Showing posts with label #SEOVI. Show all posts
Showing posts with label #SEOVI. Show all posts

Wednesday, August 16, 2023

What are SEOVI and how do you use them ?

SEOVI is an acronym for Search Engine optimisation Value Indicators

Search Engine Optimisation Value Indicators are not well understood and most online marketing folks are totally confused when you use this acronym.  Folks use the term SEO or search engine optimization often and most online marketing folks understand this terminology, but have no clue about SEOVI .

So Search Engine Optimization Value Indicators are the individual variables which are allegedly used by the search engines when they evaluate your online content for purposes of  connecting your online content to online search queries. So what exactly are these variables ?

There are a very large number of issues that impact on your search results that need to be defined clearly and thought of as an URI or Universal Resource Indicator. Issues like the recently introduced #EEAT variable that combines Experience Expertise Authority and Trust into a single variable for every digital entity that is variable according to the subject matter at hand confuse things even more. 

Some SEOVI are easily accessed, worked and introduced to search engines in a manner that is easily understood and interpreted by us humans. Here we are talking of things like #PageTitles, #PageDescriptions and #KeyWordsLists in the meta tags of the head section of the HTML CODE 

Other Search Engine Optimization Value Indicators like content purpose, content intentions, content aims, content objectives and the semantic connectedness of your content to pages that link to your content, or have out bound links from your content to other online entities, help to establish a host of link based SEOVI 

There are a few different types of SEOVI which are divided into two main groups. First is #IPSEO or In Page Search Engine Optimization Value Indicators and the second is #OPSEO or Off Page Search Engine Optimization Value Indicators . I have blogged about this before here. 

IPSEO  or In Page Search Engine Optimization Value Indicators are mostly hard coded into the HTML CODE.  Here there are two sections the <HEAD> SECTION and the <BODY> SECTION.  The head section is for machines to use and the body section of the HTML CODE is meant for human end users like you and me. 

The head section of the HTML CODE contains many very special SEOVI where the page title, page description and key words list are the three highest value search variables that are super important, as these three elements set the tone, purpose intentions and many other EEAT related variables. These three super special elements are often neglected and ignored by many website owners due to the vast quantities of so called #SnakeOil, sold and promoted by Search Engine Optimisation specialists and professionals. 

There are opportunities to insert many other high value SEOVI like GEO tags, language tags, contributor tags and other industry specific tags.  Inserting these tags is not a difficult or complicated process, which is also not mandatory, but is very helpful in specific zones, like authors, image creators, video creator or other contributors to the content in question, which is also very page specific.

The head section is mostly very poorly understood by most online marketing folks, coz they are focussed on the body section which is specifically in place to hold the instructions for the assembly of the on screen content where we,  as humans interact with the page content.  So once again the head section is specifically in place for machines to use while the body section of the HTML CODE is for screen management of what the human end user experiences as he / she interacts with your online content.

This body section HTML CODE is where you insert all kinds of information about the purpose, intent, aims and objectives of your content. The onscreen text, images, audio and video  are all assembled in what your marketing team deems to be the best user experience for your intended target market audience. Search engines use all kinds of devious tricks, tactics, policies and procedures to investigate and interpret your online content with the intent of having the tools and resources to match any specific online search query, to your content and offer users the best answers to their search queries. 

In the past this search engine matching of query to online content was a  key words only based issue. Today in 2023 this is not true any more, as all search engines now use AI (Artificial  Intelligence)  to investigate the purpose, intentions, aims and objectives of your online content and match these to the aims, objectives, purpose and intent of the search query.

So how you assemble the user experience data and what clues you leave for the search engine to understand the purpose, intent, aims and objectives of your online content is important from an SEO (Search Engine Optimization) PERSPECTIVE. 

These clues come in many different disguises, like textual links with #LinkAttributes, text blocks, audio files, image files and image links, video files and video links, special markup codes and other sneaky and tricky stuff that allows the page publisher to add all kinds of SEOVI to your inpage HTML CODE.

TECHNICAL SEO is a really powerful set of specialized coding tactics, where specialized coding tactics are used to insert various other codes within the HTML CODE of your pages. There are many problems for search h engines to dis-assemble this coding so that it can be interpreted and evaluated for purpose, intent, aims, objectives and semantic connectivity and semantic connectedness issues.

