What is FUFISM, and how do I use it?
FUFISM is an acronym for Functional User Friendly Integrated Social Media, which is also a marketing philosophy where SEO or Search Engine Optimization and Social media marketing work as a married team of two, to manage and manipulate the #SEMANTICFOOTPRINTS and SEMANTIC TRUST of your #DigitalAssets
Now digital assets are all your online content holders such as but not restricted to :
Social media profiles
Individual Social media posts
So your website and your blog as well as your Social Media posts are seen by search engines as a collection of related digital entities, which each have their own Semantic footprints. Each of these digital entities ( web page, blog post or social media post ) that are owned, managed or maintained by you, is one of your digital assets.
Every digital asset that you own has a semantic footprint, and this semantic footprint is initially restricted to the #IPSEO or In Page Search Engine Optimisation ( read the entire HTML CODE ) for your web page, blog post or social media post. The outbound links within this #HTMLCODE expand the conversation and the depth of understanding of specific semantic concepts within the context of your original content. These out bound links may be internal or external.
This expansion of the conversation, through outbound links has many ripple effects within the SEO ENVIRONMENT and the one we are most concerned about is the tread depth of the semantic footprints for our online content, especially those areas that cover the primary keywords and topics for which we want to rank within the SERPs or Search Engine Results Pages.
Depth of Semantic footprints is directly related to Semantic trust and associated contextual linkages, so an understanding of all link attributes is needed.
The value of links has changed drastically over the years, and today links are the primary tool used to extend and enhance the SEMANTIC FOOTPRINTS and associated trust factors of your online content, making it very difficult to define the value of any individual link to, or from, your online content.
#InboundLinks add value to your semantic footprints as these inbound links expand the conversation of other online content, and deepen any search engines understanding of the intent, purpose, aims and objectives of both ends of the connecting link.
Inbound links often called back links, have different value Indicators to outbound links, and having both inbound and outbound links for your online content is essential. A large portion of your inbound links should be coming from your social media marketing efforts, and you should take great care to ensure that the semantic intent of your social media marketing matches the semantic intent of the linked to digital asset.
Matching the semantic intent of your social media campaigns to the semantic intent of your online digital assets is not so easy, and you will need to be careful how you do this.
The trick is to avoid being a semantic spammer, while pushing hard on the semantic linkages between your social media marketing efforts and your website, blog and other digital assets. The connectedness of your blog, your website, your social media posts and your other digital assets is the real issue that you need to worry about.
Links have more value within the SEO SPACE today than they have ever had, as links are the tools used to extend the semantic linkages and semantic trust between your digital assets
This connectedness of your digital assets is what gives your semantic footprints shape, colour and tread depth, allowing your collective semantic impact to add value to each new addition that you place within your digital asset base. The bigger your digital asset base the more difficult it becomes to define and seperate any individual digital asset within this collection of digital assets that you are trying to manage, from an SEO perspective.
This is where SEO and social media need to work as a married couple, and team up as managers on equal footing , ensuring that all the other role players, such as but not restricted to this list work in a co-operative manner.
Graphic design artists
Video content creators
Web design teams
META DATA for images and other inserted files
Link anchor text and image alt text
Keywords, titles, descriptions and related issues
File naming and folder issues
SITE NAVIGATION and link structure management
Schema Mark up
Information flow and conversion funnel managers
VISUAL LAYOUT FOLKS
Blog content creators
Marketing and sales folks
Public relations management team
Link building and brand building folks
These above items should all be understood to be subservient to these two partners ( SEO and Social media) and work collectively as a single well managed family, where semantic footprint management, along with SEMANTIC TRUST are the prime concern, and connectedness along with contextual linkages are the major drivers of information flow patterns and tread depth of your semantic footprints.
So what are Semantic footprints and how does one manage them?
Eish! Ok an awful lot of questions and and some new concepts that take a bit of serious thinking about how search engines use semantics and specifically the Semantic Footprints along with semantic trust of your digital assets to match search queries to your online marketing content or Digital assets
This is a very important online marketing concept, where search engines in general are beginning to improve on Semantic matching as a technique to supply better search results, where the #SemanticIntent of a search query is matched to the Semantic intent of individual digital entities
One manages your semantic footprints along with SEMANTIC TRUST through careful SEO PRACTICES where link building is the primary tool used to generate tread depth for your semantic footprints, and the social media space is used as your primary link building avenue.
Expanding the conversation through outbound links to include authoritative confirmation of issues discussed in the original content is essential, as is high lighting the expertise of contributors and building trust between digital entities and your target market audience.
The new concept of E-A-T or Expertise, Authority and Trust all form part of the #SemanticMakeUp of your digital assets, and thus also contribute to the depth of tread for your semantic footprints.
But remember that your digital assets are understood by search engines such as BING ( www.bing.com ) DuckDuckGo ( www.duckduckgo.com ) Yandex ( www.yandex.com ) Baidu( www.baidu.com ) and Google ( www.google.com ) to be digital entities
One needs to also consider the fact that all search engines view offline entities, including people, as digital entities.
This means that search engines view individual persons as digital entities with personal online semantic footprints, which may be likened to your fingerprints as a method of identifying you within the interwebs.
So you as an individual person, as well as each of your web pages, blog posts and social media posts are seen as individual stand alone digital entities. That being said, one now has to consider how does one go about telling search engines that these digital entities belong together as a group, which consists of a few sub groups within the main collective group of your entire digital assets base.
