The power of BLAB needs to be harnessed!

The dawn of a new social media giant  #BLAB

The social media platform +blab  is a new entrant into the social Media space that really only got noticed by me in   July / August  2015.  

 

 #BLAB is quite a powerful tool with in the conversation expansion tool kit that any marketer, or business professional  should consider using,  to expand their influence within the public domain.

 

BLAB is a very powerful communication platform that needs to be understood and managed as part of your personal enrichment strategies, as well as a tool,  to extend personal and meaningful conversations into the public domain in a manner that any invited prospect or like minded person may join at any time.

Blab must not be underestimated as a tool to build your personal relationships with existing customers, colleagues  , friends or other acquaintances including  with new and unknown persons who can join your BLAB experience at any time.

A new platform #BLAB

To use #B LAB you need to have an active functional twitter account,  as Blab is associated with Twitter and you need a twitter handle to log into BLAB.

BLAB is basically a video chat app that allows you to chat with up to three other folks  at a time, with the options to record this conversation so that you may re-purpose it to,  extend the conversation into other spaces,  such as here on G+, in twitter, on Facebook, in your blog or any where else where it may expand your reach and influence your intended target audience, or educate the public.

BLAB is not a stand alone strategy, as BLAB does not yet have a clear way to invite outsiders (the public) to join you and your guest, or  guests without using other platforms or other media

It thus follows that you need to have an established network, and then use this network to get the word out about your conversation and where to find it within the BLABOSPHERE.

 about FUFISM based  marketing

The power of the BLAB social space must not be underestimated, and in my personal opinion, this will soon be used by Google and other Search engines to extend, focus and   strengthen their STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators) of individuals who make use of this platform to expand the conversations about their work and connected online resources.

The comment stream that is associated with each BLAB should also not be forgotten about, as this can, and should,  be used very effectively as a link building tool, to build a link profile of specific pages, blog posts or other online resources that are directly relevant to the blab in question.  This platform is thus a very unique opportunity to build your personal semantic footprint, and link it to your blog, your web site and other online resources,  where you are a contributor in very deeply connected and meaningful ways, that Google Hummingbird, and its cousins in other search engines can use with confidence to link you to specific topics, categories or industry specific fields.

Only those who have an interest in the topic in question for each individual blab will find and then perhaps comment, and this will allow for better understanding by search engines of who your intended target audience is ,  and what your industry specific niche is.  There is thus a very clear and distinct opportunity for marketers to use the BLAB platform to expand the online reach and related SEOVI (Search Engine Optimisation Value Indicators) of any specific individual who makes use of the BLAB social media space , through clever and well thought through supplemental marketing  OFF PAGE SEARCH ENGINE OPTIMIZATION of your BLAB video conversations.

Info4u offers better marketing tips

If you do your marketing right by making use of your other social media platforms to market when you will be on blab,  supply the link to your blab, and ensure that these are well optimized and are highly placed within the SERP's for the topic and related key  words of the conversation that you intend to have on blab, along with who your co-host or guest will be , then you have a great chance of  random folks who have an interest in the topic under discussion.

These random folks who find your BLAB conversation should form the core of your intended target market audience.  Many may want to join the conversation directly, but be prevented from doing so due to the numbers issue.  Remember that only 4 people may be present in a #BLABCONVERSATION at any one time.   this is not a major train smash, as there is a comment stream that is live and interactive where these folks can inject their views and related links into the conversation.  also as soon as any one person leaves the BLAB CONVERSATION any body from the public may take his  /  her place.

Once again this is a very powerful communications tool, and its power within the SEO industry and related\  online marketing environment needs to be understood and managed so that it may be harnessed to promote you as an individual, as well as all the online resources where you as an individual are active or a contributor or some sort.

TAKE A PEEP SEE HERE    http://blog.blab.im/

BLAB is a very neat communications tool that I recommend that you evaluate for your self...

 

I like this tool, and suggest that you start working out how you will integrate your blabs into your other marketing from a #FUFISM based marketing perspective.

What is the value of social signals?

