Friday, May 31, 2013
Google Plus Author Rank Do you make use of this?
What do you think of this new SEO avenue that Google has put on the table?
Some say it is great some say it sucks and some say what ? I don't believe this exists.
In my humble opinion this is a wonderful avenue to add some SEO value to yourself as an author, and it works very well. My image shows up next my search results for a number of terms in a few different websites that I own, as well as for my blogs and some posts that I make in other blogs.
Search for "Frank Gainsford" in Google and see for yourself...
after watching the video please leave a comment for me to evaluate
This adds value to your SEO (Search Engine Optimisation) and improves your SERP's (Search Engine Results Page) big time. G+ or Google Plus is also a great social media platform that is steadily growing in size and stature, which also adds many different SEOVI (Search Engine Optimisation Value Indicators) to your other online pages in strange ways that elevate them considerably in the SERP's when your reference them in your posts. My preliminary research on my own work shows that once you have established your Authorship credentials this is even more effective.
If you are following my previous posts and have an understanding of FUFISM then you will realise where this fits in with your Functional User Friendly Integrated social Media policies and how this can influence the rest of your marketing, and the impacts are quite impressive.
Please leave a comment discussing your views on Google authorship. I need this for some research. If you want to see the results of this research please say so in your comments.
Thanx again for visiting my blog.
Tuesday, May 14, 2013
Using Images in your Content Marketing
SEO or Search Engine Optimisation is a very complicated issue with many diverse fields working collectively to ensure that your intended target market locates your online information using a search engine. Each of the many disciplines adds its own set of values to your SEO in subtle ways that most SEO practitioners deem irrelevant and ignore.
The most noticeable culprit here is the KEY WORDS meta tag in the head section, which Google says is not used in determining your PR (Page Rank), and so most SEO practitioners ignore the key words meta tag and its great value to each of your pages and your web site as a whole, especially when determining the aboutness of your work.
This article by Jenny Maclean covering the use of images in your content marketing is very interesting, and gives you some good pointers.
Content marketing is a big component of SEO (Search Engine Optimisation) and should not be viewed as competition to SEO but rather as a supplement to SEO. Images are an essential part of content marketing and the value that images add to the SEO efforts of your work should never be under-estimated. This sounds confusing, but SEO is used in content marketing, and content marketing is a very large component of Search Engine optimization, which is why you need to be careful of separating the two but yet understanding that they are interconnected and part of the same bundle of confusion called marketing.
One of the most important things from an SEO perspective to remember when using images are the XML markup within the image, which your viewers will never even know exists, just as most of those who visit your web pages have no idea that all web pages have a <HEAD> section. Image title, image description, image related key-words and other image describing elements can, and should be added to the image XML data, and saved in an embedded format as part of your image. You need to make sure that these embedded XML elements are directly related to your site content matching your in-page SEO content, especially any META DATA that you may have placed within the <HEAD> section of your page if you have access to it.
Unfortunately the <HEAD> section is not available when using many blogging platforms, and many web design programs also use wysiwyg (what you see is what you get) platforms which exclude access to the <HEAD> section of your pages. What you as an SEO practitioner need to do, is take some time to evaluate the image that you will be using in the context of
You then need to ensure that the relevant SEO specific set of image related key words, image title, image description and other relevant image related XML data such as image geo location, image date and all other issues relevant to your image are best suited to your IPSEO (In Page Search Engine Optimisation) and included in the embedded image XML by your graphic design team or image optimisation specialist..
If you use the same base set of variables within the <HEAD> section of your page and include the same or similar set of key words in your page as well as the embedded image XML data elements, then your image will get an awful lot more attention from Google and other search engines. Most web design people forget about the power of this embedded XML data that is used by image designers to manage image classification and image description.
Graphic art designers use these embedded XML data sets that are stored within the image XML data, very differently to web design, or SEO staff and place XML data that is not relevant to search engine optimisation within the embedded image XML for graphic design people to use.
As says in her article , some sites gain a considerable amount of their Google traffic through Google Images rather than the main web search. If you want to rank well in Images, make sure your image files are aptly named, but you also need to ensure that your image has the right XML data embedded within the image, so that search engines can index and manage the embedded XML Search Engine compatible elements in ways that benefit your total SEO effort.
