now let's not get all soft in the head here. there are many companies in the online search space, and Google is the biggest at this time (October 2022). The volume of new online information is really scary, so what tools do search companies have to discover newly published information, then sort it out and make it available within the search environment?
The simple answer links are more commonly called by the confusing name of #BACKLINKS. Links are the only tools that search engines have to discover your online content. Once discovered, search engines do many fancy investigations into the purpose, intent and validity of your online content that you would like your online audience to discover when searching within the interwebs.
So Search engine optimization is a really difficult thing to explain in simple terms. I like to explain Search Engine Optimization as All the work done by your entire marketing team, along with all their contacts, friends, enemies and others that have some influence on how search engines understand your content, along with the clues that you leave behind in the hidden code of your online content so that search engines can match search queries to existing online content in meaningful ways that satisfy the search intent of the query in question.
notice the word INTENT here. the search intent is the real issue. understanding search intent is a very difficult thing. many searches are just one r two words... So understanding search intent is the first step. then matching that search intent (Query Intent) to the intentions and purpose of your online content is the next step.
This means that SEO or Search Engine Optimization is all about informing the search engine of the purpose, intent and context of your online content. this sounds rather simple, but is truly a complicated affair where many devious and hidden things give you opportunities to better inform search engines of the purpose, intent and context of your online content.
In the old days, pre (HummingBird) things were simple, and search engines only worried about words. The introduction of the Google HummingBird Algorithm in early 2013 changed many things within the online search environment, as things suddenly became more important than strings. This was a really monumentus change, but many folks still do not grasp these issues. suddenly context became an issue that was mever heard of within the online search industry. The many hidden issues around Natural Language Processing and contextual references'was were suddenly thrust into the forefront of content creation references's and confused the issue horribly.
Today, nearly ten years later many folks within the online search industry still worry about things like word counts, keyword density and other silly number games. they have not grasped the fact that context and intent are issues that search engines use. After all, they nowadays match the intent of a search query to the intent of existing online content, and offer a list of the pages that the search engine believes will best match your online query.
this is a rather scary thought, coz it basically means that your keywords list is meaningless as a search engine optimisation signal. well if you fell for that you are in trouble.......
keywords are much more important today than they were way back when words alone mattered. \ Keywords lists and page descriptions along with page titles offer search engines a glimpse of the intentions, purpose and context of your online information. how you expand this in the body section of your content is the real issue. body section
Good SEO (Search Engine Optimization) helps your marketing team to supply search engines with relevant information about your online content so that they can use this to better match search queries to existing content.
So Search Engine Optimization I a very complex affair with many devious and hidden things that influence how search engines interpret and manage the information contained within your online content. The head section of your online HTML code is a confusing space, but take your time and think!!! There are many so-called SNAKE OIL SALES FOLKS who will confuse you and sell you their latest versions of SEO TOOLS. Be careful and take your time when doing SEO work. there are many pittfalls and lots of folks selling bad information, that can cause your site some harm, which may take some considerable effort o repair.
SEO is not a bolt obolt-on later affair. SEO needs to be a very important part of your online marketing efforts from the beginning. Your content creation team needs t be informed of many things that impact on search results.
Target market research is essential. how you manage this is tricky and needs to be well-thought throug. Number chasing is dangerous. Quality needs to be given more thoughts than quantity. Thousands of page views with no conversions is a waste of time and effort, when just a few visitors could generate many sales if the correct audience is targeted from the start. SEO is all about ensuring that the correct target market audience click through and opensofferings your online offereings.
SEO has the power to ensure that the right folks click through from the SERP's. (Search Engine Results pages) It just takes common sense and understanding of what information is in your content, what you want your audience to do when they discover your online content, and how you have put the resources in place for your audience to follow your desired call to action statements.
SEO shoud form the core ele3ment of all your online marketing efforts. SEP should dictate many issues, but unfortunately SearchEngine Optimmisation is seen as a blot on thingi tht can come layter. This is an extremly bad attitude, which needs some attemntion.
Search Engine Optimisation is a vastly complex affair tht needs deep understanding of what you are trying to achieve.
SEO allows you to target the correct audience and get positive results. But it does require imput at the highest levels, along with commitment to ensure co-operation between marketing divisions. SEO IS YOUGH.. so be prepared and THINK CLEARLY>