Wednesday, August 16, 2023

What are SEOVI and how do you use them ?

SEOVI is an acronym for Search Engine optimisation Value Indicators

Search Engine Optimisation Value Indicators are not well understood and most online marketing folks are totally confused when you use this acronym.  Folks use the term SEO or search engine optimization often and most online marketing folks understand this terminology, but have no clue about SEOVI .

So Search Engine Optimization Value Indicators are the individual variables which are allegedly used by the search engines when they evaluate your online content for purposes of  connecting your online content to online search queries. So what exactly are these variables ?

There are a very large number of issues that impact on your search results that need to be defined clearly and thought of as an URI or Universal Resource Indicator. Issues like the recently introduced #EEAT variable that combines Experience Expertise Authority and Trust into a single variable for every digital entity that is variable according to the subject matter at hand confuse things even more. 

Some SEOVI are easily accessed, worked and introduced to search engines in a manner that is easily understood and interpreted by us humans. Here we are talking of things like #PageTitles, #PageDescriptions and #KeyWordsLists in the meta tags of the head section of the HTML CODE 

Other Search Engine Optimization Value Indicators like content purpose, content intentions, content aims, content objectives and the semantic connectedness of your content to pages that link to your content, or have out bound links from your content to other online entities, help to establish a host of link based SEOVI 

There are a few different types of SEOVI which are divided into two main groups. First is #IPSEO or In Page Search Engine Optimization Value Indicators and the second is #OPSEO or Off Page Search Engine Optimization Value Indicators . I have blogged about this before here. 

IPSEO  or In Page Search Engine Optimization Value Indicators are mostly hard coded into the HTML CODE.  Here there are two sections the <HEAD> SECTION and the <BODY> SECTION.  The head section is for machines to use and the body section of the HTML CODE is meant for human end users like you and me. 

The head section of the HTML CODE contains many very special SEOVI where the page title, page description and key words list are the three highest value search variables that are super important, as these three elements set the tone, purpose intentions and many other EEAT related variables. These three super special elements are often neglected and ignored by many website owners due to the vast quantities of so called #SnakeOil, sold and promoted by Search Engine Optimisation specialists and professionals. 

There are opportunities to insert many other high value SEOVI like GEO tags, language tags, contributor tags and other industry specific tags.  Inserting these tags is not a difficult or complicated process, which is also not mandatory, but is very helpful in specific zones, like authors, image creators, video creator or other contributors to the content in question, which is also very page specific.

The head section is mostly very poorly understood by most online marketing folks, coz they are focussed on the body section which is specifically in place to hold the instructions for the assembly of the on screen content where we,  as humans interact with the page content.  So once again the head section is specifically in place for machines to use while the body section of the HTML CODE is for screen management of what the human end user experiences as he / she interacts with your online content.

This body section HTML CODE is where you insert all kinds of information about the purpose, intent, aims and objectives of your content. The onscreen text, images, audio and video  are all assembled in what your marketing team deems to be the best user experience for your intended target market audience. Search engines use all kinds of devious tricks, tactics, policies and procedures to investigate and interpret your online content with the intent of having the tools and resources to match any specific online search query, to your content and offer users the best answers to their search queries. 

In the past this search engine matching of query to online content was a  key words only based issue. Today in 2023 this is not true any more, as all search engines now use AI (Artificial  Intelligence)  to investigate the purpose, intentions, aims and objectives of your online content and match these to the aims, objectives, purpose and intent of the search query.

So how you assemble the user experience data and what clues you leave for the search engine to understand the purpose, intent, aims and objectives of your online content is important from an SEO (Search Engine Optimization) PERSPECTIVE. 

These clues come in many different disguises, like textual links with #LinkAttributes, text blocks, audio files, image files and image links, video files and video links, special markup codes and other sneaky and tricky stuff that allows the page publisher to add all kinds of SEOVI to your inpage HTML CODE.

TECHNICAL SEO is a really powerful set of specialized coding tactics, where specialized coding tactics are used to insert various other codes within the HTML CODE of your pages. There are many problems for search h engines to dis-assemble this coding so that it can be interpreted and evaluated for purpose, intent, aims, objectives and semantic connectivity and semantic connectedness issues.

