The question around the value of a link in 2014 is a complicated affair, and needs some careful evaluation from a variety of different angles. Before we can discuss the value of a link we need to define what a link is and how many types of links there actually are.
We use the term
Link very liberally in conversations these days as if every body actually knows what they are and how they behave in all the senses of the word, but this is very far from the truth.
The word
LINK is an abbreviation of the term
HYPER-LINK. There are many different types of links, but all do the same thing, they act as transfer points to transfer the viewers attention from what is currently displayed on screen to a new screen with different information (read content). A link is usually indicated by a visual change of the mouse pointer from an arrow to a hand,as the mouse pointer moves across the screen from an inactive area to an active area. Different browsers or platforms and different operating systems have slight variations of the same theme, where the mouse pointer or activity indicator moves around on the screen under the control of (you) the end user, in many new mobile devices this is not so evident, as these devices use touch screens and the presence of an active spot may be indicated in a number of different ways, and is even some times not indicated at all but purely presumed to be an active image or link icon.
An active area is defined as the space where the hyper link is active and will function when the end user (you the viewer) clicks on the active space whilst the mouse pointer is in the active mode, or in the case of a touch screen when you (the end user) tap or double tap on the active area of the screen.
Links come in two basic disguises, a text link and an image link. A text link is usually indicated by a change in the colour of the text, and may or may not have associated pop up alerts that inform the viewer (you) more about the link in the form of a text box. In some cases you may also receive an on screen indication of some sort, informing you where the link will take you, but this is usually not present on mobile devices.
Notice that the question
What is FUFISM above is a different colour to the rest of the text on the page and that when you hover your mouse pointer over the coloured text a popup box informs you more about the link in question.
On the left is an image link, and when you click on this image you will be taken to a page (in this blog) that discusses hash tag marketing .
So there are basically only two varieties of links at text link and an image link. You can use both of these in a variety of different ways, but at the end of the day there are only two distinct types of links.
The first thing that needs to be considered is the total number of links that are generated every day, and how this vast number will in fact dilute the value of each link. lets look at it from the perspective of a pie-chart, where each web site that has inbound links is a slice of the pie.
How many slices will there be, and just how thin would each slice be? what would determine the thickness of each slice, would it be the number of inbound links, would it be the quality of these inbound links, would it be the age of the inbound link or would it be a calculated combination of all these plus many other factors?
The answer is that the thickness of each slice of the pie would be a combination of many different SEOVI (Search Engine Optimisation Value Indicators) some which we have control over and some which are totally out of our control, and some which we may influence, but not have any real control over.
Rand Fishkin had quite a bit to say about this issue in his
whiteboard chat where he discussed whether links were losing SEO value or not and what SEO's ( Search Engine Optimisation Practitioners) should be doing