This gives the educated SEO TACTITIAN many tools and opportunities to insert and manage coding within your HTML CODE that allows you to manage the end user on screen experience as well as add extra hidden SEOVI to boost specific words and concepts that reflect the intentions and purpose of your online content. 

Many folks focus on words only and do not actually grasp the fact that search h engines have evolved, and currently use semantics and  semantic intent to match search queries to specific online content and list these pages in the SERPs.  

SERPs or Search Engine Results pages are the search engine answers to your search Queries.  This means that your online content is investigated in great depths, where purpose, intentions aims and objectives are  then recorded in many different data base files and worked on algorythmeticaly so that they are prepared for fast matching to online queries. These vast number of data base files are thus prepared and ready for fast easy search results.


Now the textual content which the end user is exposed to during the visual experience on the page is the biggest issue that determines the context, intent, purpose , aims and objectives of your online content in question. Some folks try to use keyword stuffing here and get punished rather harshly by many different search algorythyms where the known ones are panda, penguin, hummingbird, BERT and many others. These algorythyms investigate your online content by examining the content of the data bases mentioned above, then act on the instructions and allocate points to other data bases depending on the search engines interpretation of your content purpose and intent.  So every visa le word on screen is thus seen as a search engine optimization variable that carries some weight through to other areas where deeper interpretation by algorythyms like the HUMMINGBIRD family of algorithms is done to obtain a better semantic interpretation of your online content, and store the results in other data bases for fast reliable accurate interpretation of your online content. 

Natural language processing is also undertaken and used to adjust scores as generated above. NLP or natural language processing is indeed a very powerful SEOVI  which many ignore and just hope for the best when they assemble the text that the end user is shown onscreen. 

Every in page link has the ability to carry link attributes within the HTML CODE. These link attributes add extra meaning and extra SEOVI to links. Some of these link attributes need serious deep well planned considerations before insertion. Here we are talking of things like No Follow, No Index, link title, canonical, and many others. Adding link attributes to your out bound in page links adds extra SEOVI to the link in many strange and hidden ways. Most folks ignore link attributes and have no clue why they are not getting the envisaged SEO BOOST for adding internal links. So link attributes are very big SEOVI BOOSTERS that add extra powerful semantic linkages to your internal linking structure.


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Tuesday, November 29, 2022

A helpful introduction to Link Attributes in the online marketing Industry

This simple introduction to Link Attributes within the HTML content of your online marketing will help you better understand the true value of link attributes and how to use them wisely to improve the many different Search Engine Optimisation Value indicators that are used to generate better online search results.

first, you need to understand what link attributes are, then you can work out which link attributes you need to add to individual links, and how this will improve the quality and value of your online content to both the search engine algorithms and your intended target market audience.


Link Attributes are rather difficult to understand for most online marketing folks at first, but then suddenly a light bulb goes on and they get it.  Link Attributes are value-adding and quality-improving instruments, that are placed within the HTML code between the <a> and  </a/> tags of every link, So you do need to have a very basic or elementary understanding of HTML code. You do not need to be an expert in coder to add link attributes to your in-page HTML code, and can get your web design team to place them for you. 

Most link attributes are not mandatory or even necessary, but they do add tremendous quality and great value to your in-page SEO (Search Engine Optimisation)  efforts. This quality is what Google Talks about all the time, and it is these small things that make the difference between being at the top of the SERP (Search Engine Results Page) or lower down where the poor quality pages go.

Link attributes are not well defined, and the list of possible link attributes is rather disturbingly large. So you do need to understand the aims, objectives,  purpose and intent of the individual link when deciding which link attributes are needed,  which link attributes should be avoided, and how you will formulate them to suit your needs. Always remember that there is no one size fits all within the SEO industry.

There are many folks who will tell you that you do not need to add link attributes, and they are correct. link attributes are not mandatory, but they do help your page find better traction within the online search industry and help search engines to better understand the aims, objectives, purpose and intent of each individual link. This is used in expanding the knowledge graph, your in-page trust issues and many other semantic connectedness issues. think of the #THINGSNOTSTRINGS issues. There are many different places where each link is processed and evaluated for the SEOVI associated with the link.

some of the easier-to-add link attributes are things in the list below. this list is not exhaustive and there are very many others that you could add. your web development team will help you out here, but you do need to speak to them about this coz this is not mandatory stuff. that being said, each added link attribute will influence many different things in strange and unforeseen ways, so do be careful which link attributes you add to your links, and why these are even thought of.