The value of social signals in terms of SEO (search Engine Optimisation) is a growing concern amongst many webmasters and web site owners. The number of social media websites has grown exponential over the last year or 2 and is still growing rapidly.

Social media platforms like Twitter, Facebook, Pinterest G+ and Linked in all add value to your SEO (Search Engine Optimisation) efforts. Using all these platforms is hard work that is extremely time consuming, but is really worth the effort.

These social media efforts are all long term efforts that should not be rushed, the choice of usernames is a big issue, and when ever possible should be brand names and names associated with your web site. These social media platforms should not be seen as competition for your web site, but looked upon as complementary efforts that send visitors to your online call to action pages.

This article called "your guide to social media signals for SEO" is a must read for any web site owner / webmaster / SEO specialist

The value of social media signals in terms of SEO (Search Engine Optimisation) is not truly understood, and is growing rapidly as more and more companies are using the social media to promote their brands, products and services.

How we as SEO (Search Engine Optimisation) professionals treat these social signals amongst our selves will be evaluated by the SE (search Engine) operators, and we will  need to be aware of their reactions to our efforts. The SEO (Search Engine Optimisation) crews and the Search Engine engineers need to have a common platform, but this is just wishfull thinking, as there are far too many cheats and BH (Black Hat) SEO (Search Engine Optimisation) crew members.

When the SEO (Search Engine Optimisation) professionals start behaving rationally and work within the system without trying to gain unfair advantage through some form of skulduggery or trickery then we may be able to truly understand the value of  social media and the value that social media actually adds to our efforts.

The current trend to buy social signals from vendors to push the effects of the SEO value of these social signals through to higher SERP's (Search Engine Results positions) should be avoided as Search Engines like Google, Yahoo, Bing, ask and many others will soon be writing changes to their algorithms to punish these cheats and BH ( Black Hat) vendors and all their clients in ways that will surprise many and catch many others unawares when their pages just simply drop out of the organic listings.

So we as SEO professionals need to harness the value of social signals as organically as is possible, or face the prospect of being dropped from the organic listings of all search engines. The SEO value of good social signals should not be under estimated, as it is a growing force that needs to be harnessed and nurtured to ensure it's impact is not short lived or negative to the SERP's (Search Engine Results Positions) of our collective client bases.

Reasons for social media integration!

I have been a bit busy with the issues around the IMPLEMENTATION OF THE IWPA (ISIMANGALISO WETLAND PARK AUTHORITY) IMP (INTEGRATED MANAGEMENT PLAN) AND RELATED PPP (PUBLIC PARTICIPATION PROCESS / PROCEDURE)

This issue is very problematic and full of political interference from many levels. There are many thorny issues that need to be discussed honestly in the public domain, which the iSimangaliso Wetland Park Authority are deliberately sidestepping. See this blog for details http://iwpappp.blogspot.com/

So lets get back on track and discuss the value of integrating your social media efforts with your other marketing efforts, keeping in mind how your prospective customers first find out about your products or services. If you operate in a closed community then you have no problems, as everybody will be aware of what your products / services are, what they cost and how to contact you for more info or adsvice.


If on the other hand your business relies on the public or a niche market, then you know that your customers / followers / clients first find your web page by using a search of some type. Most used Search system (called a search engine) is Google. others are improving and a list can be found here http://en.wikipedia.org/wiki/List_of_search_engines 


Search engines are tricky things to master, and no search engine will volunteer their algorithm that they use to sort out the returned list of possible matches that you need to evaluate and choose from. So what should you as an owner of a web site, social media profile or blog do to ensure that your information is located by your  intended target market ?.


The answer is quite simply apply SEO (Search Engine Optimisation) techniques when creating your pages and writing your copy. I am sure you are thinking  "I don't know what that is!!!" but you are wrong, because you use many of these techniques already in you basic marketing plan any way.

