What is FUFISM and why should you care?

What is FUFISM and why should you care?

Well FUFISM is a marketing philosophy where social media and SEO (Search Engine Optimisation) are the two core elements that dictate how and why many other marketing tactics are used.  As I am sure you know all search engines are gathering as many different signals as they can, so that they may use these to get the highest quality SERP's (Search Engine Results Pages) possible and ensure that their end users are happy and recommend their platform as the best search engine, so that the search engine may sell advertising and marketing space within their SERP's to business.

When Google Introduced the HUMMINGBIRD algorithm in August / September 2013 the world of search changed forever, and the focus shifted from STRINGS to THINGS and many marketers have not yet realized the true implications of these very drastic and far reaching changes.   Before Google introduced the HUMMINGBIRD algorithm key words were the main focal area of all SEO (Search Engine Optimization) and there was just a little supplemental marketing where LINK BUILDING and related issues were aimed at ensuring that the search engines associated your chosen key words with your online content.

The hummingbird algorithm and its cousins in all other search engines changed the focus of their search process, and moved away from pure key words to focus on the context of your online content, as well as all the old SEOVI (Search Engine Optimisation Value Indicators) and associated signals to a lesser degree.

What this means, for most search engines,  is that there is now a new set of SEOVI or Search Engine Optimisation Value Indicators that carry more weight than key words and all the old or  existing   Search Engine Optimisation Value Indicators (SEOVI's), which runs parallel to and enhances all the existing SEOVI that existed prior to Google Humming bird.

What I am trying to say is that all the existing search engine optimisation techniques that existed prior to the implementation of the Google Humming Bird Algorithm are still in play, and are still vitally important, as the Google Hummingbird algorithm uses these as the basis of its efforts,  and just adds extra value to these existing signals through manipulating them,  using the NEW SEOVI that are  associated with the context of your content, and how the social media and other OPSEOVI (OFF PAGE SEARCH ENGINE OPTIMISATION VALUE INDICATORS) impact on the context of your IPSEOVI (IN PAGE SEARCH ENGINE OPTIMISATION VALUE INDICATORS)

Read more about these three sectors of SEO here 

The next issue to consider is the impact of your so called SEMANTIC FOOTPRINT and the SEOVI (Search Engine Optimisation Value Indicators) associated with the SEMANTIC FOOTPRINT of all the digital entities that are connected to your In Page Search Engine Optimisation efforts.    The semantic footprints of all the digital entities associated with your online content are an awful lot more valuable in terms of your SEO than most people realise.  Here we are talking of things like, but not limited to: --

• general author values of individual contributors to your original online content
• publisher values where you online content is exposed to the public
• individual niche authority issues of all identifiable contributors
• niche authority of digital entities connected to your online content that you are marketing
• niche authority of digital entities that comment or interact with your social media posts marketing your online content
• niche authority of the domain where your social media marketing is exposed as embedded content
• The semantic similarity  and the semantic connectedness between linked content and you In Page content.
• the relationship between the semantic footprints of your online content and any linked content which may show that you are expanding the conversation with that specific link.

BUT WHAT IS FUFISM

 FUFISM or Functional User Friendly Integrated Social Media is a marketing philosophy where SEO and SOCIAL MEDIA are married, and act as the parents to all your marketing projects, both online and off line.  The Value of SEO to your company needs to be clearly understood, and the part that Social media plays in expanding the value of your In Page SEO must be put into perspective, especially since the Google Hummingbird algorithm has entered the picture.

FUFISM based marketing is thus just the well managed use of all your resources to ensure that your intended target market find your online content when searching for your products, services or related information online.

FUFISM based marketing ensures that all your different marketing elements speak to each other, are supportive of each other across platforms, and across different marketing media.  This means that the three SEO elements need to be aligned and integrated in ways that both search engines and your intended target market can recognize and make use of.