GET YOUR IMAGE DESIGN TEAM ONTO THIS and remember to apply FUFISM (Functional User Friendly Integrated Social Media) see http://fufism.info4u.co.za for more info on integrating your SEO efforts to ensure better SERP's.
As always the selection of your target market is important to your SEO tactics. Understanding how your selected target market will react to your image is also essential, and the XML embedded into your image file should take this target market reaction into consideration when choosing the image name as well as the embedded XML data for your image key words, image title and image description.
The embedded XML data that is associated with all images that you will be publishing within your pages should be discussed with
If you were un-aware of the embedded XML data that can be used in your images, then you need to take some time out and discuss what embedded XML data can actualy be included in your images embedded XML data with your graphic design team or image management staff.
Be pro active and inform the rest of your SEO team of issues that you believe should be included by talking about them at marketing meetings...
The most noticeable culprit here is the KEY WORDS meta tag in the head section, which Google says is not used in determining your PR (Page Rank), and so most SEO practitioners ignore the key words meta tag and its great value to each of your pages and your web site as a whole, especially when determining the aboutness of your work.
This article by Jenny Maclean covering the use of images in your content marketing is very interesting, and gives you some good pointers.
Content marketing is a big component of SEO (Search Engine Optimisation) and should not be viewed as competition to SEO but rather as a supplement to SEO. Images are an essential part of content marketing and the value that images add to the SEO efforts of your work should never be under-estimated. This sounds confusing, but SEO is used in content marketing, and content marketing is a very large component of Search Engine optimization, which is why you need to be careful of separating the two but yet understanding that they are interconnected and part of the same bundle of confusion called marketing.
One of the most important things from an SEO perspective to remember when using images are the XML markup within the image, which your viewers will never even know exists, just as most of those who visit your web pages have no idea that all web pages have a <HEAD> section. Image title, image description, image related key-words and other image describing elements can, and should be added to the image XML data, and saved in an embedded format as part of your image. You need to make sure that these embedded XML elements are directly related to your site content matching your in-page SEO content, especially any META DATA that you may have placed within the <HEAD> section of your page if you have access to it.
Unfortunately the <HEAD> section is not available when using many blogging platforms, and many web design programs also use wysiwyg (what you see is what you get) platforms which exclude access to the <HEAD> section of your pages. What you as an SEO practitioner need to do, is take some time to evaluate the image that you will be using in the context of
- where this image will reside within your page,
- what you are trying to portray with the image
- what the image represents,
- what is the purpose of including this image
- how this image will impact on your SEO
- who your target market is, and how they will react to your image
- how this image relates to other in-page SEO issues
You then need to ensure that the relevant SEO specific set of image related key words, image title, image description and other relevant image related XML data such as image geo location, image date and all other issues relevant to your image are best suited to your IPSEO (In Page Search Engine Optimisation) and included in the embedded image XML by your graphic design team or image optimisation specialist..
If you use the same base set of variables within the <HEAD> section of your page and include the same or similar set of key words in your page as well as the embedded image XML data elements, then your image will get an awful lot more attention from Google and other search engines. Most web design people forget about the power of this embedded XML data that is used by image designers to manage image classification and image description.
Graphic art designers use these embedded XML data sets that are stored within the image XML data, very differently to web design, or SEO staff and place XML data that is not relevant to search engine optimisation within the embedded image XML for graphic design people to use.
As says in her article , some sites gain a considerable amount of their Google traffic through Google Images rather than the main web search. If you want to rank well in Images, make sure your image files are aptly named, but you also need to ensure that your image has the right XML data embedded within the image, so that search engines can index and manage the embedded XML Search Engine compatible elements in ways that benefit your total SEO effort.
GET YOUR IMAGE DESIGN TEAM ONTO THIS and remember to apply FUFISM (Functional User Friendly Integrated Social Media) see http://fufism.info4u.co.za for more info on integrating your SEO efforts to ensure better SERP's.
As always the selection of your target market is important to your SEO tactics. Understanding how your selected target market will react to your image is also essential, and the XML embedded into your image file should take this target market reaction into consideration when choosing the image name as well as the embedded XML data for your image key words, image title and image description.
