Tuesday, July 04, 2017

Social litenimg with the @MENTION TOOL

SOCIAL LISTENING is the key to social media marketing
#FUFISM helps your online search results or #SERPS
success, and the MENTION SOCIAL LISTENING TOOL will help you manage your SOCIAL LISTENING STRATEGIES


Purpose  of social listening

Social listening has a multitude of purposes, with the primary purpose being to stay in touch with your intended target market audience and join conversations where  you and your products as well as services are the topic of discussion.

Aims of social listening


Each company  will  have its own long  list of aims when it comes to social listening, but there is a core area where  every social listening tactic has an impact. That is the ability to be informed when your input to a conversation is needed or required, by your intended target market audience. So one of  your primary aims within the social media space  should be to keep informed of when, and where, your input is required, needed or requested.

Objectives of social listening


Social listening is a very complex business where there are a host of marketing  objectives, however the primary role of all social listening should fall within the PR or Public Relations space, here  the main objective should be to establish a set of conditions whereby you will be informed / notified when you, your products or services are discussed within the social media, so that you may join the conversation and lead your intended target market audience deeper into your conversion and sales  funnels.  It is the PR FOLKS DUTY as a servant  or errand boy to ensure that the correct folks within your company get to join the conversation which the PR FOLKS STARTED ON YOUR BEHALF  so that your company  / organisation may service the needs of its customers, clients or patrons.

The Mention tool will give you the online ability to establish a social media listening platform, to suit your online marketing and sales needs.

Now the    PR folks are really not gonna appreciate me saying this, but their job, as outlined above from a slightly different erspective,  is just to ensure that the marketing and sales folks have a conducive and freindly, pre-prepared  environment to work in.

Many folks think that PR or Public relations work is outside of the marketing and sales arena, and a stand alone company function.  This is a gross error in terms of FUFISM based marketing, as PR or Public Relations  is deemed to be a primary  role player  within the marketing environment, being a subsection within the sales space, which is subservient to your marketing strategies, but also informs your marketing policies and directives, as part of your  sales feedback loops. PR FOLKS have an important role to play, however PR or Public Relations is not the lead marketing role player, nor captain of your marketing team.

 The PR FOLKS need to understand their subservient position, and not try to lead, but rather take their proper position within the SEO environment seriously, as these are the folks who make the most use of the social media environment to do their work. PR stuff is complicated  and has tentacles that reach every corner of your business, so their role should never be under-estimated.  That being said, when talking marketing or sales, then PUBLIC RELATIONS is a servant in the team.

The other issue to consider here is the power that search engines are currently (July 2017) giving to social media connectivity, AS A PRIMARY SEARCH ENGINE OPTIMISATION VALUE INDICATOR, along with the SEMANTIC CONNECTIVITY, and #SEMANTICFOOTPRINT of your social media following, and the multi tiered relationships between
Social media business pages
social media profiles
Websites and Blogs
 authors and publishers
you and your intended target market audience
Your other digital assets

One needs to remember that the purpose of all marketing is to improve the bottom line in the company or organisations ROI (Return On Investment )   This investment and associated return is not always in the  form of hard countable cash, and within the  online marketing environment many of these Returns On Investment are in the form of positive #SEOVI which have rather lucrative  spin-offs in the #SERPS, placing your online content closer to the top of the list, or even at the number one spot.

 Hard countable cash can not easily  find a route to pay for these supprisingly powerful returns, as they come from properly prepared and well managed social media conversations,  where the knowledge bases and SEMANTIC FOOT PRINTS  of the folks in the comment  streams are the source of these very significant, and extremely lucrative  ROI’s within the SEO environment.

GOOD SEO GETS GOOD SERPS

One must remember that the Search Engine Results Pages or SERP’s  are your entry portals to your online marketing  content.

 When the end user, or your intended target market audience, click on a link in the SERP they open that specific page, which is usually not your desired landing page, or ideal site entry point.  So you do need to understand how, and where your intended target market audience  first gain access to your online content.  This is a very complex issue that needs time and team effort to have any meaningful input within your online marketing strategies. Afterall how many places does your marketing exist, and what triggered the online search which resulted in a clickthrough?