The first element is #IPSEO or In Page SEO, and this consists of all the HTML code and associated files which are listed, displayed and / or  activated within the page, such as but not limited to

• text files
• data base files
• image files
• audio files
• video files
• scripts

The second element is #OPSEO or Off Page but online SEO, which is all the supplemental online marketing and linked URL's (Uniform Resource Locators or online resources)  including but not limited to

• Landing pages where in page links point
• links in your  navigation structure
• author pages  -- REL = AUTHOR
• publisher pages --  REL = PUBLISHER
• contributor pages  -- REL = CONTRIBUTOR
• pages that expand the conversation
• internal links
• external links
• pages identified as landing pages by your web design or blog design team
• Link building efforts that result in inbound links
• Social media marketing
• blog posts discussing your online content
• influencer marketing
• email marketing with embedded links
• business directories and online classified marketing
• good old fashioned editorial links from other domains

The third element is #OLSEO or  Off Line SEO, which is the area where you ensure that your intended target market know what your key words are, so that they will use your key words in their search queries.  Here you need to remember that SEO or Search Engine Optimisation is the toolkit that you supply to the search engines so that they may build bridges between your online content and your intended target market audience.  These bridges are the connections between search queries and key words, as determined by search engines following their many different algorithms. This OLSEO is done in many areas including but not limited to

• your print media marketing / advertising
• news papers
• magazines
• flyers
• billboards
• your radio marketing advertising
• when attending trade shows 
• when attending public speaking events
• at conferences or industry specific events
• cold calling by your marketing staff
• in house personal discussions with your customers by your sales staff

These three elements of SEO need to be well managed and properly integrated to ensure that all your marketing staff understand how they are related, and how these three separate SEO tactics  influence each other.  All marketing staff need to be aware of ALL the In page issues such as the Schema markup, hash tags, videos, audio clips, Hangouts On air and other issues, so that they can incorporate these within their own personal interactions with your customers, clients and general target market audience, both within the online environment as well as the off line environment.

So coming back to the "WHY SHOULD YOU CARE"  issue... you should care because this will influence how your target market uses your key words in their search queries.  If you are successful in all three sectors of SEO then your intended target market will use your desired key words in their search queries, and search engines will easily match the intent of the search with the intent of your online content,  then place your online content at the top of the SERP's, as well as in the many new SERP displays such as the local pack, the instant answer box or other display options.

Google humming bird algorithm and FUFISM

Google humming bird algorithm came about due to the many devious and sneaky issues associated with semantic search, and Google's continued efforts to ensure that semantics are included in their efforts to supply us as end users of most information with the best possible SERP's for each SQ that we perform

Some acronyms that I use in my posts explained for easy reading

SERP = Search Engine Results Page
SQ = Search Query
SEOVI = Search Engine Optimisation Value Indicator
FUFISM = Functional User Friendly Integrated Social Media

Semantics is playing an increasingly important role in many parts of our society both online and offline. The many different languages spoken in the global village and the issues associated with translation  can only be addressed through the application of semantics, as idioms and associated meanings get completely lost during translation from one language to another when words alone are translated.

This issue is of extreme importance when translating any language into machine driven responses where automated responses are issued, like supplying a SERP to an SQ and this has not slipped past Google's engineers without any complaints and an awful lot of casual conversation around the many jokes that have been circulated on the internet,  alluding to misinterpretation of the translation associated with idioms.

I live in sunny South Africa, where we have (only) 11 official languages, and a host of dialects as well as many widely spoken languages which are not officially recognised, and we have many localized jokes about the misinterpretation of spoken or even written words, some of which cause great anguish and many harsh words at public meetings where there are a diverse range of people with many different opinions on what should be done and why.  I am talking here about town planing meetings at the local municipality level, where decisions on local issues are made, and the local meaning of many words does not exactly match the official government versions, causing upstream complaints and even blatant hostility from those at higher levels where a different version of things is presented due to the missing semantics of the translated meeting notes, and the fact that these officials have no proficiency in the language used at the meetings where decisions were made.

The issues of semantics are not new to Google, and the engineers at Google have been working on these issues for many years, in many different parts of the world on a rather large scale, but most people have ignored the issues and been rather happy doing so.  The lessons that Google has learned in human speech semantics have been well researched and Google has managed to adopt many of these issues into the semantics associated with digital images, videos and the many audio visual presentations online.

The recent update in Google images, where image search has now got the added advantage of semantics being associated with images in new and novel ways is a great step for google. These changes within image search are of extreme importance to the #Googlehummingbirdalgorithm (humming bird) as they now reflect many keywords, and  meta data   which will be directly associated with, and then linked to  an image.  This introduction of semantics to images allows us to search images by key words and specific items associated with the image content which we can identify within the image.

So how does all this relate back to FUFISM and the HUMMING BIRD ALGORITHM

FUFISM is a marketing philosophy where the social media forms the core  functional element of the communication factors involved in online marketing and is used to integrate all the different marketing strategies into one coherent and integrated project where each marketing campaign may be worked on in isolation, but remains connected to the whole through its links to the social media as well as the publisher and the author or authors of the various online components of each campaign.

