Wednesday, January 30, 2013

The Power of Google Plus is growing, are you prepared?

There have been many rumors that SEO (Search Engine Optimisation) is dead, some have even hinted that it is buried. I think that those who started these rumors are FaceBook Marketers who have had some success and achieved some business without using any other platform besides FaceBook.

In my opinion these marketers have just been lucky, and their success has gone to their heads. Those in the online marketing industry know the truth, your products and services will not be found easily online unless they are well placed in the SERP's (Search Engine Results Pages)

At the end of the day there are only three ways that your online information will be found by your intended target market
  1. They will type your address directly into the address bar of their browser because they were exposed to your marketing in other media such as  amongst others
    • TV advertising
    • Radio advertising
    • Newspaper and other print media advertising
    • billboards, flyers and other direct marketing 
  2. They will click on a link found in
    • your online marketing 
    • referral from a social media platform such as G+ or Facebook
    •  a web page referencing your work as an authority on your subject matter
    • a web site that has a link exchange program with your web site or blog
    • your paid advertising link in some body elses pages
  3. They will use a search engine to find your online information and click on your listing in a SERP (Search Engine Results Page)
Currently (Jan 2013) Google is the biggest search engine and has the lions share of all search querries, so you will need to be listed in the organic SERP's (Search Engine Results Pages) that Google provides to ensure that you get the best exposure within these SERP's

Now the trick is to understand how Google plus influences the SERP's (Search Engine Results Pages)  provided within the organic search results pages. This is where the power of G+ or Google Plus starts to shine and push any pages associated with your G+ profile closer to the top of the SERP's (Search Engine Results Pages) due to a host of different social signals that are associated with your G+ profile and the posts that you have made within all your associated G+ pages and related communities.

During my research I came across this post by Mark Traphagen on Wind mill Marketings web site

This post was very well written and extremely helpful in understanding the true power of Google Plus


At the end of the day G+ is Googles own Social media networking platform, and they have full unrestricted access to all data on the Google Plus platform, which gives them quite a bit of leverage to use the data in ways that enhance your search experience. Another point to take into consideration is that they (Google Search Engineers) know the structure of the data as well as the data layout which makes their use of this information simpler and more user friendly.

To understand this a bit better you may need to understand the term FUFISM