Friday, February 13, 2015

Does paid advertising have any SEO Value?

The SEO  benefits of paid advertising are huge! 

FUFISM is a marketing philosphy where SEO and social media play an importnat rolle in thr marketing world 

Paid advertising is not usually associated with SEO, and this is a very big mistake, especially since the introduction of the Google Humming Bird Algorithm where SEMANTIC FOOTPRINTS and TRUST FACTORS now form the core of the primary SEOVI (Search Engine Optimisation Value Indicators) which need to be considered when doing any form of SEO (Search Engine Optimisation)



To understand these issues better, we need to come to grips with what is meant by SEO and there are so many different versions of this story, so to ensure the we stay on the same page and that  YOU clearly understand my point of view I will once again quote my definition of SEO.


In my opinion SEO or Search Engine Optimisation has three distinct objectives

1) to ensure that search engines index your online content.

2) to ensure that your online content appears within the SERP's  when people are searching for your products, services and related company / organization information.

3) to ensure that your intended target market audience select the link to your  on line content, then follow through by performing at least one CTA (Call To Action)  within the page that they selected from the SERP;s

If any one of these fails your SEO has failed.   Now that we understand the purpose, aims and objectives of any good SEO strategy lets see how PAID ADVERTISING IMPACTS ON THESE ISSUES



When a spider takes its data from the page in question the information about the advert in question is also included within the page as part of the #IPSEO or In Page Search Engine Optimisation.  So you as the owner of the page need to negotiate with the advertiser and ensure that the advert is suitable and relevant to your intended target market audience.  This is basically saying that you are in control of the quality of the advert and must thus ensure that the advert meets your qualifications,  other wise do not display the advert within your page.

When you place paid advertising within your page, from display networks like Google adsense and many others you specify your target audience, and have access to many filters and tools that would ensure that your adverting is in some way related to your target audience.  If you have done your #IPSEO or In Page Search Engine Optimisation right, and documented this clearly within the target market research phase then setting these related filters within your adsense campaigns will be relatively easy. If you make it easy for the search engines to identify your desired target audience, then the ad display network will also be able to calculate and predict your intended target audience, and thus have much better quality adds.

It is our considered opinion that this improved quality of the in-page advertising filters through to the quality of your page and impacts on many other #SEOVI (Search engine Optimisation Value Indicators) from page rank and domain rank through author, publisher and many other SEOVI specifically your semantic foot print and the associated trust factors.  These Search Engine Optimisation Value Indicators (SEOVI) are the variables that Google as well as other search engines use within their very complicated multi stage algorithms that match a search query to a SERP (Search Engine Results Page)

+Rand Fishkin  of +Moz posted this  #whiteboardfriday  where he talks about the issues associated with paid advertising and explains many of the related issues.