All online marketing has the same issues with the core issue being how to ensure that your online information is displayed on the screens of your intended target market group, so that these persons may be enticed to perform your pre-determined call to action by following the onscreen prompts. (some times marketers hide these in plain sight by using very sneaky semantics and insinuations)

Google's humming bird algorithm looks at the content of your search query with new eyes, and has a much deeper understanding of the context of your query, as it is capable of understanding some of the semantics associated with the in-page information, and has the ability to compare these semantics to the semantics of other online resources, such as blogs, web sites and social media posts.

Google, Bing, Yahoo and other search engines all have systems and strategies in place to gather as much information about you as an individual as they can, and they use this information along with the semantics of your search query to try and understand exactly what it is you are looking for.  They input all this information in to their search algorithms and the result is a SERP (Search engine results page), which contains a list of pages where they feel that you would most likely find the information that you are looking for.

If you have applied a FUFISM based marketing strategy then your Authorship markup, publisher Markup and social media activities as well as blog posts and web site content marketing  will be aligned and reflect a common semantic element that is threaded through your work which would link them all together in Google's eyes

When put together here in this short article it sounds so simple, but it is in reality a very difficult task to achieve as there are so many misunderstandings of the interpretations of the work that an SEO consultant or practitioner does, with the primary reason being that  people do not realise that Search engine Optimisation is the collective efforts of your entire workforce to ensure that your intended target market finds your online information when using a search engine of any nature, and that these persons then follow your intended call to action statement.

This infographic of Google's Humming Bird Algorithm should help you put some of the things I discussed in this post into perspective.


online pages visited during research for this post.

this list is not exhaustive and some may have fallen through the net.  If so I do apologize.

http://en.wikipedia.org/wiki/Semantics
http://www.wired.com/insights/2013/10/google-hummingbird-where-no-search-has-gone-before/
http://www.entrepreneur.com/article/229506
http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926
http://en.wikipedia.org/wiki/Google_Hummingbird
http://smallbusiness.yahoo.com/advisor/google-hummingbird-means-content-marketers-143119302.html
http://www.copyblogger.com/google-hummingbird/
http://www.ciol.com/ciol/news/199368/google-hummingbird-update-affects-websites-black-hat-seo
http://realbusiness.co.uk/article/24523-seo-guide-to-google-hummingbird
https://plus.google.com/+MarkTraphagen/posts/JH1gMKtwcfR
https://www.youtube.com/watch?v=crvqKS-CRNM
http://www.ctvnews.ca/sci-tech/fighting-facebook-google-sprucing-up-photo-features-on-google-plus-1.1282871
http://fourdots.co/blog/humming-in-google-minor-231/
https://plus.google.com/+MarkTraphagen/posts/fPpN8wGqPoA
http://moz.com/blog/be-the-result-that-google-wants-to-rank
https://www.youtube.com/watch?v=kS3V-FkUinI#t=739
https://www.youtube.com/watch?v=OJZIg3WlL74 

Understanding the term FUFISM and its implications for search.

My conversation on Google plus  (with John Kelden) has prompted this post discussing the issues of understanding FUFISM (Functional User Friendly Integrated Social Media)

What is Google's view on guest blogging for links?

This is a lot bigger than you think



In recent months the issues around guest blogging have changed considerably, and the advent of the #hummingbirdupdate have made these issues more important to get right.

So lets just explain the Humming bird issue a bit, then you will have a better insight into what I am trying to say.  Open this infographic in a seperate window / browser and go over it briefly.

Note in the sections labeled SOLUTIONS and PRESUMPTIONS the issue of quality and keywords are mentioned and this is of extreme importance, as you want your guest blogger to supply high quality, unique content that is written specifically for your site if you are the site owner.

On the other hand this implies by default that if you are going to be guest blogging for somebody else, your content should be written with the host sites audience in mind, and that you should not be regurgitating stuff that you have plastered all over the web in as many places as you can get your words to be displayed.

