Saturday, October 08, 2022

Search outside the box:

 those of you who follow me coz I blog about SEO stuff are really gonna enjoy this.flowera in the garden, just to relax the mind and create a diversion.. SEO or Search engine Optimisation is a comlex task that requires many different folks doing vastly different, but semantically connected to the core of things

In this online document resource, Google employee ( Senior Vice President Prabhakar Raghavan  discusses search issues that we as technical SEO folks and all associated IT(#SEamanticEngineering)  fellas have zero control over or even indirect input. The tools that Google has made available for end users to use as part of the end-user experience when using search tools are quite scary.  this includes stuff like voice search tools, image search tools and near-me type search requests that will soon be available to all end users.

So #GEOTAGGING and #HashTagMarketing will now have new meaning and functionality within the online search environment. this will make experiences at theme parks, shopping malls, events and other area-bound activity could be managed for near-me search issues.  GEO TAGS in the <HEAD> section alongside keywords, page titles and page descriptions will be very helpful.

Using the appropriate #LinkAttributes such as NO-FOLLOW  link title, and link description are also very helpful in many ways, coz these are rather heavy-weight "QUALITY SIGNALS" that search engines really appreciate, as this gives them a deeper insight into the purpose and intent of your specific online asset. 

So this is a true FUFISM-based marketing issue, where SEO needs to be understood to be all about online search visibility and the different types of online SERPs that are offered to the end user. one also needs to consider the actual search tool when evaluating the SEO factors that need to be considered. This is where #SemanticTrust and related sentiment and intent signals are truly helpful. These include things like 
  • GEO tags,
  • contributor tags
  • publisher tags
  • author tags
  • industry tags
  • any other unique tags
So Remember SEO is all about teamwork and ensuring that everybody knows the intended target market audiences. Both of them... The first is normal people, as in the <BODY> section of the HTML code and the second is the search bots and their algorithmic handlers at search engines, which is the <HEAD> section   SO PAY ATTENTION to the <HEAD> section of your online assets, as there are many opportunities here to inform search engines about the purpose and intent of your web site, blog or another online asset. 

Thanx for reading here

so this message from Prabhakar Raghavan is vital to understand within the online marketing industry, coz the SEO Implications are rather large and plenty full. 

Friday, October 07, 2022

Search Engine Optimisation needs to be interpreted

Search Engine Optimisation has evolved into #SemanticEngineering

SEO or Search Engine Optimisation has changed radically since the introduction of the Google Hummingbird algorithm in 2013.

It is now  October  2022 and things are getting ever more complex as search engines use better and bigger search algorithms. the big change that followed the Google HummingBird algorithm was that search started to move away from so-called strings or word-only activities to suddenly include an ever-expanding cohort of things or entities. this move from STRINGS to THINGS was at first very slow, but around 2018 things started to suddenly move into the things spaces, as entity graphs and entity maps started to take control over search engine's ability to understand purpose and intent.

t has come to the point now that search engines actually attempt to understand the purpose, intent and context of your online assets, then using reverse engineering,  match the search intent to the intent of online content.  This is why it is so vitally important to understand the context and intent of the <HEAD> section of your HTML code. The three main issues are 
  1. page title
  2. page description
  3. keywords list
These three Search engine Optimisation variables need to be understood very clearly. what is the purpose of these three SEO variables. why should they be included in your HTML CODE ?

Well the answer is simple. if you stop and evaluate how search engines work.   These three issues are in the <HEAD> section. The head section is written specifically for search engines to get an understanding of the intent and purpose of your content.  The body section is written for the human end user. so your header and your body sections need to work together as a team. how these two sections interact determines how a search engine will value your online asset and its close associates. 

the values of these three META TAGS is really not understood within the SEO community, with many web development tools not having  access to these meta tags. many blog sites do not hve easy access to adjust the META TAGS in the <HEAD> section of your HTML code.
things have changed ... Google and other search engines now use alternate tactics to determine the intent and cotext of your online asset base, and list each item found separately. 

so time to wke up and take a look into the new tactics used bysearch engines. 

Wednesday, October 05, 2022

The power of SEO is not well understood.

#FUFISM is a marketing philosophy where the social media environment is used as a tool box  to ensure better search results within the online search environment. FUFISM is an acronym for Functional User-Friendly Integrated Social Media. 

