Content marketing, the social media and SEO

Content marketing is a strategic marketing approach focused on creating, distributing and maintaining valuable, relevant, and consistent online content to attract and retain a clearly-defined target market audience — and, ultimately, to drive predictable, well managed end user reactions, through careful management of conversion funnels and associated calls to action statements, that resonate with your intended target market audience, in a manner that this marketing adds value to the SEO efforts, so that your intended target market audience finds your original online content in search

Most content marketing falls within the Off Page Search Engine Optimization space, and Social media marketing forms the bulk of these efforts 

Off Page Search Engine Optimization or OPSEO  is a powerful set of  tools that allow search engines to improve their understanding of the context and semantics of your content through a variety of different techniques. The semantic linkages between the different subsets of online information and the various creators, distributors and consumers of information allows search engines to develop algorithms that interrogate ultra  large sets of data and extract trust factors as well as networked connections between different digital entities with a focus on specific elements within any individual online content, and then match these specific elements with individual search queries in ways that make sense to the individual who initiated the search query.

Off Page Search Engine Optimization is a vital element within the search industry, which allows search engines to better understand the specific purpose, aims, objectives and intentions of all online content.  Once the intentions and purpose of any online content is understood by a search engine then it has the ability to match that purpose and intent of your content to the purpose and intent of a search query.

IPSEO or In Page Search engine Optimisation is a very complex issue that allows for the application of many different tactics, and and a wide range of different criteria to be implemented within any single piece of online content, be it in a web site, a blog or any other online resource, with the primary aim to improve the SERP’s (Search Engine Results Pages) associated with that online content.

Nearly every item of IPSEO is reflected in the HTML code of a page, where some tactics remain in the <HEAD> section and others remain in the <BODY> section of a page. Many of these different sections are pre-coded as widgets that the web page / blog design team include with ease and little actual coding is needed by most online content creators these days.

Many web design packages these days allow for easy insertion of specially designed widgets that add a wide variety of specialist coding , such as the latest specialist mark up of SCHEMA for specific types of data. 

Your IPSEO starts with product / service research, then flows through to target market research and associated topic and keyword research. Your copywriter takes care of the textual and visual layout of the page, while a host of other specialists each contribute in various ways to the hidden aspects of the in-page content, such as the meta data and EXIF data embedded in images, video or audio files, and the extra info added to hyperlinks which include things like the REL = AUTHOR and REL = PUBLISHER tags which are inserted into the code of the hyperlink in question.

Many other issues are hidden in scripts that perform specific tasks such as including interactive spreadsheets, forms and clickable buttons that add value to the viewer experience. these items all need to be understood by the OPSEO (Off Page Search Engine Optimisation) team so that they may be exploited during the social media and cross media marketing efforts of the rest of the marketing team.

These scripts and related coding issues need to be put together with your SEO in mind, where variable names and related filing and naming issues need to be adjusted or changed to reflect the keywords and topic selection processes that were conducted at the beginning of the SEO process. By using the selected keywords as variables within scripts and code, an added layer of SEO can be sneakily introduced, but this takes a deeper understanding of SEO and the implications of using file names, coding variables and related naming procedures to manage this. It also requires that those who are doing the coding attend marketing meetings where SEO and the integration of SEO into the bigger marketing picture is discussed. 

These issues need to be brought to the attention of your social media marketing team so that the IPSEO (In Page Search Engine Optimization)  issues which are in place,  can be expanded on,  within the Off Page Search Engine Optimization space,  focusing on the social media, through careful  and well managed use of the In Page Search Engine  optimization tactics that have been implemented, by making use of the research data and related  decisions, including but not limited to  the following information

• EXIF data for embedded
• images
• videos
• audio files
• text files
• alt text and related image titles, image descriptions as well as other image related info
• any specialized SCHEMA MARK UP along with notes on the implementation of this schema markup along with any research done to establish 
• all keyword and topic research notes along with decisions of what to exclude and what to include
• all target market research notes, as well as decisions made by other marketing personnel based on this information.
•  the purpose, aims, objectives and intentions of the original online content which is being marketed in the social media.

All this information needs to  accompany the marketing brief that the social media marketing team are issued, which should include  a document discussing the purpose, aims, objectives and intent of the social media marketing campaign, showing how this content marketing effort will interact with the SEO process, and how its impact will be managed.