 ALT TEXT for images,
 the link  title attribute,
 the link description attribute
FOLLOW / NO FOLLOW 
INDEX / NO INDEX
REL = ????

Linking just for the sake of having links is a very stupid idea, and every link that you add to your content must have the following four traits.
1) purpose
2) objectives
3) aims
4) intentions

these are easy to determine and are not rocket science issues. Take the FOLLOW / NO FOLLOW link attribute. here you must choose to either have the link followed and add link juice to both ends of the link or NOT to follow and keep the link juice out of the equation.  so looking at the purpose and intentions of the link decide to  follow or not  follow.

If the link expands the conversation in meaningful or helpful ways and adds value to the interpretation of the in-page content then follow the link. If the link is an advertorial link or off topic then NO follow. it is that simple. this is all about the semantic connectedness issues, and related trust factors.

for some internal links like the link to an online form or sales page, why would you want it indexed?  having unnecessary pages indexed is a waste of crawl budget, and thus forms, payment pages and similar unnecessary pages should all get the NO INDEX link attribute installed

So link attributes add context to the link. for instance the TITLE ATTRIBUTE which pops up on the screen when the mouse hovers over the link, explaining to the end user what will happen when the link is clicked add context to the link.  the title is often worded like " click here to open form" or "click here to read more about this" 

This added context to the link is thus shown to the end user helping him / her to decide whether to click or not. this will depend on the stage of the conversion funnel where the end user is at the time that this on-screen pop catches their attention.

link attributes thus add value to the purpose and intent of the link. use this wisely 

 links used during research 

 

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Sunday, September 13, 2015

SEO and the C-SUIT team

Getting the C-SUIT TEAM to buy into the value of SEO is a tough nut to crack.

 

SEO or Search Engine Optimisation is a very poorly understood concept, but it's implications within the online marketing industry are so massive that your SEO can make or break a company in terms of online exposure, and the costs involved in getting the right target market group to actually fall into your online conversion funnels.

 

Getting your executive staff  (the C-SUIT team) to buy into this understanding, and accept the fact that SEO needs to be integrated into your online marketing through a #FUFISM based  marketing strategy is essential, as they need to support this and ensure that the many different marketing tactics that a company use, are all integrated into a single well managed holistic marketing plan.

 

The introduction of the Google Humming Bird in August / September 2013 was the point at which this started to become important, but most marketing folks, both online and off line have not yet adopted  new strategies that incorporate the necessary thinking that came along with the introduction of SEMANTIC SEARCH and its many new Search Engine Optimisation Value Indicators (#SEOVI) that now need to be incorporated in all your marketing, both online and offline.

This recent post by +Eric Enge  of STONE TEMPLE CONSULTING discusses some of the real tricky issues that need to be addressed in getting the C-SUIT TEAM (CHIEF SOMETHING OFFICERS) to buy into the value of SEO for your marketing efforts, both online and off line.

I have written about the value of SEO before, and I suggest that you take a peep see at some of my older posts just to remind you of the way that I think, and help you to understand why it is so vitally important that the C-SUIT team buy into the many different issues associated with a +fufism  based\marketing philosophy. This post discusses the value of SEO

Getting a buy in from your senior management is a very difficult task for those within the SEO industry, and breaking down the individual SILOS that exist for each marketing field is even more difficult, but these two issues need to be attacked with some vigor by the SEO team to ensure that there is cohesion and cooperation across marketing platforms, and also across individual marketing campaigns within the same marketing mediums.

Those who have  marketing silos for print media, radio, web sites, blogs and social media platforms are in for a shock as the SEO values of individual  digital entities become more important within the search space due to semantic profiling and all the other issues associated with the SEOVI (Search Engine Optimization Value Indicators) that have been introduced by the Google Hummingbird algorithm and its close associates. 

These new new search engine optimization variables, especially those connected with individual digital entities semantic footprints, and the network linkages between separate identifiable digital entities, such as authors, publishers, image creators, video editors, social media practitioners and so many others, are now beginning to have bigger and bigger  impacts on search results as search engines gather more data and look at ways to eliminate poor quality results form their SERP's.