The embedded XML data that is associated with all images that you will be publishing within your pages should be discussed with
- your copy writer,
- your Social media team
- Your web site design team
- your marketing and advertising teams
- Your public relations team
- your SEO team
- others who are identified through the application of your FUFISM policies.
If you were un-aware of the embedded XML data that can be used in your images, then you need to take some time out and discuss what embedded XML data can actualy be included in your images embedded XML data with your graphic design team or image management staff.
Be pro active and inform the rest of your SEO team of issues that you believe should be included by talking about them at marketing meetings...
Saturday, March 09, 2013
World SEO Education: What Is Off-Page SEO? Off-Page SEO Techniques
This post below is a good entry level post on off page SEO (Search Engine Optimization) which I would like to expand on.
World SEO Education: What Is Off-Page SEO? Off-Page SEO Techniques : Today my topic of discussion is: Off Page Optimization. I would like to entertain my readers with every minute aspects of SEO and their techniques so that they become self-independent in managing their website traffic and quality.
SEO or Search Engine optimisation is a tricky business with many mis-informed people proclaiming that SEO is dead, because they do not have a clear understanding of the term SEO and what it means.
SEO or search engine optimisation is the collective work of your entire staff in their attempts to ensure that your pages are found by your intended target market when they use any search engine to find your information.
SEO or Search Engine Optimisation is divided into 2 (two) major sectors. The first is in- page SEO and the second is off page SEO
The first component of in-page SEO is the stuff contained within the head section of your page, which is written specifically for the Search Engines. This section of your page is not visible to the end user, and contains all the META TAGS and related information including but not limited to
The body section of the page is used by search engines to determine the aboutness of a page, and the text used here is what the search Engines will index in their databases to match to the queries that searchers use when looking for your information.
Search engines try to match the aboutness of your page to the aboutness of a search query using a wide variety of variables, most of which are contained in the Off-page SEO of your pages.
In short the head section is written for search engines to allow them an opportunity to categorize and define your page, and the body section is written for your viewers , giving them a visual interpretation of your information. Search engines use the visual interpretation and the information in the head section to compile a profile of your page which they will match to a users search through a SEA (Search Engine Algorithm) and display what the search engine perceives to be the closest match of the the search request and all indexed pages in the SERP's (Search Engine Results pages)
When doing your off page SEO you need to use the information that your in-page SEO technical team used when creating the <head> section of your page as well as the <body> section content in meaningful and constructive ways. This is actualy a lot simpler than it sounds, and you can get the desired information from a number of sources, with the easiest being to use your browsers functionality to see the page source, and copying the contents of the head section to a text document for you to read and understand at your leisure.
Another good source of this information is your SEO team who will be able to also give you a brief on the aims, objectives, purpose and intent of the page, which will help you in the copy writing of your off page SEO and all related social media posts. When doing any off page SEO be sure to include the full URL (Uniform Resource Locator) or web address of the page you are marketing, to ensure that search engines give the correct page the SEOV (Search Engine Optimisation Value) that is accrued by your off page SEO efforts.
Remember FUFISM - (Functional User Friendly Integrated Social Media) and ensure that all the role players who are involved in your SEO work together as a unified team with a single goal in mind. That goal should be to increase the return on investment in your web site through the acquisition of targeted visitors to your web site who are qualified through your use of properly targeted SEO which will ensure that your pages are found by your intended target market group and not by the wrong target market groups.
To ensure that your team gets the best results from your off page SEO you will need to employ the FUFISM philosophy The FUFISM philosophy is really quite simple and easy to manage, as all your team will be on the same page, and share many marketing insights that would otherwise be kept as departmental secrets . Once you employ the FUFISM philosophy there will be no infighting between departments to see who gets the lions share of the marketing budget and many research areas will be handled differently, as the information gathered will be shared across departments and not duplicated unnecessarily as they would be when departments are competing against each other for a share of the marketing budget.
World SEO Education: What Is Off-Page SEO? Off-Page SEO Techniques : Today my topic of discussion is: Off Page Optimization. I would like to entertain my readers with every minute aspects of SEO and their techniques so that they become self-independent in managing their website traffic and quality.