These issues are also very relevant to your authorship value and add a great deal of high quality SEOVI (Search Engine Optimisation Value Indicators)  to all your related work. The new Humming bird algorithm looks at the author quality and examines other posts and articles that have been written by the same author and looks for rehashed work, or duplicate posts in many different locations.  The big G machine has ways and means of detecting these things, and evaluates your work accordingly. If you write the same old stuff again and again in different platforms Google will begin to see you as a spammer, and if you are not careful your work will begin to be devalued in many different ways, as you will acquire the negative points that go along with spamming.  These negative points may not be very significant at first, but as they slowly begin to accumulate, and the pattern of regurgitating the same work over and over again emerges in multiple cases you will soon find your work dropping out of the SERP's (Search Engine Results Pages) and you will be scratching your pip and saying to your self "what do I need to do to rank better"

The solution is simple, but you will not get it because you will not be thinking of yourself as a "SPAMMER"  Always consider where else you have written an article on the same subject and try to quote that article in your work instead of rehashing the work. When guest blogging this can be difficult, but the new humming bird algorithm is the issue to consider, as humming bird likes these kinds of referrals, and uses them to build your author value and add the necessary SEOVI (Search Engine Optimisation Value Indicators) to a variety of areas including for the publisher (rel = publisher) the author (rel = author)  and the content meaning identification factors. So if you are a blog owner and have others posting guest articles consider these factors, and if you are guest blogging for others write them a short email discussing this and asking for the blog owners opinion.

This request for clarity on cross linking and related issues will put you as a guest blogger in a different light with the publisher where your post will be published as a guest post. Some may at first find this offensive as it is counter to the past rules of guest blogging where the blog owner did not want you to link out all over the place as this would perhaps lead the reader astray.   But the SEOVI (Search Engine Optimisation Value Indicators) associated with this behavior may well be worth it as the impact on the SERP's (Search Engine Optimisation Pages) will be significant.

Like I said in the first line of this post... this is a lot bigger than you think.

With Humming bird in the picture guest blogging is an awful lot more important than it ever was, and the quality of the work is so much more important for your author value.  The SEOVI associated with guest blogging is tremendous, and so is the associated punishment of negative values when you do sloppy work and rehash what you have already written else where.
   

Guest blogging has just got so much more complicated  and we need to get to grips with the true impacts of the humming bird algorithm.  As Google gathers more data and more people realise the value of the HTML 5 meta tags of   rel = me, rel = author and rel = publisher  these things will become clearer and those who take the time to use them will be well rewarded, as those who abuse them will be punished.

My personal opinion is that you had better ensure that you have done the G+ author thing and get to grips with understanding the many issues around G+ pages and publisher rights as viewed by Google.  those who do not do this will soon be slipping up on their marketing when their SERP's (Search Engine Results Pages) start to be less impressive than they would like.

See this article by Gina Fiedel for a different perspective.

Comments in the social media and their marketing value

Comments in the social media  have an awful lot more influence than most marketers realise, and so you should think about developing a social media strategy which includes a section on commenting within the social media, and how this should be handled by your marketing team as a whole.

The other day I came across a post by +Guy Kawasaki discussing  some of the the many different issues around comments and commenting titled "the art of Google + comments"

The art of commenting is a very important part of FUFISM or functional User Friendly Integrated Social Media that really needs attention from your marketing management structures and Search Engine Consultants. Search engines are increasingly using so called social signals in their algorithms to evaluate the aboutness of  social media   posts, web sites, blogs and other online content.

A single post with  a single link to a web page / blog post or other online content in any social media profile that receives a large volume of social signals can put  that specific online content right at the top of the SERP's (Search Engine Results Pages) in a very short time frame.  Marketing people thus need to understand the concept of social signals, and then work out how best they can generate large volumes of search engine friendly social signals for specific posts, and how to mange these issues in a sustainable manner, to keep their content as close to the top of the SERP's as they can.

The grip that the social media has on our SERP's (Search Engine Results pages) is not permanent, but wanes drastically over a relatively short time period, then settles down as the age factor becomes less influential, and so fresh comments and follow-up replies that induce conversation around the topic are essential in keeping fresh social signals to your post. How to achieve this is not discussed in many places, but Guy's post helps put the spotlight on this rather difficult topic in a very interesting way. Guy Kawasaki does not go into to much detail, from an SEO perspective but does give the basics as well as some essential etiquette tips.

This post by +Guy Kawasaki is a must read post for all social media optimisation and search engine optimisation practitioners.

Guy's post does not discuss the FUFISM aspect nor the SEO or SMO aspects of commenting, so we will fill you in here and supply a few extra pointers that you may consider when using any social media platform as a marketing tool. Please note that our preferred social media platform is G+

FUFISM = Functional User Friendly Integrated Social Media

SEO = Search engine Optimisation

SMO = Social Media Optimization

You do need to remember that this is a business approach to using the social media as a marketing tool, so the many aspects of marketing need to be on the table and available for quick reference when commenting on a post that your co-worker made, or relying to a comment made on your post, or keeping tabs on a  post you have been assigned to monitor.