This gives the educated SEO TACTITIAN many tools and opportunities to insert and manage coding within your HTML CODE that allows you to manage the end user on screen experience as well as add extra hidden SEOVI to boost specific words and concepts that reflect the intentions and purpose of your online content. 

Many folks focus on words only and do not actually grasp the fact that search h engines have evolved, and currently use semantics and  semantic intent to match search queries to specific online content and list these pages in the SERPs.  

SERPs or Search Engine Results pages are the search engine answers to your search Queries.  This means that your online content is investigated in great depths, where purpose, intentions aims and objectives are  then recorded in many different data base files and worked on algorythmeticaly so that they are prepared for fast matching to online queries. These vast number of data base files are thus prepared and ready for fast easy search results.

Now the textual content which the end user is exposed to during the visual experience on the page is the biggest issue that determines the context, intent, purpose , aims and objectives of your online content in question. Some folks try to use keyword stuffing here and get punished rather harshly by many different search algorythyms where the known ones are panda, penguin, hummingbird, BERT and many others. These algorythyms investigate your online content by examining the content of the data bases mentioned above, then act on the instructions and allocate points to other data bases depending on the search engines interpretation of your content purpose and intent.  So every visa le word on screen is thus seen as a search engine optimization variable that carries some weight through to other areas where deeper interpretation by algorythyms like the HUMMINGBIRD family of algorithms is done to obtain a better semantic interpretation of your online content, and store the results in other data bases for fast reliable accurate interpretation of your online content. 

Natural language processing is also undertaken and used to adjust scores as generated above. NLP or natural language processing is indeed a very powerful SEOVI  which many ignore and just hope for the best when they assemble the text that the end user is shown onscreen. 

Every in page link has the ability to carry link attributes within the HTML CODE. These link attributes add extra meaning and extra SEOVI to links. Some of these link attributes need serious deep well planned considerations before insertion. Here we are talking of things like No Follow, No Index, link title, canonical, and many others. Adding link attributes to your out bound in page links adds extra SEOVI to the link in many strange and hidden ways. Most folks ignore link attributes and have no clue why they are not getting the envisaged SEO BOOST for adding internal links. So link attributes are very big SEOVI BOOSTERS that add extra powerful semantic linkages to your internal linking structure.

What is EXIF meta data ?

EXIF META DATA is a very powerful set of contextual data that is embedded within digital images, hidden in the back ground and only visible to you when you use tools of some sort. Most online users have no clue that this data is available to use at your discretion.

Every time you take a pic with your mobile, it adds a predetermined set of meta data to your image.

This meta data contains quite a few useful issues, that may vary quite widely depending on the make, model and settings on your mobile device. These include mostly simple stuff like the date and time pic was taken, the ISO settings, the F stop, your GPS location and other stuff. 

So EXIF DATA is there and can be used by software for a number of different purposes. Guys in the photo graphic space use this suite often  

Thursday, March 30, 2023

Why and how to request for link building opportunities

 Link building is a complex issue.

 Within the online marketing industry one of the most difficult issues to accomplish with any.   degree of success is #LinkBuilding

This blog post will help you to have a deeper understanding of the complexities around link building and offer you some advice on what you need to do to prepare your online marketing team for the rather controversial task of requesting other online information providers to place links to your content within articles, stories, blog posts, web pages or other online content which they own or manage.

So we need to start with what links are and where search engines use links. 

Every link has two ends. The origin and the destination. All search engines use both sides in different ways, and treat every link with the same due diligence. There are a large number of semantic tools. These Semantic Tools are basically very large data bases that are used in conjunction with other data bases to evaluate your online content
Some of these semantic tools are listed below. The links in your online content connect both the origin and destination pages to each other, allowing search engines to  build these semantic  tools into rather devious and mind twisting tools that investigate so many  different issues that impact on your online discoverability. 


This above list is extremely limited and search engines use many hundreds more.  The links in your online content connect your content to these semantic tools and allow search engines to better interpret the 
Keywords value and other related search engine optimisation Value Indicators or SEOVI 

This means that each link within your entire online asset base (link origin)  is used many times over to develop an understanding of your content. The destination side gets treated the same in the early stages of developing these first line semantic tools. Both end are needed to connect things together. The information in each link is added to these many data bases and expands the data in each database by including the content in your online content and linking this to the existing online content allowing these semantic tools to have access to your online content for very strange and devious search algorithms to use at their discretion.

