Showing posts with label #info4u2use. Show all posts
Showing posts with label #info4u2use. Show all posts

Friday, May 31, 2013

Google Plus Author Rank Do you make use of this?


What do you think of this new SEO avenue that Google has put on the table?

Some say it is great some say it sucks and some say what ? I don't believe this exists.

In my humble opinion this is a wonderful avenue to add some SEO value to yourself as an author, and it works very well. My image shows up next my search results for a number of terms in a few different websites that I own, as well as for my blogs and some posts that I make in other blogs.

Search for "Frank Gainsford" in Google and see for yourself...



after watching the video please leave a comment for me to evaluate

This adds value to your SEO (Search Engine Optimisation) and improves your SERP's (Search Engine Results Page) big time. G+ or Google Plus is also a  great social media platform that is steadily growing in size and stature, which also adds many different SEOVI (Search Engine Optimisation Value Indicators) to your other online pages in strange ways that elevate them considerably in the SERP's when your reference them in your posts. My preliminary research on my own work shows that once you have established your Authorship credentials this is even more effective.

If you are following my previous posts and have an understanding of FUFISM then you will realise where this fits in with your Functional User Friendly Integrated social Media policies and how this can influence the rest of your marketing, and the impacts are quite impressive.

Please leave a comment discussing your views on Google authorship. I need this for some research. If you want to see the results of this research please say so in your comments.

Thanx again for visiting my blog.

Tuesday, May 14, 2013

Using Images in your Content Marketing

SEO or Search Engine Optimisation is a very complicated issue with many diverse fields working collectively to ensure that your intended target market locates your online information using a search engine.   Each of the  many disciplines adds its own set of values to your SEO in subtle ways that most SEO practitioners deem irrelevant and ignore.

The most noticeable culprit here is the KEY WORDS meta tag in the head section, which Google says is not used in determining your PR (Page Rank), and so most SEO practitioners ignore the key words meta tag and its great value to each of  your pages and your web site as a whole, especially when determining the aboutness of your work.


This article by Jenny Maclean covering the use of images in your content marketing is very interesting, and gives you some good pointers.








Content marketing is a big component of SEO (Search Engine Optimisation) and should not be viewed as competition to SEO but rather as a supplement to SEO. Images are an essential part of content marketing and the value  that images add to the SEO efforts of your work should never be under-estimated. This sounds confusing, but SEO is used in content marketing, and content marketing is a very large component of Search Engine optimization, which is why you need to be careful of separating the two but yet understanding that they are interconnected and part of the same bundle of confusion called marketing.

One of the most important things from an SEO perspective to remember when using images are the XML markup within the image, which your viewers will never even know exists, just as most of those who visit your web pages have no idea that all web pages have a <HEAD> section.  Image title, image description, image related key-words and other image describing elements can, and should be added to the image XML data, and saved in an embedded format as part of your image. You need to make sure that these embedded XML elements are directly related to your site content matching your in-page SEO content, especially any META DATA that you may have placed within the <HEAD> section of your page if you have access to it.

Unfortunately the <HEAD> section is not available when using many blogging platforms, and many web design programs also use wysiwyg (what you see is what you get) platforms which exclude access to the <HEAD> section of your pages. What you as an SEO practitioner need to do,  is take some time to evaluate the image that you will be using in the context of
  • where this image  will reside within your page, 
  • what you are trying to portray with the image
  • what the image represents, 
  • what is the purpose of including this image
  • how this image will impact on your SEO
  • who your target market is, and how they will react to your image
  • how this image relates to other in-page SEO issues

You then need to ensure that the relevant SEO specific set of  image related key words, image title, image description and other relevant image related XML data such as image geo location, image date and all other issues relevant to your  image are best suited to your IPSEO (In Page Search Engine Optimisation) and included in the embedded  image XML by your graphic design team or image optimisation specialist..
 If you use the same base set of variables within the <HEAD> section of your page and include the same or similar  set of key words in your page as well as the embedded  image XML data elements, then your image will get an awful lot more attention from Google and other search engines. Most web design people forget about the power of this embedded XML data that is used by image designers to manage image classification and image description.

Graphic art designers use these embedded XML data sets that are stored within the image XML data, very differently to web design, or SEO staff and place XML data that is not relevant to search engine optimisation within the embedded image XML for graphic design people to use.

As    Jenny Maclean   says in her article , some sites gain a considerable amount of their Google traffic through Google Images rather than the main web search. If you want to rank well in Images, make sure your image files are aptly named,  but you also need to ensure that your image has the right XML data embedded within the image, so that search engines can index and manage the embedded XML Search Engine compatible elements  in ways that benefit your total SEO effort.

