Humor within your online marketing is always a personal; choice, and for many business owners and managers this is a serious affair, and there should not be any humor, in the office or within their marketing... This bad attitude also flows through in CORPORATE THINKING where most marketing is done in SILOS with each marketing department doing their own thing.
This thinking by corporate business and most C-SUIT teams (Chief Something officers) is purely because (at east in my mind) these people do not understand that SEO or Search Engine Optimisation is the CORE ELEMENT in your total marketing plan.
You need to remember, that from a #FUFISM based marketing perspective SEO or Search Engine Optimisation has three major sections which are
1) #IPSEO or inpage search engine optimisation
2) #OPSEO or Off page search engine Optimisation
3) #OLSEO or *Off Line Search Engine Optimisation*
You also need to remember that these three SEO elements, IPSEO, OPSEO and OLSEO need to be properly aligned, and that your basic target market research and related key words apply to all three of these separate but co-dependent marketing strategies.
Humor, especially within the OFF LINE ENVIRONMENT is very effective.
It should be noted here that most OPSEO is still within the ONLINE ENVIRONMENT
in the news papers
in flyers and billboard advertising
in your radio marketing
at road shows or speaking at industry specific events
The purpose of these PHYSIOLOGICAL ATTACKS is to PLANT SEMANTIC SEEDS that will grow and blossom into a welcome fruit called SEARCH QUERIES that have the most relevant search terms for your online content.
*HUMOR* has many strange hooks that sneak their way into the memory and associate your *SEMANTIC SEEDS* with your work, your products, your service, your events and related issues. These are the best and most valuable semantic seeds that you need to germinate, nurture and fertilize as time goes along to ensure that your intended target market uses these SEMANTIC SEEDS to grow a great semantically related vocabulary so that they may use them within their search queries.
You must remember that, from a marketing perspective, the function of a search engine is to match SEARCH QUERIES to your KEYWORDS this implies that you need to take control of your intended target markets thinking patterns and ensure that your keywords surface in their thought processes.
With out this vital connection between your keywords and a search query your online work may never be anywhere near the top of the SERP's.
I blogged about this the other day http://4ubrand.blogspot.com/2015/04/what-is-olseo-and-why-should-you-know.html title = "blog post discussing OLSEO by Frank Gainaford (yours truly)" where I discussed what is OLSEO and why you should use it.