Those who have been using the REL = AUTHOR and REL = PUBLISHER  tags are seeing the positive results as these help improve the STFSEOVI (Semantic Trust Factor Search Engine Optimization Value Indicators)  

Those who have been using the EXIF data options for images, videos, PDF documents and other embedded files  are also seeing the positive results (see #10blueinks )   


Getting the C-SUIT TEAM to understand this and buy into the SEO value of an integrated marketing plan where SEO plays a leading role is a very difficult task, how ever the fruits that grow within your SERP's are truly worth the effort to convince the C-SUIT TEAM of the value of SEO and why SEO needs to be integrated inot all your marketing, both online and off line.

some related posts  on the 4U brand blog are listed here







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Location: Shelly Beach, Margate, South Africa

Friday, May 08, 2015

SEMANTIC VALUE of a Google Collection


The SEMANTIC VALUE of collections is currently very under estimated, and few actually realise that these Google Collections give Google (and other search engines if your collection is public)  a brand new set of #STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators to use in their algorithms.

 

This blog post has been constructed  to augment this Google plus post discussing Google Collections https://plus.google.com/+FrankGainsford/posts/TLDjBuPapbs

 

These Semantic Trust Factors are the core element in establishing validity, authenticity and truthfulness of the content in question. Search engines do this through a variety of methods which +Bill Slawski  describes in his many efforts to inform us of the tricks and tools that Google uses within their algorithms.


When  using Google collections these SEMANTIC TRUST FACTOR SEARCH ENGINE OPTIMISATION VALUE INDICATORS are attached to the collector who maintains these collections, and then shared down the line with every identifiable digital entity in the posts that are added to the collection.


If you take care and have a very niche and well focused collection then this will reflect so much better on your personal value as an authority or knowledgeable person on the content and context of each collection that you as an individual mange within your Google plus profile, and Google will be able to extrapolate this further into your author value and the publisher value of any online resource where you actively contribute.

The fact that you as an individual digital entity are the sole curator of your Google Collections needs to be well understood and properly integrated into your other online marketing efforts.  Embedding a link to any specific Google Collection within other online content will add some very powerful STFSEOVI to this new resource, and as such you should not be very liberal where you personally share any links to your collections. when others share the link to your collection is of less concern to you, but should never be left out of the picture completely.  Google and other search engines understand who has shared this link to your collection, and add STFSEOVI accordingly.

If your collection get lots of shares, you had better hope that these shares are meaningful and are within reputable web sites that are topic or niche specific.  You should never encourage your intended target market audience to share links to your collections in a hap hazard manner, as shares to unrelated online resources will dilute the semantic power / value  that these collections will gain over time.

Your collections need to be well managed at all times, and you need to ensure that they are listed within your about me section of every social media profile where  you are active, as each of these listings will add value in the form of STFSEOVI.  these SEOVI will not be restricted to your G+ profile but will also rub off onto all the other social media profiles where you have taken the time to list your collections.  It is thus also very important that you list all your other social media profiles where you are active in your Google plus profile within the ABOUT ME SECTION.

The next issue is have you, or your SEO team,  ensured that the REL = AUTHOR and REL = PUBLISHER attributes within the HTML code of the content that you put out there for your audience, or the brand audience where you contribute to a blog or web site, is in place and functional, especially on the content that you wish to add to any specific collection.

These two HTML attributes are a vital part of search engines attributing the STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators) to you as an individual as well as distributing any STFSEOVI that you as an author may have,  further down the line,  to your online content where ever it may be recognized and attributed to you as an author.

You do need to understand the difference between the author tag and the publisher tag and ensure that these are properly inserted, and only on the pages where they should be.  Using the rel = author tag on pages that they should not be may cause some issues, and a serious dilution of the power that your STF's (Semantic Trust Factors) actually carry through to other areas.

If your collections are in place to promote specific sections within your blog and web pages such as product, services and topic specific information  at the granular level, then this use of the REL = AUTHOR tag is of great SEMANTIC value and should be investigated to ensure that it is correctly formatted, and in some cases as appropriate to the context of the content not present.   The author tags should be reserved for content that can be authored, and not placed on product info pages, forms that an end user may fill out and similar non author related content,  where only publisher tags should be used.

Without proper cross discipline co - operation between the different marketing departments and the SEO team, these very powerful STFSEOVI . (Semantic Trust Factor Search Engine Optimisation Value Indicators)  that are attached to your Google Collections will be lost and valueless.  It thus follows that marketing needs to be clearly understood, and your target market well defined, before you run off and just add stuff to a Google collections.