This is important because the semantic footprints of these digital assets are indirectly connected to your physical business or organisation, as well as the individual people working on your online content in any way, through their personal semantic footprints which search engines create from the online traces and links that are left behind when you access the interwebs.
Separating your blog posts from your web pages and social media posts is a big issue as far as the SEO or Search Engine Optimisation industry is concerned. Here the manner in which you cross market ( link building ) between your website, your blog and your social media efforts is of grave concern where content duplication is the primary problem child
Reworking old content, instead of just plain and simply remarketing old content that is #EverGreen and always relevant to your end user target market audience, is a serious problem as far as content duplication is concerned. Excessive content duplication may be viewed by search engines as #SemanticSpam.
Simply editing old blog posts, web pages and other editable digital assets you may own or manage can also have significant positive impacts on your SERPs
Often just editing an old blog post will have positive impacts on your Search Engine Results Pages. Here we are talking of changing or adding things like but not restricted to
new pricing structures
changes to phone numbers addresses and other relevant contact details
a new social media profile
changes to inpage information due to out side influences like changes in foreign exchange rates which influence prices .
Editing old web pages to include new HTML influences and tactics such as the schema Mark up code, amongst many others, is an important SEO task. Sending your desired target market audience to your blog posts and web pages as part of any marketing or conversion funnel inflow pattern is the job of your social media marketing team. When these two team up and work together it is known within the SEO industry as #OPSEO or Off Page Search Engine Optimisation
OPSEO or Off Page Search Engine Optimisation is basically all the online marketing that you undertake within the Social media environment as well as within your other digital assets, such as web pages and blog posts which are relevant and related, that are specific to your online content in question.
Off Page SEO is a powerful online marketing tactic that has many hidden and well disguised impacts on your SERPs. The main impact is the tread depth of your semantic footprints and the ripple effects within the E-A-T environment. The most important part of OPSEO is the link building that comes along for the ride. This is because of the expansion of the conversation to include the E-A-T factors.
E-A-T factors are Expertise, Authority and Trust
Now coming back to FUFISM, the use of social media is the primary driver of your Semantic footprint generation. Each link that you place within your social media posts adds to the semantic weight, and Semantic footprint tread depth of both your social media profile along with all its digital assets ( read social media posts ) and your linked to digital asset, such as blog post or web page.
Each link to your social media profile within your blog and website adds to the tread depth of the semantic footprints which your social media profile leaves within the #InterWebs . That being said you do need to avoid spamming the system, as all search engines have tools to punish those sites that use spam tactics. Overdoing anything causes problems, so evaluate how you approach link building within the social media environment.
#LinkBuilding is a very serious affair that needs great skill and deep understanding of the impacts of links on your Semantic footprints.
Both sides of the link need to be considered, as things like authoritative influence and entity connectedness form part of search engines consideration strategies, when matching search queries to online content, which is presented to the end user as a #SERP or Search Engine Results Page
FUFISM or Functional User Friendly Integrated Social Media is thus a marketing philosophy where user intent is the key driver of new blog posts, web pages and social media posts.
These new digital assets all add value to the collective SEMANTIC FOOTPRINTS of your digital asset base, and are created with user intent and purpose in mind. If search engines can interpret the intent of your online content, then they can match this intent with the intent of the end user who is looking for solutions to his or her problems.
Matching the purpose of an online search query with the purpose of online content is not a new search engine tactic, but machine learning has just recently added new dimensions to this, through expanding the semantic evaluation techniques used by search engines, for both queries and online content.
The impacts of machine learning within the samantic evaluation processes which search engines undertake must not be under estimated
Purpose is a very big part of semantics, as is intent, aims and objectives. Links, both to and from your online content allow search engines to better understand the semantics and connectedness of your online content.
More connectedness equals deeper Semantic footprints for your digital entities
FUFISM is all about understanding the methodologies of search engines, then creating online marketing content that satisfy the needs of both your desired target market audience and search engines, so that search engines may connect your desired target market audience to your blog posts, web pages or other digital assets. After all online marketing is all about getting your intended target market audience to flow through your #ConversionFunnels and complete the desired CTA or Call To Action within your web pages or blog posts and become a loyal paying customer.
So how do you get a prospect to enter any of your Conversion funnels?
The short and sweet answer is : use social media marketing.
Once again the connectedness of your different social media profiles, your blog and your web site is an issue for search engines, and the connectedness of your digital assets, adds value to the semantic footprints generated by your collective cross marketing between your
Social media posts
The online world is connected to the offline world whenever a human being uses the internet in any fashion...
Now the FUFISM MARKETING philosophy says that you need to add an offline element to your online marketing. This is done in the newspapers, magazines, radio, TV and related print media advertising. The idea is that you need to introduce your desired online target market audience to your product and its related concepts, and ensure that your branding sticks in their minds, so that when they do an online search, they use your desired keywords and related semantics in their search queries.
Off line Search Engine Optimisation or #OLSEO is a strange concept for most folks, as one can not directly see how SEO or Search Engine Optimisation is connected to a radio advert. I mean how are the off line world and the online world connected to each other ? The idea is to get your desired keywords and topics in your intended target market audience thinking patterns and thought processes, so that they will use these words when doing an online search.
Once again The online world is connected to the off line world when ever a human being (read end user ) uses the internet in any fashion…
This means that when an end user is using your online resources ( read web pages or blog post ) the off line world and the online world meet through human interactions.