Tuesday, January 24, 2023

Where does FUFISM fit into the online marketing environmant ?

 Where does FUFISM fit into the online marketing environment is a confusing question.

First what is FUFISM, then WHAT is the online marketing environment, and how does online search impact on the online marketing environment? 

So before we discuss FUFISM, first we need to discuss online search, and SEO or Search engine optimisation, because FUFISM or Functional User-Friendly Integrated Social Media is a marketing philosophy where SEO (Search Engine Optimisation) and Social Media  are married and work as a family team along with their many relatives, to influence how search engines interpret and consume your online content to prepare their many different search engine data streams and associated information management strategies(algorithms)   to supply the best possible SERPs (Search Engine Results Pages for all possible search queries. 

So online search is a vastly complex issue that matches search queries to search results pages. you ask questions (Search Queries) and the search engine provides answers (SERPs). In the past individual words were the issue, in 2023 and going forward the purpose and intent of your content carries more weight than individual key words. Keywords are still vitally important, as are page title and page descriptions. Folks within the SEO industry must always keep the #Hummingbird algorithm in mind, coz that changed many things in strange and mysterious ways. #ThingsNotStrings suddenly had more value, but strings describe things, so strings still wins many battles within the SEO environment.

For a search engine to provide an answer, it must

(1) be able to interpret the question

(2) understand what is being asked

(3) understand the intent of the question or query

(4) Interpret and understand online content

5)  have a system of categorizing online content and labelling contained concepts, ideas and contextual data,, as well as the purpose and intent of online content 

(6) have a system of comparing online data to the relevance of online questions and specific search queries

(7) have a system of comparing relevancy scores to establish the best matches of search queries to specific search terms and related search criteria

Online search is thus a vastly complex task of matching search queries to possible matches of existing content somewhere within the interwebs.

online search thus starts with ensuring that your online content is found by a search engine, then indexed and investigated for preparation of inclusion into a host of different data base files, where extended information is added to make searching easier.  This is also the time when search engines evaluate the QUALITY of your online content, and investigate if your content contains so-called Black Hat content, which may or not,  then exclude your content from the search engine database files. in some cases, search engines get rather upset, and ban the whole domain from their search index.

#BlackHat SEO is the devious art of confusing the search engine to provide SERPs with information that does not really qualify to be found for that specific search query.  in other words BLACK HAT SEO is like  using a kind of crooked SEO process that misrepresents the in-page HTML content, giving the end user poor search results that do not satisfy his /her needs.

Online marketing is all about putting your content within the interwebs, hoping that your intended target market audience will find your online content by some means. SEO or Search engine optimisation is the process and activities that you employ to improve the chances of your intended target market audience of discovering and then consuming your online content, and then following your desired or preferred Call To Action (CTA) statements or clicking on your preferred in-page links.

The biggest issue within the SEO industry is the ability to build links that carry meaningful signals to the search engines so that these signals associated with individual links both to and from your content can be used as semantic tools, or part of the construction of semantic tools which allow search engines to better interpret and understand the objectives, Intentions, aims, purpose and sentiment of your online content.

SEO has evolved into a very complex technical battle to ensure that search engines have the necessary semantic tools to evaluate your content and connect your content to relevant online search queries. FUFISM is a marketing philosophy which uses social media as the primary avenue of #LINKBUILDING and helps to build the base of inbound external links(#BackLinks) to your online content.

The most powerful links come from well-placed, properly-used hashtags within the comment streams of posts discussing the subject matter at hand. this can only be accomplished by a knowledgeable person. The new EEAT issues of Experience, Expertise, Authority and Trust are all tied up together in strange ways within the interwebs. Most folks have no clue as to what this actually means. This is however a primary part of any FUFISM-BASED marketing plan. 

do a little independent research on the #EEAT issues and be prepared to be confused. who does EEAT apply to and how is this measured ?. these are tough questions, but as I understand the EEAT issues are connected to every single digital entity. so each online document has its own EEAT issues. Authors, image designers, content creators each have their own EEAT scores that are carried around with their inputs to your content, and this is all part of FUFISM-based marketing. your in-page EEAT is a complicated issue and it is made up of the EEAT of each in-page contributor as well as both internal and external links. Both  inbound  and outbound links need to be considered. so lots of small juicy titbits to add to your #INPAGE SEO efforts by including links to contributors in the  <HEAD> section of your HTML code. You can enforce this and add extra EEAT scores by including links to contributors of all kinds.. graphic design, audio, video, copywriting, research, technical SEO and other sources like data management or in-page forms. The more digital entities that you can connect to the page in meaningful ways that show semantic connectedness the better. Authors who write about specific topics score more EEAT points than unknown authors. But where and how do authors  and other contributors actually get coverage?   this needs your thoughts and attention if you are into the SEO thing... !!

FUFISM or Functional User-Friendly Integrated Social Media is all about using social media as a powerbase to influence your  #BackLink profile and entice others to share your links in their blogs, social media posts and other places. #LinkBuilding is a very strange concept, and link-building opportunities do not just fall out of the sky. Link Building opportunities are carefully crafted well-organized activities that take place over time in carefully structured steps. There is some cold calling involved, but usually, the comment streams of posts discussing the subject matter at hand start the process rolling forward. If folks have not discussed your content they will not create a well-thought-through link to your content. So create meaningful well thought through content that answers questions, offers a different approach to problem-solving or is helpful to your desired audience base in some way.

All online content must have a purpose and intent. Online content must be easily discoverable by search engines.  So FUFISM is all about being user-friendly and using the social environment to promote the purpose, intent and objectives of your online content.

So to answer the question "Where does FUFISM fit into the online marketing environment" one needs to interpret FUFISM as the art of using social media to promote specific online documents or digital assets in a manner that shows search engines the purpose, intent and sentiment of these specific online assets in ways that expand the conversation and improve semantic connectedness.

Once again FUFISM is an acronym for Functional User-Friendly Integrated Social media. FUFISM is also a marketing philosophy where SEO(Search Engine Optimisation)  is pushed through link building in the comment streams of social media posts discussing blog posts, web pages or other online content.

Just to round up here .. #LinkBuilding is a very complicated and difficult task. FUFISM or Functional User-Friendly Integrated Social media is all about getting better SERPs, by crafting clear direct social media conversations and interactions that guide the search engines to your content through well-managed social media activities, that include social listening and related comment stream management.
Well-thought-through links in the comment streams require staff with Good #EEAT scores that demonstrate your staff's Experience, Expertise, authority and Trust of the subject matter at hand.  FUFISM thus adds Search Engine Optimisation value indicators to your online content in many strange and devious ways. 

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