SEO or Search Engine optimisation is a tricky business with many mis-informed people proclaiming that SEO is dead, because they do not have a clear understanding of the term SEO and what it means.
SEO or search engine optimisation is the collective work of your entire staff in their attempts to ensure that your pages are found by your intended target market when they use any search engine to find your information.
SEO or Search Engine Optimisation is divided into 2 (two) major sectors. The first is in- page SEO and the second is off page SEO
IN-PAGE SEO
In-page SEO has two components which are each aimed at different target markets, and have very different purposes, but both are used collectively when doing any off page SEO. It is essential that any SEO practitioner explain this to you in terms that you understand, other wise you will not be very successful in your off page SEO.
The first component of in-page SEO is the stuff contained within the head section of your page, which is written specifically for the Search Engines. This section of your page is not visible to the end user, and contains all the META TAGS and related information including but not limited to
- Page description
- page title
- Keywords list
- author and contributors
- categories and geographical info
- language and script info
The body section of the page is used by search engines to determine the aboutness of a page, and the text used here is what the search Engines will index in their databases to match to the queries that searchers use when looking for your information.
Search engines try to match the aboutness of your page to the aboutness of a search query using a wide variety of variables, most of which are contained in the Off-page SEO of your pages.
In short the head section is written for search engines to allow them an opportunity to categorize and define your page, and the body section is written for your viewers , giving them a visual interpretation of your information. Search engines use the visual interpretation and the information in the head section to compile a profile of your page which they will match to a users search through a SEA (Search Engine Algorithm) and display what the search engine perceives to be the closest match of the the search request and all indexed pages in the SERP's (Search Engine Results pages)
OFF-PAGE SEO
Off-page SEO is all the collective marketing of your page by your entire staff, and other sources that are beyond your control and includes but is not limited to the following- Internal links with in your web site
- All your social media efforts to get visitors to your web site
- Your blogs and user forums
- Your online marketing with paid adds
- Your link building strategies
- the registration of your web site with search engines and related platforms
- your public relations marketing and related online strategies
- What others have to say about your pages in their respective online platforms which include but is not limited to
- their web sites
- their blogs
- their social media platforms
- peer review sites
- product / services review sites
- news papers online pages
- radio stations online pages
- your customers discussing your products in their social media post
When doing your off page SEO you need to use the information that your in-page SEO technical team used when creating the <head> section of your page as well as the <body> section content in meaningful and constructive ways. This is actualy a lot simpler than it sounds, and you can get the desired information from a number of sources, with the easiest being to use your browsers functionality to see the page source, and copying the contents of the head section to a text document for you to read and understand at your leisure.
Another good source of this information is your SEO team who will be able to also give you a brief on the aims, objectives, purpose and intent of the page, which will help you in the copy writing of your off page SEO and all related social media posts. When doing any off page SEO be sure to include the full URL (Uniform Resource Locator) or web address of the page you are marketing, to ensure that search engines give the correct page the SEOV (Search Engine Optimisation Value) that is accrued by your off page SEO efforts.
Remember FUFISM - (Functional User Friendly Integrated Social Media) and ensure that all the role players who are involved in your SEO work together as a unified team with a single goal in mind. That goal should be to increase the return on investment in your web site through the acquisition of targeted visitors to your web site who are qualified through your use of properly targeted SEO which will ensure that your pages are found by your intended target market group and not by the wrong target market groups.
To ensure that your team gets the best results from your off page SEO you will need to employ the FUFISM philosophy The FUFISM philosophy is really quite simple and easy to manage, as all your team will be on the same page, and share many marketing insights that would otherwise be kept as departmental secrets . Once you employ the FUFISM philosophy there will be no infighting between departments to see who gets the lions share of the marketing budget and many research areas will be handled differently, as the information gathered will be shared across departments and not duplicated unnecessarily as they would be when departments are competing against each other for a share of the marketing budget.
Saturday, March 02, 2013
Do you buy your back links?
