1) What is hash tag marketing ?
2) Why should you use hasH tag marketing ?
Hash tag marketing is a complicated marketing strategy, which is easily implemented once planned. The complicated part is doing the SEO or Search Engine Optimisation, and then ensuring that the planned SEO work, fits into the total marketing plan, in an integrated and managed manner.
This sounds simple when written here, but believe you me, there are many pitfalls that you need to be awear of, and I have discussed this with many different marketing folks, who each have a different focal area, or a different approach to solving the many different parts of this equation.
Problems start when different perspectives of the purpose of SEO show themselves within your marketing team. You do need to remember that SEO or Search engine optimisation is ALL THE WORK done by your entire marketing team to ensure that your online content is discovered by your Intended target market audience, who then follow through, consume your content and activate your CTA or Call To Action.
So before we discuss hashtags, we need to have an understanding of SEO, because #HASHTAGMARKETING is a very special, and super powerful #SEOTOOL Now there are many SEO TOOLS THAT HAVE IMENSE POWER, but none come close to the power of hash tag marketing.
SEO has three distinct segments which are all three stand alone projects, but they work as a team to get consumers to consume your online content. These three distinct r SEO SEGMENTS are
1) IPSEO or In Page Search engine optimisation
2) OPSEO or Off Page Search Engine optimisation
3) OPSEO or Off Line Search engine optimisation
Segments 1 and 2 are well known and discussed at great length by many experts within the interwebs these are the standard SEO things such as the stuff in the HTML CODE ( IPSEO ) and all the supplemental marketing ( OPSEO ) including but not limited to
IMAGE CREATION AND EDITING
VIDEO CREATION AND EDITING
TECHNICAL ANALYSIS OF EXISTING ONLINE CONTENT
LINK BUILDING / LINK AQUISITION
SOCIAL MEDIA MARKETING
Then we get the really interesting stuff in the OLSEO or Off Line Search engine optimisation, which is the space where you use your in depth knowledge of your intended target market audience to do off line marketing of your online content.
So once again SEO or Search Engine Optimisation is ALL THE WORK done by your entire marketing team to ensure that your intended target market audience finds your online content when searching for your selected keywords within the online line environment, then select your link in the Search Engine Results Page, then consume your online content, following through with clicking on your DESIRED ( primary ) CTA or Call To Action.
It thus follows that the primary purpose of Search Engine Optimization is to ensure that your online content is
- Found by your target market audience within the SERP'a of your intended target market audience's favourite Search Engine
- Consumed by your Intended target market audience
- Activated by a click on your desired Call To Action within your online content.
See this pinterest pin discussing hash tags
So HASH TAG MARKETING is the art of using these ultra powerful