_ignores_meta_tags_in_ranking  and think!!!

read this post http://4ubrand.blogspot.com/2012/07/meta-tag-confusion.html