The purchasing of back links is frowned upon by most SEA's (Search Engine Algorithms) and when they detect it, your web site may be punished and removed from the organic SERP's (Search Engine Results Pages)
This is serious, and may impact on you, or if you do SEO (Search Engine Optimisation) for a company your clients web sites.
the case of Interflora (those guys that sell flowers) www.interflora.com is quite a wake up call, and all those invloved in the SEO Industry should take heed.
http://www.websearchseo.co.uk/the-interflora-seo-saga-what-can-we-learn-from-it/
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
http://www.mattcutts.com/blog/why-did-my-pagerank-go-down/
http://www.seowix.com/could-your-seo-strategy-be-as-pointless-as-a-pigeons-life/
A video on the back link issue by Matt Cutts - http://en.wikipedia.org/wiki/Matt_Cutts
The moral of the story is that you reap what you sow, and if you sow weeds and problem plants, you will get weeds which you are unable to eradicate, as their seeds will continue to grow every season, and problem plants that mess your garden and spoil the experience of your visitors.
Think about where you advertise, and what your call to action message is, advertise in relevant places and be clear with your message. SEA's (Search Engine Algorithms) are getting bigger, and are looking at an awful lot more variables that they did a few years back.
User experience, and finding exactly what you have searched for are becoming more important to search engines and their controlling SEA's (Search Engine Algorithms), so your adverts need to be more explicit and closer to home. adverts that discuss off page / site topics and use words that are not on your landing page may cause your site some harm, so think clearly of where your adverts are placed and what exactly is the message and call to action statement in your advert.
Remember to use FUFISM and include your whole marketing teams experience as well as keeping the rest of your social media partners in the loop.
Always keep tabs on your stats and when they start taking a detour down south, find out why fast. the longer you take the worse the impact gets, and the harder it will be to recover.
This is serious, and may impact on you, or if you do SEO (Search Engine Optimisation) for a company your clients web sites.
the case of Interflora (those guys that sell flowers) www.interflora.com is quite a wake up call, and all those invloved in the SEO Industry should take heed.
read about the story
http://blogs.independent.co.uk/2013/03/01/interflora-suffers-seo-setback-as-mothers-day-approaches/http://www.websearchseo.co.uk/the-interflora-seo-saga-what-can-we-learn-from-it/
and the solutions / guide lines to prevention
http://googlewebmastercentral.blogspot.co.uk/2013/02/a-reminder-about-selling-links.htmlhttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356
http://www.mattcutts.com/blog/why-did-my-pagerank-go-down/
http://www.seowix.com/could-your-seo-strategy-be-as-pointless-as-a-pigeons-life/
A video on the back link issue by Matt Cutts - http://en.wikipedia.org/wiki/Matt_Cutts
The moral of the story is that you reap what you sow, and if you sow weeds and problem plants, you will get weeds which you are unable to eradicate, as their seeds will continue to grow every season, and problem plants that mess your garden and spoil the experience of your visitors.
Think about where you advertise, and what your call to action message is, advertise in relevant places and be clear with your message. SEA's (Search Engine Algorithms) are getting bigger, and are looking at an awful lot more variables that they did a few years back.
User experience, and finding exactly what you have searched for are becoming more important to search engines and their controlling SEA's (Search Engine Algorithms), so your adverts need to be more explicit and closer to home. adverts that discuss off page / site topics and use words that are not on your landing page may cause your site some harm, so think clearly of where your adverts are placed and what exactly is the message and call to action statement in your advert.
Remember to use FUFISM and include your whole marketing teams experience as well as keeping the rest of your social media partners in the loop.
Always keep tabs on your stats and when they start taking a detour down south, find out why fast. the longer you take the worse the impact gets, and the harder it will be to recover.
Ensure that everybody in your marketing team knows the rules about SPAM MARKETING , and ensure that your entire team is given a lecture on the impact of SPAM MARKETING at least once a month, with a reminder of the trip down south of your bottom line when they neglect the rules.
Wednesday, January 30, 2013
The Power of Google Plus is growing, are you prepared?
There have been many rumors that SEO (Search Engine Optimisation) is dead, some have even hinted that it is buried. I think that those who started these rumors are FaceBook Marketers who have had some success and achieved some business without using any other platform besides FaceBook.
