FUFISM is an acronym for Functional User Friendly Integrated Social Media
FUFISM is also a marketing philosophy where Social Media and Search engine optimisation are married and work as a family team along with thier children to improve your online marketing and online exposure within the online search environment.
The recent introduction of so many new AI TOOLS has opened up a vast opportunity to push FUFISM into new directions and achieve real serious market domination with tremendous impacts on your income capabilities.
You need to look at these AI modules and understand how to leverage them to supply answers to your clients problems. AI is a set of tools or a tool box to generate solutions at great speed and serious scale.
How do you show your customer base that you have these tools and are prepared to deliver? Online Marketing is tough, and a new set of tools that can be refined as per customers requirements at speed is also gonna be truly helpful within the online marketing industry as axehole.
First you need a blog or website, or perhaps both working as a team if your business is bigger.
Then you need to have an understanding of your intended customer base, and use social media tactics to start conversations with them in the form of network building as a supplier of a service / product that they need, or at least think that they need.
This the part where most folks fail. You need to take time and build a true business relationship with them (your true customer base) within the social media environment. This is both the user friendly part and the FUNCTIONAL part of the process.
Remember that FUFISM means functional User Friendly Integrated Social media.
During this process you will integrate the social conversations and posts into an information flow pattern that keeps leading folks to specific landing pages in your web and blog which are top of funnel for different stages of your many different conversion funnles or customer care funnles that keep your customers happy and coming back to you for repeat sales, information updates and other related business satisfaction tactics, just because they trust you, and know that you can, and will deliver.
Your social media platforms should never be broadcaste points or one way information flow channels, but rather customer touch points, where you do your fair share of social listening and related customer care activities, being in the loo at all times.
FUFISM is a marketing philosophy where Social media is the primary customer care and customer retention tool at your disposal. Think clearly of the intent and purpose of your online marketing. This is usually a tough issue to discuss at management level meetings. But this is the true place where your marketing strategies are crafted, then pushed into action.
Online marketing needs to be looked at from new ways, especially since AI (Artificial Intelligence) stepped into the picture.
Contact frankie2socks@info4u.co.za for more info or fill out our online information request form here