SEO (Search Engine Optimisation) starts with defining your target market, and using words that your defined target market are familiar with when writing your copy. If you do this you are over half way there already. The next step is to ensure that your information has some inbound links, that is ensuring that other websites, blogs, social media pages or forums link to your information in some way. In Facebook clicking a like or share button does this automatically for you. So by loose definition, the more likes a post has in face book the more inbound links the post has. placing a link in Facebook to some remote page  (out side of the FaceBook domain) creates an out bound link in face book which is an inbound link at the remote page you referred to.


The search engines use this data and much more information that they collect about your information by using what they commonly call spiders that crawl the web, looking for webpages and collecting all types of data from the page and storing this data for the Search Engine algorithm to use according to the search engine engineers instructions. 

When you type a word or combination of words into the search box and press enter the search engine processes this request according to the instructions in their algorithm and displays a list of probable matches for you to choose from. 

So taking the above info into account and evaluating what needs to be done so people find your information you need to ensure that you have at least 2 but preferably more places where you discuss your business online, and link these together by cross referencing  your various online information portals.

example : you have a website, a facebook profile and a twitter profile.

step 1 is to create a fan page in FB and write about this fan page on your  wall and link to it on your wall.
step 2 write about your fan page on twitter and place a link to your fan page in your tweets


Step 3 write about your twitter profile on your facebook wall and place a link to your twitter profile on your face book wall.


Step 4 write about your face book profile in your website, and link your webiste to your FB profile with a FB badge 

step 5 write about your twitter profile in your website and place a link to your twitter profile with a twitter badge / banner


step 6 write about your fan page in your website and place a link to your fan page using a FB badge.


step 7 write about your web site in your face book pages, and refer back to your twitter posts.


step 8 repeat steps 2 to 7 on a regular basis, and keep adding extra pages to your website. ensure that each new page in your webiste gets a mention in your facebook effrots as well as in your tweets. keep mentioning your tweets and facebook posts in your web site and update regularly (at least once a week - preferably more often)


Step 9 get your friends and others to mention your info in their facebook pages
step 9 get others to retweet your tweets about your FB pages and your web pages.


step 10 regularly go over what you have done and check for errors that may have crept in. adjust and repeat steps 1 to 9. then repeat step 10 as often as is needed.


If you do this then you will have some success. once you have the hang of this you can expand and really improve your SEO (Search Engine Optimisation) by using HTML (Hyper Text Markup Language) in your website and in all your social media where you are allowed to. this will improve your SERP's (Search Engine Results Position / placements)  drastically


The value of integrating your social media profiles with your web site and SEO (Search Engine Optimisation) efforts  will become evident as your online business picks up due to the organic listings generated in many search engines by your hard work and thoughtful use of your key words as used by your target audience.


before purchasing a domain name for your website, or when purchasing a new domain name to expand your online branding consult with at least 3 or 4 different SEO specialists and ask for branding advice related to domain name purchases. If the SEO specialist does not ask you to define your target market before discussing further, be weary as he / she still needs to learn a lot. The primary issue when doing SEO is to know the target market and their vocabulary and terminology used within the target market group.


When integrating your different online marketing segments remember to keep you intended target market in focus and write your copy accordingly. this will generate the most value for your efforts.

Is FaceBook marketing successfull

Is marketing on faceBook worth your efforts?

Well the short answer is a very big MAYBE

Read this article   then come back and read further here

Well what does the success of your FaceBook marketing depend on?

the answer is simple, is your target market clearly defined, and have you used the correct product / service related terminology in your copy-writing?

The success of your FaceBook marketing  can further be boosted by doing some good old fashioned SEO (Search Engine Optimisation) in the back ground by supplementing your FaceBook stories with

• a twitter campaign with its own profile
• a blog or two with related posts
• a  website at its own domain that has 
• a facebook like button
• a tweet this button
• links to your related blogs
• been optimised for search engines
• making use of online forums and chat rooms
• active marketing profiles on other multi-media platforms

A multi-media campaign  with the following components will also help if you have the resources

• old fashioned flyers
• magazine adds
• newspaper adds
• radio adds
• TV adds

enjoy your multi-media and social media marketing, or else get specialist to do these things for you.