In my opinion these marketers have just been lucky, and their success has gone to their heads. Those in the online marketing industry know the truth, your products and services will not be found easily online unless they are well placed in the SERP's (Search Engine Results Pages)
At the end of the day there are only three ways that your online information will be found by your intended target market
Now the trick is to understand how Google plus influences the SERP's (Search Engine Results Pages) provided within the organic search results pages. This is where the power of G+ or Google Plus starts to shine and push any pages associated with your G+ profile closer to the top of the SERP's (Search Engine Results Pages) due to a host of different social signals that are associated with your G+ profile and the posts that you have made within all your associated G+ pages and related communities.
During my research I came across this post by Mark Traphagen on Wind mill Marketings web site
This post was very well written and extremely helpful in understanding the true power of Google Plus
At the end of the day G+ is Googles own Social media networking platform, and they have full unrestricted access to all data on the Google Plus platform, which gives them quite a bit of leverage to use the data in ways that enhance your search experience. Another point to take into consideration is that they (Google Search Engineers) know the structure of the data as well as the data layout which makes their use of this information simpler and more user friendly.
To understand this a bit better you may need to understand the term FUFISM
In my opinion these marketers have just been lucky, and their success has gone to their heads. Those in the online marketing industry know the truth, your products and services will not be found easily online unless they are well placed in the SERP's (Search Engine Results Pages)
At the end of the day there are only three ways that your online information will be found by your intended target market
- They will type your address directly into the address bar of their browser because they were exposed to your marketing in other media such as amongst others
- TV advertising
- Radio advertising
- Newspaper and other print media advertising
- billboards, flyers and other direct marketing
- They will click on a link found in
- your online marketing
- referral from a social media platform such as G+ or Facebook
- a web page referencing your work as an authority on your subject matter
- a web site that has a link exchange program with your web site or blog
- your paid advertising link in some body elses pages
- They will use a search engine to find your online information and click on your listing in a SERP (Search Engine Results Page)
Now the trick is to understand how Google plus influences the SERP's (Search Engine Results Pages) provided within the organic search results pages. This is where the power of G+ or Google Plus starts to shine and push any pages associated with your G+ profile closer to the top of the SERP's (Search Engine Results Pages) due to a host of different social signals that are associated with your G+ profile and the posts that you have made within all your associated G+ pages and related communities.
During my research I came across this post by Mark Traphagen on Wind mill Marketings web site
This post was very well written and extremely helpful in understanding the true power of Google Plus
At the end of the day G+ is Googles own Social media networking platform, and they have full unrestricted access to all data on the Google Plus platform, which gives them quite a bit of leverage to use the data in ways that enhance your search experience. Another point to take into consideration is that they (Google Search Engineers) know the structure of the data as well as the data layout which makes their use of this information simpler and more user friendly.
To understand this a bit better you may need to understand the term FUFISM
Friday, January 18, 2013
YouTube tips video annotations functionality
I read a lot of stuff on the net when I am researching SEO (Search Engine Optimisation) issues and I came across this stuff about YouTube and video annotations functionality where they mention how this impacts on your SEO for any YouTube Videos that you may have in place.
practice FUFISM - Functional User Friendly Integrated Social Media and ensure that all your marketing gets the SERP's that you deserve
Integrate your video marketing into your complete marketing strategy and ensure that all your social media profiles, and related PAGES link to your video marketing on YouTube for best results.
HOW TO: Use Annotations to Increase YouTube Views, Rankings
Thanx to REELSEO for this tip
Read about marketing your videos on pinterest at the link below
5 Ways To Use Pinterest For Effective Video Marketing
Integrate your video marketing into your complete marketing strategy and ensure that all your social media profiles, and related PAGES link to your video marketing on YouTube for best results.
Thursday, January 17, 2013
Tips for FaceBook Search Graph
Facebook Graph Search could eventually become a fairly effective local
search/recommendations engine. Here are a couple things to know before
we get to Facebook’s visibility tips:
Facebook says Search Results will be created by a combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).
Facebook says that its new search bar will return “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches” — notice how “Pages” and “places” are listed separately.