When dealing with all online marketing, once the product description is finalized the next step is to define the target market. This target market definition is a very important part of

• the Key word Selection process
• the copy writing process
• the IPSEO (In Page Search Engine Optimisation)  process
• the OPSEO (Off Page Search Engine Optimisation) process
• the SMO (Social Media Optimisation) process 
• the Content marketing process
• many other diverse online marketing aspects which have indirect influence on your SERP's

These process need to be tweaked and manipulated carefully as you create the original copy of your post, and captured into your system so that this is available to your social media team when they start promoting the post through other social media platforms as well as in you web site and your blog. Your web site may not hold the capability of keeping track on comments or have a commenting system in place, but your blog will and so will your social media pages, which include both personal profile pages and business or product pages.
The primary thing to keep in mind here is that all the social signals generated by a post are recorded and stored within the search engines database, and connected to many different areas where there will be some SEOVI (Search Engine Optimisation Value Indicators) that will be processed. These include but are not limited to

• the author of the post
• the content of the post (key words and topic as well as aboutness)
• links within the post to
• previous post
• other social media profiles
• Google maps
• Google local
• your blogs or others blogs
• your web sites or other web pages
• online forums or groups
• images with in the post  (remember to add XML info to your image)
• The total length of the post (very important that post exceeds 250 characters)
• comments
• who commented with their details
• replies with who replied and the content of the reply
• the time differences between posting and comments as well as replies
• the aboutness of each comment or reply as well as
• the aboutness of 
• linked pages 
• posts 
•  profiles
• Quality of comments and replies as related directly to the original post as well as to previous comments on the post and include links within the comments.

So there are an awful lot of things to consider when replying to a comment on your post when you evaluate the Search Engine Optimisation value and the Social Media Optimization
of your reply or comment.

• Bed sure to have target market description and related product / service info on hand.
• try to stay on topic
• try to stimulate further dialog and generate a conversation
• try to use relevant marketing approved key words as per target market instructions.
• have a plan in place before you make a post!!!!!   for future reference
•  always write at least one full sentence in you comment
• remember to tag the author or commenter who you are attempting to lure into a conversation by plussing them personally in your reply or comment.

Commenting  with the intent on generating a conversation is not as easy as it sounds, and requires considerable skill and knowledge of the topic, product, service and related issues. This means that the person who is handling your Social Media Optimisation (SMO) needs to be well informed as well as well read on your product, service and company related issues.

This job is essential to get good SERP's and should not be left to a junior marketer, but rather to a qualified member of your sales team or public relations team or be a dedicated social media optimisation specialists. This person should also attend your regular marketing meetings and be aware of the FUFISM principles, as well as have the authority to get others within your marketing infrastructure involved in the ongoing conversation building strategies which are essential to your social signal development.

Comments have immense value as social signal generating tools, and the more comments with responses from the original poster and others linked to him / her through  shared profile pages, and pages that have them listed as contributors to the same web site, blog or  post that the search engines picks up, the higher your information will appear in the SERP's (Search Engine Results Pages ).

Comments in the social media thus have an awful lot more influence than most marketers realise, and so you should think about developing a social media strategy which includes a section on commenting within the social media, and how this should be handled by your marketing team as a whole.

Please visit our G+ page here

a health check for your site in Google SERP's

Google's Matt Cutts discusses your web sites SEO health and quality issues and why Google does not give your site a health certificate.

Google basics explained - on video

This short video gives a very brief explanation of the basics of Google's methods to index sites and what variables are most important for ranking high in the SERP's (Search Engine Results Pages' / positions).

three things that are most important for search engine are
1) how to craw the web most efficiently
2) index the pages, and sort according to some criteria
3) Rank all pages then serve the pages to searchers according to their needs

To ensure that your pages are indexed in search engines you need to ensure that  search engines find your pages through links from other sites, and that your pages have internal links so that all your pages can be found by any search engine that locates any one of your pages.