Content marketers thus need to be well informed of all the sneaky and devious tricks used within the in page search engine optimization process, so that they may make use of these elements, by specifically referring to them within their social media posts.

Here we are talking of things such as prices which may have been added to product information within the page by making use of SCHEMA MARK UP,  so that the social media post uses the same format and actual in-page price including the specific currency used within the SCHEMA MARK UP  these exact match textual issues will add real strong SEMANTIC TRUST FACTORS to your content, both within the social media platform as well as the original on;line content in your blog or web page.

It thus follows the content marketing within the social media space can be used to improve a host of different Search Engine Optimization Value  Indicators in very powerful ways, provided that your marketing team work together and follow a #FUFISM based marketing strategy, where the power of the social media is understood and managed through careful use of selected keywords that appear in the <HEAD> section of your web page or blog post.

Many online marketers do not understand the semantic reach of the <HEAD> section of your web page or blog post, and this is because they have been hearing the rumors that these items have no value for a number of years and most marketing folks do not even know that the <HEAD> section of all online content exists.

• the meta tag - page title
• the meta tag page description
• the meta tag  keywords
• other devious and sneaky stuff inserted in the <HEAD> section of your page by the web site or blog design team

The issues relating to the <HEAD> section of your web page or blog post are seldom discussed, but this is one of the main reasons that bloggers make use of their own custom domains instead of using the free services such as blogspot.com.  Unfortunately there are many hidden costs involved in hosting your own domain, and having your blog on a sub domain or subweb within your primary web site.

having your own domain and hosting your own online content instead of using a free service has many strange and powerful advantages within the SEO industry, but these all come at a price.  Out sourcing your hoisting is an issue that needs careful attention, and unless you are a very large business that has the necessary security staff who are able to perform the necessary network security functions, you should out source your web site hosting.  this needs careful attention and you do need to discuss this with a number of different folks to get their views, and take a decision based on your needs and resources available

Having your own domain gives you many advantages within the SEO industry, and most of them are new trust factors where semantic trust is the most important issue. You also need to remember to link to deeper pages and specific blog posts,  as well as specific ever green pages in both your blog and your web site.  This is a vital part of content marketing, where you need to remember to perform cross platform marketing, where your would mention your Facebook post in a tweet, and your twitter profile in your Facebook posts.   Performing this action in other social media platforms and mentioning your other social media profiles should be done at least once every two weeks, and if you have a busy blog or web site, your should consider doing this more often, even once a day.

If your blog or web site gets fewer than 1 000 visitors every day, then keep your cross platform posting to once or twice a month.  Always remember to document all your social media posts, with a time line and other relevant data in a spreadsheet so that you can evaluate the impact of your social media posts on your SERP's (Search Engine Results Pages) and your web site / blog traffic flow stats.

You should make a habit of keep records of all your content marketing efforts in a spread sheet, with time lines and other relaxant data . this will allow for better management and control of  any traffic flow audits that you may perform.

Remember that Content marketing is a strategic marketing approach, and that this is not a stand alone strategy.  

Content marketing is a subset of your SEO (Search Engine Optimization) and those who tell you different need to explain very clearly how and why content marketing is excluded from the SEO stable.

Understanding what SEO is and how the different sections of your SEO strategy  interact with each other is not an easy task. the three SEO sections are

1. IPSEO or  In Page SEO
2. OPSEO or Off Page SEO
3. OLSEO or Off Line SEO

Online Content marketing allows you to integrate your IPSEO (In Page stuff) with your OPSEO (Off Page stuff) through your social media posts, where link building is the primary SEO feature, that binds your social media posts to the content that is being marketed with a hyperlink. 

Off Line Content marketing allows you to introduce your selected keywords and related semantic terminology to your target market audience.  Here we are talking of using TV, Radio, news papers, magazines, flyers, bill boards and other adverting  or marketing to get your intended target market audience to talk about your product, service, company, web site, blog or other online content.

If done right,  both your off line content marketing and your online content marketing will use your In Page Search Engine Optimization notes and data research conclusions  to construct the required information flow patterns within your intended target market audience.

This  should l result in your intended target market  audience using a search engine to locate more information about your business, using the keywords and semantically linked words, within their search query.  This use of your selected keywords and semantically related linked terminology will result in better SERP's (Search Engine Results Pages.