GET YOUR IMAGE DESIGN TEAM ONTO THIS and remember to apply FUFISM (Functional User Friendly Integrated Social Media) see http://fufism.info4u.co.za for more info on integrating your SEO efforts to ensure better SERP's.

As always the selection of your target market  is important to your SEO tactics. Understanding how your selected target market will react to your image is also essential, and the XML embedded into your image file should take this target market reaction into consideration when choosing the image name as well as the embedded XML data for your  image key words, image title and image description.

The embedded XML data that is associated with all images that you will be publishing within your pages should be discussed with
  • your copy writer,
  • your  Social media team
  • Your web site design team
  • your marketing  and advertising teams
  • Your public relations team
  • your SEO team
  • others who are identified through the application of your FUFISM policies.
It thus follows that your web design team, your Social media team, your blog team and all others working on any aspect of your online marketing all understand that you need to be working together as a solid, unified team when it  to comes to SEO issues.  Each member of the team needs to ensure that their knowledge in their specific field is integrated into your marketing strategies through the application of FUFISM (Functional User Friendly integrated Social Media)  This integration can only be achieved through closer working relationships between all the role players, with an understanding of what each role player actualy contributes to your marketing, and the methods used to ensure that each role players input is  appreciated by the other members of the team.

If you were un-aware of the embedded  XML data that can be used in your images, then you need to take some time out and discuss what embedded XML data can actualy be included in your images embedded XML data with your graphic design team or image management staff.

Be pro active and inform the rest of your SEO team of issues that you believe should be included by talking about them at marketing meetings...


Friday, January 18, 2013

YouTube tips video annotations functionality

I read a lot of stuff on the net when I am researching SEO (Search Engine Optimisation) issues and I came across this stuff about YouTube and video annotations functionality where they mention how this impacts on your SEO for any YouTube Videos that you may have in place.

HOW TO: Use Annotations to Increase YouTube Views, Rankings

Thanx to REELSEO for this tip 

Read about marketing your videos on pinterest at the link below

5 Ways To Use Pinterest For Effective Video Marketing

 pinterest video marketing 200x120 5 Ways To Use Pinterest For Effective Video Marketing 

 practice FUFISM - Functional User Friendly Integrated Social Media and ensure that all your marketing gets the SERP's that you deserve

Integrate your video marketing into your complete marketing strategy and ensure that all your social media profiles, and related PAGES link to your video marketing on YouTube for best results.

 

Saturday, November 17, 2012

Tuesday, September 25, 2012

Google web master tools videos to see....

Google web master tools is a great site to help you understand the issues involved in SEO (Search Engine Optimisation)

Google Webmasters Youtube library has great list of videos that cover almost every aspect of SEO and many related web design issues with tips and tricks on many tools that Google offers.

This video is a good start and should be watched a few times and understood very clearly before continuing to the second link which links to the Google webmasters video library.


Google webmasters Youtube Library

Saturday, September 15, 2012

SEO resouces by iblogzone.com

I found this wonderful resource site where there is just simply loads of good well researched stuff with many links to relevant information and a great easy to use navigation structure that allows you to find the stuff you want in a jiffy. check their SEO or Search engine Optimisation section here

check their home page here  

Go to their pages and surf around, use their in site search tools to find all the info you need about SEO read their articles and be surprised at what you can learn from these guys.

Just remember what SEO - Search Engine Optinisation is.... the art of ensuring that your online target audience finds your pages in search engines....

Take time and discuss this with your managers and ensure that you, or a person who you can work with is part of the marketing team. Make sure that the marketing staff understand what the purpose of SEO is and that this is a common thread in all marketing efforts.

SEO for startups in under 10 minutes Plus other reading material.


The links below will add some value to this video covering basic SEO - Search Engine Optimisation, and should be read only after you have viewed the video, as the video will still be fresh in your mind, and you will be able to tie the pieces together with a deeper understanding of the many complexities of SEO or Search Engine Optimisation.

This short video discusses the very elementary basics of SEO (search Engine Optimisation) and gives some very good tips to beginners in the SEO business.

What is not discussed is the fact that SEO or Search engine Optimisation starts with defining your target market, and choosing your web site content and the COPY with great care to ensure that your target market group  forms the core base of all visitors to your site.


After all your hard work you dont want a bunch of visitors to your pages who are not interested in what you are discussing, and feel that they were some how tricked into clicking on your link.  So think this through clearly and remember that SEO or Search Engine Optimisation should form an integral part of your complete marketing strategy.


