Wednesday, February 22, 2017

Social media metrics

Social Media metrics and issues to consider  when evaluating your social media impact.

Social media metrics is a very confusing area that needs careful planning and plenty of insights as to what you are measuring, why you are measuring what you are measuring and how to interpret the actual figures that get produced as a result of your measuring.

 On 13 may 2014 the guys at +Stone Temple Consulting held a HOA (Hangout On Air) discussing this very complicated issue which is embedded here for you to watch.

Take your time and watch this HOA before proceeding

When measuring the impact of you social media efforts there are many issues to consider, and if you do not have a #FUFISM based marketing plan in place then things get rather murky very fast.

The biggest benefit of  having a  FUFISM based marketing plan in place is that you know your target market and how they are expected to interact with your social media posts.  If you know,  or have an idea of how your intended target market is expected react to your call to action statements then you would have an idea of how you would measure the effectiveness of your call to action statements within your social media posts.

To understand these issues you will need to have a fair understanding of  some terminology.

Read about SEO here if you are not sure of what SEO is .
Read about FUFISM or Functional User Friendly Integrated Social Media

Social media signals for Google Plus

Followers - the number of people who follow your social media profile
shares = the number of times that your content has been shared
comments = the number of individual comments on your post

Social media signals for FaceBook

Like = the numberof people who have clicked the like button
Shares = the number of people who have shared you post
Comments = the number of comments that your post has received

Social media stats are very much similar for all social media platforms, actual follower numbers are not that important, how ever your view count, which is  often difficult to locate, is the real issue at stake, coz if nobody sees your stuff how can they click on like or share your stuff?


Sunday, February 05, 2017

What is the semantiuc value of EXIF DATA when thinking about SEO ?

Well as you all should be aware by now  #SEMANTICFOOTPRINTS are getting more important in terms of your online marketing each time search engines check your online content.  This means that search engines are getting better at understanding the intent, aims, objectives and purpose of every piece of online content.

now EXIF DATA is that set of text data that is sneakily added to your online image by your digital camera,  or in the case of a designed image, your digital image creator,  where a host of image relevant data is attached  to the image, and hidden from open view,  specifically for image editing folks to understand more about things like

focal length
make and model of camera
ISO speed

There is an opportunity here for those in the know to add a host of extra EXIF  DATA that is relevant to your SEO (Search Engine Optimisation)  here we are talking of things like, but not limited to:

Image title
image description
image aims
image purpose
Geo location attached to image
image publisher
image creator

now if your SEO and marketing team have done their work properly,  and discussed these issues with your web design and social media marketing team,  as well as other relevant persons , then there is an opportunity  to embed a host of powerful   EXIF attributes to your image that will enhance the semantic value of your online content within the exif data of your online images.

For this to have any value within your SEO efforts  you will need to be very specific with the exif attributes and ensure that they match up with other stuff within your SEO efforts such as the stuff in the head section of your web page or blog post.  here we are talking of those areas where many SEO folks have told you that you do not need to worry about, such as page titles, page descriptions, page key words.  If your EXIF DATA within the image matches up and confirms the semantics within the head section and the semantics of your EXIF data there is a very big and powerful influence that pushes your pages considerably higher in the search engine results pages. #SERPS

This is where #FUFISM or Functional User Friendly Integrated Social Media  starts to get interesting and your online content starts to appear in semantically validated search results.  You will suddenly start to see search results for keywords that you never imagined your content would rank for, purely because of the semantics of your content and the semantics of the search query.  Most marketing folks will not tell you about the Google Humming Bird algorithm, because they have no clue what it does, how it works and how it impacts on your online content.

Getting your entire marketing team to make use of the EXIF DATA within your images is thus (or rather should be )  a rather essential part of your online marketing strategy, and you should be aware of how to integrate the contents of image EXIF data into all other areas of your marketing, so as to get maximum SEO value from your exif data.  The main things to look at here are  GEO LOCATION, image titles, image descriptions and image keywords, making sure that these match other data such as but not limited to

the meta data in the head section,
any XML mark up
any image alt tags
the actual page content that the viewer will see (in page text)

this   article by  Tim Brookes  will help you understand these issues better