Saturday, September 22, 2012

How much do you spend on SEO and Social media?

SEO  (Search Engine Optimisation) is a time consuming and costly affair that needs careful attention from your marketing manager. SEO (Search Engine Optimisation) needs to be an integral part of your company's marketing strategy that runs through all your marketing policies with a primary focus on ensuring that your social media marketing teams work closely with your website design team and  keep your intended target market in mind and ensure that all your online marketing strategies have a consistent thread that is well optimised for search engines at every stage.

If your SEO (Search Engine Optimisation) manager is not on the ball, you will end up duplicating your efforts, and spending an awful lot of resources on target market identification for each platform. Your products and services have a common target market across all platforms  as listed below

a) web site
b) face book profile
c) twitter profile
d) pinterest ptofile
e) Google + profile
f) any other social media profile

The purpose of having social media platforms in place is to get attention to your web site and funnel your social media fans through to your web site where you will perform all sales. from this statement you can understand the importance of all your social media efforts being co-ordinated and managed by a single person who also has an input into your web site management issues.

It does not matter where your viewers or end users start out, they will most likely use a search engine to locate your web page or your social media profile. This search engine may be an external search engine like Google, Yahoo and Bing or it may be an internal search engine at a social media site such as Facebook, Twitter, Pinterest, LinkedIn  or any other social media platform.

Your SEO team and Social Media teams will need to co-ordinate their efforts and ensure that they use the same key word base, image store and copy writing style. then take into account what Jordan Kastler had to say here


  is the Online Marketing Strategist for People for the Ethical Treatment of Animals (PETA) as well as a speaker, author of A to Z: Social Media Marketing, and entrepreneur. You can follow him on @JordanKasteler.