Read the rest of at http://searchengineland.com/
This new search facility within FB that searches only FB pages and profiles will change many things in the SEO industry, and all SEO practitioners will need to learn an awful lot in a hurry, as no body has thought of SEO within FB.
If how ever you apply FUFISM or Functional User Friendly Integrated Social Media then you will have half the problem under control because
Facebook says Search Results will be created by a combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).
Facebook says that its new search bar will return “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches” — notice how “Pages” and “places” are listed separately.
Read the rest of at http://searchengineland.com/
This new search facility within FB that searches only FB pages and profiles will change many things in the SEO industry, and all SEO practitioners will need to learn an awful lot in a hurry, as no body has thought of SEO within FB.
If how ever you apply FUFISM or Functional User Friendly Integrated Social Media then you will have half the problem under control because
- your writings and posts will be focused on your target market
- you will be using your SEO (Search Engine Optimisation) defined key words in your copy
- Your posts will be receiving social signals from your customers and other interested parties.
- your FB post will be receiving positive social signals from your other online efforts
- your FB pages will be receiving positive social signals from your other online efforts
- your other social media profiles will be supplying social signals to your FB profile
- Your other social media profiles will be supplying positive social signals to your FB pages
Wednesday, January 16, 2013
what is the value of Social Signals in SEO
SEO or Search Engine Optimisation has come a long way since it first became a necessity in getting your information listed near the top of SERP's (Search Engine Results Pages) In the beginning it was purely in-page SEO, and that was fine.
Along came the advent of Facebook and the social media revolution which changed the way that we as people communicate in ways that are still being investigated and documented. Many other social media platforms jumped up and started having an influence on information sharing and information flow between people at alarming speeds. People were suddenly sharing a whole lot of stuff online that did not make sense to businesses as it was purely of a social nature with people discussing things like
Soon the marketing world stepped into the social media arena and started direct online marketing within the social media with alarming results. These results were at first confusing to many within the search industry, especially those involved in SEO for web sites. The major search engines picked this up and started adding the value of social signals to their algorithms with strange results as they were very experimental.
As the search industry came to grips with the impact of the social media on search patterns things started to settle down and an understanding of how social signals should be interpreted by search engines began to emerge. At Info4u we realised that these changes required an integrated approach to all online marketing, as most SEA's (Search Engine Algorithms) use a large variety of issues from different locations to determine the value of any specific page before placing it in any SERP (Search Engine Results Page)
Info4u thus coined the acronym FUFISM or Functional User Friendly Integrated Social Media to describe the our approach to all online marketing, as the Search Industry now requires a lot more information from you to place your online information anywhere near the top of its SERP's.
This short video by slingshot (www.slingshotseo.com) found at http://www.business2community.com discusses some of the related issues focusing on social media issues around social signals and SEO
but things have changed drastically see video at bottom of page
Along came the advent of Facebook and the social media revolution which changed the way that we as people communicate in ways that are still being investigated and documented. Many other social media platforms jumped up and started having an influence on information sharing and information flow between people at alarming speeds. People were suddenly sharing a whole lot of stuff online that did not make sense to businesses as it was purely of a social nature with people discussing things like
- where they would be spending the week end
- what we will be eating for lunch
- who is having an affair with my cousin
- what colour dress should be worn to a party
- what music is pleasant and what is crappy to listen to
- their personal love life
- their personal thoughts and social affairs
- whats going on at the office when the boss is out
- what movies to watch
- where I waste my spare time
Soon the marketing world stepped into the social media arena and started direct online marketing within the social media with alarming results. These results were at first confusing to many within the search industry, especially those involved in SEO for web sites. The major search engines picked this up and started adding the value of social signals to their algorithms with strange results as they were very experimental.
As the search industry came to grips with the impact of the social media on search patterns things started to settle down and an understanding of how social signals should be interpreted by search engines began to emerge. At Info4u we realised that these changes required an integrated approach to all online marketing, as most SEA's (Search Engine Algorithms) use a large variety of issues from different locations to determine the value of any specific page before placing it in any SERP (Search Engine Results Page)
Info4u thus coined the acronym FUFISM or Functional User Friendly Integrated Social Media to describe the our approach to all online marketing, as the Search Industry now requires a lot more information from you to place your online information anywhere near the top of its SERP's.