To get the most SEO value from the SEMANTIC VALUE of your GOOGLE COLLECTION you will need to do quite a bit of in-house work-shopping around the issues of SEMANTIC MARKETING and the fact that there are three separate areas that SEO should be functionally implemented.

Each of these three separate areas of functional implementation of your SEO need to be properly co-ordinated and managed by your marketing team, in conjunction with the sales and various  SEO teams. Your SEO needs to be the lead marketing component at the meetings where these issues are discussed, but it must at all times be remembered  that

THE PURPOSE  OF  MARKETING IS TO GENERATE SALES



Once again the purpose of marketing is to generate sales... Now the purpose of SEO is to ensure that your online marketing is found by your intended target market when searching online, and we do need to remind you (the reader here) that there are many different definitions of SEO, so we will need to point out the fact that  this is a #FUFISM based marketing issue, so we need to use a +fufism based marketing definition of SEO


SEO or Search engine Optimisation is all he work done by your entire marketing team to ensure that your online content is found by your intended target market when they search online.



 With this in mind lets describe the three separate areas of Search engine Optimisation that you need to ensure are implemented and functional

 1) IPSEO or In Page search Engine Optimisation
2) OPSEO or Off page Search Engine Optimisation
3) OLSEO or Off Line Search engine Optimisation

We all know about In page Search Engine Optimisation which is all the In Page stuff that is included in the HTML code and includes but is not limited to
  • the meta tags in the head section
  • the meta data embeded in image files, audio files, video files and other attachments
  • out bound links, internal links as well as title, description and  related REL = XXX tags
  • the text and copy writing
  • any specif mark up coding that is added to the HTML structure
  • navigation structure and related user experience
The OPSEO is also not a surprise as this is all the supplemental marketing, with a primary focus on link building done within social media, blogs and other web sites that informs search engines in more detail about the context and intentions of the online content in question.

Then there is the big surprise of OFF LINE SEARCH ENGINE OPTIMISATION  which is where true marketing skills are married to your SEO giving you the tools and opportunity to PSYCHOLOGICALLY ATTACK your intended target market audience through the print media, radio or any other offline marketing avenue at your disposal, so as  to plant the SEMANTIC SEEDS that will grow and bear the fruits of great GOLDEN SEARCH QUERIES from your intended target market audience.

Your online Google collections need to fit into this scheme of things very clearly, and the naming of these collections is thus not a haphazard affair, but requires intense target market research that is shared with all your marketing team, followed up by some well managed think tank consulting to determine the best names for your Google collections that will have the highest semantic values, as well as what type of posts to curate in which Google collection, along with which digital entity will own each collection, and why that individual digital entity  should be tasked with managing and curating that specific Google Collection.

Your Google collections need to fit into,  and be part of your OLSEO or Off line search engine optimisation in ways that would encourage your intended target market to use the selected topics and related keyword  as well as topic infrastructure that was   chosen to be the selected  criteria for which G+ Posts were added to your individual Google plus collection

It thus follows that you need to do some considerable research around specific topics and select these very carefully to include in a policy document for each of your envisioned Google collections to get the best Semantic value out of any Google Collection.


Without a well planned and properly managed policy for each individual Google Collection  you will be wasting your efforts, and not be as successful as desired,  as far as SEMANTIC MARKETING is concerned.

 

The semantic value of Google Collections is an awful lot bigger than most realise, and you should take care to do this in a well managed manner and ensure that your Google collections is integrated into your total marketing plan through properly instituted Search engine optimization policies that include #IPSEO, #OPSEO, OLSEO and related marketing policies. 

 

having policies that are not implemented is a very big issue, so you do need to appoint a person to oversee these issues and pass feed back at top level marketing meetings on the impacts of your individual marketing efforts and how they are working together as a team



List of G+ posts and other online pages referenced

http://4ubrand.blogspot.com/2015/05/google-collections-as-seo-tool.html
http://semanticxray.quora.com/The-meaning-of-Semantic?__snids__=1136846580&__nsrc__=2
https://plus.google.com/u/0/collection/UB_dX
https://plus.google.com/communities/103048251221048356778
https://plus.google.com/+BillSlawski/posts/X23kfyZjuX2
https://plus.google.com/+DavidAmerland/posts/MJqfrXf8duf


list of G+ users who have been involved in conversations around the SEMANTIC VALUE OF GOOGLE COLLECTIONS  in no particular order

 +Padraig Ó Raghaill
+Jason Darrell
+Zara Altair
+David Amerland
+Mark Traphagen
+Bill Slawski
+fufism
+Frank Gainsford  (yours truly)
+Denver Prophit Jr.
+Peter Hatherley  
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Location: Windsor on Sea, Margate, South Africa

Wednesday, May 06, 2015

Google Collections as an SEO tool

Online marketing is a very complicated affair and has many separate components that need to work together as a team for any degree of success. We have those who require information on one side, those who are offering information on the other and search engines in the middle,  connecting those who are looking for information with those who are displaying information (marketing).


