Tuesday, November 06, 2012

What is the value of social signals?

The value of social signals in terms of SEO (search Engine Optimisation) is a growing concern amongst many webmasters and web site owners. The number of social media websites has grown exponential over the last year or 2 and is still growing rapidly.

Social media platforms like Twitter, Facebook, Pinterest G+ and Linked in all add value to your SEO (Search Engine Optimisation) efforts. Using all these platforms is hard work that is extremely time consuming, but is really worth the effort.

These social media efforts are all long term efforts that should not be rushed, the choice of usernames is a big issue, and when ever possible should be brand names and names associated with your web site. These social media platforms should not be seen as competition for your web site, but looked upon as complementary efforts that send visitors to your online call to action pages.

This article called "your guide to social media signals for SEO" is a must read for any web site owner / webmaster / SEO specialist

The value of social media signals in terms of SEO (Search Engine Optimisation) is not truly understood, and is growing rapidly as more and more companies are using the social media to promote their brands, products and services.

How we as SEO (Search Engine Optimisation) professionals treat these social signals amongst our selves will be evaluated by the SE (search Engine) operators, and we will  need to be aware of their reactions to our efforts. The SEO (Search Engine Optimisation) crews and the Search Engine engineers need to have a common platform, but this is just wishfull thinking, as there are far too many cheats and BH (Black Hat) SEO (Search Engine Optimisation) crew members.

When the SEO (Search Engine Optimisation) professionals start behaving rationally and work within the system without trying to gain unfair advantage through some form of skulduggery or trickery then we may be able to truly understand the value of  social media and the value that social media actually adds to our efforts.

The current trend to buy social signals from vendors to push the effects of the SEO value of these social signals through to higher SERP's (Search Engine Results positions) should be avoided as Search Engines like Google, Yahoo, Bing, ask and many others will soon be writing changes to their algorithms to punish these cheats and BH ( Black Hat) vendors and all their clients in ways that will surprise many and catch many others unawares when their pages just simply drop out of the organic listings.

So we as SEO professionals need to harness the value of social signals as organically as is possible, or face the prospect of being dropped from the organic listings of all search engines. The SEO value of good social signals should not be under estimated, as it is a growing force that needs to be harnessed and nurtured to ensure it's impact is not short lived or negative to the SERP's (Search Engine Results Positions) of our collective client bases.