Friday, April 17, 2015

knowing your customer and intended TARGET MARKET

read more about FUFISM based online marketing and related issues here  The true value of knowing and understanding your customer base and intended target market audience is one of the most important aspects of your SEO strategy.

Before you can know who your customers are, and who your intended target market audience should be,   you need to do the relevant research and have the company action plan in your arsenal of documents that you will be using as reference points in your target market research.

The 4u brand blog discusses FUFISM and related online marketing issues Knowing the purpose, aims and objectives of the company are very helpful in doing your target market research.  Having access to the product / service or event documentation, that you will be marketing and all related information is also a pre-requisite to any serious topic and key word research.

Access to your company accounting records, showing the contact details and any other information that may be available such as buying patterns, product usage stats,  service complainants and complements as well as any recommendations that may have been sent to the administrative staff  are of extreme helpful nature during the early stages of the SEO process where key words and selected topic structures are selected to be turned into online content for your information consumers (intended target market audience) to consume.

Content that supplies an answer to your interned target market audience as well as your current audience and customer base is highly recommended as potential online content, and this should be a very highly sort after content category. If you do not know your intended target market, how can you satisfy the information  needs of your intended target mark.?
How do you get to know your target audience so that you may use this within your greater marketing vision?

Target market research is a very delicate affair, where great care should be taken to ensure that all false positives are eliminated from your target market makeup.  failure here can be very costly further down the line, when your online content suddenly starts to tank out of the SERP's due to a very poor conversion rates as well as bad  bounce rates The false positives within your target market mix is the biggest cause of this terrible state of affairs that is going to be very costly to repair. 

If you take the time to do your target market research properly,  and document this in a manner that others can easily understand, and also have access to, then things further down the line also become an awful lot easier.  From a #FUFISM based marketing  perspective this documentation of your intended target market is vital, as the post publication stages of your SEO where you concentrate on expanding the influence of you  published content through the #OPSEO (Off Page Search Engine Optimisation) stages of your SEO using the various social media marketing techniques where link building, network building, inbound marketing, SEM (Search Engine Marketing) and so many other techniques are applied, all have the same target market and focus on the same basic keyword set that is used within your #IPSEO (In Page Search Engine Optimisation)

By taking the time to know and understand your intended target market audience, then documenting your findings,  you allow your various online marketing teams to have insights into how they should apply this information.  This will help your copywriters for your  various online platforms to collaborate and share insights as to the methods that they use within their specific platform, and how other copywriters in other platforms may make use of their content to bolster #STFSEOVI (Semantic Trust Factor Search Engine Optimisation Value Indicators)

If your copywriters all have access to this customer / target market centric information, as well as the issues around the In Page SCHEMA tricks and other related techniques used to expand the semantic footprint of your original web site or blog content, then these can be used as well in ways that  enhance your semantic footprint and add value to the related SEOVI associated with the IPSEO.

It thus follows that knowing your target market audience and customer base are an essential part of the SEO process that needs to be shared across different marketing platforms, as they all have the same basic issues when it comes to connecting with the end users thinking patterns and related online behavior.

Once your web site content is published the real SEO takes place within the social media, where your social media posts discuss your web site content in ways that entice your intended target market to click through and consume the content within your web site.  Social media marketing thus also forms a large portion of your traffic driving techniques and plays many different roles within your total marketing strategies .

Improving the STFSEOVI or Semantic Trust Factor Search Engine Optimisation Value Indicators is not the only function of your social media marketing. Driving traffic to your web site is also part and parcel of your social media marketing aims and objectives.  Link building and network marketing are also part and parcel of the SEO factors included in your social media marketing efforts. There are also a host of other issues that are addressed by your social media marketing such as but not limited to :

inbound marketing
customer contact  and information sharing issues
HR (Human resource) issues
PR (Public relations) issues

*knowing how your intended target market audience perceives these issues, and knowing how to frame these issues in a manner that best suits your intended target market is thus a vital issue that can only be addressed through a clear understanding of who your intended target market audience is, and why this population segment was chosen as your intended target market audience  in the first place*


 Knowing your customers and intended target market audience allows you to target them in an informed and well managed way, that would be impossible other wise.  Knowing your audience allows you to address their pain points and service their information needs  from an informed perspective, so take the time and do the necessary research, and remember to document this research clearly, as many different marketing professional will be relying on this vital information in their planning of content strategies and associated work.

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