Thinking of the above issues, your internal linking strategies need to be well planned and keep the focus of the page in which they originate in mind, ensuring that the conversation is expanded in meaningful ways.

You do need to update old posts and articles to link to new content. This is usually neglected, and can be very powerful in a number of ways, especially when quality is thought about and considered as important.

Link building does have two sections after all. One is internal link building and the other is external link building.

Your content does need both internal and external links. So think long and hard about your internal link building tactics before looking at inbound and external links.

Before you start asking for external in bound links (#BackLinks) be sure to have some external out bound links in place within your own content, which you can use as a tool to entice others to link to your content.

Link building is not an easy thing to do, and you do need all the help you can get. Very few folks understand how and where links are used by search engine algorithms. So having external outbound links in your content can help, when you try to explain to potential link partners what the value of external out bound links is, and how it has helped you. 

Describing your own experiences is always easier than describing other folks experiences. Having done this yourself allows you to demonstrate your own Expertise. If you have other folks who have already linked to your page in question that is also helpful. If your content uses internal book marks, getting your link partners to link to the book mark in question can be easier and more helpful to the scores at both ends of the link.

Explaining this to others may not be very easy, but link building as a whole is not easy anyways.  When you do research around link building you will discover that there is many areas where folks provide SNAKE OIL and say that one should not place external links in your online content because it gives the end user an opportunity to leave your page and go else where for the information that they are looking for. If this is true or not is one issue, but getting the end user to your site in the first place, is also an issue that needs to be considered. Now your SEO TACTICS are what will get your content discovered in the search engine in the first place. If the end user does not find your information near the top of the SERP he / she will never have been on your site in the first place. Out bound links in your content is a very big quality signal for all search engines. Out bound links in your content demonstrates to search engines that you have confidence in your own content and are not into LOCK IN MODE where you will try every trick to ensure that the end user stays locked into your content.  Placing external links in your pages shows that you have pride and trust in your own content. This is a very strange but rather important quality signal that few folks grasp. 

The LOCK IN MODE issue was in the past a very powerful, but stupid approach to ensuring an end user never leaves your pages. This is still advocated by many, but most folks these days understand this a bit better. They also understand the SEO VALUE of out bound external links a bit better. You may come across the bad thinking of lock in mode when doing link building, so take the time and effort to prepare documentation around this that you may give to potential content owners who are reluctant to enter into some kind of link swap or similar deal when linking to your content.

The name #BackLinks comes a long way back and is an indication of the link swap idea that was initially in place. Ie if you place a link to my content in your content I will LINK BACK to your content. This comes from the very early stages of link building way back in 1998 / 1999 before Google became famous, when Yahoo and ask Jeeves were the bigger search tools available.  

Link building has come a long way since then and unsolicited back links are quite common for good online content that answers common questions within any specific online niche space.

So link building is getting more attention and folks are beginning to grasp the concepts around link building, but they do still need a little gentle persuasion of some kind.  So you do need to prepare a document of some kind explaining the purpose of placing external out bound links and the benifits of placing links directly to bookmarks in your own content.

If you do not already have bookmarks within your own content I suggest you evaluate the SEO VALUE of book marks and placing your own internal links to the book marks you add to your own content.  Think of the parragraff and block Content issues .. 

Hope this helps

Wednesday, February 15, 2023

Links and the #EEAT issues

Within the interwebs links do so many strange things, and the impacts of links, both external and internal, as well as in bound and out bound impact your SEO in such powerful ways. 

#EEAT is a vastly complex search engine optimisation Value indicator.

 Most folks forget that every link has two sides... yes that is correct, two sides. first is the origin and the other is the destination

These links do many strange things in a host of unthought of places.

 Search engines use these kinks in so many different places, but most SEO PRACTITIONERS that I speak to are very ignorant and refuse to think past the end of their noses

Once your online content has been indexed, that is when the fun and games starts. all search engines use the links within your online content to start mapping out many different issues like
  •  trust maps, 
  • entity graphs
  •  link maps, 
  • expertise maps, 
  • expert connectivity status graphs,
  • subject matter connectivity  graphs
  • Subject matter connectivity maps 
  •  and so many more. 

