The true value of knowing and understanding your customer base and intended target market audience is one of the most important aspects of your SEO strategy.
Before you can know who your customers are, and who your intended target market audience should be, you need to do the relevant research and have the company action plan in your arsenal of documents that you will be using as reference points in your target market research.
If you take the time to do your target market research properly, and document this in a manner that others can easily understand, and also have access to, then things further down the line also become an awful lot easier. From a #FUFISM based marketing perspective this documentation of your intended target market is vital, as the post publication stages of your SEO where you concentrate on expanding the influence of you published content through the #OPSEO (Off Page Search Engine Optimisation) stages of your SEO using the various social media marketing techniques where link building, network building, inbound marketing, SEM (Search Engine Marketing) and so many other techniques are applied, all have the same target market and focus on the same basic keyword set that is used within your #IPSEO (In Page Search Engine Optimisation)
By taking the time to know and understand your intended target market audience, then documenting your findings, you allow your various online marketing teams to have insights into how they should apply this information. This will help your copywriters for your various online platforms to collaborate and share insights as to the methods that they use within their specific platform, and how other copywriters in other platforms may make use of their content to bolster #STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators)
If your copywriters all have access to this customer / target market centric information, as well as the issues around the In Page SCHEMA tricks and other related techniques used to expand the semantic footprint of your original web site or blog content, then these can be used as well in ways that enhance your semantic footprint and add value to the related SEOVI associated with the IPSEO.
It thus follows that knowing your target market audience and customer base are an essential part of the SEO process that needs to be shared across different marketing platforms, as they all have the same basic issues when it comes to connecting with the end users thinking patterns and related online behavior.
Once your web site content is published the real SEO takes place within the social media, where your social media posts discuss your web site content in ways that entice your intended target market to click through and consume the content within your web site. Social media marketing thus also forms a large portion of your traffic driving techniques and plays many different roles within your total marketing strategies .
Improving the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators is not the only function of your social media marketing. Driving traffic to your web site is also part and parcel of your social media marketing aims and objectives. Link building and network marketing are also part and parcel of the SEO factors included in your social media marketing efforts. There are also a host of other issues that are addressed by your social media marketing such as but not limited to :
customer contact and information sharing issues
HR (Human resource) issues
PR (Public relations) issues
*knowing how your intended target market audience perceives these issues, and knowing how to frame these issues in a manner that best suits your intended target market is thus a vital issue that can only be addressed through a clear understanding of who your intended target market audience is, and why this population segment was chosen as your intended target market audience in the first place*