Reading previous posts in this blog http://4uband.blogspot.com will also help in understanding how to integrate SEO into your marketing strategy at the top level and why it is essential to ensure that your SEO manager has a good working relationship with your whole workforce.

what is SEO and who cares

SEO -as described by  Wikipedia, the free encyclopedia

Webmaster academy - tools and tips  

Bing Webmaster Tools Revamped, Better?

BING web master tools

 SEO - best practices

Mobile SEO – Just How Different Is It?


Thursday, August 23, 2012

SEO and what it really means

 SEO - Search Engine Optimisation - has changed over the years, and some how the meaning of the term SEO has been lost. SEO could be described as discussed in the post Search engine optimisation and your social media marketing strategies: SEO and what it really means  where I use this definition of SEO to try and get people into the right frame of mind when discussing SEO

A definition of SEO : The techniques and methods used in generating good copy written with the intended target market in mind and the related subsequent online promotion of the copy once it is placed within the desired platform so as to ensure good SERP's (Search Engine Results Positions) within that specific platform. 

SEO involves the whole marketing team, as well as every other aspect of the company and should adopt an integrated approach when properly done. The most important part of any SEO (Search Engine Optimisation) effort is to ensure that the target market is clearly defined, because all subsequent efforts are really in place to ensure that this specific target market finds the material concerned and actually clicks on the link provided by the search provider.

This means that the SEO technician needs to be consulted / instructed with the desired end result in mind, with a clear road map showing all the target market groups  and the associated   marketing strategies which include but is not limited to:
  • all social media platforms including but not limited to :
    • facebook
    • twitter
    • pinterest
  • news platforms and forums
  • all blogs and associated news letters (online or offline)
  • any other online marketing associated with the project at hand
  •  all related marketing avenues
The related subsequent online promotion is the big issue as it involves the  generation of quality back-links and these should come from as wide a variety of sources as is possible and include the above listed sources. This means that
  • the company blogger
  • the different social media platform managers
  • the company media consultant
  • the company publicist
  • the marketing manager 
  • other affected departments within the company
All need to be part of the SEO team and each needs to supply the SEO technical team with reports detailing their online activities showing how, and where they place links  to the company web site. These reports need to be analyzed and followed up with feed back, specifying words to be used in copy as well as specific pages with associated links that should be used within their subsequent online promotion of the desired pages within the company website through the medium that they use.

That means that
  • the Facebook team must discuss and link to specified landing pages
  • the twitter team must tweet specifeid words with links to these same landing pages
  • the pinterest team must pin images from these specified landing pages and add comments with specified keywords
  • Linked in team must discuss specified product / service and link to specified landing pages
  • G+ team must follow similar guidlines
  • Company blogs must follow similar guidelines and link to specified landing pages
 These actions need to be integrated and each team should ensure cross referencing is done in an organised and structured manner with each platform referring to all other platforms with the prime focus placed on the call to action pages in the company website where sales will be the main focus.

 I recently watched this video about how to convince the top management to spend money on social media marketing, and was quite shocked, because it highlighted an important issue for me. this issue is that SEO is not understood by marketing people, as it is perceived to be separate from marketing!!!!!

SEO is the prime marketing tool that will ensure your online efforts - be they in the social media, on blogs, in news casts or web pages - are found by your intended target market. once again an overview of what SEO (Search Engine Optimisation) is

A definition of SEO : The techniques and methods used in generating good copy written with the intended target market in mind and the related subsequent online promotion of the copy once it is placed within the desired platform so as to ensure good SERP's (Search Engine Results Positions) within that specific platform. 

Wednesday, August 22, 2012

Search Engine Optimisation and social media issues

Just a quick comment about a page you need to review

check here to read more about this topic (Search Engine Optimisation) by Adam Sherk
Interesting reading...
The social signals generated by the Social media websites are being incorporated into organic search results and having a very positive impact on the total site score of your web site. If you are neglecting the social media efforts in your SEO (Search Engine Optimisation) you are planning to be at the bottom of the SERP's (Search Engine results Pages)

Monday, August 20, 2012

Search Engine Optimisation and social media marketing

The YouTube play list below contains videos covering SEO (Search Engine Optimisation) issues, and the write up discusses SEO \(Search Engine Optimisation) and SMSEO   (Social Media Search Engine Optimisation) in general



Info4u offers Online cloud computing services, and SEO (Search Engine Optimisation) is an essential part of all online cloud systems that ensures the relevant target market finds the various information portals within your company or organisations online computing cloud.

The target market could be
  • internal office staff
  • different segments of your corporate intranet
  • your customers
  • your suppliers
  • the general public

Each target market segment requires different approaches and different sets of information. How to ensure which set of viewers find which set of information is out of your hands, and in the realm of your Search provider, but you are in control of how you optimise  your page for the different search engines to evaluate your information.