Those who are looking (searchers) are our intended target market audience, and they create *SEARCH QUERIES*


Those who are displaying (marketing / advertising),   use *KEYWORDS* as their primary tool to influence search engines.


The search engines use many different tactics and a host of algorithms to mathematically calculate which online content is the best possible match  for each search query, and display their findings in a SERP or Search Engine Results Page for the person searching to select the page that best matches his / her intentions from the list of pages displayed in the SERP


Before Google hummingbird stepped into the picture all search engines used to rely on keywords and inbound links as the two primary SEOVI or Search Engine Optimisation Value Indicators The Google Hummingbird algorithm turned search upside down and inside out, as keywords and links were suddenly demoted to being an awful lot less relevant than they were, with a host of new SEOVI or Search Engine Optimisation Value Indicators that suddenly came into existence within the social media space. These new Search Engine Optimisation Value Indicators became more important than keywords or inbound links due to their vast numbers of different individual search engine optimisation value indicators that were not directly within the online content, but added value in some way or another to the Search engine optimisation Value Indicators associated with the  online content in question.

Here we are talking about many things and the list here is only a very small subset of  the vast number of Search Engine Optimisation Value Indicators  (SEOVI's) that are considered and factored into the host of  SEA's (Search Engine Algorithms) that perform a large number of  different operations, storing many intermediate variables for each individual piece of online content, within their *LARGE DATA SETS* that are used by subsequent SEA's and finally by the SEA that actually assembles the SERP
  • author values
  • publisher values
  • social re-actions
  • page rank of social posts
  • out bound link values within social media posts
  • semantic foot prints of authors and publishers
  • Semantic footprints of those who interact with the posts in question 
  • content matching as in keywords and associated semantic linkages between post and online content in question
  • network positions and nodes that connect the different digital identities to each other through SEMANTIC linkages
  • context matching between social media posts and online content in question
  • intent of social media post, and the ability to connect that intent to the page in question
  • the actual intent of the search query
  • is the searcher logged into Google or not
  • any previous searches made from the same device
  • any previous searches made by the individual searcher if logged in
  •  context of  online resource housing the content in question.
The above list is a very small subset of all the issues at stake, and the new *GOOGLE COLLECTIONS* gives us as marketers a new tool to add an extra set of SEOVI,  that have a very strong *SEMANTIC INFLUENCE*  and will add a very large *#STFSEOVI  (Semantic Trust Factor Search Engine Optimisation Value Indicators)*  contingent to each identified digital entity that is directly referenced within  any out bound link in any one of the posts contained within any individual *GOOGLE COLLECTION* created by and *INDIVIDUAL DIGITAL ENTITY* be that digital entity a person, a Google plus business page, or any other Google plus profile that has the ability to make use of Google Collections.

Those who understand the *IMPACTS OF GOOGLE HUMMINGBIRD* and have taken the time to implement authorship and publisher issues within their online content through the recommended HTML methods of *REL = AUTHOR* as well as *REL = PUBLISHER* will score immensely from this new Google plus option of *GOOGLE COLLECTIONS*

Making use of Google  Collections in a well managed and properly structured #FUFISM based marketing strategy,  will improve the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators of every single digital entity referenced within each and every out bound link within  any post within each specific Google Plus Collection.

These new SEOVI or Search Engine Optimisation Value Indicators as associated with Google collections will not make or break your online  marketing  efforts, but are just one new piece to the semantic puzzle that constitutes your online marketing.  It is thus of extreme importance that you manage your Google Collections properly and ensure that *each post within your specific Google Collection*  is on topic and relevant to the collection as a whole.  *OFF TOPIC POSTS* will dilute the power of your Google Collection to influence your SERP's .




