Sunday, September 13, 2015

SEO and the C-SUIT team

Getting the C-SUIT TEAM to buy into the value of SEO is a tough nut to crack.


SEO or Search Engine Optimisation is a very poorly understood concept, but it's implications within the online marketing industry are so massive that your SEO can make or break a company in terms of online exposure, and the costs involved in getting the right target market group to actually fall into your online conversion funnels.


Getting your executive staff  (the C-SUIT team) to buy into this understanding, and accept the fact that SEO needs to be integrated into your online marketing through a #FUFISM based  marketing strategy is essential, as they need to support this and ensure that the many different marketing tactics that a company use, are all integrated into a single well managed holistic marketing plan.


The introduction of the Google Humming Bird in August / September 2013 was the point at which this started to become important, but most marketing folks, both online and off line have not yet adopted  new strategies that incorporate the necessary thinking that came along with the introduction of SEMANTIC SEARCH and its many new Search Engine Optimisation Value Indicators (#SEOVI) that now need to be incorporated in all your marketing, both online and offline.

This recent post by +Eric Enge  of STONE TEMPLE CONSULTING discusses some of the real tricky issues that need to be addressed in getting the C-SUIT TEAM (CHIEF SOMETHING OFFICERS) to buy into the value of SEO for your marketing efforts, both online and off line.

I have written about the value of SEO before, and I suggest that you take a peep see at some of my older posts just to remind you of the way that I think, and help you to understand why it is so vitally important that the C-SUIT team buy into the many different issues associated with a +fufism  based\marketing philosophy. This post discusses the value of SEO

Getting a buy in from your senior management is a very difficult task for those within the SEO industry, and breaking down the individual SILOS that exist for each marketing field is even more difficult, but these two issues need to be attacked with some vigor by the SEO team to ensure that there is cohesion and cooperation across marketing platforms, and also across individual marketing campaigns within the same marketing mediums.

Those who have  marketing silos for print media, radio, web sites, blogs and social media platforms are in for a shock as the SEO values of individual  digital entities become more important within the search space due to semantic profiling and all the other issues associated with the SEOVI (Search Engine Optimization Value Indicators) that have been introduced by the Google Hummingbird algorithm and its close associates. 

These new new search engine optimization variables, especially those connected with individual digital entities semantic footprints, and the network linkages between separate identifiable digital entities, such as authors, publishers, image creators, video editors, social media practitioners and so many others, are now beginning to have bigger and bigger  impacts on search results as search engines gather more data and look at ways to eliminate poor quality results form their SERP's.

Those who have been using the REL = AUTHOR and REL = PUBLISHER  tags are seeing the positive results as these help improve the STFSEOVI (Semantic Trust Factor Search Engine Optimization Value Indicators)  

Those who have been using the EXIF data options for images, videos, PDF documents and other embedded files  are also seeing the positive results (see #10blueinks )   

Getting the C-SUIT TEAM to understand this and buy into the SEO value of an integrated marketing plan where SEO plays a leading role is a very difficult task, how ever the fruits that grow within your SERP's are truly worth the effort to convince the C-SUIT TEAM of the value of SEO and why SEO needs to be integrated inot all your marketing, both online and off line.

some related posts  on the 4U brand blog are listed here

Tuesday, September 01, 2015

The power of BLAB needs to be harnessed!

The dawn of a new social media giant  #BLAB

The social media platform +blab  is a new entrant into the social Media space that really only got noticed by me in   July / August  2015.  


 #BLAB is quite a powerful tool with in the conversation expansion tool kit that any marketer, or business professional  should consider using,  to expand their influence within the public domain.


BLAB is a very powerful communication platform that needs to be understood and managed as part of your personal enrichment strategies, as well as a tool,  to extend personal and meaningful conversations into the public domain in a manner that any invited prospect or like minded person may join at any time.

Blab must not be underestimated as a tool to build your personal relationships with existing customers, colleagues  , friends or other acquaintances including  with new and unknown persons who can join your BLAB experience at any time.

A new platform #BLAB

To use #B LAB you need to have an active functional twitter account,  as Blab is associated with Twitter and you need a twitter handle to log into BLAB.

BLAB is basically a video chat app that allows you to chat with up to three other folks  at a time, with the options to record this conversation so that you may re-purpose it to,  extend the conversation into other spaces,  such as here on G+, in twitter, on Facebook, in your blog or any where else where it may expand your reach and influence your intended target audience, or educate the public.

BLAB is not a stand alone strategy, as BLAB does not yet have a clear way to invite outsiders (the public) to join you and your guest, or  guests without using other platforms or other media

It thus follows that you need to have an established network, and then use this network to get the word out about your conversation and where to find it within the BLABOSPHERE.

 about FUFISM based  marketing
The power of the BLAB social space must not be underestimated, and in my personal opinion, this will soon be used by Google and other Search engines to extend, focus and   strengthen their STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators) of individuals who make use of this platform to expand the conversations about their work and connected online resources.

The comment stream that is associated with each BLAB should also not be forgotten about, as this can, and should,  be used very effectively as a link building tool, to build a link profile of specific pages, blog posts or other online resources that are directly relevant to the blab in question.  This platform is thus a very unique opportunity to build your personal semantic footprint, and link it to your blog, your web site and other online resources,  where you are a contributor in very deeply connected and meaningful ways, that Google Hummingbird, and its cousins in other search engines can use with confidence to link you to specific topics, categories or industry specific fields.

Only those who have an interest in the topic in question for each individual blab will find and then perhaps comment, and this will allow for better understanding by search engines of who your intended target audience is ,  and what your industry specific niche is.  There is thus a very clear and distinct opportunity for marketers to use the BLAB platform to expand the online reach and related SEOVI (Search Engine Optimisation Value Indicators) of any specific individual who makes use of the BLAB social media space , through clever and well thought through supplemental marketing  OFF PAGE SEARCH ENGINE OPTIMIZATION of your BLAB video conversations.

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If you do your marketing right by making use of your other social media platforms to market when you will be on blab,  supply the link to your blab, and ensure that these are well optimized and are highly placed within the SERP's for the topic and related key  words of the conversation that you intend to have on blab, along with who your co-host or guest will be , then you have a great chance of  random folks who have an interest in the topic under discussion.

These random folks who find your BLAB conversation should form the core of your intended target market audience.  Many may want to join the conversation directly, but be prevented from doing so due to the numbers issue.  Remember that only 4 people may be present in a #BLABCONVERSATION at any one time.   this is not a major train smash, as there is a comment stream that is live and interactive where these folks can inject their views and related links into the conversation.  also as soon as any one person leaves the BLAB CONVERSATION any body from the public may take his  /  her place.

Once again this is a very powerful communications tool, and its power within the SEO industry and related\  online marketing environment needs to be understood and managed so that it may be harnessed to promote you as an individual, as well as all the online resources where you as an individual are active or a contributor or some sort.


BLAB is a very neat communications tool that I recommend that you evaluate for your self...


I like this tool, and suggest that you start working out how you will integrate your blabs into your other marketing from a #FUFISM based marketing perspective.