 So before you can understand the power of something you first need to know what it is.  SEO or Sea4ch Engine Optimization is not a new issue and has been around since the beginning of the internet.  Folks have always been looking for tools to find specific information within the online environment.

now let's not get all soft in the head here. there are many companies in the online search space, and Google is the biggest at this time (October 2022). The volume of new online information is really scary, so what tools do search companies have to discover newly published information, then sort it out and make it available within the search environment?

The simple answer links are more commonly called by the confusing name of #BACKLINKS. Links are the only tools that search engines have to discover your online content. Once discovered, search engines do many fancy investigations into the purpose, intent and validity of your online content that you would like your online audience to discover when searching within the interwebs. 

So Search engine optimization is a really difficult thing to explain in simple terms.  I like to explain Search Engine Optimization as   All the work done by your entire marketing team, along with all their contacts, friends, enemies and others that have some influence on how search engines understand your content, along with the clues that you leave behind in the hidden code of your online content so that search engines can match search queries to existing online content in meaningful ways that satisfy the search intent of the query in question.

notice the word INTENT here.  the search intent is the real issue. understanding search intent is a very difficult thing.   many searches are just one r two words... So understanding search intent is the first step. then matching that search intent (Query Intent) to the intentions and purpose of your online content is the next step.

This means that SEO or Search Engine Optimization is all about informing the search engine of the purpose, intent and context of your online content.   this sounds rather simple, but is truly a complicated affair where many devious and hidden things give you opportunities to better inform search engines of the purpose, intent and context of your online content.

In the old days, pre (HummingBird) things were simple, and search engines only worried about words. The introduction of the Google HummingBird Algorithm in early 2013 changed many things within the online search environment, as things suddenly became more important than strings.  This was a really monumentus change, but many folks still do not grasp these issues.  suddenly context became an issue that was mever heard of within the online search industry. The many hidden issues around Natural Language Processing and contextual references'was were suddenly thrust into the forefront of content creation references's and confused the issue horribly.

Today, nearly ten years later many folks within the online search industry still worry about things like word counts, keyword density and other silly number games. they have not grasped the fact that context and intent are issues that search engines use.  After all, they nowadays match the intent of a search query to the intent of existing online content, and offer a list of the pages that the search engine believes will best match your online query.

this is a rather scary thought, coz it basically means that your keywords list is meaningless as a search engine optimisation signal.   well if you fell for that you are in trouble.......

keywords are much more important today than they were way back when words alone mattered. \ Keywords lists and page descriptions along with page titles offer search engines a glimpse of the intentions, purpose and context of your online information. how you expand this in the body section of your content is the real issue. body section

Good SEO (Search Engine Optimization) helps your marketing team to supply search engines with relevant information about your online content so that they can use this to better match search queries to existing content.

So Search Engine Optimization I a very complex affair with many devious and hidden things that influence how search engines interpret and manage the information contained within your online content.  The head section of your online HTML code is a confusing space, but take your time and think!!! There are many so-called SNAKE OIL SALES FOLKS who will confuse you and sell you their latest versions of SEO TOOLS.  Be careful and take your time when doing SEO work. there are many pittfalls and lots of folks selling bad information, that can cause your site some harm, which may take some considerable effort o repair.

SEO is not a bolt obolt-on later affair. SEO needs to be a very important part of your online marketing efforts from the beginning. Your content creation team needs t be informed of many things that impact on search results. 

Target market research is essential. how you manage this is tricky and needs to be well-thought throug. Number chasing is dangerous. Quality needs to be given more thoughts than quantity. Thousands of page views with no conversions is a waste of time and effort, when just a few visitors could generate many sales if the correct audience is targeted from the start.  SEO is all about ensuring that the correct target market audience click through and opensofferings your online offereings.

SEO has the power to ensure that the right folks click through from the SERP's. (Search Engine Results pages)   It just takes common sense and understanding of what information is in your content, what you want your audience to do when they discover  your online content, and how you have put the resources in place for your audience to follow your desired call to action statements.

SEO shoud form the core ele3ment of all your online marketing efforts. SEP should dictate many issues, but unfortunately SearchEngine Optimmisation is seen as a blot on thingi tht can come layter.  This is an extremly bad attitude, which needs some attemntion.  

Search Engine Optimisation is a vastly complex affair tht needs deep understanding of what you are trying to achieve.

SEO allows you to target the correct audience and get positive results.  But it does require imput at the highest levels, along with commitment to ensure co-operation between marketing divisions.  SEO IS YOUGH.. so be prepared and THINK CLEARLY>