Many people use the social media for a variety of purposes, with the main reason being sharing of information. Marketing people have jumped on this band wagon with great glee and excitement as it has opened many marketing doors and made online marketing a great success.
The problem is that this marketing is done in isolation and the use of the social media platform is not integrated into the company marketing strategies as a whole. This makes measuring the success or failure of any individual social media campaign exceptionally difficult, and it often competes with other efforts instead of co-operating to ensure better SERP's (Search Engine Results Pages)
The first thing that needs to be understood is how do your customers / clients find your information online! There are only three ways for an end user of your information to find your online offerings
- they will use a search engine of some kind
- they will type your URL (Uniform Resource Locator) or web address directly in the address bar.
- they will click on a link in
- a page they find by accident,
- a page they were referred to or
- email sent to them
Option 2 will come from your print media, radio, Television or other advertising which can be quite costly.
Option 3 is rather costly and usually involves paid advertising, but can also involve your offline social media marketing and your email campaigns
Option 1 is the most cost effective as all organic SERP's (Search Engine Results Pages) are free of search engine fees. Organic SERP's are all free Search Engine Results Pages which search engines display to attract the paid advertising customers, whose adverts will appear along side the ORGANIC SERP's
SEO or Search Engine Optimisation is a complex task involving all your online efforts including your Social Media Efforts which should be integrated into your common marketing strategies. The purpose of SEO (Search Engine Optimisation) is to ensure the best possible SERP's (Search Engine Results Pages) for your company information. You will get best SEO (Search Engine Optimization) results when you apply FUFISM (Functional User Friendly Integrated Social Media) in a holistic manner and work with
- your web site team
- your blogging team
- Your public relations management team
- your social media consultants
- your marketing team
- your administration staff