The SEO benefits of paid advertising are huge!
Paid advertising is not usually associated with SEO, and this is a very big mistake, especially since the introduction of the Google Humming Bird Algorithm where SEMANTIC FOOTPRINTS and TRUST FACTORS now form the core of the primary SEOVI (Search Engine Optimisation Value Indicators) which need to be considered when doing any form of SEO (Search Engine Optimisation)
To understand these issues better, we need to come to grips with what is meant by SEO and there are so many different versions of this story, so to ensure the we stay on the same page and that YOU clearly understand my point of view I will once again quote my definition of SEO.
In my opinion SEO or Search Engine Optimisation has three distinct objectives
1) to ensure that search engines index your online content.
2) to ensure that your online content appears within the SERP's when people are searching for your products, services and related company / organization information.
3) to ensure that your intended target market audience select the link to your on line content, then follow through by performing at least one CTA (Call To Action) within the page that they selected from the SERP;s
If any one of these fails your SEO has failed. Now that we understand the purpose, aims and objectives of any good SEO strategy lets see how PAID ADVERTISING IMPACTS ON THESE ISSUES
It is our considered opinion that this improved quality of the in-page advertising filters through to the quality of your page and impacts on many other #SEOVI (Search engine Optimisation Value Indicators) from page rank and domain rank through author, publisher and many other SEOVI specifically your semantic foot print and the associated trust factors. These Search Engine Optimisation Value Indicators (SEOVI) are the variables that Google as well as other search engines use within their very complicated multi stage algorithms that match a search query to a SERP (Search Engine Results Page)