This article found here on location based marketing was in my opinion worth a read, and you should take a look and consider its possibilities for your own marketing strategies Remember to check out our pages on FUFISM at www.info4u.co.za/fufism
A quote from the post above
Integrating the consumers’ shared location information into a marketing strategy to fulfil their needs at their current location." end Quote
This quote re-enforces the concept of FUFISM as it talks of integrating your location based marketing strategy into your social media based efforts ans other online marketing strategies. visit our FUFISM page in the G+ arena and pass some comment.
FUFISM as a philosophy should be integrated into your whole marketing process, and the location of your business or customer base as the case may be, is an important aspect of your marketing which needs special attention within the SEO (Search Engine Optimisation) strategy of your marketing team.
Integrating the different sections of your marketing plan into a single consolidated plan is a very time consuming task, and you will need to do a lot of explaining to many different department heads as to why this should be done in the first place.