SEO or Search Engine Optimisation is a delicate subject that requires a deeper understanding of many marketing concepts and starts with understanding your target market.

Next is to use selected key words in the web page copy, and ensure that these are used by your primary target market group.

The many SEA's (Search Engine Algorithms) use different techniques and procedures to score points for your selected keywords, so you need to have a very good understanding of what key words are, and how to construct sentences around these key words in a manner that is visually pleasing to your target audience, and also logical to SEA's  (Search Engine Algorithms)

Each video in this play list will add some understanding to the bigger picture, and each video should be viewed independently and analyzed separately first, taking into account the target market of the information provided in the video.

Adding META TAGS in the head section of any html page adds tremendous value to the SEO (Search Engine Optimisation) value of the page, and many of the videos in this playlist will discuss these tags.

The META TAGS should how ever never be separated from the content of the page that the end users (viewers) see and read, and words not in the content should never be placed in the <HEAD> section willy nilly, as this may cause the SEE's (Search Engine Engineers) to view these words as SES (Search Engine Spam).

SEA's (Search Engine Algorithms) are closely guarded secrets of Search Engine Owners, and have many variables which are mentioned from time to time, and when you watch a video discussing any of these take careful note, and write this down so you never forget the particular variable, and its worth within the SEA (Search Engine Algorithm) 

Google professes to use in excess of 250 (two hundred and fifty) individual variables in their SEA (Search Engine Algorithm) which gives you an idea of the size of their logical equation used to evaluate your web pages and the words within your pages when deciding which page goes to the top of a SERP (Search Engine Results Page) list.

SMSEO (Social Media Search Engine Optimisation) is hardly ever discussed in any online forum, but is an essential part of ensuring the success of your social media marketing efforts.  Take note of the videos discussing your target market selection and the word selection criteria during key word selection.

 The first step in SMSEO is to use your selected key words and key word phrases in your social media marketing efforts.

The second vital step in SMSEO (Social Media Search Engine marketing)  is to ensure that your posts have inbound links from -:-
  • your web sites
  • your blogs
  • your forums where you discuss the different aspects of your project, product or service
  • Your other social media platforms

The third vital step SMSEO (Social Media Search Engine Optimisation is to ensure that your posts contain out bound links to  -:-
  • your web sites
  • your blogs
  • your forums where you discuss the different aspects of your project, product or service
  • Your other social media platforms

Following these three steps  is the best you will be able to do, as no social media platform allows you to edit the html code where your social media posts are displayed.

So watch these videos carefully and evaluate them with great care, and make adjustments to your web pages and social media posts with respect for what you have learnt from the videos in this play list.

For further info visit www.info4u.co.za or fill in the online form found here



Wednesday, August 08, 2012

SEO and what it really means

SEO or Search Engine optimisation is clearly a misunderstood concept, and this is very evident when you talk to marketers who use FB (Face Book) to promote their products or services.

The first question that needs to be cleared up and put on the table for discussion when dealing with Search Engine Optimisation (SEO) is who is your target market and how do you expect this group (your target market) to find your information, product or service on the Internet.

Next step is which platform do you expect your intended target market to use to locate your information.
  • will they use a social media platform
  • will they use a search engine like google, yahoo or another found here
  • will they go directly to your page cause they found your link in the printed media
  • will they go directly to your page cause they heard it on radio or saw it on TV
  • will they access your page through a link found in their email
This is one of the most important steps in any SEO (Search Engine Optinisation) effort, if you fail to do this your are planning to ensure your pages get no (zero) visitors. Your copy (the words you use in your article or post) are chosen according to the platform as well as  your intended target market, with their language use and vocabulary base

You also need to remember that every social media platform (SMP) you use has its own built in search engine that uses an algorithm to supply you with the best matches in their data base for your search.

How these internal search engines allocate points or establish a ranking order for the matches within their system is a mystery, just as the algorithm used by Google, Yahoo and others is a mystery. But be sure there are methods and tricks to ensure your information is placed higher up in the SERP's (Search Engine Results Positions) than others.