This short video by slingshot (www.slingshotseo.com) found at http://www.business2community.com discusses some of the related issues focusing on social media issues around social signals and SEO
Tuesday, January 15, 2013
FUFISM and location based marketing
Well I am always reading, reading and reading more, so I tend to notice a lot of new stuff, and read about it, but very seldom put what I have learned to practice.
This article found here on location based marketing was in my opinion worth a read, and you should take a look and consider its possibilities for your own marketing strategies Remember to check out our pages on FUFISM at www.info4u.co.za/fufism
A quote from the post above
Start Quote"
This quote re-enforces the concept of FUFISM as it talks of integrating your location based marketing strategy into your social media based efforts ans other online marketing strategies. visit our FUFISM page in the G+ arena and pass some comment.
FUFISM as a philosophy should be integrated into your whole marketing process, and the location of your business or customer base as the case may be, is an important aspect of your marketing which needs special attention within the SEO (Search Engine Optimisation) strategy of your marketing team.
Integrating the different sections of your marketing plan into a single consolidated plan is a very time consuming task, and you will need to do a lot of explaining to many different department heads as to why this should be done in the first place.
This article found here on location based marketing was in my opinion worth a read, and you should take a look and consider its possibilities for your own marketing strategies Remember to check out our pages on FUFISM at www.info4u.co.za/fufism
A quote from the post above
Start Quote"
Integrating the consumers’ shared location information into a marketing strategy to fulfil their needs at their current location.
" end QuoteThis quote re-enforces the concept of FUFISM as it talks of integrating your location based marketing strategy into your social media based efforts ans other online marketing strategies. visit our FUFISM page in the G+ arena and pass some comment.
FUFISM as a philosophy should be integrated into your whole marketing process, and the location of your business or customer base as the case may be, is an important aspect of your marketing which needs special attention within the SEO (Search Engine Optimisation) strategy of your marketing team.
Integrating the different sections of your marketing plan into a single consolidated plan is a very time consuming task, and you will need to do a lot of explaining to many different department heads as to why this should be done in the first place.
Wednesday, January 09, 2013
link building help
Link building is an important part of SEO (Search Engine Optimisation) that is very often over looked and usually not considered as part of SEO (Search Engine Optimisation)
this post in www.searchengineland.com is relevant to link building and really worth a read
Link building is one of the most important parts of SEO (Search Engine Optimisation) and great care should be taken to ensure that it has success. You should apply FUFISM or Functional User Friendly Integrated Social Media tactics for best results.
The social media arena is a great source of links and all your social media campaigns should link to specific pages within your company website and carry links to the main landing pages as well.
Social signals are just fancy words for talking about special types of links, and these social signals carry a lot more weight than standard links from normal web sites. It is thus very important that your social media campaign generate some social signals for your website, and that you have reciprocal links from your web site and blog with your social media campaigns.
Every social media platform has a special section where you can develop specialised links that come with branded images 4u2 (for you to) place in your other online platforms like blogs, websites or forums. it is important for your SEOV (Search Engine Optimisation Value) that you do this, as out bound links also add considerable SEOV (Search Engine Optimisation Value) to your online efforts in every platform.
Good content and well managed user interfaces where your online customer base can communicate with you in a manner that pleases them will also result in many organic (natural) links to your pages placed by your information users (customers) within their preferred user platforms such as
a) their own web sites
b) their own blogs
c) their own social media platforms
d) user forums
e) comments in your blogs or other social media
If your customers talk about you in a positive way your will be shocked at the online coverage this generates. So give them a reason to say positive things about you by having good feed back mechanisms in place then monitor these with great care and enthusiasm. Remember to be social on social media platforms and not to push the marketing as this is a social turn off, keep the conversations going as long as possible, placing links to relevant areas of your web sites and blogs within the conversations, as this is a major source of inbound links to your other online information.
Link exchange programs with your suppliers and your resellers is also a very good idea, though this can be a very tedious and extremely time consuming affair, the effort is really worth while. Take the time and you will not be sorry.
for more info send email to seo@info4u.co.za or visit www.info4u.co.za/fufism
Subscribe to:
Posts (Atom)