now EXIF DATA is that set of text data that is sneakily added to your online image by your digital camera, or in the case of a designed image, your digital image creator, where a host of image relevant data is attached to the image, and hidden from open view, specifically for image editing folks to understand more about things like
make and model of camera
There is an opportunity here for those in the know to add a host of extra EXIF DATA that is relevant to your SEO (Search Engine Optimisation) here we are talking of things like, but not limited to:
Geo location attached to image
now if your SEO and marketing team have done their work properly, and discussed these issues with your web design and social media marketing team, as well as other relevant persons , then there is an opportunity to embed a host of powerful EXIF attributes to your image that will enhance the semantic value of your online content within the exif data of your online images.
For this to have any value within your SEO efforts you will need to be very specific with the exif attributes and ensure that they match up with other stuff within your SEO efforts such as the stuff in the head section of your web page or blog post. here we are talking of those areas where many SEO folks have told you that you do not need to worry about, such as page titles, page descriptions, page key words. If your EXIF DATA within the image matches up and confirms the semantics within the head section and the semantics of your EXIF data there is a very big and powerful influence that pushes your pages considerably higher in the search engine results pages. #SERPS
This is where #FUFISM or Functional User Friendly Integrated Social Media starts to get interesting and your online content starts to appear in semantically validated search results. You will suddenly start to see search results for keywords that you never imagined your content would rank for, purely because of the semantics of your content and the semantics of the search query. Most marketing folks will not tell you about the Google Humming Bird algorithm, because they have no clue what it does, how it works and how it impacts on your online content.
Getting your entire marketing team to make use of the EXIF DATA within your images is thus (or rather should be ) a rather essential part of your online marketing strategy, and you should be aware of how to integrate the contents of image EXIF data into all other areas of your marketing, so as to get maximum SEO value from your exif data. The main things to look at here are GEO LOCATION, image titles, image descriptions and image keywords, making sure that these match other data such as but not limited to
the meta data in the head section,
any XML mark up
any image alt tags
the actual page content that the viewer will see (in page text)
this article by Tim Brookes will help you understand these issues better