Content marketing is a strategic marketing approach focused on creating, distributing and maintaining valuable, relevant, and consistent online content to attract and retain a clearly-defined target market audience — and, ultimately, to drive predictable, well managed end user reactions, through careful management of conversion funnels and associated calls to action statements, that resonate with your intended target market audience, in a manner that this marketing adds value to the SEO efforts, so that your intended target market audience finds your original online content in search
Off Page Search Engine Optimization or OPSEO is a powerful set of tools that allow search engines to improve their understanding of the context and semantics of your content through a variety of different techniques. The semantic linkages between the different subsets of online information and the various creators, distributors and consumers of information allows search engines to develop algorithms that interrogate ultra large sets of data and extract trust factors as well as networked connections between different digital entities with a focus on specific elements within any individual online content, and then match these specific elements with individual search queries in ways that make sense to the individual who initiated the search query.
Off Page Search Engine Optimization is a vital element within the search industry, which allows search engines to better understand the specific purpose, aims, objectives and intentions of all online content. Once the intentions and purpose of any online content is understood by a search engine then it has the ability to match that purpose and intent of your content to the purpose and intent of a search query.
Nearly every item of IPSEO is reflected in the HTML code of a page, where some tactics remain in the <HEAD> section and others remain in the <BODY> section of a page. Many of these different sections are pre-coded as widgets that the web page / blog design team include with ease and little actual coding is needed by most online content creators these days.
Many web design packages these days allow for easy insertion of specially designed widgets that add a wide variety of specialist coding , such as the latest specialist mark up of SCHEMA for specific types of data.
Your IPSEO starts with product / service research, then flows through to target market research and associated topic and keyword research. Your copywriter takes care of the textual and visual layout of the page, while a host of other specialists each contribute in various ways to the hidden aspects of the in-page content, such as the meta data and EXIF data embedded in images, video or audio files, and the extra info added to hyperlinks which include things like the REL = AUTHOR and REL = PUBLISHER tags which are inserted into the code of the hyperlink in question.
Many other issues are hidden in scripts that perform specific tasks such as including interactive spreadsheets, forms and clickable buttons that add value to the viewer experience. these items all need to be understood by the OPSEO (Off Page Search Engine Optimisation) team so that they may be exploited during the social media and cross media marketing efforts of the rest of the marketing team.
These scripts and related coding issues need to be put together with your SEO in mind, where variable names and related filing and naming issues need to be adjusted or changed to reflect the keywords and topic selection processes that were conducted at the beginning of the SEO process. By using the selected keywords as variables within scripts and code, an added layer of SEO can be sneakily introduced, but this takes a deeper understanding of SEO and the implications of using file names, coding variables and related naming procedures to manage this. It also requires that those who are doing the coding attend marketing meetings where SEO and the integration of SEO into the bigger marketing picture is discussed.
- EXIF data for embedded
- audio files
- text files
- alt text and related image titles, image descriptions as well as other image related info
- any specialized SCHEMA MARK UP along with notes on the implementation of this schema markup along with any research done to establish
- all keyword and topic research notes along with decisions of what to exclude and what to include
- all target market research notes, as well as decisions made by other marketing personnel based on this information.
- the purpose, aims, objectives and intentions of the original online content which is being marketed in the social media.
Content marketers thus need to be well informed of all the sneaky and devious tricks used within the in page search engine optimization process, so that they may make use of these elements, by specifically referring to them within their social media posts.
Here we are talking of things such as prices which may have been added to product information within the page by making use of SCHEMA MARK UP, so that the social media post uses the same format and actual in-page price including the specific currency used within the SCHEMA MARK UP these exact match textual issues will add real strong SEMANTIC TRUST FACTORS to your content, both within the social media platform as well as the original on;line content in your blog or web page.
It thus follows the content marketing within the social media space can be used to improve a host of different Search Engine Optimization Value Indicators in very powerful ways, provided that your marketing team work together and follow a #FUFISM based marketing strategy, where the power of the social media is understood and managed through careful use of selected keywords that appear in the <HEAD> section of your web page or blog post.
Many online marketers do not understand the semantic reach of the <HEAD> section of your web page or blog post, and this is because they have been hearing the rumors that these items have no value for a number of years and most marketing folks do not even know that the <HEAD> section of all online content exists.
- the meta tag - page title
- the meta tag page description
- the meta tag keywords
- other devious and sneaky stuff inserted in the <HEAD> section of your page by the web site or blog design team
having your own domain and hosting your own online content instead of using a free service has many strange and powerful advantages within the SEO industry, but these all come at a price. Out sourcing your hoisting is an issue that needs careful attention, and unless you are a very large business that has the necessary security staff who are able to perform the necessary network security functions, you should out source your web site hosting. this needs careful attention and you do need to discuss this with a number of different folks to get their views, and take a decision based on your needs and resources available
Having your own domain gives you many advantages within the SEO industry, and most of them are new trust factors where semantic trust is the most important issue. You also need to remember to link to deeper pages and specific blog posts, as well as specific ever green pages in both your blog and your web site. This is a vital part of content marketing, where you need to remember to perform cross platform marketing, where your would mention your Facebook post in a tweet, and your twitter profile in your Facebook posts. Performing this action in other social media platforms and mentioning your other social media profiles should be done at least once every two weeks, and if you have a busy blog or web site, your should consider doing this more often, even once a day.
If your blog or web site gets fewer than 1 000 visitors every day, then keep your cross platform posting to once or twice a month. Always remember to document all your social media posts, with a time line and other relevant data in a spreadsheet so that you can evaluate the impact of your social media posts on your SERP's (Search Engine Results Pages) and your web site / blog traffic flow stats.
You should make a habit of keep records of all your content marketing efforts in a spread sheet, with time lines and other relaxant data . this will allow for better management and control of any traffic flow audits that you may perform.
Remember that Content marketing is a strategic marketing approach, and that this is not a stand alone strategy.
Content marketing is a subset of your SEO (Search Engine Optimization) and those who tell you different need to explain very clearly how and why content marketing is excluded from the SEO stable.
- IPSEO or In Page SEO
- OPSEO or Off Page SEO
- OLSEO or Off Line SEO
#IPSEO #OPSEO #OLSEO #FUFISM #CONTENTMARKETING #SEO