 Which one of the following is the guilty culprit that generated the intentions  of the search query? or was it a combination of these, or perhaps something quite diffetent where you had no input ?
  • news paper and magazine adds
  • Local Radio or TV adds
  • your flyers distributed locally
  • Your street signage or billboards if you can afford them
  • a hashtag marketing campaign (new or old )
  • a social media marketing campaign
  • What you had to say at that speaking event you attended last week?
  • something else not in this  list?

SEOVI or Search Engine Optimisation Value Indicators are those variables which Search Engines like Duckduckgo, Bing, Yandex, Baidu or Google use to evaluate online content with the intent to be able to match that exact content to future search queries in a manner that best serves the needs of the person entering the query.  This is by no means a simple or easy task, and the engineers at Google have hinted at using in excess  of 500 different SEOVI within their vast array of different algorithms which inspect and evaluate online content.

 These  SEOVI come in many different disguises, and plenty of  marketing folks focus on individual components, and sell these INDIVIDUAL  SEO COMPONENTS  as stand alone services, which should in reality be subsets within the greater SEO environment.

Here we are talking about issues such as but not limited to the list below, which from a #FUFISM  based marketing perspective are each subsets within the greater SEO environment :

  • copy writing
  • Content marketing
  • Social media marketing
  • technical IPSEO (the real hardcore SEO )
  • Link building and link earning outreach programs
  • Influencer marketing
  • Blogging  and associated website interaction tactics
  • Search Engine Marketing
  • Paid search marketing
  • Cost per click marketing
  • Online classified ads and associated networks
  • Online banner ads
  • web site navigation  and outbound linking issues
  • PR or Public Relations activities
  • many different Off Line Marketing tactics
  • Hashtag marketing campaigns


When looking at the list above remember that these are just some of the  subsets of the 2017 and future SEO environment, where search engines  are using social media SEOVI (Search Engine Optimization  Value Indicators ) as primary variables within their complicated SEARCH  ALGORITHMS.  This means that social media signals now carry very high end specialised SEOVI through into old algorithms such as PANDA, PENGUIN, PIGEON, HUMMINGBIRD as well as into new algorithms like FRED and many other un named algorithms.

Things like but not limited to the list below are currently rather  important within the SEO environment.
author credibility,
  • author expertise and area of focus
  • Publisher issues along with links to authors
  • Context and semantic related connections
  • Social media coverage and social media profile related knowledge recognition systems
  • #IPSEO or Inpage Search Engine Optimisation where things like, but not limited  the list here are evaluated
  • Geo data and language
  • copy writing and contextual stuff
  • linking and navigation issues
  • Schema markup and similar issues
  • Image ALT TAGS and EXIF DATA
  • keywords  and  related SEMANTICS
  • Stuff in your <HEAD SECTION> like
  • Page titles
  • Keywords
  • Page description
  • Authors, publishers and contributors
  • Geo tagging
  • Language
  • #OPSEO or Off Page Search Engine Optimisation
  • #OLSEO or Off line Search Engine Optimisation

There are many different definitions for SEO or Search Engine Optimisation, but the fact that technology is growing and reaching deeper into old areas, as well as discovering new areas and new techniques to use within the search engines ever improving algorithms, leaves us as online marketers at a clear and distinct crossroads. We need to make new decisions, and review past SEO practices and strategies, so as to ensure that we take the correct road forward.  Search engines are leaving many false clues that lead us down the road of banishment for violations of SEO GUIDE LINES.

Social interactions and comment streams now have a very significant impact on your SERPs (Search Engine Results Pages ) and the SEMANTIC FOOT PRINTS  of your online content, which is linked to from within your comment streams.  The comment streams  of those folks who talk about you within the social media environment  without you knowing that they are talking about you, are included here also,  and  when others link to your online content from within their social media posts as well as related comment streams. These  social interactions, which you may not even know exists, can have a very significant or influential SEO  impact on your online content, so evaluate this carefully.

They could be saying either  good or  bad things about you, your products or the services that you offer.  You thus need to have some means in place to develope a notification system which will inform you when these conversations are happening, and supply the online link to specific social media posts so that you, or a member of your team may join the conversation. 

 The #MENTION LISTENING TOOL can do this for you.

HTTP://BIT.LY/MENTION4U your link to access the mention tool.

You can read more about #FUFISM BASED MARKETING and related marketing strategies  in our blog at http://4ubrand.blogspot.com

#AUTHORED BY #FRANKIE2SOCKS FOR THE 4U BRAND BLOG at http://4ubrand.blogspot.com

Published by INFO4U for Frankie Two Socks enterprises as part of our FUFISM BASED marketing education strategies
!