 There are actually thousands of data bases at play here, where search engines take a very fine tooth comb and evaluate your content in very serious and devious ways.  This is where the #HummingBird algorithm shows its value 

 They need to establish the purpose, aims, objectives intent and so many other issues about your online content. It is vital that you remember that Search has evolved, and search engines match your page intent to the intent of the search query. So keywords are not used during the initial search process. 

 This does not mean that #KeyWords are obsolete, coz they are not.. Keywords are actually vital, and they are used in so many other areas besides to match to query words. Many of the data bases that we are talking about here, use both ends of the link and compare both sides to each other and to a third area that holds the imagined contextual issues of your page. 

This imagined contextual map changes and grows, as issues within your page unfolds and gets exposed to the many different algorithms that are processed during the vigorous indepth evaluations of your content. Lots of strange and very sneaky things happen coz so  many things are happening at the same time in different areas of the page identity and categorising process. 

Semantic connectedness issues are also evaluated during this time. The semantic intentions of your content is first processed at this stage, but this is a very fluid issue, coz this changes as the search engine evaluates more and more issues, which are all integrated into these many different data bases that are growing, as the search engine's interpretation of your content evolves with each iteration of the algorithms that evaluate and transcribe your content into machine understandable contextual content within many different data bases 

 This is a very confusing time, coz so many things are being processed by a vast number of different algorithms, all at the same time. all SEO factors are evaluated and processed at the same time, but by different algorithms. So this is a very busy time.....

This repeats each time your content is revisited to include new backlinks or any updates that may or perhaps may not be re-evaluated. lots of issues are processed, and most require links to have any positive impacts on your SEOVI  (Search engine optimisation value indicators) these links nay be internal or external. 

The two ends of the link are compared in a very large number of different ways,  where context and contextual linkages are the key to better understanding your online content, along with the semantic connectedness issues. 

On line search is a vastly complex issue where many different Search engine optimisation value indicators are evaluated and taken into account, to give your online content a set of scores that will be used to match your online content to future search queries. These scores are stored in a wide variety of databases, leaving them ready to be used instantly. This is important, and can be seen if you look at how long your online search took to resolve. this is usually shorter than half a second for most searches, and the number of search results is scary, often being more than one hundred thousand matches.

The amount of preparations that are done to ensure short search times are achieved is incredible, and one thus needs to understand these issues when copy writing is undertaken. things like link attributes and related issues also need to be included here.   All links are valuable, and each link in your content gets the same basic treatment, then some will get extra issues added if the search engine deems it necessary to expand the conversation. 

 Trust and authority are some of the extended evaluations that need to be properly interpreted. Contributor Expertise and contributor experience is slso an extended evaluation zone. EEAT or Experience, Expertise, Authority and Trust are all rather strange SEOVI ( Search engine optimisation value indicators) that rely on links to be mapped to the correct issues within your online content. 

It thus follows that links and link attributes need very careful deep planning to get the most  powerful SEO  impacts. 

EEAT or Experience, Expertise, Authority and Trust are all special use search engine optimisation issues that search engines use to evaluate the purpose, aims, objectives and intent of your online content. 

There are many issues and different entities involved. Each contributor is evaluated for their personal EEAT, and then the page itself also gets an EEAT SCORE according to the Aims, objectives, purpose  and intent of the page in question, as well as the EEAT SCORE of all identifiable contributors to the content in question.
So EEAT is much more complex than you think. New techniques and tactics are constantly being added and this helps to ensure the success of the search engine in question. 

Tuesday, January 24, 2023

Where does FUFISM fit into the online marketing environmant ?

 Where does FUFISM fit into the online marketing environment is a confusing question.

First what is FUFISM, then WHAT is the online marketing environment, and how does online search impact on the online marketing environment? 

So before we discuss FUFISM, first we need to discuss online search, and SEO or Search engine optimisation, because FUFISM or Functional User-Friendly Integrated Social Media is a marketing philosophy where SEO (Search Engine Optimisation) and Social Media  are married and work as a family team along with their many relatives, to influence how search engines interpret and consume your online content to prepare their many different search engine data streams and associated information management strategies(algorithms)   to supply the best possible SERPs (Search Engine Results Pages for all possible search queries. 

