#FUFISM or Functional User Friendly Integrated Social Media has many facets and covers a large spectrum of different strategies. Each social media platform has its own traits and needs to have its own set of in-house rules that need to be made available to all people working on your marketing team.
So how does PINTEREST fit into this picture?
PINTEREST purpose related issuesFrom a FUFISM perspective pinterest is an image sharing platform that allows your marketing team to use a single image reference in ALL other social media platforms in a way that it will funnel your intended target market back to the page where that specific image with its associated call to action live, in anticipation, waiting for your intended target audience to be enticed into clicking on your call to action statement. This means that the original image MUST be enticing, and clearly depict something that your target audience will relate to, such as your product or a very descriptive image that reflects your service or the idea that you are trying to convey to your intended target audience. see http://www.pinterest.com/pin/100275529177237087/ Remember that once an end user clicks on your pin he / she will be taken back to the original page where the image was first pinned.
Pinterest is a powerful social media platform that is growing into a must have marketing tool, as it adds very large volumes of SEOVI (Search Engine Optimization Value Indicators) to your online work. Pinterest has a large domain authority that spreads an awful lot of SEO value and is instrumental in elevating many web sites higher into the SERP's (Search Engine Results Pages) If you can get others to re-pin your pins and share them, then the social signals associated with your pin will add further SEOVI to your pinterest profile, which in turn will boost your other SEO efforts. Pinterest adds true value to your semantic profile within all search engines, and this is of extreme importance within Google with the advent of Google Humming Bird Algorithm which has a very large focus on semantic issues.
IMAGE NAMING and descriptionsReferencing your pinterest pins in posts within other social media platforms adds extra value to your pinterest profile as a whole and the specific pin in particular. You need to make use of this through using an integrated approach, and ensuring that you mention your pinterest pins in the correct context within your social media posts on all other social media platforms. This is not such a difficult thing to accomplish when your marketing campaign is put together from a FUFISM perspective, where the big picture is properly in the central marketing focal area, and your pages where your call to action statements are properly constructed using the image which you will pin within your pinterest profile as a visual hook with the in page assembly, using well thought through
- image file names
- Image descriptions
- image titles
- image alt text
- image key words
PIN BOARD NAMES within pinterest.This set of target market orientated image expansion tactics needs to be well thought through and be well documented so that your copy writers who construct your other social media posts can use the same set of key words during their efforts to entice your intended target market to click on the link back to your page. The description of your pin within your pinterest profile should also contain as many of these words in well constructed sentences or partial sentences as you can so that they make clear and meaningful impacts on your intended target market should they read them. This is also very critical from a semantic perspective as these efforts will add tremendous semantic value to both your pin and the original web page where your image and related call to action statements reside.
You will need to take some time and effort in evaluating the naming process of your different boards within your pinterest profile, and ensure that each individual board is named and described with your SEO (Search Engine Optimisation) tactics in mind. These pin board names and descriptions must fit into the rest of your marketing plan, as they will be associated with your web site, blog and other online marketing avenues.
For more help in setting up your pinterest profile and related in-page SEO issues contact our friendly staff at firstname.lastname@example.org, visit our Google plus page or ask your question in a comment on this post.