Wednesday, February 22, 2017

Social media metrics

Social Media metrics and issues to consider  when evaluating your social media impact.


Social media metrics is a very confusing area that needs careful planning and plenty of insights as to what you are measuring, why you are measuring what you are measuring and how to interpret the actual figures that get produced as a result of your measuring.

 On 13 may 2014 the guys at +Stone Temple Consulting held a HOA (Hangout On Air) discussing this very complicated issue which is embedded here for you to watch.


Take your time and watch this HOA before proceeding


When measuring the impact of you social media efforts there are many issues to consider, and if you do not have a #FUFISM based marketing plan in place then things get rather murky very fast.

The biggest benefit of  having a  FUFISM based marketing plan in place is that you know your target market and how they are expected to interact with your social media posts.  If you know,  or have an idea of how your intended target market is expected react to your call to action statements then you would have an idea of how you would measure the effectiveness of your call to action statements within your social media posts.

To understand these issues you will need to have a fair understanding of  some terminology.

Read about SEO here if you are not sure of what SEO is .
Read about FUFISM or Functional User Friendly Integrated Social Media


Social media signals for Google Plus

Followers - the number of people who follow your social media profile
shares = the number of times that your content has been shared
comments = the number of individual comments on your post

Social media signals for FaceBook

Like = the numberof people who have clicked the like button
Shares = the number of people who have shared you post
Comments = the number of comments that your post has received

Social media stats are very much similar for all social media platforms, actual follower numbers are not that important, how ever your view count, which is  often difficult to locate, is the real issue at stake, coz if nobody sees your stuff how can they click on like or share your stuff?

#FRANKIE2SOCKS







Sunday, February 05, 2017

What is the semantiuc value of EXIF DATA when thinking about SEO ?

Well as you all should be aware by now  #SEMANTICFOOTPRINTS are getting more important in terms of your online marketing each time search engines check your online content.  This means that search engines are getting better at understanding the intent, aims, objectives and purpose of every piece of online content.

now EXIF DATA is that set of text data that is sneakily added to your online image by your digital camera,  or in the case of a designed image, your digital image creator,  where a host of image relevant data is attached  to the image, and hidden from open view,  specifically for image editing folks to understand more about things like

focal length
exposure
make and model of camera
ISO speed
resolution


There is an opportunity here for those in the know to add a host of extra EXIF  DATA that is relevant to your SEO (Search Engine Optimisation)  here we are talking of things like, but not limited to:

Image title
image description
image aims
image purpose
Geo location attached to image
image publisher
image creator

now if your SEO and marketing team have done their work properly,  and discussed these issues with your web design and social media marketing team,  as well as other relevant persons , then there is an opportunity  to embed a host of powerful   EXIF attributes to your image that will enhance the semantic value of your online content within the exif data of your online images.

For this to have any value within your SEO efforts  you will need to be very specific with the exif attributes and ensure that they match up with other stuff within your SEO efforts such as the stuff in the head section of your web page or blog post.  here we are talking of those areas where many SEO folks have told you that you do not need to worry about, such as page titles, page descriptions, page key words.  If your EXIF DATA within the image matches up and confirms the semantics within the head section and the semantics of your EXIF data there is a very big and powerful influence that pushes your pages considerably higher in the search engine results pages. #SERPS

This is where #FUFISM or Functional User Friendly Integrated Social Media  starts to get interesting and your online content starts to appear in semantically validated search results.  You will suddenly start to see search results for keywords that you never imagined your content would rank for, purely because of the semantics of your content and the semantics of the search query.  Most marketing folks will not tell you about the Google Humming Bird algorithm, because they have no clue what it does, how it works and how it impacts on your online content.

Getting your entire marketing team to make use of the EXIF DATA within your images is thus (or rather should be )  a rather essential part of your online marketing strategy, and you should be aware of how to integrate the contents of image EXIF data into all other areas of your marketing, so as to get maximum SEO value from your exif data.  The main things to look at here are  GEO LOCATION, image titles, image descriptions and image keywords, making sure that these match other data such as but not limited to

the meta data in the head section,
any XML mark up
any image alt tags
the actual page content that the viewer will see (in page text)

this   article by  Tim Brookes  will help you understand these issues better