So online search is a vastly complex issue that matches search queries to search results pages. you ask questions (Search Queries) and the search engine provides answers (SERPs). In the past individual words were the issue, in 2023 and going forward the purpose and intent of your content carries more weight than individual key words. Keywords are still vitally important, as are page title and page descriptions. Folks within the SEO industry must always keep the #Hummingbird algorithm in mind, coz that changed many things in strange and mysterious ways. #ThingsNotStrings suddenly had more value, but strings describe things, so strings still wins many battles within the SEO environment.

For a search engine to provide an answer, it must

(1) be able to interpret the question

(2) understand what is being asked

(3) understand the intent of the question or query

(4) Interpret and understand online content

5)  have a system of categorizing online content and labelling contained concepts, ideas and contextual data,, as well as the purpose and intent of online content 

(6) have a system of comparing online data to the relevance of online questions and specific search queries

(7) have a system of comparing relevancy scores to establish the best matches of search queries to specific search terms and related search criteria

Online search is thus a vastly complex task of matching search queries to possible matches of existing content somewhere within the interwebs.

online search thus starts with ensuring that your online content is found by a search engine, then indexed and investigated for preparation of inclusion into a host of different data base files, where extended information is added to make searching easier.  This is also the time when search engines evaluate the QUALITY of your online content, and investigate if your content contains so-called Black Hat content, which may or not,  then exclude your content from the search engine database files. in some cases, search engines get rather upset, and ban the whole domain from their search index.

#BlackHat SEO is the devious art of confusing the search engine to provide SERPs with information that does not really qualify to be found for that specific search query.  in other words BLACK HAT SEO is like  using a kind of crooked SEO process that misrepresents the in-page HTML content, giving the end user poor search results that do not satisfy his /her needs.

Online marketing is all about putting your content within the interwebs, hoping that your intended target market audience will find your online content by some means. SEO or Search engine optimisation is the process and activities that you employ to improve the chances of your intended target market audience of discovering and then consuming your online content, and then following your desired or preferred Call To Action (CTA) statements or clicking on your preferred in-page links.

The biggest issue within the SEO industry is the ability to build links that carry meaningful signals to the search engines so that these signals associated with individual links both to and from your content can be used as semantic tools, or part of the construction of semantic tools which allow search engines to better interpret and understand the objectives, Intentions, aims, purpose and sentiment of your online content.

SEO has evolved into a very complex technical battle to ensure that search engines have the necessary semantic tools to evaluate your content and connect your content to relevant online search queries. FUFISM is a marketing philosophy which uses social media as the primary avenue of #LINKBUILDING and helps to build the base of inbound external links(#BackLinks) to your online content.

The most powerful links come from well-placed, properly-used hashtags within the comment streams of posts discussing the subject matter at hand. this can only be accomplished by a knowledgeable person. The new EEAT issues of Experience, Expertise, Authority and Trust are all tied up together in strange ways within the interwebs. Most folks have no clue as to what this actually means. This is however a primary part of any FUFISM-BASED marketing plan. 

do a little independent research on the #EEAT issues and be prepared to be confused. who does EEAT apply to and how is this measured ?. these are tough questions, but as I understand the EEAT issues are connected to every single digital entity. so each online document has its own EEAT issues. Authors, image designers, content creators each have their own EEAT scores that are carried around with their inputs to your content, and this is all part of FUFISM-based marketing. your in-page EEAT is a complicated issue and it is made up of the EEAT of each in-page contributor as well as both internal and external links. Both  inbound  and outbound links need to be considered. so lots of small juicy titbits to add to your #INPAGE SEO efforts by including links to contributors in the  <HEAD> section of your HTML code. You can enforce this and add extra EEAT scores by including links to contributors of all kinds.. graphic design, audio, video, copywriting, research, technical SEO and other sources like data management or in-page forms. The more digital entities that you can connect to the page in meaningful ways that show semantic connectedness the better. Authors who write about specific topics score more EEAT points than unknown authors. But where and how do authors  and other contributors actually get coverage?   this needs your thoughts and attention if you are into the SEO thing... !!

