SEO or Search Engine Optimisation is the toolkit that you supply to the search engines so that they may build bridges between your online content and your intended target market audience.
If your SEO is done right then the search engines will be able to build bridges with Good well mapped access points that allow free flow of high volume traffic between the search engine and your online content for your end users.
- the textual content or copy writing
- any images
- any audio files
- any video files
- navigation structure
- internal links
- out bound links
- the page lay out and colour scheme
- micro data added to improve contextual issues
- meta data in the page <HEADER> section
- java scripts or any other hidden scripts