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Location: Shelly beach, Margate, KZN, South Africa

Friday, April 17, 2015

knowing your customer and intended TARGET MARKET

read more about FUFISM based online marketing and related issues here  The true value of knowing and understanding your customer base and intended target market audience is one of the most important aspects of your SEO strategy.




Before you can know who your customers are, and who your intended target market audience should be,   you need to do the relevant research and have the company action plan in your arsenal of documents that you will be using as reference points in your target market research.

The 4u brand blog discusses FUFISM and related online marketing issues Knowing the purpose, aims and objectives of the company are very helpful in doing your target market research.  Having access to the product / service or event documentation, that you will be marketing and all related information is also a pre-requisite to any serious topic and key word research.

Access to your company accounting records, showing the contact details and any other information that may be available such as buying patterns, product usage stats,  service complainants and complements as well as any recommendations that may have been sent to the administrative staff  are of extreme helpful nature during the early stages of the SEO process where key words and selected topic structures are selected to be turned into online content for your information consumers (intended target market audience) to consume.

Content that supplies an answer to your interned target market audience as well as your current audience and customer base is highly recommended as potential online content, and this should be a very highly sort after content category. If you do not know your intended target market, how can you satisfy the information  needs of your intended target mark.?
How do you get to know your target audience so that you may use this within your greater marketing vision?

Target market research is a very delicate affair, where great care should be taken to ensure that all false positives are eliminated from your target market makeup.  failure here can be very costly further down the line, when your online content suddenly starts to tank out of the SERP's due to a very poor conversion rates as well as bad  bounce rates The false positives within your target market mix is the biggest cause of this terrible state of affairs that is going to be very costly to repair. 

If you take the time to do your target market research properly,  and document this in a manner that others can easily understand, and also have access to, then things further down the line also become an awful lot easier.  From a #FUFISM based marketing  perspective this documentation of your intended target market is vital, as the post publication stages of your SEO where you concentrate on expanding the influence of you  published content through the #OPSEO (Off Page Search Engine Optimisation) stages of your SEO using the various social media marketing techniques where link building, network building, inbound marketing, SEM (Search Engine Marketing) and so many other techniques are applied, all have the same target market and focus on the same basic keyword set that is used within your #IPSEO (In Page Search Engine Optimisation)

By taking the time to know and understand your intended target market audience, then documenting your findings,  you allow your various online marketing teams to have insights into how they should apply this information.  This will help your copywriters for your  various online platforms to collaborate and share insights as to the methods that they use within their specific platform, and how other copywriters in other platforms may make use of their content to bolster #STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators)

If your copywriters all have access to this customer / target market centric information, as well as the issues around the In Page SCHEMA tricks and other related techniques used to expand the semantic footprint of your original web site or blog content, then these can be used as well in ways that  enhance your semantic footprint and add value to the related SEOVI associated with the IPSEO.


It thus follows that knowing your target market audience and customer base are an essential part of the SEO process that needs to be shared across different marketing platforms, as they all have the same basic issues when it comes to connecting with the end users thinking patterns and related online behavior.

Once your web site content is published the real SEO takes place within the social media, where your social media posts discuss your web site content in ways that entice your intended target market to click through and consume the content within your web site.  Social media marketing thus also forms a large portion of your traffic driving techniques and plays many different roles within your total marketing strategies .

Improving the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators is not the only function of your social media marketing. Driving traffic to your web site is also part and parcel of your social media marketing aims and objectives.  Link building and network marketing are also part and parcel of the SEO factors included in your social media marketing efforts. There are also a host of other issues that are addressed by your social media marketing such as but not limited to :

inbound marketing
customer contact  and information sharing issues
HR (Human resource) issues
PR (Public relations) issues

*knowing how your intended target market audience perceives these issues, and knowing how to frame these issues in a manner that best suits your intended target market is thus a vital issue that can only be addressed through a clear understanding of who your intended target market audience is, and why this population segment was chosen as your intended target market audience  in the first place*

IT IS THUS IMPORTANT THAT YOU KNOW YOUR CUSTOMERS AND INTENDED TARGET MARKET AUDIENCE VERY WELL.

 Knowing your customers and intended target market audience allows you to target them in an informed and well managed way, that would be impossible other wise.  Knowing your audience allows you to address their pain points and service their information needs  from an informed perspective, so take the time and do the necessary research, and remember to document this research clearly, as many different marketing professional will be relying on this vital information in their planning of content strategies and associated work.

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