FUFISM or Functional User-Friendly Integrated Social Media is all about using social media as a powerbase to influence your  #BackLink profile and entice others to share your links in their blogs, social media posts and other places. #LinkBuilding is a very strange concept, and link-building opportunities do not just fall out of the sky. Link Building opportunities are carefully crafted well-organized activities that take place over time in carefully structured steps. There is some cold calling involved, but usually, the comment streams of posts discussing the subject matter at hand start the process rolling forward. If folks have not discussed your content they will not create a well-thought-through link to your content. So create meaningful well thought through content that answers questions, offers a different approach to problem-solving or is helpful to your desired audience base in some way.

All online content must have a purpose and intent. Online content must be easily discoverable by search engines.  So FUFISM is all about being user-friendly and using the social environment to promote the purpose, intent and objectives of your online content.

So to answer the question "Where does FUFISM fit into the online marketing environment" one needs to interpret FUFISM as the art of using social media to promote specific online documents or digital assets in a manner that shows search engines the purpose, intent and sentiment of these specific online assets in ways that expand the conversation and improve semantic connectedness.

Once again FUFISM is an acronym for Functional User-Friendly Integrated Social media. FUFISM is also a marketing philosophy where SEO(Search Engine Optimisation)  is pushed through link building in the comment streams of social media posts discussing blog posts, web pages or other online content.

Just to round up here .. #LinkBuilding is a very complicated and difficult task. FUFISM or Functional User-Friendly Integrated Social media is all about getting better SERPs, by crafting clear direct social media conversations and interactions that guide the search engines to your content through well-managed social media activities, that include social listening and related comment stream management.
Well-thought-through links in the comment streams require staff with Good #EEAT scores that demonstrate your staff's Experience, Expertise, authority and Trust of the subject matter at hand.  FUFISM thus adds Search Engine Optimisation value indicators to your online content in many strange and devious ways. 

Tuesday, January 17, 2023

What is Search Engine Optimisation or SEO ?

 Search engine optimization (SEO) is the process of improving the visibility of a website or web page in a search engine's unpaid results, often referred to as "organic," "natural," or "earned" results. SEO targets different kinds of search, including image search, video search, local search, and industry-specific vertical search engines.

SEO is an effective way to improve the quality and quantity of traffic to a website from search engines. SEO can be a complex and ever-evolving field, and it involves a number of different tactics and strategies. These tactics can be grouped into two main categories: on-page optimization and off-page optimization.

On-page optimization refers to the measures that can be taken directly within the website to improve its ranking in search engine results pages (SERPs). This includes optimizing the content and HTML source code of the website, as well as improving its performance and user experience. Some common on-page optimization tactics include:

Keyword research and optimization: Identifying the keywords and phrases that people are using to search for the products or services that your website offers, and using those keywords strategically in your website's content and meta tags.

Title tags and meta descriptions: These are the snippets of text that appear in the search results below the title of a webpage. They should be concise and compelling, and should include the target keywords for the page.

Headings and subheadings: Using headings and subheadings with relevant keywords can help to organize and structure the content of a webpage, making it easier for search engines to understand and for users to scan.

Internal linking: Linking to other pages within your own website can help search engines understand the structure and hierarchy of your content, and can also help to spread link equity (the value of a link) throughout your site.

Image optimization: Using descriptive, keyword-rich file names for images and using alt text to describe the image can help search engines understand the content of your images and improve their visibility in image search results.

Off-page optimization refers to the measures that can be taken outside of the website to improve its ranking in search engine results pages. This includes building links from other websites, which can help to increase the authority and credibility of your website in the eyes of search engines. Some common off-page optimization tactics include:

Link building: This refers to the process of acquiring links from other websites to your own. Search engines use links as a way to measure the authority and relevance of a website, so acquiring high-quality links from other reputable websites can help to improve your ranking in search results.

Social media marketing: Building a presence on social media platforms and regularly posting high-quality, relevant content can help to drive traffic to your website and can also lead to the acquisition of links from other websites.

Local SEO: If your business has a physical location or serves a specific geographic area, optimizing for local search can be especially important. This involves optimizing your website for local keywords and phrases, and getting listed in local online directories and review sites.

Mobile optimization: With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly and easy to use on smaller screens. This can include using a responsive design, optimizing images and other media for mobile devices, and using a mobile-friendly website design.

In addition to these tactics, there are a number of other factors that can influence your ranking in search results. These include the quality and relevance of the content on your website, the usability and user experience of your site, and the speed at which your website loads.

It's important to note