In face book the number of likes (often called social signals) is a prime factor, and the more likes a specific post has received the higher up the author and related information gets in the SERP's (Search Engine Results Positions). Other factors in FB include but are not limited to
  • the number of friends one has,  
  • the number of common friends one has with the person who placed the article
  • your likes of similar articles or posts
  • the number of your listed friends who have liked the relevant post or article
  • the total number of posts you have made
  • the total number of external links to the relevant article and their positions within other search engines.
So how do you get likes in face book?  simple answer is write what the public want to hear about, and they will like your post. If that fails then you need to specifically request individuals to read your post and click like. The same applies to all other social media platforms, just likes are replaced by terms such as" PIN IT" in pinterest, follow or re-tweet in Twitter, +1 in Google Plus and similar in other SMP's (Social Media Platforms)

Facebook does look at links from other SMP's (Socaial Media Platforms) for their SERP's (Search Engine Results Positions), and so does twitter and pinterest, but what  the value of this is unclear as their algorithms are kept secret, just as in Google, Yahoo and others.

Bottom line is that good, well written copy, that is unique to your product, service or related information is essential to your viewers. All the search engines understand this, even the internal search engines within the many SMP's (social media platforms).

So a clear definition of SEO (Search Engine Optimisation) would be

The techniques and methods used in generating good copy written with the intended target market in mind and the related subsequent online promotion of the copy once it is placed within the desired platform so as to ensure good SERP's (Search Engine Results Positions) within that specific platform.  

 The purpose of SEO (Search Engine Optimisation) is to ensure that your information is found by your intended target market when they use their preferred search engine on their preferred platform.

SEO (Search Engine Optimisation) is not only for big business and big websites, and if you do not use basic SEO (Search Engine Optimisation) in your online marketing then your online marketing  will fail and you will have wasted your time and effort.

Once again SEO (Search Engine Optimisation) starts with defining your target market, and this should be the first step in any marketing campaign, thus by default your marketing strategy already includes the first steps of SEO (Search Engine Optimisation) Once you have come to grips with this very elementary statement you will soon realise the value of basic SEO (Search Engine Optimisation) and just how easy it is to perform the very minimum SEO which requires no technical skill at all.

The related subsequent online promotion of your posts on any social media platform are essential to ensuring better SERP's (Search Engine Results Positions) in all platforms. Web sites allow for more technical SEO techniques and methods than social media platforms (SMP's) and Web Site search engine optimisation (WSSEO) needs to be treated very differently to Social Media Search Engine Optimisation. (SMSEO)

 search for the term  #info4u2use in twitter for posts containing links to SEO and related posts by staff at Info4u.




Saturday, August 04, 2012

Sunday, July 08, 2012

Changes that will take place soon

There are about to be many changes at Info4u with political issues being removed, and the 4x4 ban issues being passed over to others. Info4u will no longer be pushing the 4x4 ban issues, but we will continue to support the ARBU (Association of Recreational Beach Users) and their political issues.

Info4u will be focusing on CLOUD COMPUTING SERVICES and related matters. Our Facebook pages found at www.facebook.com/info4u2use and our Twitter pages at www.twitter.com/info4u2use will focus exclusively on supporting this blog and the main web site found at www.info4u.co.za

The pages at www.info4u.co.za will progressively change and drop the Elephant Coast marketing pages which will be moved to the domain www.mtuba4u.co.za. The web site www.birding4u.co.za will still recieve our support, but this will not be as prominent as it was in the past. 

Online marketing and advertising will reverie our primary attention from now on, and we will be ensuring that the tips and tricks mentioned by Frank Gainsford in his facebook post are also mentioned here along with more details and how to get your business listed in our South African focused marketing pages at www.info4u.co.za

Info4u will be placing some free adds and free marketing space available to the public who take the time to respond to our efforts during the next few weeks, our income will be mostly from paid advertising space in our blogs, websites and other online social media marketing campaigns as well as from consulting fees and fees to set up small and micro companies with cloud computing services such as
  • email
  • blogs
  • facebook
  • twitter
  • web sites (www.yourcompany.co.za)
Info4u will also be offering some short courses which will cover the basics of  how to use social media for your business. These courses will not have any certificates attached, and are not recognized by any training authority, but they will not coast you an arm and a leg. These very elementary courses will give you the confidence to start your own marketing and will be supported by our marketing pages.

Follow us on twitter -check our FaceBook pages

New approach to supply Info4u2use products and services.

I have not been blogging here for some time now, and have had a big change in my thinking patterns. I have had a focus shift, and my company is busy with a major  makeover, moving away from the Elephant Coast marketing platform to marketing and supplying cloud computing services for the small and micro industries of South Africa.

We have a face book profile run by Frank Gainsford at www.facebook.com/info4u2use and a Twitter Profile at www.twitter.com/info4u2use which along with this blog and other social media platforms will be complementing the pages found at www.info4u.co.za to market and advertise the Info4u services and products.

Info4u will be marketing the many GOOGLE products available and our primary focus is on small and micro businesses which we will support and educate in ways that will allow them to make good use of the current trends in cloud computing and related marketing aspects of the Internet.