#IPSEO  #OPSEO  #OLSEO #FUFISM #CONTENTMARKETING #SEO

knowing your customer and intended TARGET MARKET

  The true value of knowing and understanding your customer base and intended target market audience is one of the most important aspects of your SEO strategy.

Before you can know who your customers are, and who your intended target market audience should be,   you need to do the relevant research and have the company action plan in your arsenal of documents that you will be using as reference points in your target market research.

Knowing the purpose, aims and objectives of the company are very helpful in doing your target market research.  Having access to the product / service or event documentation, that you will be marketing and all related information is also a pre-requisite to any serious topic and key word research.

Access to your company accounting records, showing the contact details and any other information that may be available such as buying patterns, product usage stats,  service complainants and complements as well as any recommendations that may have been sent to the administrative staff  are of extreme helpful nature during the early stages of the SEO process where key words and selected topic structures are selected to be turned into online content for your information consumers (intended target market audience) to consume.

Content that supplies an answer to your interned target market audience as well as your current audience and customer base is highly recommended as potential online content, and this should be a very highly sort after content category. If you do not know your intended target market, how can you satisfy the information  needs of your intended target mark.?

How do you get to know your target audience so that you may use this within your greater marketing vision?

Target market research is a very delicate affair, where great care should be taken to ensure that all false positives are eliminated from your target market makeup.  failure here can be very costly further down the line, when your online content suddenly starts to tank out of the SERP's due to a very poor conversion rates as well as bad  bounce rates The false positives within your target market mix is the biggest cause of this terrible state of affairs that is going to be very costly to repair. 

If you take the time to do your target market research properly,  and document this in a manner that others can easily understand, and also have access to, then things further down the line also become an awful lot easier.  From a #FUFISM based marketing  perspective this documentation of your intended target market is vital, as the post publication stages of your SEO where you concentrate on expanding the influence of you  published content through the #OPSEO (Off Page Search Engine Optimisation) stages of your SEO using the various social media marketing techniques where link building, network building, inbound marketing, SEM (Search Engine Marketing) and so many other techniques are applied, all have the same target market and focus on the same basic keyword set that is used within your #IPSEO (In Page Search Engine Optimisation)

By taking the time to know and understand your intended target market audience, then documenting your findings,  you allow your various online marketing teams to have insights into how they should apply this information.  This will help your copywriters for your  various online platforms to collaborate and share insights as to the methods that they use within their specific platform, and how other copywriters in other platforms may make use of their content to bolster #STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators)

If your copywriters all have access to this customer / target market centric information, as well as the issues around the In Page SCHEMA tricks and other related techniques used to expand the semantic footprint of your original web site or blog content, then these can be used as well in ways that  enhance your semantic footprint and add value to the related SEOVI associated with the IPSEO.


It thus follows that knowing your target market audience and customer base are an essential part of the SEO process that needs to be shared across different marketing platforms, as they all have the same basic issues when it comes to connecting with the end users thinking patterns and related online behavior.

Once your web site content is published the real SEO takes place within the social media, where your social media posts discuss your web site content in ways that entice your intended target market to click through and consume the content within your web site.  Social media marketing thus also forms a large portion of your traffic driving techniques and plays many different roles within your total marketing strategies .

Improving the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators is not the only function of your social media marketing. Driving traffic to your web site is also part and parcel of your social media marketing aims and objectives.  Link building and network marketing are also part and parcel of the SEO factors included in your social media marketing efforts. There are also a host of other issues that are addressed by your social media marketing such as but not limited to :

inbound marketing
customer contact  and information sharing issues
HR (Human resource) issues
PR (Public relations) issues

*knowing how your intended target market audience perceives these issues, and knowing how to frame these issues in a manner that best suits your intended target market is thus a vital issue that can only be addressed through a clear understanding of who your intended target market audience is, and why this population segment was chosen as your intended target market audience  in the first place*

IT IS THUS IMPORTANT THAT YOU KNOW YOUR CUSTOMERS AND INTENDED TARGET MARKET AUDIENCE VERY WELL.

 Knowing your customers and intended target market audience allows you to target them in an informed and well managed way, that would be impossible other wise.  Knowing your audience allows you to address their pain points and service their information needs  from an informed perspective, so take the time and do the necessary research, and remember to document this research clearly, as many different marketing professional will be relying on this vital information in their planning of content strategies and associated work.