Once your pages are indexed by search engines they perform quite a few mathematical tricks useing a host of variables such as but not limited to the list below to give some kind of score to your page. Then the search engine will store this value along with a number of pre calculated variables that will be used to evaluate an end users search query and return a SERP (Search Engine Results Page) in their indexing system.
1) the specific words within your pages, and how they are used, where they are in relation to each other and other data on your page.
2) all inbound links form other websites including the anchor, text where the link is on the page, words near to the link, and words on the landing page which the link refers to.
3) all out bound links, including anchor text, words near the link, words on the landing page of the link, and the context of the link related to other onpage data.
4) all internal links linking to the specific page as well as all internal links linking to other pages within your site taking the page content and many related issues into account.

When an end user submits a search query this is search query is compared with the indexed words and some very  advanced mathematical algorithm is used to determine the end users intent and match this intent with the aboutness of your pages. Once the search engine has determined the best possible matches from its index with a searchers intent the search engine delivers a SERP (Search Engine Results page)

Google web master tools videos to see....

Google web master tools is a great site to help you understand the issues involved in SEO (Search Engine Optimisation)

Google Webmasters Youtube library has great list of videos that cover almost every aspect of SEO and many related web design issues with tips and tricks on many tools that Google offers.

This video is a good start and should be watched a few times and understood very clearly before continuing to the second link which links to the Google webmasters video library.


Google webmasters Youtube Library

Meta tag confusion

I have just watched this video again and was really shocked when listening very closely with the idea that META TAGS are not used and this will clearly show that is BS (BULL SHIT in simple truthful English)

Meta tags may not be used in page ranking as Matt says in the video, but clearly he says that they have great value when applied correctly.

what Matt forgets to tell people is that when these are misused, by placing words in your META TAG  <KEY WORD> that are not relevant to the content of your pages they attach a negative value to the whole key word tag and your page does not do as well as you thought it would.

If you do this on more than one page, you get punished even further, and each instance of this contravention of their basic rules adds more negative points to your score, so you slip up even further.

This does not mean that mis-spelt words in the  key words meta tag get punished, as their algo is big enough and powerful enough to distinguish between mis-spelt words and irrelevant words.

listen clearly how much info Matt lets slip about which methods to use when applying the META TAGs for your page. Remember that different types of pages require different types of META TAGS and these need to be evaluated carefully for contravention. use your common sense and think white hat not black hat.

By different types of pages I mean is your page generated by a database system, is it a static page, is it optimised for video, is it optimised for audio, are there many images, is it a sales page, an info page, is it connected to social media, or is it a technical page? these all need careful evaluation during the design stages of your page, as the target market is the key factor, with your pages being written for your target market the optimised for Search engines, and not with Search engines in mind and optimised for your target market. 

White hat SEO (Search Engine Optimisation) is rewarded well  and black hat SEO (Search Engine Optimization) is punished in strange and unpleasant ways that cause your pages to be lower down the SERP (Search Engine Results Position/ Page) lists than you would imagine. Listen to the video carefully then listen again and think carefully about what Matt is saying http://www.metatags.org/google_ignores_meta_tags_in_ranking

a quote from the page where the video is found:

Start Quote:

The meta tags, an easy way to advice the search engines how to read and index your website, are no longer used. An End to Metatags, Meta Tags no longer work & Death Of A Meta Tag is what the self-proclaimed experts wrote in 2002.

They are wrong ! People keep re-writing the 2002 story over and over again. Why does these experts want to make you believe the metatags are of no use ?
The so called expert did the following test: He added the bogus word qiskodslajdmnkd to his keywords and a few days later searched for all of these words on the four major search engines of Google, Yahoo, Microsoft and Ask and found no pages that matched. If these search engines made use of the meta keywords tag the page had to start coming up. He searched for qiskodslajdmnkd and his home page didn’t come up. Conclusion: The meta keyword tag was not supported.

This test was way too simplistic to prove anything!

This test for the fake word qiskodslajdmnkd only proves that two engines don’t use it for SERP display if the keywords in a meta tag don’t appear on a page. Anything beyond that is conjecture as to cause-and-effect. Please search for these words in Google or Bing. Do you believe the copy-paste-13 year old Guru's or your own eyes?

End Quote

If the strange keyword is not in the page content, the page will be punished for "keyword stuffing" and similar issues. try it your self make 3 identical pages in the same directory, then once all three pages have been indexed by a search engine, and found in a search, add a strange  word to one page in the content leaving it out of the key word meta tag, just add the strange word to the meta tag of page 2 and in page 3 addd the word to the content and the key word meta tag. after a week or so go back and see which one gets a higher ranking for the specified word, as well as other key words that you used to find the pages earlier.

Seeing is believing, do this for your self, as who believes me anyway...