Wednesday, August 16, 2023

What are SEOVI and how do you use them ?

SEOVI is an acronym for Search Engine optimisation Value Indicators

Search Engine Optimisation Value Indicators are not well understood and most online marketing folks are totally confused when you use this acronym.  Folks use the term SEO or search engine optimization often and most online marketing folks understand this terminology, but have no clue about SEOVI .

So Search Engine Optimization Value Indicators are the individual variables which are allegedly used by the search engines when they evaluate your online content for purposes of  connecting your online content to online search queries. So what exactly are these variables ?

There are a very large number of issues that impact on your search results that need to be defined clearly and thought of as an URI or Universal Resource Indicator. Issues like the recently introduced #EEAT variable that combines Experience Expertise Authority and Trust into a single variable for every digital entity that is variable according to the subject matter at hand confuse things even more. 

Some SEOVI are easily accessed, worked and introduced to search engines in a manner that is easily understood and interpreted by us humans. Here we are talking of things like #PageTitles, #PageDescriptions and #KeyWordsLists in the meta tags of the head section of the HTML CODE 

Other Search Engine Optimization Value Indicators like content purpose, content intentions, content aims, content objectives and the semantic connectedness of your content to pages that link to your content, or have out bound links from your content to other online entities, help to establish a host of link based SEOVI 

There are a few different types of SEOVI which are divided into two main groups. First is #IPSEO or In Page Search Engine Optimization Value Indicators and the second is #OPSEO or Off Page Search Engine Optimization Value Indicators . I have blogged about this before here. 

IPSEO  or In Page Search Engine Optimization Value Indicators are mostly hard coded into the HTML CODE.  Here there are two sections the <HEAD> SECTION and the <BODY> SECTION.  The head section is for machines to use and the body section of the HTML CODE is meant for human end users like you and me. 

The head section of the HTML CODE contains many very special SEOVI where the page title, page description and key words list are the three highest value search variables that are super important, as these three elements set the tone, purpose intentions and many other EEAT related variables. These three super special elements are often neglected and ignored by many website owners due to the vast quantities of so called #SnakeOil, sold and promoted by Search Engine Optimisation specialists and professionals. 

There are opportunities to insert many other high value SEOVI like GEO tags, language tags, contributor tags and other industry specific tags.  Inserting these tags is not a difficult or complicated process, which is also not mandatory, but is very helpful in specific zones, like authors, image creators, video creator or other contributors to the content in question, which is also very page specific.

The head section is mostly very poorly understood by most online marketing folks, coz they are focussed on the body section which is specifically in place to hold the instructions for the assembly of the on screen content where we,  as humans interact with the page content.  So once again the head section is specifically in place for machines to use while the body section of the HTML CODE is for screen management of what the human end user experiences as he / she interacts with your online content.

This body section HTML CODE is where you insert all kinds of information about the purpose, intent, aims and objectives of your content. The onscreen text, images, audio and video  are all assembled in what your marketing team deems to be the best user experience for your intended target market audience. Search engines use all kinds of devious tricks, tactics, policies and procedures to investigate and interpret your online content with the intent of having the tools and resources to match any specific online search query, to your content and offer users the best answers to their search queries. 

In the past this search engine matching of query to online content was a  key words only based issue. Today in 2023 this is not true any more, as all search engines now use AI (Artificial  Intelligence)  to investigate the purpose, intentions, aims and objectives of your online content and match these to the aims, objectives, purpose and intent of the search query.

So how you assemble the user experience data and what clues you leave for the search engine to understand the purpose, intent, aims and objectives of your online content is important from an SEO (Search Engine Optimization) PERSPECTIVE. 

These clues come in many different disguises, like textual links with #LinkAttributes, text blocks, audio files, image files and image links, video files and video links, special markup codes and other sneaky and tricky stuff that allows the page publisher to add all kinds of SEOVI to your inpage HTML CODE.

TECHNICAL SEO is a really powerful set of specialized coding tactics, where specialized coding tactics are used to insert various other codes within the HTML CODE of your pages. There are many problems for search h engines to dis-assemble this coding so that it can be interpreted and evaluated for purpose, intent, aims, objectives and semantic connectivity and semantic connectedness issues.

This gives the educated SEO TACTITIAN many tools and opportunities to insert and manage coding within your HTML CODE that allows you to manage the end user on screen experience as well as add extra hidden SEOVI to boost specific words and concepts that reflect the intentions and purpose of your online content. 

Many folks focus on words only and do not actually grasp the fact that search h engines have evolved, and currently use semantics and  semantic intent to match search queries to specific online content and list these pages in the SERPs.  

SERPs or Search Engine Results pages are the search engine answers to your search Queries.  This means that your online content is investigated in great depths, where purpose, intentions aims and objectives are  then recorded in many different data base files and worked on algorythmeticaly so that they are prepared for fast matching to online queries. These vast number of data base files are thus prepared and ready for fast easy search results.

Now the textual content which the end user is exposed to during the visual experience on the page is the biggest issue that determines the context, intent, purpose , aims and objectives of your online content in question. Some folks try to use keyword stuffing here and get punished rather harshly by many different search algorythyms where the known ones are panda, penguin, hummingbird, BERT and many others. These algorythyms investigate your online content by examining the content of the data bases mentioned above, then act on the instructions and allocate points to other data bases depending on the search engines interpretation of your content purpose and intent.  So every visa le word on screen is thus seen as a search engine optimization variable that carries some weight through to other areas where deeper interpretation by algorythyms like the HUMMINGBIRD family of algorithms is done to obtain a better semantic interpretation of your online content, and store the results in other data bases for fast reliable accurate interpretation of your online content. 

Natural language processing is also undertaken and used to adjust scores as generated above. NLP or natural language processing is indeed a very powerful SEOVI  which many ignore and just hope for the best when they assemble the text that the end user is shown onscreen. 

Every in page link has the ability to carry link attributes within the HTML CODE. These link attributes add extra meaning and extra SEOVI to links. Some of these link attributes need serious deep well planned considerations before insertion. Here we are talking of things like No Follow, No Index, link title, canonical, and many others. Adding link attributes to your out bound in page links adds extra SEOVI to the link in many strange and hidden ways. Most folks ignore link attributes and have no clue why they are not getting the envisaged SEO BOOST for adding internal links. So link attributes are very big SEOVI BOOSTERS that add extra powerful semantic linkages to your internal linking structure.

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